The best marketing books for self-publishing authors

Joel Stafford Author Of The First 100 Days of Your Book: Book Marketing for Self-Published Authors
By Joel Stafford

Who am I?

A very good friend of mine wrote a great non-fiction book – I know it’s great because I read it –, and he sincerely asked for help saying “Joel you learned a bit about marketing, how can I get some traffic?”. I checked several “book promotion” websites and I was shocked how awful they were that day. I learned UI design so I decided that I can start my own book recommendation website, which will be at least user/reader friendly. Continuing my friend's story, I helped him trying the most popular promotion methods and I was surprised that there were a lot that simply don’t work and of course we found some that were nearly unknown. 


I wrote...

The First 100 Days of Your Book: Book Marketing for Self-Published Authors

By Joel Stafford,

Book cover of The First 100 Days of Your Book: Book Marketing for Self-Published Authors

What is my book about?

I came from the world of SEO, and I try to bring a completely new standpoint for book marketing. The book gives practical to-dos for authors sorted in time starting with day one. You will learn what makes a book stand out in terms of marketing and how to perform certain marketing tasks effectively.

One of the most important lessons learned from this book is that there is no single perfect marketing strategy, but simple steps that will push your book forward.

The books I picked & why

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Book Title Generator: A Proven System in Naming Your Book

By Scott Lorenz,

Book cover of Book Title Generator: A Proven System in Naming Your Book

Why this book?

The title is the first thing people will see, so it needs to be done right. It can make a difference or push people away. The author analyzes a few cases that show how important the title is. If you fail to draw some attention, you can call it a day – it is game over.

The book brings great marketing value and you will love it for the author's well-kept secrets. You will learn how to alter the title to boost sales, the power of alliteration and numbers, the importance of keyword research upfront, and other details to draw attention.


How to Market a Book: Overperform in a Crowded Market

By Ricardo Fayet,

Book cover of How to Market a Book: Overperform in a Crowded Market

Why this book?

Writing a book is not the hardest part in the process, but marketing and selling it. This is one of the best marketing books for self-published authors and you will love how clear, concise and straightforward it is – no general stuff, but straight to the point.

You will find out how to alter your mindset in order to boost sales, how to write books and turn this venture into a career, how to get Amazon to actually market the book for you, how to get potential readers on the mailing list before releasing the book and so on.


Online Marketing for Busy Authors: A Step-By-Step Guide

By Fauzia Burke,

Book cover of Online Marketing for Busy Authors: A Step-By-Step Guide

Why this book?

Whether you are busy or inexperienced, this book will teach you how to make as much as possible out of it. This is an exciting time to be an author because you have direct access to your audience – the Internet will certainly help.

This book is a step-by-step guide with direct instructions on how to identify your brand, define your audience, and set priorities. Find out how to come up with your own website, develop a strategy, or even blog as a marketing tool.


Permission Marketing: Turning Strangers Into Friends and Friends Into Customers

By Seth Godin,

Book cover of Permission Marketing: Turning Strangers Into Friends and Friends Into Customers

Why this book?

This book shows why interruption marketing (phone calls, TV ads, or people at your door) no longer works and focuses on a new way to gain attention from potential readers. This is about giving people something for their attention.

The author will give you a completely different and modern way to advertise products. Find out how to develop healthy and long-term relationships with your readers, how to increase awareness and boost your selling chances overnight.


Sell Your Book Like Wildfire: The Writer's Guide to Marketing and Publicity

By Rob Eagar,

Book cover of Sell Your Book Like Wildfire: The Writer's Guide to Marketing and Publicity

Why this book?

Whether this is your first book, or you are already experienced, this book will give you some great value by teaching you how to increase book sales, building a brand, and making sure your book stands out in the crowd. Everything is detailed in step-by-step instructions for easy application in real life.

Furthermore, you will learn how to come up with more speaking engagements and interviews, connect with influencers and gain more notoriety and create a solid fan base that will spread the word. Everything goes in small details, so it makes no difference how experienced you are – follow these steps and your book will skyrocket.


5 book lists we think you will like!

Interested in self-publishing, marketing, and advertising?

5,215 authors have recommended their favorite books and what they love about them. Browse their picks for the best books about self-publishing, marketing, and advertising.

Self-Publishing Explore 8 books about self-publishing
Marketing Explore 79 books about marketing
Advertising Explore 34 books about advertising

And, 3 books we think you will enjoy!

We think you will like Let's Get Visible: How To Get Noticed And Sell More Books, Marketing Rebellion: The Most Human Company Wins, and Writing the Novel from Plot to Print to Pixel if you like this list.