The most recommended innovation books

Much of the advertising we see is not something that we can recognize as advertising. Marketing campaigns are orchestrated behind the scenes, influencing us through subtle product placement in films and television, paid mouthpieces made to appear to us like everyday strangers, and social media influencers with less-than-transparent relationships to luxury brands. This kind of advertising is not only effective in the moment, but it also succeeds in normalizing a culture of continuous selling. Serazio, a former journalist, is a skilled investigator and writer and it shows on every page.

I recommend The Inversion Factor because it’s a deep dive into the Internet of Things from some of the people who made the IoT possible: the geniuses at MIT.

The book’s take on commerce alone is fascinating, the idea that in the future, demand will be driven not by companies deciding what to make and sell but by a flow of consumer data coming from connected devices telling companies, “Here’s what you need to make next.”

Plus, the descriptions of the IoT home and services, tempered though they are by realities like the fact that self-driving cars aren’t very good yet at not running people over, are gripping. Great book. 

A thought-provoking book about ammonia, a molecule made easily in nature but with great difficulty by humans.

Fritz Haber was the chemist who found a way to make ammonia artificially, but he was a complicated and controversial figure. The industrial production of ammonia has fed billions through its use in fertiliser, and killed millions through its use for making explosives.

Although Peter Drucker is best remembered as a management guru, he also produced some seminal work on the topic of entrepreneurship, of which Innovation and Entrepreneurship is the most comprehensive. The book explores the close relationship between creative problem-solving (or “innovation”) and successful/socially impactful entrepreneurship. In his lively prose, the fondly remembered business writer provides a rigorous review of the opportunities for entrepreneurship. 

For example, he discusses how “changes in perception” such as changes in how women see themselves in modern society, create opportunities for savvy entrepreneurs. Dr. Drucker also provides excellent insights regarding different forms of entrepreneurship. Perhaps most relevantly, he also explains the ways in which entrepreneurship impacts society and, in his view, makes the United States and some other developed countries more economically resilient. 

This book hits the nail on the head with an accurate assessment of the frustration buyers and suppliers have as they go through a virtual tug of war on procurement: procurement practitioners are pressured to become more strategic and innovative, and at the same time are pressured to save on costs. Organizations want solutions to close the gaps when they lack core competencies. Yet suppliers argue that investing in unique customer requirements or innovations is risky because buyers will simply take their ideas and competitively bid on the work. Hence the industry is at a crossroads, with buyers and suppliers wanting innovation but neither willing to invest due to the conventional transaction-based commercial structure of how buyers and suppliers work and procure together.  

While there are many good books out there on the craft of understanding, writing, and making comics, my suggestion for what to read establishes a bedrock on which careers can be built. Scott’s follow-up book to Understanding Comics continues to explore how comics work, and how they can work. In short, he just doesn’t define the sandbox in which you can play; he shows you how to expand the sandbox so that you can do things that have never been done before.

A lot of speculative fiction involves “basic” technologies like animal domestication, farming, and written language. This well-organized, thoroughly sourced non-fiction book will tell you just how difficult developing all that stuff was on our planet, let alone in whatever fictional universes you may find these technologies in! I will never again take charcoal, or the concept of zero, for granted.

Aside from the book’s valuable content, its language is simple. The author integrates the facts into the fiction that our time machine has broken down, stranding us in a previous era where we are a long, arduous journey away from ever eating microwaved ramen again. North also points out, at every opportunity, all the ridiculousness and hilarity involved in invention, civilization, and attempting to do everything by ourselves. Please, read the footnotes in this one.

One of the best-known business books of our time is Good To Great by Jim Collins. The book has sold millions of copies and is quoted in classrooms and workplaces all over the world all the time. But far fewer people know about Collin’s Good To Great and the Social Sector. It’s a critical work by one of the great business minds about the profound differences between for-profit and non-profit worlds. Every board member needs a copy.

Palfrey is not just a known authority on internet law and emerging media, but also the former head of the prep school Phillips Academy, Andover; the former executive director of Harvard’s Berkman Klein Center for Internet and Society, a research center that studies cyberspace and internet-related legal issues; the head of the MacArthur Foundation; and, I learned before speaking with him, a great-great-grandson of Teddy Roosevelt. This book, newly updated, delves into the myriad permutations of what it means to grow up in a digital world, with your every move captured and publicized. Yes, it focuses on children growing up digital, but it will be of interest to anyone who has questions and concerns about the future of privacy—meaning, just about all of us. 

This is the follow up to The Art of Innovation which describes the strategies of the world-famous design firm, IDEO, which has dissected the process of innovation and, in this book, identified the types of “personas” a CEO should attract in order to tackle big, difficult problems with novel, creative approaches.  I could definitely relate to the first persona described, The Anthropologist, who spends an inordinate amount of time with the clients, listening and observing, in order to understand what they really desire and what has prevented them thus far from achieving or obtaining it.  I also found The Cross-Pollinator interesting, which argued that you should sometimes involve people from other sectors or countries which may at first glance seem irrelevant to the job at hand but, if given the chance to be “heard”, could lead to a solution.  The author makes the case for another eight personas, who may… show more.