100 books like Stories That Stick

Cialdini is a social psychologist who set out to explore what makes us comply with requests from strangers.

He did this from the inside by taking jobs where he was trained by various organisations to sell their wares. What makes this book so valuable is that Cialdini not only identifies six key methods of persuasion that are routinely deployed but also offers guidance on how to defend yourself against them. This has huge relevance for personal finance.

As banks and other financial institutions increase their fraud detection systems, criminals increasingly see you, the individual, as the weak link they can exploit to defraud you. Cialdini’s book is a great tool to help you detect and rebuff scammers intent on parting you from your money.

Based on scientific arguments, this book shows how strongly incorrect drives are stuck in our brains, causing us to think that we are making a logical decision, while this is not the case.

The best example I tell everybody: Look at your attic that you want to clean out. You empty your cupboards, and almost always, a large part goes back into the cupboard because it is a waste. But if you are offered the same stuff for free, you usually don't want it.

The message of this example: Your brain finds it difficult to get rid of something you have, and it is a non-rational reaction that occurs in our fixed brain.

Originally published in 1937, this was the original self-improvement book. Carnegie described it as a “practical, working handbook on human relations”.

After reading it, you might think that none of his tips are earth-shatteringly surprising, but you may not have thought of them before reading the book. This is indeed the mark of a great book – something that makes lots of sense after you read it (and so you’re most likely to put it into practice) but you wouldn’t have guessed yourself; and certainly would not have framed it in as clear and convincing manner as Carnegie.

The insights in this groundbreaking book apply across the board, from social and family life to interacting and managing others in organizational life.

What factors are at play when people of high IQ flounder while those who are more modestly endowed succeed? Goleman argues that the difference is Emotional Intelligence, which, as he explains, comprises empathy, effective social skills/communication, self-awareness, self-regulation, and motivation.

I’ve watched too many of the allegedly best and brightest, tough-minded executives flame out because they failed to rein in emotional impulse, read others’ feelings, or handle interpersonal relationships. The skills are learnable, and in today’s asymmetric, hybrid, matrixed organizations, they are essential for success.

I’ve worked in a variety of settings over the years and have seen firsthand the difference that workplace culture makes for wellbeing. Karla McLaren is a workplace culture expert, and this book is about how inhumane workplaces can be when workers aren’t allowed to express the full range of their emotional experience.

McLaren offers concrete strategies for ways workplaces can improve the quality of life for workers, an absolutely essential element of burnout prevention. Thanks to this book, I have a better understanding of what makes a healthy and humane work environment. 

I have a bias here as I’ve spent 12 years working alongside Simon Sinek and his team.

I view Sinek’s latest thinky thinky book as his best yet. I view The Infinite Game as his greatest hits album plus some solid bonus tracks. Sinek draws up the established framework of Game Theory – Finite and Infinite Games – authored by Dr. James Carse.

Sinek points out that we’re all players in infinite games – games that may have mile markers, but no finish line. These games – like life, business, career, and relationships – can’t be won, though we can succeed if we approach them with an infinite mindset.

Proposing a compelling case for the responsibility of business – to advance a purpose, protect people, and then generate profit – Sinek casts a compelling set of practices for how capitalism ought to be sustainably led. 

Sue Knight's book has positively impacted my approach to communication, blending Neuro-Linguistic Programming (NLP) with real-world applications. Knight's engaging style and practical insights, especially on 'Meta-messages,' have profoundly improved my communication skills.

This book is more than just theory; it's a practical guide that has made my interactions more effective and empathetic. Knight's passion for NLP shines through, making this a transformative read for anyone looking to enhance their communication prowess.

I reviewed this book a while back (when I still had a hipster beard) but it's a great book that dives into why storytelling is so important and shares examples of leaders who have used storytelling as a great tool to influence and empower. It's also a powerful reminder that, as humans, we've been using storytelling since the dawn of time to communicate and influence. If you need convincing as to why you should add storytelling to your arsenal, read this book.

Data scientists and analytics specialists are great at building models and algorithms, but often wrap them in a presentation or dashboard that diminishes their value and reduces the likelihood of their work being adopted. This book encourages practitioners to always consider the last mile and to pay as much attention to presentation and aesthetics as we do to the model itself. 

This is not only one of the best books on politics, but on people’s behavior in social media and beyond. Grandstanding, Warmke and Tosi say, is the use of moral language for the purpose of self-promotion.

For example, my neighbors put up political signs that say “No human is illegal” even though those same neighbors (unlike me) in fact advocate closed borders, suppose immigration restrictions, and want to deport illegal immigrants. (In contrast, I actually advocate open borders, though my lawn remains silent about my politics.)

The point of this behavior is like praying in public—it’s about trying to impress other people and convince them you’re a good person. 

Today, people are in a kind of moral arms-race with each other, each trying to prove they’re better than others. This explains why people are dismissive of evidence, tend to have over-the-top, exaggerated emotional reactions, make exaggerated moral complaints, or invent… show more.