The most recommended behavioral economics books

Who picked these books? Meet our 87 experts.

87 authors created a book list connected to behavioral economics, and here are their favorite behavioral economics books.
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Book cover of Mixed Signals: How Incentives Really Work

John A. List Author Of The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale

From my list on changing the world and/or yourself.

Why am I passionate about this?

My passion is using field experiments to explore economic questions. Since the early 1990s I have generated more than 200 papers published in academic journals using the world as my lab. That’s what we do as academics. The problem is that locked away in these journals is an enormous amount of wisdom and insights that can not only help the realm of academia, but also change the world as we know it. The brilliant authors of these books unlock the ideas and knowledge found in the academic papers that are full of jargon and math, aimed towards a narrow audience, and put them in language aimed towards the masses where real change can be implemented.  

John's book list on changing the world and/or yourself

John A. List Why did John love this book?

Many people are now aware of the power of incentives. However, it is not hard to find examples of times when incentives and signals do not align.

Take an example addressed in this book: organizations highlight teamwork but use individual incentives. Incentives and signals can help you achieve your goals, but you must make sure that incentives are signally what you intend.

My co-author of The Why-Axis and many academic papers, Uri Gneezy, combines learnings from behavioral economics, game theory, psychology, and fieldwork to teach you to do just that. You will learn how to ensure that your incentives send the signal that you want. 

By Uri Gneezy,

Why should I read it?

1 author picked Mixed Signals as one of their favorite books, and they share why you should read it.

What is this book about?

An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world

Incentives send powerful signals that aim to influence behavior. But often there is a conflict between what we say and what we do in response to these incentives. The result: mixed signals.

Consider the CEO who urges teamwork but designs incentives for individual success, who invites innovation but punishes failure, who emphasizes quality but pays for quantity. Employing real-world scenarios just like this to illustrate this everyday phenomenon, behavioral economist…


Book cover of Die With Zero: Getting All You Can from Your Money and Your Life

Andreas Schneider Author Of Enlightened Mobility: How we can surpass symbolic climate action & make transport carbon-free

From Andreas' 3 favorite reads in 2023.

Why am I passionate about this?

Author Mobility & transportation aficionado Author & speaker Global citizen Diver Life student

Andreas' 3 favorite reads in 2023

Andreas Schneider Why did Andreas love this book?

This is a great book to get your priorities in life clear and proactively plan your life to get the most out of it. Considering that our activities in life are highly dependent on resources such as time, money, and health, this book is a great tool to live your life without regrets. The earlier in life you read it, the better!

By Bill Perkins,

Why should I read it?

1 author picked Die With Zero as one of their favorite books, and they share why you should read it.

What is this book about?

Imagine if by the time you died, you did everything you were told to. You worked hard, saved your money, and looked forward to financial freedom when you retired.

The only thing you wasted along the way was... your life.

Die with Zero presents a startling new and provocative philosophy as well as practical guide on how to get the most out of your money - and out of your life. It's intended for those who place lifelong memorable experiences far ahead of simply making and accumulating money for one's so-called Golden Years.

In short, Bill Perkins wants to rescue…


Book cover of Smarter Faster Better: The Transformative Power of Real Productivity

Joe Contrera Author Of Extraordinary Results for Life: Discover Your Path to Be UN-ordinary

From my list on transforming your business and your life!.

Why am I passionate about this?

For nearly 40 years, I have studied and written about blending the business world and the spiritual side of life together. By spiritual, I mean everything to do with our purpose and why we exist. I refer to this as being ALIVE @ WORK ®. We spend countless hours at work doing a j-o-b, when what we want most is knowing that we are making a difference in our lives and the lives of others. The key is taking 100% responsibility for our lives, knowing we have the power to change them in an instant. You will find this thread woven through all of my books and those I recommend.

Joe's book list on transforming your business and your life!

Joe Contrera Why did Joe love this book?

A very well-written book by a reporter from the New York Times (also the author of The Power of Habit). The author's style of writing, which is then blended with stories of people and organizations, kept me glued as if I was reading a news story.

It is one of the best books written on productivity I have ever read! There is such a broad range of people and stories, but all wrapped up into eight key concepts about focus and productivity. This book can help you understand why some folks (organizations) are so much more productive than others.

By Charles Duhigg,

Why should I read it?

4 authors picked Smarter Faster Better as one of their favorite books, and they share why you should read it.

What is this book about?

In his international bestseller The Power of Habit, Pulitzer Prize-winner Charles Duhigg explained why we do what we do. Now he applies the same relentless curiosity and masterful analysis to the question: how can each of us achieve more?

Drawing on the very latest findings in neuroscience, psychology and behavioural economics, he demonstrates the eight simple principles that govern productivity. He demonstrates how the most dynamic and effective people - from CEOs to film-makers to software entrepreneurs - deploy them. And he shows how you can, too.

'Charles has some wonderful advice for increasing productivity . . . the tips…


Book cover of Carrots and Sticks: Unlock the Power of Incentives to Get Things Done

Fumio Sasaki Author Of Hello, Habits: A Minimalist's Guide to a Better Life

From my list on harnessing the power of habits.

Why am I passionate about this?

When I became a minimalist, I found that having less made my household chores so much easier. Before then, I thought I was a loser who lets dirty dishes and laundry pile up. But when my environment changed, what I had believed was my personality also shifted. Once my apartment was tidy, it became a habit to do the dishes right away and vacuum the floor before going out, and my life became consistently enjoyable. But other habits were harder nuts to crack, like quitting drinking or exercising regularly. In Hello, Habits I write about my journey of acquiring these habits through a process of trial and error.

Fumio's book list on harnessing the power of habits

Fumio Sasaki Why did Fumio love this book?

Hyperbolic discounting is a term used in behavioral economics to describe our tendency to overvalue immediate gratification while undervaluing future rewards. When asked to choose between getting (A) one apple a year from now or (B) two apples a year and a day from now, people pick (B). However, if the choice is between getting (A) one apple today or (B) two apples tomorrow, people find (A) more attractive. Why is it so difficult to acquire good habits, like going to bed early or getting important work done, instead of playing with our smartphone? The idea of hyperbolic discounting offers a brilliant explanation, shedding light on the troublesome natures we humans possess. Although that’s not the main focus of this book, it’s still an excellent, easy-to-read introduction to behavioral economics.

By Ian Ayres,

Why should I read it?

1 author picked Carrots and Sticks as one of their favorite books, and they share why you should read it.

What is this book about?

Could you lose weight if you put $20,000 at risk? Would you finally set up your billing software if it meant that your favorite charity would earn a new contribution? If you’ve ever tried to meet a goal and came up short, the problem may not have been that the goal was too difficult or that you lacked the discipline to succeed. From giving up cigarettes to increasing your productivity at work, you may simply have neglected to give yourself the proper incentives.

In Carrot and Sticks, Ian Ayres, the New York Times bestselling author of Super Crunchers, applies the…


Book cover of The Warren Buffett Way

Joe Carlen Author Of The Einstein Money: The Life and Timeless Financial Wisdom of Benjamin Graham

From my list on understanding value investing and business value.

Why am I passionate about this?

As an investor and a professional business valuation specialist, I have a passion for understanding the true intrinsic value of both publicly-traded and closely-held (private) companies. There’s no denying that Warren Buffett, emulating the example of his mentor Benjamin Graham, applied a private company valuation approach to the selection of publicly-traded stocks and the results speak for themselves. Furthermore, given my somewhat technical educational and vocational background, I am more comfortable than most valuators with highly technical and IP-weighted businesses. That is why I consider IP valuation to be an integral element of business valuation. 

Joe's book list on understanding value investing and business value

Joe Carlen Why did Joe love this book?

While Graham is the pioneer of value investing, there’s no question that his student, employee, and, ultimately, close friend Warren Buffett is its most successful practitioner. Although the essence of their respective approaches is similar, there are some important differences to understand. As the best book about Buffett’s investing style that I’ve encountered thus far, Hagstrom’s The Warren Buffett Way highlights some of Buffett’s most astonishing investment coups and the logic behind them. Upon reading both of those books, the reader will have gained a nuanced understanding of how Buffett took the Graham approach to business valuation/security selection and improved upon it. 

By Robert G. Hagstrom,

Why should I read it?

2 authors picked The Warren Buffett Way as one of their favorite books, and they share why you should read it.

What is this book about?

Warren Buffett is the most famous investor of all time and one of today s most admired business leaders. He became a billionaire and investment sage by looking at companies as businesses rather than prices on a stock screen. The first two editions of The Warren Buffett Way gave investors their first in-depth look at the innovative investment and business strategies behind Buffett s spectacular success. The new edition updates readers on the latest investments by Buffett. And, more importantly, it draws on the new field of behavioral finance to explain how investors can overcome the common obstacles that prevent…


Book cover of Tap, Click, Read: Growing Readers in a World of Screens

Natalia I. Kucirkova Author Of The Future of the Self: Understanding Personalization in Childhood and Beyond

From my list on research on children’s technology use.

Why am I passionate about this?

As an avid reader, I have been fascinated by children’s reading development and began researching this topic with a specific interest in the personal motivation of young readers. I examined children’s reading in various digital formats, including e-books made by families and children themselves. Today, I work as Professor in Norway and the UK and enjoy working across academia and industry. I feel very passionate about communicating research in an accessible way to children’s teachers, caregivers, and policy-makers. The books on my list do this exceptionally well, and I hope you will enjoy them as much as I did.

Natalia's book list on research on children’s technology use

Natalia I. Kucirkova Why did Natalia love this book?

Tap, Click, Read was one of the first books to describe reading with screens in a balanced and measured way. I liked that the authors engaged with a range of research studies and outlined the significant potential of digital books for children’s literacy development, particularly if the books are designed with research principles in mind. The book inspired me to write in jargon-free language when communicating research to non-academic audiences. I loved the many examples in the book illustrating how young children tap, click and indeed read with modern interactive screens.

By Lisa Guernsey, Michael H. Levine,

Why should I read it?

1 author picked Tap, Click, Read as one of their favorite books, and they share why you should read it.

What is this book about?

A guide to promoting literacy in the digital age With young children gaining access to a dizzying array of games, videos, and other digital media, will they ever learn to read? The answer is yes if they are surrounded by adults who know how to help and if they are introduced to media designed to promote literacy, instead of undermining it. Tap, Click, Read gives educators and parents the tools and information they need to help children grow into strong, passionate readers who are skilled at using media and technology of all kinds print, digital, and everything in between. In…


Book cover of Nudge: The Final Edition

Ilise Benun

From Ilise's 3 favorite reads in 2023.

Why am I passionate about this?

Author Entrepreneur Reader Dog lover Cook Walker

Ilise's 3 favorite reads in 2023

Ilise Benun Why did Ilise love this book?

I love cognitive biases so of course I’m going to love books about them.

But what I love most about this book is that it explains ideas and concepts that I know and understand intuitively as a marketer – for example, how to make it easy for people to engage and buy.

It also simplifies what would otherwise be complex ideas from behavioral economics and uses familiar situations to help me understand how to make better decisions about all sorts of things, from business to insurance to investing and beyond. I need to read it again!

By Richard H. Thaler, Cass R. Sunstein,

Why should I read it?

5 authors picked Nudge as one of their favorite books, and they share why you should read it.

What is this book about?

*Once again a New York Times bestseller! First the original edition, and now the new Final Edition*

An essential new edition revised and updated from cover to cover of one of the most important books of the last two decades, by Nobel Prize winner Richard H. Thaler and Cass R. Sunstein

More than 2 million copies sold

Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has given rise to more than 400 "nudge units" in governments around the world and…


Book cover of Administrative Behavior

Ananish Chaudhuri Author Of Experiments in Economics: Playing Fair with Money

From my list on emotions and economic decisions.

Why am I passionate about this?

I am Professor of Experimental Economics at the University of Auckland where my work lies at the interface of economics and psychology. In a discipline (and a world) that tends to emphasize human self-interest, I have always been interested in our willingness to engage in unselfish behavior. Incentivized decision-making experiments with human participants where payments depend on the nature of their decisions are a powerful way of analyzing behavior. Are people willing to put their money where their mouth is? My background running experiments made me well-positioned to study some of these questions; a lot of them in collaboration with other social scientists including psychologists and political scientists. 

Ananish's book list on emotions and economic decisions

Ananish Chaudhuri Why did Ananish love this book?

To a large extent, the research agenda that is subsumed under the rubric of “behavioral economics” started with the idea of bounded rationality and the departures from the utility maximizing model of economics.

Many of the ideas pursued in this line of work owe their origin to the work of Herbert Simon, whose doctorate was in political science from Chicago in 1943 but who was awarded the Nobel Prize in Economics in 1978 for combining ideas from mathematics, psychology, economics, and computer science to understand decision making in large organizations. This is not to suggest that none of this was known before.

In fact, some people consider Adam Smith to be the first behavioral economist for his work The Theory of Moral Sentiments, which incorporates ideas from David Hume that it is passion (or emotions) that drive human behavior rather than deliberative reasoning. But, by and large, Simon’s work provided…

By Herbert A. Simon,

Why should I read it?

1 author picked Administrative Behavior as one of their favorite books, and they share why you should read it.

What is this book about?

In this fourth edition of his ground-breaking work, Herbert A. Simon applies his pioneering theory of human choice and administrative decision-making to concrete organizational problems. To commemorate the fiftieth anniversary of the book's original publication, Professor Simon enhances his timeless observations on the human decision-making process with commentaries examining new facets of organizational behavior. Investigating the impact of changing social values and modem technology on the operation of organizations, the new ideas featured in this revised edition update a book that has become a worldwide classic.
Named by Public Administration Review as "Book of the Half Century," Administrative Behavior is…


Book cover of Stumbling on Happiness

Victor Haghani Author Of The Missing Billionaires: A Guide to Better Financial Decisions

From my list on intelligent financial decision-making in less than 200 pages.

Why am I passionate about this?

I have over four decades of experience working and innovating in the financial markets and have been a prolific contributor to academic and practitioner finance literature. I started my career at Salomon Brothers in 1984, where I became a managing director in the bond-arbitrage group, and in 1993 I was a co-founding partner of the hedge fund Long-Term Capital Management. I founded Elm Wealth in 2011 to help clients, including my own family, manage and preserve their wealth with a thoughtful, research-based, and cost-effective approach that covers not just investment management but also broader decisions about wealth and finances.

Victor's book list on intelligent financial decision-making in less than 200 pages

Victor Haghani Why did Victor love this book?

Harvard psychologist Daniel Gilbert uses wit and science to reveal how we generally fail to predict what makes us happy and how we can do better.

I loved his discussions of why lottery winners aren't happier for long, how our memories create a "rosy past" illusion, and even why bad experiences can sometimes be better than good ones.

I loved the engaging stories and insightful experiments that Gilbert uses to dismantle common assumptions about happiness and offers fresh perspectives. I gained self-awareness and discovered unexpected paths to finding and savoring happiness.

Strap in for a thought-provoking journey that may just change how you view your own happiness and that of others-all with a healthy dose of humor.

By Daniel Gilbert,

Why should I read it?

10 authors picked Stumbling on Happiness as one of their favorite books, and they share why you should read it.

What is this book about?

Bringing to life scientific research in psychology, cognitive neuroscience, philosophy, and behavioral economics, this bestselling book reveals what scientists have discovered about the uniquely human ability to imagine the future, and about our capacity to predict how much we will like it when we get there. 

• Why are lovers quicker to forgive their partners for infidelity than for leaving dirty dishes in the sink?

• Why will sighted people pay more to avoid going blind than blind people will pay to regain their sight?

• Why do dining companions insist on ordering different meals instead of getting what they…


Book cover of The Myth of the Rational Market: A History of Risk, Reward, and Delusion on Wall Street

Diana B. Henriques Author Of A First-Class Catastrophe: The Road to Black Monday, the Worst Day in Wall Street History

From my list on why today’s financial world is the way it is.

Why am I passionate about this?

When I first started covering Wall Street as a reporter, I faced a steep learning curve. I had always loved history, but I knew almost nothing about the history of Wall Street itself. I started educating myself -- and what began as a utilitarian effort to do my job better became a life-changing passion. Too often, financial history gets written for analysts and academics; it was a rare joy to find writers who told these wonderful Wall Street tales in an engaging, accessible way. That became my goal as an author: to write financial history in a way that could fascinate the general reader.

Diana's book list on why today’s financial world is the way it is

Diana B. Henriques Why did Diana love this book?

Perhaps no academic theory has had a more pernicious impact on how we understand and regulate the markets than the “rational market hypothesis” – the theory that “markets know best” and work best if left alone. Justin Fox explains the rise, the rule, and the ruin of this powerful but fundamentally flawed idea in a remarkably engaging way. A delight to read!

By Justin Fox,

Why should I read it?

1 author picked The Myth of the Rational Market as one of their favorite books, and they share why you should read it.

What is this book about?

Chronicling the rise and fall of the efficient market theory and the century-long making of the modern financial industry, Justin Fox's "The Myth of the Rational Market" is as much an intellectual whodunit as a cultural history of the perils and possibilities of risk. The book brings to life the people and ideas that forged modern finance and investing, from the formative days of Wall Street through the Great Depression and into the financial calamity of today. It's a tale that features professors who made and lost fortunes, battled fiercely over ideas, beat the house in blackjack, wrote bestselling books,…