Here are 100 books that Stories That Stick fans have personally recommended if you like
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The more I learn about the brain, the more I want to dig in and discover more. Why do we procrastinate? Why do people buy things? Why do some people love unlocking these topics weekly on The Brainy Business podcast (where each person on this list has been a guest) and sharing those insights with the world? When it comes to selling and buying in a brainy way, behavioral economics is the best way to get there, and these books are all a great first step into learning what behavioral science is, how the brain really works, and up-leveling your brand.
No list on behavior, sales, and brand messaging would be complete without including Robert Cialdini on the list. Concepts like social proof, scarcity, and reciprocity are key for getting customers to buy in on your product or service before they even get to the buying moment.
If you are one of the millions of people who has already read Influence, his other book Pre-Suasion is amazing as well and so helpful for brands!
The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.
In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have…
I have for 28 years helped organizations around the world scale their business. I'm a dedicated innovator and thought leader in artificial intelligence and digital commerce. My passion for innovation thrives in exploring how AI can transform businesses and improve lives. I've authored 10 books and shared my insights as a professional speaker to educate, inspire, and motivate others. I love delving into the future of AI and innovation, which drives me to constantly learn and share knowledge. This list reflects the books that have significantly influenced my journey. My life is about pushing forward, always looking for alternatives to understand where those paths might lead us.
This book transformed my understanding of human cognition. I love how Daniel Kahneman delves into the dual systems that drive our thoughts—intuitive and deliberate.
This book helped me recognize cognitive biases and informed how I develop AI technologies that align with human behavior. It reinforced the importance of designing AI that complements our natural thinking patterns.
The phenomenal international bestseller - 2 million copies sold - that will change the way you make decisions
'A lifetime's worth of wisdom' Steven D. Levitt, co-author of Freakonomics 'There have been many good books on human rationality and irrationality, but only one masterpiece. That masterpiece is Thinking, Fast and Slow' Financial Times
Why is there more chance we'll believe something if it's in a bold type face? Why are judges more likely to deny parole before lunch? Why do we assume a good-looking person will be more competent? The answer lies in the two ways we make choices: fast,…
I'm a Professor of Finance who specialises in purposeful business and purposeful living. My work on the former shows how companies driven by purpose are ultimately more successful than those driven by profit alone. My interest in the latter stems partly from the former, but also from 20 years of teaching MBA students at MIT, Wharton, and London Business School. While my day job is to teach finance equations, often even more important to my students’ career success and life happiness is living with purpose. There are many self-proclaimed gurus on this topic who shoot from the hip, so I am particularly interested in books based on scientific research.
Originally published in 1937, this was the original self-improvement book. Carnegie described it as a “practical, working handbook on human relations”.
After reading it, you might think that none of his tips are earth-shatteringly surprising, but you may not have thought of them before reading the book. This is indeed the mark of a great book – something that makes lots of sense after you read it (and so you’re most likely to put it into practice) but you wouldn’t have guessed yourself; and certainly would not have framed it in as clear and convincing manner as Carnegie.
Millions of people around the world have - and continue to - improve their lives based on the teachings of Dale Carnegie. In How to Win Friends and Influence People Carnegie offers practical advice and techniques, in his exuberant and conversational style, for how to get out of a mental rut and make life more rewarding.
His advice has stood the test of time and will teach you how to: - make friends quickly and easily - increase your popularity - win people to your way of thinking - enable you to win new clients and customers - become a…
I am the principal of Guttman Development Strategies (GDS), an organization development firm that works with senior executives and their teams in major corporations globally to build horizontal, high-performance teams, provide leadership coaching, and develop leadership skills. I am a speaker and author of three acclaimed management books and dozens of articles in business publications.
The insights in this groundbreaking book apply across the board, from social and family life to interacting and managing others in organizational life.
What factors are at play when people of high IQ flounder while those who are more modestly endowed succeed? Goleman argues that the difference is Emotional Intelligence, which, as he explains, comprises empathy, effective social skills/communication, self-awareness, self-regulation, and motivation.
I’ve watched too many of the allegedly best and brightest, tough-minded executives flame out because they failed to rein in emotional impulse, read others’ feelings, or handle interpersonal relationships. The skills are learnable, and in today’s asymmetric, hybrid, matrixed organizations, they are essential for success.
The groundbreaking bestseller that redefines intelligence and success Does IQ define our destiny? Daniel Goleman argues that our view of human intelligence is far too narrow, and that our emotions play major role in thought, decision making and individual success. Self-awareness, impulse control, persistence, motivation, empathy and social deftness are all qualities that mark people who excel: whose relationships flourish, who are stars in the workplace. With new insights into the brain architecture underlying emotion and rationality, Goleman shows precisely how emotional intelligence can be nurtured and strengthened in all of us.
I am a clinical psychologist with a Ph.D. from Harvard. My personal experience of burnout, when I was a psychologist on a medical team in a hospital setting, led me to specialize in burnout in my private therapy practice. I’ve been doing therapy with adults experiencing chronic stress and burnout for many years since. I’ve also interviewed thought leaders in mental health on my podcast, Psychologists Off the Clock. I understand the complexity of burnout and the reason “quick fixes,” like individual wellness interventions, are often not enough to help with burnout. To really solve the problem, we must “dig deeper” and find both personal and cultural solutions.
I’ve worked in a variety of settings over the years and have seen firsthand the difference that workplace culture makes for wellbeing. Karla McLaren is a workplace culture expert, and this book is about how inhumane workplaces can be when workers aren’t allowed to express the full range of their emotional experience.
McLaren offers concrete strategies for ways workplaces can improve the quality of life for workers, an absolutely essential element of burnout prevention. Thanks to this book, I have a better understanding of what makes a healthy and humane work environment.
An in-depth guide for all workers-employees, managers, and CEOs-on how to engage our emotions in the workplace to create a productive, creative, and truly workable environment.
We've all been taught that we must suppress or avoid emotions at work, but this inevitably leads to a loss in productivity, diminished creativity, and crushing job dissatisfaction. Research shows 85 percent of us avoid communicating crucial workplace problems upward, and many of us who are employed are actively looking for a different job. What's going on?
"The foundational problem is that we threw emotions out of the workplace, when in fact, emotions contain…
I have worked for some really toxic leaders in my lifetime. Over the decades, I’ve figured out that even well-intentioned people can be toxic leaders without knowing it. As a team and leadership performance coach for the past 15 years, my job has been to help leaders show up as people others want to follow; to help employees feel cared for, and as a result, be intrinsically motivated to care about their company’s mission. These books represent the figurative fuel in my tank for this work, and I hope you find them useful.
Simon Sinek exposes how the twisted incentives of short-term profits are causing leaders to steer their companies off course. The book had a huge impact on me because it starkly revealed and explained the game my clients are really playing despite their claims to the contrary.
Because of this book, I was able to connect these motives to some of the worst toxic behaviors I observe in leaders and better understand why they behave this way. As someone often tasked with helping them change course, this book really helps me meet leaders where they are and help them move in a better direction.
The New York Times-bestselling author of Start With Why, Leaders Eat Last, and Together Is Better offers a bold new approach to business strategy by asking one question: are you playing the finite game or the infinite game?
In The Infinite Game, Sinek applies game theory to explore how great businesses achieve long-lasting success. He finds that building long-term value and healthy, enduring growth - that playing the infinite game - is the only thing that matters to your business.
My Father was a solicitor (lawyer) in the UK and a consummate professional. He inspired me in my formative years and guides my values and beliefs to this day. Professionalism has, therefore, been my guiding star. Since 2005, my focus and driver have been to give a framework of Professionalism to the unregulated field of Neuro-Linguistic Programming, which I believe in passionately. The books I have chosen for this list echo this passion…for making NLP accessible and credible and expressed in such simple terms with powerful, inspirational, and research-backed concepts and teachings. They continue to help shape my world, and I hope they can inspire you, too!
This was the first NLP book I read! It is so easy to understand and so relevant to using NLP in the workplace. I love the language used to describe the application of NLP in the work environment and life, and it describes NLP itself in clear terms.
Applying the information in this book to my work situation at the time made a huge difference in how I interacted with my clients. This book is one of the best examples of effective language, using simple terms and fabulous examples and metaphors. It was a great starting point for me on my NLP journey.
'This book may help you to understand life more clearly' Paul Smith, fashion designer
Welcome to THE book on NLP. The essence of NLP is the ability to study and reproduce excellence in yourself and to support others to do the same. NLP AT WORK helps you do that by developing an attitude of curiosity, naivety and learning - and giving you the ability to improvise with skill in real-time.
Neuro Linguistic Programming is how you make sense of your world and, most importantly, how you make it what you want it to be:
As a kid I used to sit around the table, hearing my French grandparents share stories about life during the Second World War and helping the French Resistance movement. I remember seeing my mum sitting down to interview my French grandad about his life and getting captured near Dunkirk as a young French soldier. That’s where my love for storytelling was born. By the age of 26 I had interviewed over 100+ government officials and business leaders across 7 countries. By 2021 my podcast The Unconventionalists won “best-interview podcast” at the podcasting for business awards. I wrote Glow in the Dark, to help entrepreneurs and business leaders impact the world with their story.
I reviewed this book a while back (when I still had a hipster beard) but it's a great book that dives into why storytelling is so important and shares examples of leaders who have used storytelling as a great tool to influence and empower. It's also a powerful reminder that, as humans, we've been using storytelling since the dawn of time to communicate and influence. If you need convincing as to why you should add storytelling to your arsenal, read this book.
How did an American immigrant without a college education go from Venice Beach T-shirt vendor to television's most successful producer? How did a timid pastor's son surmount a paralysing fear of public speaking to sell out Yankee Stadium, twice? How did the city of Tokyo create a PowerPoint stunning enough to win them the chance to host the Olympics?
They told brilliant stories.
Whether your goal is to sell, educate, fundraise or entertain, your story is your most valuable asset: 'a strategic tool with irresistible power', according to the New York Times. Stories inspire; they persuade; they galvanize movements and…
I am a leader in analytics and AI strategy, and have a broad range of experience in aviation, energy, financial services, and the public sector. I have worked with several major organizations to help them establish a leadership position in data science and to unlock real business value using advanced analytics.
Data scientists and analytics specialists are great at building models and algorithms, but often wrap them in a presentation or dashboard that diminishes their value and reduces the likelihood of their work being adopted. This book encourages practitioners to always consider the last mile and to pay as much attention to presentation and aesthetics as we do to the model itself.
Master the art and science of data storytelling-with frameworks and techniques to help you craft compelling stories with data.
The ability to effectively communicate with data is no longer a luxury in today's economy; it is a necessity. Transforming data into visual communication is only one part of the picture. It is equally important to engage your audience with a narrative-to tell a story with the numbers. Effective Data Storytelling will teach you the essential skills necessary to communicate your insights through persuasive and memorable data stories.
Narratives are more powerful than raw statistics, more enduring than pretty charts. When…
I’m a philosopher by training and professor of economics, ethics, and public policy at Georgetown University’s business school. My work often begins by noting that philosophy debates often take certain empirical claims for granted, claims which turn out to be false or mistaken. Once we realize this mistake, this clears the ground and helps us do better work. I focus on issues in immigration, resistance to state injustice, taboo markets, theories of ideal justice, and democratic theory. I’m also a native New Englander now living near DC, a husband and father, and the guitarist and vocalist in a 70s-80s hard rock cover band.
This is not only one of the best books on politics, but on people’s behavior in social media and beyond. Grandstanding, Warmke and Tosi say, is the use of moral language for the purpose of self-promotion.
For example, my neighbors put up political signs that say “No human is illegal” even though those same neighbors (unlike me) in fact advocate closed borders, suppose immigration restrictions, and want to deport illegal immigrants. (In contrast, I actually advocate open borders, though my lawn remains silent about my politics.)
The point of this behavior is like praying in public—it’s about trying to impress other people and convince them you’re a good person.
Today, people are in a kind of moral arms-race with each other, each trying to prove they’re better than others. This explains why people are dismissive of evidence, tend to have over-the-top, exaggerated emotional reactions, make exaggerated moral complaints, or invent…
We are all guilty of it. We call people terrible names in conversation or online. We vilify those with whom we disagree, and make bolder claims than we could defend. We want to be seen as taking the moral high ground not just to make a point, or move a debate forward, but to look a certain way-incensed, or compassionate, or committed to a cause. We exaggerate. In other words, we grandstand.
Nowhere is this more evident than in public discourse today, and especially as it plays out across the internet. To philosophers Justin Tosi and Brandon Warmke, who have…
