Fans pick 100 books like How to Promote Your Book

By Jan Yager,

Here are 100 books that How to Promote Your Book fans have personally recommended if you like How to Promote Your Book. Shepherd is a community of 12,000+ authors and super readers sharing their favorite books with the world.

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Book cover of Dan Poynter's Self-Publishing Manual: How to Write, Print and Sell Your Own Book

Claudine Wolk Author Of Get Your Book Seen and Sold: The Essential Book Marketing and Publishing Guide

From my list on book marketing and book publishing how-to guides.

Why am I passionate about this?

In 2008, as an author who had a message that I was desperate to get out into the world, I had a decision to make… to continue to pitch my non-fiction book for new moms to traditional publishers or to create a publishing company and publish it myself. I chose to create a publishing company and publish it myself. I loved the publishing and book marketing process so much that I started to help other authors to market their books.

Claudine's book list on book marketing and book publishing how-to guides

Claudine Wolk Why did Claudine love this book?

Whether you decide to self-publish, hybrid publish, independently publish, or traditionally publish, reading this book is a must.

Mr. Poynter covers the details of book creation and the publishing process in order, in a gentle and easy-to-understand way. Even the font of the text is large and easy on the eyes.  Poynter describes the details of self-publishing (and traditional publishing) and incudes resources and actual industry contacts so that the reader can literally create their own self-publishing company and publish, distribute and sell their book. As you know, the publishing industry changes rapidly and some of topics covered, like book distribution, has changed a bit but the overall description of publishing, the publishing timeline, and creating a book publishing company holds true. 

This bright, red book holds a special place in my heart. When I was trying to find an agent/publisher for my first book, with no luck, this is…

By Dan Poynter,

Why should I read it?

1 author picked Dan Poynter's Self-Publishing Manual as one of their favorite books, and they share why you should read it.

What is this book about?

The Self-Publishing Manual, more effectively and successfully than any other book, has turned writers with an idea into successful authors with books by providing solid, usable information in clear, concise, readable lanugage. This is not the stuff of theory, it is the product of hard-earned experience.


Book cover of Write the Perfect Book Proposal: 10 That Sold and Why

Claudine Wolk Author Of Get Your Book Seen and Sold: The Essential Book Marketing and Publishing Guide

From my list on book marketing and book publishing how-to guides.

Why am I passionate about this?

In 2008, as an author who had a message that I was desperate to get out into the world, I had a decision to make… to continue to pitch my non-fiction book for new moms to traditional publishers or to create a publishing company and publish it myself. I chose to create a publishing company and publish it myself. I loved the publishing and book marketing process so much that I started to help other authors to market their books.

Claudine's book list on book marketing and book publishing how-to guides

Claudine Wolk Why did Claudine love this book?

This book is the next must-have resource!

Two literary agents had the brilliant idea to share examples of book proposals of authors that actually sold! In the margins of the book proposals, the authors point out different parts of the book proposal, what was great, and why it was great. The comments included in the margins can aid aspiring authors in coming up with creative ideas for their own book proposals and help them avoid pitfalls that turn agents off.

The book starts with brief chapters on the tools used to pitch to literary agents and publishers. The lessons are short but powerful and give aspiring authors a glimpse into what agents and publishers are really looking for in a query or proposal. The agents also share what NOT to do, i.e., don’t be boring, don’t save the good stuff for the end. Their tone is funny, light, and encouraging.…

By Jeff Herman, Deborah Levine Herman,

Why should I read it?

1 author picked Write the Perfect Book Proposal as one of their favorite books, and they share why you should read it.

What is this book about?

Want to publish your book?

Learn how--it's easier than you think!

Charismatic authors and literary agents Jeff Herman and Deborah Levine Herman have successfully sold nearly 1,000 titles and learned--through trial and error--how to write a flawless book proposal that publishers can't resist. Now you can benefit from their hard work and publishing savvy. In this new edition to the bestselling guide, they offer guidance and advice that will inspire, educate, and, most importantly, give you the necessary edge to get your book published. They explain:

* How to shape your idea and create a title

* Ways to get…


Book cover of Naked, Drunk, and Writing: Shed Your Inhibitions and Craft a Compelling Memoir or Personal Essay

Claudine Wolk Author Of Get Your Book Seen and Sold: The Essential Book Marketing and Publishing Guide

From my list on book marketing and book publishing how-to guides.

Why am I passionate about this?

In 2008, as an author who had a message that I was desperate to get out into the world, I had a decision to make… to continue to pitch my non-fiction book for new moms to traditional publishers or to create a publishing company and publish it myself. I chose to create a publishing company and publish it myself. I loved the publishing and book marketing process so much that I started to help other authors to market their books.

Claudine's book list on book marketing and book publishing how-to guides

Claudine Wolk Why did Claudine love this book?

This book is Adair Lara’s love letter to writers. Her writing is divine and will keep you motivated to write and promote your book. It reminds you as a writer that even though you may be knee-deep in book marketing and book publishing at this moment, take heart; first and foremost, you are a writer!

I also love this book because Adair teaches by example. For one thing, the use of the word “Naked” in the title. Adair reveals in the book that she decided to include the word “Naked” in the title because she read that books sell better when they have the word “naked” in the title. She has already proven that she is interested in book marketing, in selling her book!

Lara dives into lessons in essay writing with examples. It’s important for every author to remember that essay writing is a great way to promote your…

By Adair Lara,

Why should I read it?

1 author picked Naked, Drunk, and Writing as one of their favorite books, and they share why you should read it.

What is this book about?

The material is right there in front of you. You’ve known yourself for, well, a lifetime—and you finally feel ready to share your story with the world. Yet when it actually comes time to put pen to paper, you find that you’re stumped.
 
Enter Adair Lara: award-winning author, seasoned columnist, beloved writing coach, and the answer to all of your autobiographical quandaries. 

Naked, Drunk, and Writing is the culmination of Lara’s vast experience as a writer, editor, and teacher. It is packed with insights and advice both practical (“writing workshops you pay for are the best--it’s too easy to quit…


Book cover of Writer's Market 100th Edition: The Most Trusted Guide to Getting Published

Claudine Wolk Author Of Get Your Book Seen and Sold: The Essential Book Marketing and Publishing Guide

From my list on book marketing and book publishing how-to guides.

Why am I passionate about this?

In 2008, as an author who had a message that I was desperate to get out into the world, I had a decision to make… to continue to pitch my non-fiction book for new moms to traditional publishers or to create a publishing company and publish it myself. I chose to create a publishing company and publish it myself. I loved the publishing and book marketing process so much that I started to help other authors to market their books.

Claudine's book list on book marketing and book publishing how-to guides

Claudine Wolk Why did Claudine love this book?

Any writer who wants to sell their book needs some book industry information details. This book is a compendium of writing, publishing, book marketing, and publicist resources.

The book is separated into sections that include all the information you would need to reach out to publishers, literary agencies, publishing trade organizations, and book industry folks for hire–their names, addresses, websites, and the types of books they publish. The price is crazy reasonable, and the time it will save is invaluable. 

For the new author, the list of literary agents is perfect to start a list of who to send your first query letters for possible representation. The book industry resource guide is a fabulous way to find the specific help that you may need on your marketing and publishing journey. There are editors, book cover designers, interior book graphic designers, and publicists listed for hire as well. I used this…

By Robert Lee Brewer (editor),

Why should I read it?

1 author picked Writer's Market 100th Edition as one of their favorite books, and they share why you should read it.

What is this book about?

The most trusted guide to getting published, fully revised and updated

Want to get published and paid for your writing? Let Writer's Market, 100th edition guide you through the process. It's the ultimate reference with thousands of publishing opportunities for writers, listings for book publishers, consumer and trade magazines, contests and awards, and literary agents—as well as new playwriting and screenwriting sections, along with contact and submission information.

Beyond the listings, you'll find articles devoted to the business and promotion of writing. Discover 20 literary agents actively seeking writers and their writing, how to develop an author brand, and overlooked…


Book cover of Online Marketing for Busy Authors: A Step-By-Step Guide

Joel Stafford Author Of The First 100 Days of Your Book: Book Marketing for Self-Published Authors

From my list on marketing for self-publishing authors.

Why am I passionate about this?

A very good friend of mine wrote a great non-fiction book – I know it’s great because I read it –, and he sincerely asked for help saying “Joel you learned a bit about marketing, how can I get some traffic?”. I checked several “book promotion” websites and I was shocked how awful they were that day. I learned UI design so I decided that I can start my own book recommendation website, which will be at least user/reader friendly. Continuing my friend's story, I helped him trying the most popular promotion methods and I was surprised that there were a lot that simply don’t work and of course we found some that were nearly unknown. 

Joel's book list on marketing for self-publishing authors

Joel Stafford Why did Joel love this book?

Whether you are busy or inexperienced, this book will teach you how to make as much as possible out of it. This is an exciting time to be an author because you have direct access to your audience – the Internet will certainly help.

This book is a step-by-step guide with direct instructions on how to identify your brand, define your audience, and set priorities. Find out how to come up with your own website, develop a strategy, or even blog as a marketing tool.

By Fauzia Burke,

Why should I read it?

1 author picked Online Marketing for Busy Authors as one of their favorite books, and they share why you should read it.

What is this book about?

If You Want People to Read Your Book,
Writing It Is Only the Beginning

There has truly never been a better time to be an author. For the first time, authors have direct access to the public via the Internet—and can create a community eagerly awaiting their book. But where do new authors start? How do they sort through the dizzying range of online options? Where should they spend their time online and what should they be doing?

Enter Fauzia Burke, a digital book marketing pioneer and friend of overwhelmed writers everywhere. She takes authors step-by-step through the process of…


Book cover of How To Market A Book

Why am I passionate about this?

I teach historical martial arts for a living. 25 years ago, one of my students asked me to write a training manual about medieval Italian longswords, so I did… it took me four years and changed everything. Teaching in person is my favourite thing, but writing books about my art is a close second. I’m always on the lookout for ways to write better and faster and sell more books. Being an effective writer means I make enough money from my books that I can spend my time researching, writing, training, and teaching historical martial arts and have plenty of time to spend with my wife and kids.

Guy's book list on becoming an effective writer without wrecking your body or abandoning your ethics

Guy Windsor Why did Guy love this book?

I hated marketing, and I was scared it would turn me into a shrill and shallow person. But I realised I needed to learn to sell my work if I was ever going to make a decent amount of money with it—enough to justify the time I was spending on writing, editing, and publishing.

This book gave me the basic tools I needed to get over my internal resistance and start helping my readers better by letting them know about books they actually wanted.

By Joanna Penn,

Why should I read it?

1 author picked How To Market A Book as one of their favorite books, and they share why you should read it.

What is this book about?

Do you want to sell more books and reach more readers?
Do you want to discover how to build an author career for the long-term as well as spike your book sales right now?

If you don’t know much about marketing, don’t worry. We all start with nothing.

I’m Joanna Penn and back in 2008, I had no book sales, no audience, no website, no social media, no podcast, no email list. No nothing.

Now I’m a New York Times and USA Today bestselling author of thrillers and non-fiction. My books have sold over 600,000 copies in 162 countries, and…


Book cover of How to Market a Book

Joel Stafford Author Of The First 100 Days of Your Book: Book Marketing for Self-Published Authors

From my list on marketing for self-publishing authors.

Why am I passionate about this?

A very good friend of mine wrote a great non-fiction book – I know it’s great because I read it –, and he sincerely asked for help saying “Joel you learned a bit about marketing, how can I get some traffic?”. I checked several “book promotion” websites and I was shocked how awful they were that day. I learned UI design so I decided that I can start my own book recommendation website, which will be at least user/reader friendly. Continuing my friend's story, I helped him trying the most popular promotion methods and I was surprised that there were a lot that simply don’t work and of course we found some that were nearly unknown. 

Joel's book list on marketing for self-publishing authors

Joel Stafford Why did Joel love this book?

Writing a book is not the hardest part in the process, but marketing and selling it. This is one of the best marketing books for self-published authors and you will love how clear, concise and straightforward it is – no general stuff, but straight to the point.

You will find out how to alter your mindset in order to boost sales, how to write books and turn this venture into a career, how to get Amazon to actually market the book for you, how to get potential readers on the mailing list before releasing the book and so on.

By Ricardo Fayet,

Why should I read it?

1 author picked How to Market a Book as one of their favorite books, and they share why you should read it.

What is this book about?

Writing a book is hard. Marketing it can be even harder.

Marketing a book in 2022 can seem like a full-time job, what with the crazy number of things authors seem to be expected to do: social media, blog tours, advertising, price promotions, mailing lists, giveaways, you name it.

But here’s a little secret: you don’t need to do all those things to successfully set your book on the path to success. What you need is a solid plan to find the one or two tactics that will work, and start to drive sales… in a minimum amount of time.…


Book cover of Sell Your Book Like Wildfire: The Writer's Guide to Marketing and Publicity

Joel Stafford Author Of The First 100 Days of Your Book: Book Marketing for Self-Published Authors

From my list on marketing for self-publishing authors.

Why am I passionate about this?

A very good friend of mine wrote a great non-fiction book – I know it’s great because I read it –, and he sincerely asked for help saying “Joel you learned a bit about marketing, how can I get some traffic?”. I checked several “book promotion” websites and I was shocked how awful they were that day. I learned UI design so I decided that I can start my own book recommendation website, which will be at least user/reader friendly. Continuing my friend's story, I helped him trying the most popular promotion methods and I was surprised that there were a lot that simply don’t work and of course we found some that were nearly unknown. 

Joel's book list on marketing for self-publishing authors

Joel Stafford Why did Joel love this book?

Whether this is your first book, or you are already experienced, this book will give you some great value by teaching you how to increase book sales, building a brand, and making sure your book stands out in the crowd. Everything is detailed in step-by-step instructions for easy application in real life.

Furthermore, you will learn how to come up with more speaking engagements and interviews, connect with influencers and gain more notoriety and create a solid fan base that will spread the word. Everything goes in small details, so it makes no difference how experienced you are – follow these steps and your book will skyrocket.

By Rob Eagar,

Why should I read it?

1 author picked Sell Your Book Like Wildfire as one of their favorite books, and they share why you should read it.

What is this book about?

Note from the author: This book, published in 2012, is outdated and out of print. For my most up-to-date, expert, marketing advice for authors, please refer to my new collection of books called The Author's Guide Series.

In Sell Your Book Like Wildfire, marketing expert Rob Eagar explains how to use the best promotional methods available to get your book noticed and drive sales. You'll learn how to: Increase your book sales by driving readers to bookstores and online retailers Build a brand that makes your books stand out from the crowd Secure more media interviews and speaking engagements Connect…


Book cover of Let's Get Visible: How To Get Noticed And Sell More Books

Scott Lorenz Author Of Book Title Generator: A Proven System in Naming Your Book

From my list on how to market and promote a book.

Why am I passionate about this?

I am a book publicist and President of Westwind Book Marketing, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. I work with bestselling authors and self-published authors promoting all types of books, whether it's their first book or their 15th book. I’ve handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers, and Adventurers. My clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman's World, and Howard Stern. 

Scott's book list on how to market and promote a book

Scott Lorenz Why did Scott love this book?

In my years as a book marketer and book publicist I have found the real experts in this field are other authors. These are the people whose livelihoods depend on selling books. This is not a hobby for David Gaughran, being an author is how he makes a living. As a result, he’s studied, analyzed, and written about what makes a successful book and graciously shared this knowledge with fellow authors.

The fact that he is a bestselling author himself and has taken the time to analyze Amazon in every way conceivable way is reason enough to buy this book. I highly recommend Let’s Get Visible and consider it a must-read for all authors.

By David Gaughran,

Why should I read it?

1 author picked Let's Get Visible as one of their favorite books, and they share why you should read it.

What is this book about?

Take your sales to the next level! The author of the award-winning, bestselling Let's Get Digital is back with an advanced guide for more experienced self-publishers.

There are over 4 million books in the Kindle Store, with thousands more added every day. How do you get yours noticed? Visibility isn't a challenge that can be bested once - it requires continual work. But there are tools and strategies to do much of the heavy lifting for you.

In Let's Get Visible: How To Get Noticed And Sell More Books, you'll discover how to:

* Leverage Amazon's famous recommendation engine to…


Book cover of Branded Interactions: Marketing Through Design in the Digital Age

Jamie Steane Author Of The Principles and Processes of Interactive Design

From my list on aspiring UX/UI designers in the digital age.

Why am I passionate about this?

I would like to consider myself an experienced and successful designer, researcher, and educator. I'm an Associate Professor in Communication Design and the Head of Education for the School of Design at Northumbria University in the United Kingdom, where I've taught and researched for the last twenty years so I'm super passionate about this subject and love explaining how design works. Before joining academia, I worked internationally as a designer and creative director for numerous prestigious design and media organizations, including Philips, Time-Warner, Windmill Lane Pictures, and WPP in the UK, Ireland, USA, and Southeast Asia. Working in these different businesses and locations gave me a broad perspective on the role and importance of design.

Jamie's book list on aspiring UX/UI designers in the digital age

Jamie Steane Why did Jamie love this book?

As a graphic designer who moved into UX/UI design, this book really appeals to me.

It is super smart, as it takes branding firmly into the digital age by integrating classic visual identity design with the latest thinking on building digital brand experiences. It represents what graphic design in the twenty-first century should be about…

The book is also beautifully laid out and illustrated with lots of infographics explaining the design process from start to finish, taking the reader from discovery, planning, and designing to delivering and distributing design to the marketplace. 

By Marco Spies, Katja Wenger,

Why should I read it?

1 author picked Branded Interactions as one of their favorite books, and they share why you should read it.

What is this book about?

Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only part of interactive brand identity; complex user experiences closely interlink conception, design and technology, and integrate consistent prototyping and testing. The importance of mobile experience has grown exponentially in recent years, while interactive ads, chatbots and digital billboards are increasingly found in the real world. The interface is now the brand, and this changes the professional profile of designers.

This extensively updated edition of Branded Interactions is a practical handbook for professional digital designers and those just starting out. It…


Book cover of Dan Poynter's Self-Publishing Manual: How to Write, Print and Sell Your Own Book
Book cover of Write the Perfect Book Proposal: 10 That Sold and Why
Book cover of Naked, Drunk, and Writing: Shed Your Inhibitions and Craft a Compelling Memoir or Personal Essay

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