From my list on dynamic personal and business tips to build long-term successful brands.
Why am I passionate about this?
Well, all my life, I have been passionately involved in Marketing. I was an intrapreneur in the organisation, challenging the system and trying to build brands for the future. I always took an extremely long-term view, and when I was fired for launching Chivas Regal 18, which is now No. 1 in the world in its category, I became an entrepreneur. I backed start-ups, including my own company. The most successful brand I was ever involved with was called Mimecast, which is an anti-virus company, that sold not too long ago for $5.6 billion.
James' book list on dynamic personal and business tips to build long-term successful brands
Why did James love this book?
This book was published in 2002 by Seth Godin, who has a very positive attitude. I agree when he says, “Marketing is too important to be left to the Marketing Department.” It has to be the total focus of the entire company, and he implied there are not enough p’s. For years, marketing has talked about the 5 p’s of marketing, and everyone has their favourite 5, but there are many more.
Ultimately it is the people throughout the entire company, and everyone has to realise that there is only one boss in business–the customer who votes with his or her feet (I quote this in my book).
Why is it called “Purple Cow”? All cows look the same, but the essence of a purple cow is that it must be remarkable. His book is about the how and why of remarkable. Coupled with remarkable is, of course, tenacity and…
1 author picked Purple Cow as one of their favorite books, and they share why you should read it.
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.
What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.
Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a…