The best self-publishing books 📚

Browse the best books on self-publishing as recommended by authors, experts, and creators. Along with notes on why they recommend those books.

Coming Fall 2022: The ability to sort this list by genre (signup here to follow our story as we build a better way to discover books).

Book cover of How to Market a Book: Overperform in a Crowded Market

How to Market a Book: Overperform in a Crowded Market

By Ricardo Fayet

Why this book?

Writing a book is not the hardest part in the process, but marketing and selling it. This is one of the best marketing books for self-published authors and you will love how clear, concise and straightforward it is – no general stuff, but straight to the point.

You will find out how to alter your mindset in order to boost sales, how to write books and turn this venture into a career, how to get Amazon to actually market the book for you, how to get potential readers on the mailing list before releasing the book and so on.

From the list:

The best marketing books for self-publishing authors

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Book cover of Online Marketing for Busy Authors: A Step-By-Step Guide

Online Marketing for Busy Authors: A Step-By-Step Guide

By Fauzia Burke

Why this book?

Whether you are busy or inexperienced, this book will teach you how to make as much as possible out of it. This is an exciting time to be an author because you have direct access to your audience – the Internet will certainly help.

This book is a step-by-step guide with direct instructions on how to identify your brand, define your audience, and set priorities. Find out how to come up with your own website, develop a strategy, or even blog as a marketing tool.

From the list:

The best marketing books for self-publishing authors

When you buy a book we may earn a small commission.

Book cover of Sell Your Book Like Wildfire: The Writer's Guide to Marketing and Publicity

Sell Your Book Like Wildfire: The Writer's Guide to Marketing and Publicity

By Rob Eagar

Why this book?

Whether this is your first book, or you are already experienced, this book will give you some great value by teaching you how to increase book sales, building a brand, and making sure your book stands out in the crowd. Everything is detailed in step-by-step instructions for easy application in real life.

Furthermore, you will learn how to come up with more speaking engagements and interviews, connect with influencers and gain more notoriety and create a solid fan base that will spread the word. Everything goes in small details, so it makes no difference how experienced you are – follow…

From the list:

The best marketing books for self-publishing authors

When you buy a book we may earn a small commission.

Book cover of Book Title Generator: A Proven System in Naming Your Book

Book Title Generator: A Proven System in Naming Your Book

By Scott Lorenz

Why this book?

The title is the first thing people will see, so it needs to be done right. It can make a difference or push people away. The author analyzes a few cases that show how important the title is. If you fail to draw some attention, you can call it a day – it is game over.

The book brings great marketing value and you will love it for the author's well-kept secrets. You will learn how to alter the title to boost sales, the power of alliteration and numbers, the importance of keyword research upfront, and other details to draw…

From the list:

The best marketing books for self-publishing authors

When you buy a book we may earn a small commission.

Book cover of Permission Marketing: Turning Strangers Into Friends and Friends Into Customers

Permission Marketing: Turning Strangers Into Friends and Friends Into Customers

By Seth Godin

Why this book?

This book shows why interruption marketing (phone calls, TV ads, or people at your door) no longer works and focuses on a new way to gain attention from potential readers. This is about giving people something for their attention.

The author will give you a completely different and modern way to advertise products. Find out how to develop healthy and long-term relationships with your readers, how to increase awareness and boost your selling chances overnight.

From the list:

The best marketing books for self-publishing authors

When you buy a book we may earn a small commission.

Book cover of Writing the Novel from Plot to Print to Pixel

Writing the Novel from Plot to Print to Pixel

By Lawrence Block

Why this book?

To be honest, I sort of threw a dart at Lawrence Block’s books on writing and hit this one. You’d benefit from the others just as much (Write for YourLif Life, Telling Lies for Fun & Profit, The Liar’s Bible). 

Or read any of his fiction. I started down the Block path with his Matthew Scudder series, but it’s his “Burglar” books that had the greatest influence on my Eli Marks mystery series. But don’t overlook his darkly funny Keller series, about a hitman with a heart (and a love of stamp collecting). And,…

From the list:

The best books for writers who want to write scripts

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