My favorite books for anyone looking to begin a career in commercial investment real estate by authors who "have been there and done that"

Why am I passionate about this?

I have always tried to be "the best that I can be'' at anything. These books helped me be the best that I could be at commercial investment real estate sales...without hype...just good solid advice.


I wrote...

Getting Started in Commercial Real Estate Ten Step Program to Success!

By Adam Von Romer, Patricia O'Connor,

Book cover of Getting Started in Commercial Real Estate Ten Step Program to Success!

What is my book about?

I had always wanted to get into commercial real estate but didn't know how. When I started, there were no resources, so I struggled for years. After years of inventing and reinventing the wheel, I decided to make a clear-cut, step-by-step format that anyone could follow.

Now, 30 years later, thousands of new commercial agents have benefitted from my mistakes and have succeeded beyond my wildest expectations. The information in my book is a distillation of all the things I have learned from my actual experiences and the wisdom gained from the books I have recommended…I make all my new agents study them…and I review them even to this day!

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The books I picked & why

Book cover of Winning Through Intimidation: How to Be the Victor, Not the Victim, in Business and in Life

Adam Von Romer Why did I love this book?

This is the “playbook” for commercial real estate. Even though Robert Ringer wrote this book in 1973 he absolutely hit the nail on the head.

He teaches you “straightforward, easy-to-understand terms, how to defend yourself against the intimidators of the world.” Robert Ringer even identifies the “intimidators” and in a humorous and entertaining way.

The most amazing part is that once you have read the book, you will instantly recognize the characters from the book in your daily life.

By Robert Ringer,

Why should I read it?

2 authors picked Winning Through Intimidation as one of their favorite books, and they share why you should read it.

What is this book about?

#1 New York Times Bestseller! Why is Robert Ringer's classic Winning through Intimidation still one of the most talked about personal-development books of all time? Because it teaches you how to defend yourself against the intimidators of the world.

Believe it or not, the results a person obtains are inversely proportionate to the degree to which he is intimidated; it's not what you say or do that counts, but what your posture is when you say or do it! Those who choose to be ostriches and believe they can wish away these realities invite an enormous amount of unnecessary pain…


Book cover of Secrets of Power Negotiating

Adam Von Romer Why did I love this book?

The Secrets of Power Negotiating by Roger Dawson in one of the best books I have ever read on the topic. Roger’s take on the process of negotiations is refreshing and user-friendly.

The book isn’t a stuffy academic tome about what could happen in a negotiation; it is about what does happen on a daily basis. I read the book, bought the cassette tapes (that’s how old I am), and learned all the “gambits” I could. I have used his tips and techniques daily ever since…everything is a negotiation. Plus, he has a really cool accent! 

By Roger Dawson,

Why should I read it?

2 authors picked Secrets of Power Negotiating as one of their favorite books, and they share why you should read it.

What is this book about?


“This is perhaps the best book on negotiating ever written. Roger’s powerful, practical principles will save or make you a fortune in the months and years ahead.” —Brian Tracy, author, Eat That Frog! and Million Dollar Habits

“This is the one negotiating book that really opened my eyes and gave me practical tools I could use immediately.” —Timothy Ferriss, bestselling author of The 4-Hour Work Week

“A fast, entertaining read that should be required reading for anyone who deals with people. Highly recommended.” —Ken Blanchard, coauthor of The One Minute Manager

“I can’t believe it! Here’s a book that is…


Book cover of Move the Sale Forward: Position Yourself and Your Business to Make Things Happen

Adam Von Romer Why did I love this book?

I have read and re-read possibly dozens of books on selling and cold calling and John Klymshyn is the only author, speaker, and seminar leader that I really align with. He is straightforward about sales while being non-confrontational and non-manipulative.

He also writes with a great deal of humor and insight. I have had dinner with John and some long conversations and the most amazing thing is that John walks the talk and is the real deal.

Want to know how to connect with people in a sales situation and have them feel better for it…read this book! 

By John Klymshyn,

Why should I read it?

1 author picked Move the Sale Forward as one of their favorite books, and they share why you should read it.

What is this book about?

A sales cycle is a conversation that the sales person manages...and moves forward. --wisdom from a veteran of 250,000 cold calls! And the hardest part of selling is getting that conversation started. Though most sales gurus emphasize the closing process, John Klymshyn says that closing is easy...but setting things up the right way is hard. He offers * practical secrets--how to open the conversation and ensure it travels the right direction * tools for salespeople at any level: CEO, Manager, or frontline newbie * exercises to raise and keep spirits high and practice in keeping one's edge, because maintaining focus…


Book cover of The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich

Adam Von Romer Why did I love this book?

Tim Ferris is a genius. In his book, he describes how he crafted a lifestyle while building a very successful business. This book demonstrates how to make the most of your extremely busy day in commercial real estate and creates a "maximum value/productive capacity" that is crucial when getting started in a commercial investment career.

He discusses how he went from micro-managing everything to virtually managing nothing, all while traveling the globe and having some life-changing adventures. He is the undisputed king of outsourcing and taking back control of your life.

I read this book and started to implement some of his concepts immediately, and while I am not working 4 hours a week, I am not working 60-70 hours either; I am getting down there!


By Timothy Ferriss,

Why should I read it?

11 authors picked The 4-Hour Workweek as one of their favorite books, and they share why you should read it.

What is this book about?

A new, updated and expanded edition of this New York Times bestseller on how to reconstruct your life so it's not all about work

Forget the old concept of retirement and the rest of the deferred-life plan - there is no need to wait and every reason not to, especially in unpredictable economic times. Whether your dream is escaping the rat race, experiencing high-end world travel, earning a monthly five-figure income with zero management, or just living more and working less, this book is the blueprint.

This step-by step guide to luxury lifestyle design teaches:

* How Tim went from…


Book cover of Spin Selling

Adam Von Romer Why did I love this book?

By Neil Rackham,

Why should I read it?

1 author picked Spin Selling as one of their favorite books, and they share why you should read it.

What is this book about?

The international bestseller that revolutionized high-end selling!

Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, $1-million dollar research into effective sales performance, this groundbreaking resource details the revolutionary SPIN (Situation, Problem, Implication, Need-payoff) strategy.

In SPIN Selling, Rackham, who has advised leading companies such as IBM and Honeywell delivers the first book to specifically examine selling high-value product and services. By following the simple,…


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Today Was A Good Day: A Collection of Essays From The Heart Of A Neurosurgeon

By Edward Benzel,

Book cover of Today Was A Good Day: A Collection of Essays From The Heart Of A Neurosurgeon

Edward Benzel Author Of Today Was A Good Day: A Collection of Essays From The Heart Of A Neurosurgeon

New book alert!

Why am I passionate about this?

Coming from the perspective of a neurosurgeon, I have witnessed many successes and failures over more than four decades. I recognized decades ago that communication with patients at a level that involves emotions is a necessary part of being a complete physician. This involves being empathetic and, henceforth, digging deep to find the strength to be transparent, vulnerable, compassionate, understanding, and, when needed, forceful (some would call this paternalism). Although the five books I have chosen to highlight vary widely in content, they have one common theme – finding within us the will and wherewithal to succeed.

Edward's book list on awakening of the strengths that are hidden deep inside each of us

What is my book about?

My book is a collection of monthly Editor-in-Chief letters to the readership of World Neurosurgery, a journal that I edit. Each essay is short and sweet. The letters were written for neurosurgeons but have been re-edited so that they apply to all human beings. They cover topics such as leadership, empathy, vulnerability, stress, burnout, and on and on…. These essays are relevant for all who strive to craft a better version of themselves.

Life lessons learned by the author during his 40+ year neurosurgery career are shared and translated into real-life scenarios. Between the covers are many lessons that are derived from the experiences of the author and then applied to all humans. The mastering of these lessons should translate into a sense of pride and satisfaction. In keeping with the theme of the book, this process should culminate in the feeling at the end of the day that ‘Today was, indeed, a good day.’

Today Was A Good Day: A Collection of Essays From The Heart Of A Neurosurgeon

By Edward Benzel,

What is this book about?

About the Book
Today Was A Good Day: A Collection of Essays From The Heart Of A Neurosurgeon features many topics that pertain to how neurosurgeons interact with others and how each of us can use introspection to modify how we are using tools and strategies such as empathy, respect, stress management, and much more.
This book provides some insights into leadership, effective communication, and fulfillment from the perspective of a neurosurgeon, and it causes the reader to think about and consider many, many attributes of a leader.
We all want to have a good day. This book provides strategies…


5 book lists we think you will like!

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