Why am I passionate about this?
I used to hate lifestyle businesses, looking down my nose at them, saying (as many others do!) that they weren’t real businesses. After a “lightbulb moment,” I now proudly describe myself as an ambitious lifestyle business owner – someone who designs their business around their lifestyle, rather than the other way around. Work to live, not live to work! As well as Big Ideas... for Small Businesses, a bestselling book about how to build a lifestyle business, I also host the Ambitious Lifestyle Business podcast, where I interview other lifestyle business owners, discovering how what an ambitious, lifestyle business looks like for them.
John's book list on ambitious, lifestyle business owners
Why did John love this book?
Bigger isn't better – at least not when it comes to lifestyle businesses.
The “Company of One” mindset is very similar to my own “Ambitious, Lifestyle Business”: deliberately small, and designed to deliver the lifestyle desired by the owner, rather than growth at all costs. It doesn’t necessarily mean one person (personally, I run a Company of One with a team of seven).
There is only one “rule” for a Company of One – you must constantly question the need for growth. People say you should start with the end in mind. I say start with the lifestyle in mind, and then design the business around this.
Company of One will help you do this from day one (and believe me, that's far easier than changing old habits!).
1 author picked Company Of One as one of their favorite books, and they share why you should read it.
What if the real key to a richer and more fulfilling career was not to create and scale a new start-up, but rather, to be able to work for yourself, determine your own hours, and become a (highly profitable) and sustainable company of one? Suppose the better - and smarter - solution is simply to remain small? This book explains how to do just that. Company of One is a refreshingly new approach centered on staying small and avoiding growth. Not as a freelancer who only gets paid on a per piece basis, and not as an entrepreneurial start-up that…