The best marketing books for self-publishing authors

Joel Stafford Author Of The First 100 Days of Your Book: Book Marketing for Self-Published Authors
By Joel Stafford

Who am I?

A very good friend of mine wrote a great non-fiction book – I know it’s great because I read it –, and he sincerely asked for help saying “Joel you learned a bit about marketing, how can I get some traffic?”. I checked several “book promotion” websites and I was shocked how awful they were that day. I learned UI design so I decided that I can start my own book recommendation website, which will be at least user/reader friendly. Continuing my friend's story, I helped him trying the most popular promotion methods and I was surprised that there were a lot that simply don’t work and of course we found some that were nearly unknown. 

I wrote...

The First 100 Days of Your Book: Book Marketing for Self-Published Authors

By Joel Stafford,

Book cover of The First 100 Days of Your Book: Book Marketing for Self-Published Authors

What is my book about?

I came from the world of SEO, and I try to bring a completely new standpoint for book marketing. The book gives practical to-dos for authors sorted in time starting with day one. You will learn what makes a book stand out in terms of marketing and how to perform certain marketing tasks effectively.

One of the most important lessons learned from this book is that there is no single perfect marketing strategy, but simple steps that will push your book forward.

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The books I picked & why

Book cover of Book Title Generator: A Proven System in Naming Your Book

Why did I love this book?

The title is the first thing people will see, so it needs to be done right. It can make a difference or push people away. The author analyzes a few cases that show how important the title is. If you fail to draw some attention, you can call it a day – it is game over.

The book brings great marketing value and you will love it for the author's well-kept secrets. You will learn how to alter the title to boost sales, the power of alliteration and numbers, the importance of keyword research upfront, and other details to draw attention.

By Scott Lorenz,

Why should I read it?

1 author picked Book Title Generator as one of their favorite books, and they share why you should read it.

What is this book about?

It’s the first thing they see…
…and if done right, can make all the difference.
Is your Title designed to sell?

George Orwell’s dystopian novel 1984 started out as The Last Man in Europe and Dracula was originally titled Dead/Un- Dead. Would Harper Lee’s renowned classic, To Kill a Mockingbird, have done as well as Atticus?

What will they read next?

If the title doesn’t grab them, it’s game over.

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the…

How to Market a Book

By Ricardo Fayet,

Book cover of How to Market a Book

Why did I love this book?

Writing a book is not the hardest part in the process, but marketing and selling it. This is one of the best marketing books for self-published authors and you will love how clear, concise and straightforward it is – no general stuff, but straight to the point.

You will find out how to alter your mindset in order to boost sales, how to write books and turn this venture into a career, how to get Amazon to actually market the book for you, how to get potential readers on the mailing list before releasing the book and so on.

By Ricardo Fayet,

Why should I read it?

1 author picked How to Market a Book as one of their favorite books, and they share why you should read it.

What is this book about?

Writing a book is hard. Marketing it can be even harder.

Marketing a book in 2022 can seem like a full-time job, what with the crazy number of things authors seem to be expected to do: social media, blog tours, advertising, price promotions, mailing lists, giveaways, you name it.

But here’s a little secret: you don’t need to do all those things to successfully set your book on the path to success. What you need is a solid plan to find the one or two tactics that will work, and start to drive sales… in a minimum amount of time.…

Book cover of Online Marketing for Busy Authors: A Step-By-Step Guide

Why did I love this book?

Whether you are busy or inexperienced, this book will teach you how to make as much as possible out of it. This is an exciting time to be an author because you have direct access to your audience – the Internet will certainly help.

This book is a step-by-step guide with direct instructions on how to identify your brand, define your audience, and set priorities. Find out how to come up with your own website, develop a strategy, or even blog as a marketing tool.

By Fauzia Burke,

Why should I read it?

1 author picked Online Marketing for Busy Authors as one of their favorite books, and they share why you should read it.

What is this book about?

If You Want People to Read Your Book,
Writing It Is Only the Beginning

There has truly never been a better time to be an author. For the first time, authors have direct access to the public via the Internet—and can create a community eagerly awaiting their book. But where do new authors start? How do they sort through the dizzying range of online options? Where should they spend their time online and what should they be doing?

Enter Fauzia Burke, a digital book marketing pioneer and friend of overwhelmed writers everywhere. She takes authors step-by-step through the process of…

Book cover of Permission Marketing: Turning Strangers Into Friends and Friends Into Customers

Why did I love this book?

This book shows why interruption marketing (phone calls, TV ads, or people at your door) no longer works and focuses on a new way to gain attention from potential readers. This is about giving people something for their attention.

The author will give you a completely different and modern way to advertise products. Find out how to develop healthy and long-term relationships with your readers, how to increase awareness and boost your selling chances overnight.

By Seth Godin,

Why should I read it?

1 author picked Permission Marketing as one of their favorite books, and they share why you should read it.

What is this book about?

By reaching out to only those individuals who have expressed an interest in learning more about a product, permission marketing enables companies to develop lon-term relationships with customers. This text explores permission marketing.

Book cover of Sell Your Book Like Wildfire: The Writer's Guide to Marketing and Publicity

Why did I love this book?

Whether this is your first book, or you are already experienced, this book will give you some great value by teaching you how to increase book sales, building a brand, and making sure your book stands out in the crowd. Everything is detailed in step-by-step instructions for easy application in real life.

Furthermore, you will learn how to come up with more speaking engagements and interviews, connect with influencers and gain more notoriety and create a solid fan base that will spread the word. Everything goes in small details, so it makes no difference how experienced you are – follow these steps and your book will skyrocket.

By Rob Eagar,

Why should I read it?

1 author picked Sell Your Book Like Wildfire as one of their favorite books, and they share why you should read it.

What is this book about?

Note from the author: This book, published in 2012, is outdated and out of print. For my most up-to-date, expert, marketing advice for authors, please refer to my new collection of books called The Author's Guide Series.

In Sell Your Book Like Wildfire, marketing expert Rob Eagar explains how to use the best promotional methods available to get your book noticed and drive sales. You'll learn how to: Increase your book sales by driving readers to bookstores and online retailers Build a brand that makes your books stand out from the crowd Secure more media interviews and speaking engagements Connect…

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