Why am I passionate about this?
I’ve always wanted to know why people acquire the things they choose, how they get them, and what they do with them. For years, too, I’ve been fascinated by the period when modernity was being born, a time full of worldwide exploration, the founding of new nations and societies, and the invention of new ways of making, transporting, and distributing all sorts of goods and services. I discovered that studying consumers, consumer goods, and trade from the mid-seventeenth to the late eighteenth century was the perfect way to satisfy my curiosity. The Material Atlantic is my report about what I’ve learned.
Robert's book list on innovations in the first consumer revolution
Why did Robert love this book?
I like a good wine (though Madeira isn’t one of my favorites). I like even more a book that tells me about wine—and about many other things that I had not previously connected to wine. That’s what Oceans of Wine does and does magnificently.
David Hancock is a pioneering scholar who has taught us to understand the Atlantic Ocean “world” as an interconnected space of exchanges that remade all the individuals and societies surrounding it. In this book, he shows how merchants in Britain, Portugal, and British North America transformed Madeira from a rather ordinary wine into a transatlantic bestseller.
Like most of my favorite historians, Hancock has dug up a treasure trove of unexplored sources to write a big story in a wholly new way.
1 author picked Oceans of Wine as one of their favorite books, and they share why you should read it.
This innovative book examines how, between 1640 and 1815, the Portuguese Madeira wine trade shaped the Atlantic world and American society. David Hancock painstakingly reconstructs the lives of producers, distributors, and consumers, as well as the economic and social structures created by globalizing commerce, to reveal an intricate interplay between individuals and market forces. Wine lovers and Madeira enthusiasts will enjoy Oceans of Wine, as will historians interested in food, colonial trade, and the history of the Atlantic region.
Using voluminous archives pertaining to wine, many of them previously unexamined, Hancock offers a dramatic new perspective on the economic and…