Why am I passionate about this?
I have always asked why too many times I am told. From my early days studying psychology to working for Myspace out in LA and now with clients in London, my fondness for understanding what drives change, inertia, and pain has always been a focus. I knew from an early age that understanding people and how they are affected by, use and fear change and technology would be a useful skill to focus on. Doing so has enabled me to work with big brands, and smart cookies and interview some of the best minds of our generation. I recently brought everything under one roof, TBD Group, to help people see around corners.
Paul's book list on disrupting your competitors sleeping patterns
Why did Paul love this book?
Not only is this book small and well-designed, but the cover jumps out at you and you instantly know what the topic is about. All about how big tech is obsessed with, and how they monetize around, attention, the book doesn’t pull any punches with the issues surrounding the advertising world and enables you to see areas that can be used, exploited, and focused on to help your business, thinking and how you beat competitors. Tim (the author) previously worked at Google and worked on AI public policy; I highly recommend you follow his work.
1 author picked Subprime Attention Crisis as one of their favorite books, and they share why you should read it.
In Subprime Attention Crisis, Tim Hwang investigates the way big tech financialises attention. In the process, he shows us how digital advertising - the beating heart of the internet - is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008. From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that while consumers' attention has never been more prized, the true value of that attention itself - much like subprime mortgages - is…