The best marketing books 📚

Browse the best books on marketing as recommended by authors, experts, and creators. Along with notes on why they recommend those books.

Coming Fall 2022: The ability to sort this list by genre (signup here to follow our story as we build a better way to discover books).

Book cover of The Experience Economy: Competing for Customer Time, Attention, and Money

The Experience Economy: Competing for Customer Time, Attention, and Money

By B Joseph Pine II, James H Gilmore

Why this book?

Economists Gilmore and Pine, trace economic value through the agrarian, industrial and service age and pioneer thinking on the importance of “staging” experiences. This book created a tectonic shift from transactional “customer service” to emotionally engaging “customer experiences.” In a world where customer satisfaction is table stakes, The Experience Economy shows readers how to drive emotional engagement and repeat business.

From the list:

The best books on customer service and customer experience

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Book cover of My Adventures in Marketing: The Autobiography of Philip Kotler

My Adventures in Marketing: The Autobiography of Philip Kotler

By Philip Kotler

Why this book?

Modern business management without marketing is unthinkable. Marketing is Philip Kotler, and Philip Kotler is marketing. The two are inextricably linked. The descendant of Ukrainian immigrants has shaped the world of marketing like no one else. In this book, he tells not only his personal story, but also the story of marketing. So when you read it, you kill two birds with one stone. You get to know an extremely versatile contemporary and you learn all about a very important management discipline.

From the list:

The best books on how to become a global business leader

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Book cover of This Is Marketing: You Can't Be Seen Until You Learn to See

This Is Marketing: You Can't Be Seen Until You Learn to See

By Seth Godin

Why this book?

As Godin states: “Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems.” This book is for anyone in sales. For writers, you may find you see book marketing in a new light after reading this book. Not only is there psychology in how consumers (readers) make their decisions, learning to sell books also has a psychology behind it. Once you know who you are selling to and understand their needs, you can and will sell more.

From the list:

The best books for authors who want to increase book sales

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Book cover of The Complete Idiot's Guide to Cashing in On Your Inventions

The Complete Idiot's Guide to Cashing in On Your Inventions

By Richard C. Levy

Why this book?

This is the best book I have read about how to become a profitable toy inventor. Richard Levy, the toy inventor responsible for the Furby and many other massive successes, is the real deal. His inventing tips and advice are absolutely priceless. He is the perfect example of the right person to take inventing advice from! By that I mean, he is an inventor who has achieved repeat commercial success.
From the list:

The best books for inventors with big ideas

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Book cover of Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing thing for You

Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing thing for You

By Seth Godin

Why this book?

By understanding some of the forces in marketing, you get a better view of what makes a business successful, and therefore what to look for in any stock market investment. Do not stop with Unleashing the Idea Virus, but rather get into Godin’s entire catalogue of about 20 other titles, each a deep and powerful look into the factors which make a marketing campaign scream. Specifically, attuned to the ways in which the human mind works, you will clearly see how Godin understands marketing better than just about any other.

From the list:

The best books to get more from capitalism

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Book cover of PyroMarketing: The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life

PyroMarketing: The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life

By Greg Stielstra

Why this book?

Sales of Rick Warren’s The Purpose Driven Life and Mel Gibson’s The Passion of the Christ were driven in part by techniques outlined in PyroMarketing by Greg Stielstra. The essence of the book is to get small groups of people to buy and read your book and tell their friends. You start this by going to the people most likely to want to read your book and expand from there.

This book covers the essential elements of how to motivate people to buy a book and start word-of-mouth marketing. I’ve listened to the audiobook several times as it's just as…

From the list:

The best books about how to market and promote a book

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