I’m a biomedical anthropologist/epidemiologist with a post-doctoral studies in Human Genetics. I learned about pharmacology and medicinal chemistry at a large Swiss pharmaceutical company. There, we developed some of the first precision medicines in oncology—treating tumors with a specific protein signature. We took the next step to personalize prescription medicine, which is in its infancy. The goal is to prescribe the right drug, the first time—prescribing drugs that work with patient genes. As VP, Global Research Strategy and SVP, Global Pharmaceutical Strategy, this has been my vision for decades, and why I wrote The Goldilocks Genome to introduce personalized medicine to the lay public in a compelling read.
Paganini was an extraordinary violinist because of his exceptionally flexible thumb. Why was his thumb so “bendy”? Genetics. His genes provided an opportunity, and he learned how to exploit it.
Each of us is genetically unique. Our challenge is to understand our genes, which can be positive or negative. The Violinist’s Thumb is a nice introduction to the importance of DNA and the impact of genes in history. Inbreeding in the European royals led to hemophilia and ultimately contributed to the fall of the Czar and the Russian Empire. Genes have played a major role in history, art, and science.
From New York Times bestselling author Sam Kean comes incredible stories of science, history, language, and music, as told by our own DNA.
In The Disappearing Spoon, bestselling author Sam Kean unlocked the mysteries of the periodic table. In The Violinist's Thumb, he explores the wonders of the magical building block of life: DNA.
There are genes to explain crazy cat ladies, why other people have no fingerprints, and why some people survive nuclear bombs. Genes illuminate everything from JFK's bronze skin (it wasn't a tan) to Einstein's genius. They prove that Neanderthals and humans bred thousands of years more…
In 2008, as an author who had a message that I was desperate to get out into the world, I had a decision to make… to continue to pitch my non-fiction book for new moms to traditional publishers or to create a publishing company and publish it myself. I chose to create a publishing company and publish it myself. I loved the publishing and book marketing process so much that I started to help other authors to market their books.
This book is Adair Lara’s love letter to writers. Her writing is divine and will keep you motivated to write and promote your book. It reminds you as a writer that even though you may be knee-deep in book marketing and book publishing at this moment, take heart; first and foremost, you are a writer!
I also love this book because Adair teaches by example. For one thing, the use of the word “Naked” in the title. Adair reveals in the book that she decided to include the word “Naked” in the title because she read that books sell better when they have the word “naked” in the title. She has already proven that she is interested in book marketing, in selling her book!
Lara dives into lessons in essay writing with examples. It’s important for every author to remember that essay writing is a great way to promote your…
The material is right there in front of you. You’ve known yourself for, well, a lifetime—and you finally feel ready to share your story with the world. Yet when it actually comes time to put pen to paper, you find that you’re stumped.
Enter Adair Lara: award-winning author, seasoned columnist, beloved writing coach, and the answer to all of your autobiographical quandaries.
Naked, Drunk, and Writing is the culmination of Lara’s vast experience as a writer, editor, and teacher. It is packed with insights and advice both practical (“writing workshops you pay for are the best--it’s too easy to quit…
I believe that people need stories and book marketing done well can help readers find the stories they need to craft a more hope-filled, compassionate, and meaningful life. The authors I meet are sharp and creative, but many don’t have experience with book marketing. I find coaching authors to amplify their platforms is a rewarding way to support the community. My front-row seat to watching my clients’ dreams become reality is so inspiring. This book was a collaboration of book marketing experts, whom I admire, and I was so honored they agreed to share their insights with our readers.
Writing the back copy of my debut novel was almost as hard as writing the book (I exaggerate, of course, but it was really hard).
This book was really helpful in guiding me through what to include and what to leave out. A great book description is essential to selling your book and makes marketing much easier.
Do you enjoy writing a book but hate writing the marketing text? Learn how to describe your book in ways that readers can’t resist.
“I recommend Rob Eagar to any author looking to take their book campaign to a higher level.” – Dr. Gary Chapman, New York Times bestselling author of The 5 Love Languages
“Rob Eagar’s expertise was beyond my expectations…” – Wanda Brunstetter, 6-time New York Times bestselling novelist with over 10 million copies sold
Language is the power of the sale. But, does writing the marketing text for your book seem like a foreign language? Do you…
As a youth, I was very athletic and always aspired to be the captain of the team. I worked hard and was very driven to earn this right. As a sales professional, I have continued that passion and channeled it into sales. In addition, due to my experience in sports, I am really passionate about coaching others. I feel that with the right direction, the right motivation, and the right information, anyone can be successful in sales. All of the authors for the sales books I have recommended are also giving back to society in their own way.
I recommend this book because it gives the seller the courage to challenge the customer's thoughts. I like how Brent describes the seller as the expert, and as experts, we need to make the right recommendations to our customers that will help them achieve their goals. It flips the sales process upside down, and you can start selling as an advisor, as opposed to a vendor. Very inspirational!
The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades. Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, "The Challenger Sale" argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every…
I've been a guest lecturer and featured presenter at colleges and conferences, served on the Board of Directors for ICON6, and authored eight published books on illustration and design. I'm a retired college art professor and freelance illustrator and still teach fine art, design, and cartoon classes for kids and adults; I’m also an English Dept. writing tutor at a local college. Right now, I am exploring the medium of cardboard. Cardboard taps into a material that is so ubiquitous and common, it’s often maligned as being inconsequential, but I’m positively tickled to be working in a material that was wonderfully simple and presents a simply wonderful challenge.
In a book that thoroughly examines the world of art and design, it would be remiss to not discuss the business side of things. So, in my book, I do.
Why? I can’t think of a better way to earn a living than to make a living by doing something you love and that replenishes your soul. And no, selling your art does not mean you are selling your soul.
Hear me out: selling shoes is a worthy occupation. I’ve done that; people will always need shoes. But me, I’d rather sell art. This is the bible of how to sell your work cleanly and not get taken to the cleaners.
The industry bible for communication design and illustration professionals, with updated information, listings, and pricing guidelines.
Graphic Artists Guild Handbook is the industry bible for communication design and illustration professionals. A comprehensive reference guide, the Handbook helps graphic artists navigate the world of pricing, collecting payment, and protecting their creative work, with essential advice for growing a freelance business to create a sustainable and rewarding livelihood.
This sixteenth edition provides excellent, up-to-date guidance, incorporating new information, listings, and pricing guidelines. It offers graphic artists practical tips on how to negotiate the best deals, price their services accurately, and create contracts…
I am a book publicist and President of Westwind Book Marketing, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. I work with bestselling authors and self-published authors promoting all types of books, whether it's their first book or their 15th book. I’ve handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers, and Adventurers. My clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman's World, and Howard Stern.
In Book Funnels & Amazon Ads, Alex draws
from his experience of working with hundreds of authors. He delves into Amazon
Advertising and reveals how to leverage this unique opportunity to your
advantage. Amazon ads can be very effective for authors but you need to educate
yourself before diving in. There is too much to know to just ‘wing it.’ This
book was written by a person who is first a techie guy and understands Amazon
algorithms like you and I will never comprehend.
Alex Strathdee can help. He’s built a successful Amazon Ads consulting business with over $300,000 in ad budget and this book shows you how he did it. If you need to scale your marketing, then you must learn these techniques.
Do you understand book funnels?
He will walk you through every step to build profitable book funnels. You’ll learn the importance of social proof and how to pick a winning title.
Though my two doctorates and experience landed me in the arenas of education and data-sharing, I soon realized that merely sharing information was not the way to get people to embrace fact. My books and speaking (I’ve lectured at Cambridge, Columbia, Oxford, Comic-Con, etc.) now focus on how to persuade people to absorb, remember, care about, and act on new information. I teach everyone from scientists to parents about how to share information in ways that get around people’s mental blockades. I’m also a Mensan and Fulbright Specialist who writes for Psychology Today and was honored by the White House.
Brothers Chip and Dan Heath authored some of my favorite books (likeMade to Stick), so it’s no wonder I love the content of Chip Heath’s one-time mentee Berger, as well. He looks at persuasion from a variety of angles and illustrates how different approaches work when we need someone to act or think a particular way. Berger opens with a hostage standoff where a deadly outcome seems unavoidable, and he breaks down why a particular approach beat the odds. Then he does it again and again (with everything from political advertising to kids willingly eating laundry detergent) to help us understand how minds can be nudged one way or another. Even the table of contents is too irresistible to not keep turning pages.
“Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the many who have learned from this master teacher.”—Jim Collins, author Good to Great, coauthor Built to Last
From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind.
Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade…
I’m a philosopher, writer, and illustrator from Wales, UK. I grew up on ’70s sci-fi—Star Wars (the original trilogy!), Battlestar Galactica (the original series!), The Black Hole (Remember that?! No? Oh well…). Space travel, flying cars, sassy computers you could banter with, cute robots who would be your best friend—it was a time when the future seemed just around the corner. But now, as these things finally start to arrive, I feel I’ve been mis-sold. Data theft? Mass surveillance? Killer drones? Election manipulation? Social media bot farms? This isn’t the future I signed up for! Or maybe I should have read the terms and conditions…
Do you still have a Facebook account? I do—though I feel increasingly torn about it. I still use it for professional purposes, but part of me would gladly delete it (not, you know, that anything would actually get deleted, I suspect…). Christopher Wylie agrees. This wonderful account traces his role in the Cambridge Analytica scandal, where a mysterious “political consulting firm” used Facebook data to help swing the Brexit vote and Donald Trump’s successful presidential run. It’s a very personal story, which I love, and we get an insider’s view not only on the shocking and frankly terrifying practices Wylie became embroiled in, but also his own moral struggle to get out of them. A wonderful book.
For the first time, the Cambridge Analytica whistleblower tells the inside story of the data mining and psychological manipulation behind the election of Donald Trump and the Brexit referendum, connecting Facebook, WikiLeaks, Russian intelligence, and international hackers.
“Mindf*ck demonstrates how digital influence operations, when they converged with the nasty business of politics, managed to hollow out democracies.”—The Washington Post
Mindf*ck goes deep inside Cambridge Analytica’s “American operations,” which were driven by Steve Bannon’s vision to remake America and fueled by mysterious billionaire Robert Mercer’s money, as it weaponized and wielded the massive store of data it had harvested on individuals—in…
I know it's kind of weird, but I have been fascinated by the world of direct-response marketing ever since I first saw the full-page ads in the "newspapers" my grandmother loved to read (The National Inquirer and the Weekly World News). Those ads fascinated me because, at first, I thought they were stories in the newspaper. That was my first exposure to the work of the brilliant Eugene Schwartz. I used to check our mail so I could grab all the "junk mail" that everyone else threw away because that's the only mail I wanted to read. That's why I became a direct-response copywriter.
The first time I read this book, it hit me like a bolt of lightning. This simple book about how to state your marketing message clearly in a way that makes people decide they must buy your product or service is revolutionary.
Lots of people talk about "telling stories" as a powerful form of communication and persuasion. But Don is the only person I know who does a great job giving you the practical, hands-on, how-to approach so that you can actually do this for yourself. This is a book I reread at least once a year.
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times bestselling author and marketing expert Donald Miller. And they are making millions.
If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue.
In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares…
I’ve spent the past ten years reporting and writing true crime narratives about teenagers and hate, first in The 57 Bus and now in Accountable. My research has led me into some fascinating places and has left me convinced that we cannot prevent what we don’t understand. In both books I found that the young people who harmed others weren’t the stereotypical grimacing loners I’d always associated with hate and extremism. Instead, they were imitating behaviors that we see all around us. Being young, with brains that aren’t fully developed in important ways, and lacking the life experience that teaches us a more nuanced understanding of the world, they are ripe for radicalization.
After watching both a close friend and a relative get radicalized through online disinformation, I realized that no one is immune, no matter how smart or how educated, if they don’t have the tools to recognize disinformation when it comes their way.
Media scholar Samuel C. Spitale has written a compulsively readable and highly entertaining explanation of what disinformation is and how to recognize and combat it. The propaganda mills are churning out disinformation faster than ever before and even those of us who think we’re too smart to be fooled are vulnerable.
The average person receives 4,000 to 10,000 media messages a day. It s no wonder we struggle to separate the news from the noise and fact from fiction but in these unprecedented times, it s essential to democracy that we do. For anyone struggling to figure out how to live and vote their values, How to Win the War on Truth is here to help. You ll learn: The history of propaganda, from Edward Bernays to Fox News Why simple messages are so powerful How social messaging creates unconscious biases Who profits from propaganda How propaganda is manufactured and delivered…
