The most recommended innovation books

Bob Moesta is one of the creators of the Job to be Done framework. Demand-Side Sales 101, however, is a lot more than a sales book. The book shows B2B founders how to understand the perceived value of their product, and how to position that value to drive demand on the market.

April this year, I found myself wandering around the MIT Museum shop in Boston, USA. I casually picked up this tiny, short book. Its theme, how can we organize a technological world we can live in, has stayed with me ever since. I was taking a break from a symposium at Harvard Law School about how to protect Indigenous intellectual property and intangible heritage in the coming AI revolution. Not being a lawyer, I felt like a fish out of water, but this book brought vital perspective.

Written by an MIT professor born in 1910, it explores how we’ve responded to technological change over time, and how it changes our affections. Morison perceived that machines establish their own conditions; they alter our consciousness. This makes it both foolish and sensible to resist innovation. He described the three stages we all go through as we resist innovation: ignoring, rationally rebutting,… show more.

If you’re a high achiever like me, you may have asked yourself several times which direction you should “climb the ladder” to achieve your version of success. Towards your career or towards your personal life?

Often, we can’t define what motivates us until we see it, and the authors’ use of theories on motivation, destination, and the journey truly illuminated my next steps to “measure” my life. Honest perspectives are provided no matter what stage you’re in.

Ultimately, this book challenges you to decide if your career or your personal life is the joy worth fighting for.  

Yes, Stella is a book – but it’s really a fable about how to cut through corporate inertia and bureaucracy to drive innovation.

When I first read it, I was blown away – a story about farm animals saving their farm from bankruptcy – with lots of clear and compelling messages. And it was actually fun to read. Since I first learned about it from one of the authors (we were working with a common client), I’ve recommended it to lots of other executives, and it’s made a difference.

One of the key lessons from Stella is that truly transformative innovation often needs to be separated from the core business – with different resources, budgets, metrics, and expectations. Otherwise it’s going to be in competition with the core business – and it will end up getting the short end of the stick in terms of money and people.

Then when… show more.

This is a fascinating and compelling journey through the most neglected and significant public health innovation since vaccines and nutritional guidelines, the modern toilet.

Author Chelsea Flanagan takes us on a wild ride through the history of this neglected and highly significant home appliance, including contemporary efforts to make toilets more environmentally friendly and even less expensive. Relatively inexpensive, safe sewage saves millions of lives a year, more than all our modern medicines combined.

Sometimes, the most powerful stories are ones that are compellingly proven by history. In this book, Johnson uses a broad range of historical examples—the flush toilet, the pencil, evolution, and so many more—to show a clear pattern of how revolutionary ideas get their start.

His key theses are straightforward, like how ideas often start as a slow hunch that gradually gathers momentum and seemingly suddenly becomes full-fledged. They’re well-proven by his examples. But even if you didn’t terribly care about the principles he puts forward, you’d just love the vivid, elegant writing. It’s a wonderful read.

Etienne Benson’s work on the history of radio tracking of wild animals is a model in combining environmental history, animal studies, and history of technology.

The book is also a fantastic example of how diverse networks of people—including hunters, conservationists, and animal rights activists—link up through a device, in this case the radio transmitter.

A wakeup call for many. Martin made the case of how tech is accelerating and impacting work, bringing the threat of massive unemployment to the public scene, and insisting that it’s not only blue-collar jobs that are concerned.

Critics noted a narrow stance that fails to account for factors like shifting demographics and trends like gigging. And massive unemployment has not yet materialized, though to his defense less than a decade has passed since. The only remedy from Martin – Universal Basic Income – is not a miracle solution applicable worldwide.

The book’s focus is more on convincing audiences of the upcoming problems than working on solutions. Setting aside these critics, Rise of the Robots remains an undeniable classic for anyone curious about tech’s impact on work.

This is one of my favorite books about contemporary television.

It deals with the processes that changed how television was viewed following the changes in HBO-style ‘quality’ television. It also critically explores the ways legitimization and associated words like ‘quality’ work as an ultimately classist system where television works as cultural capital.

Netflix established itself on the back of this legitimization, using HBO-style ‘quality’ TV series like House of Cards and Orange is the New Black. But HBO also used DVDs to ‘filter’ the individual program out from the ‘flow’ of television, which helped Netflix to establish itself as television.

This is the follow up to The Art of Innovation which describes the strategies of the world-famous design firm, IDEO, which has dissected the process of innovation and, in this book, identified the types of “personas” a CEO should attract in order to tackle big, difficult problems with novel, creative approaches.  I could definitely relate to the first persona described, The Anthropologist, who spends an inordinate amount of time with the clients, listening and observing, in order to understand what they really desire and what has prevented them thus far from achieving or obtaining it.  I also found The Cross-Pollinator interesting, which argued that you should sometimes involve people from other sectors or countries which may at first glance seem irrelevant to the job at hand but, if given the chance to be “heard”, could lead to a solution.  The author makes the case for another eight personas, who may… show more.