Why am I passionate about this?

When I first started in the field of strategy, all the cool kids were doing industry-level analysis. Order of entry, strategic groups, R&D intensity…anything you could get sufficient data about to run complex models was the order of the day. Those of us studying the ‘insides’ of corporations, particularly the process of innovation, were kind of huddled together for warmth! Today, strategy and innovation have come together in a remarkable way, but I find that most people still don’t understand the processes. One of my goals is to de-mystify the innovation process – these books will give you a great start in understanding the practices that are too bewildering for too many people.  


I wrote

Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity

By Rita Gunther McGrath, Ian C. Macmillan,

Book cover of Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity

What is my book about?

It’s a secret hiding in plain sight! There is a predictable, repeatable path to creating growth in high uncertainty situations,…

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The books I picked & why

Book cover of Loonshots: Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries

Rita Gunther McGrath Why did I love this book?

This book tackles a core paradox of breakthrough innovations – that they often start in the mind of an ignored, discredited, and dismissed person. That person needs just enough resources to tinker with the idea for long enough that its potential can be realized. But to have a truly transformational impact, the idea has to go beyond just one person’s or a small team’s understanding to be embraced by a large number of champions and users. The book is an utterly delightful read, with innovations as varied as the steam engine and advanced biotech receiving Safi’s witty and knowledgeable touch.  

By Safi Bahcall,

Why should I read it?

2 authors picked Loonshots as one of their favorite books, and they share why you should read it.

What is this book about?

What do James Bond and Lipitor have in common? Why do traffic jams appear out of nowhere on highways? What can we learn about innovation from a glass of water? In Loonshots, physicist and entrepreneur Safi Bahcall reveals a surprising new way of thinking about the mysteries of group behaviour and the challenges of nurturing radical breakthroughs.

Drawing on the science of phase transitions, Bahcall shows why teams, companies, or any group with a mission will suddenly change from embracing wild new ideas to rigidly rejecting them, just as flowing water will suddenly change into brittle ice. Oceans of print…


Book cover of Innovation: The Five Disciplines for Creating What Customers Want

Rita Gunther McGrath Why did I love this book?

Carlson and Wilmot know whereof they speak when it comes to innovation. Using a methodology honed over a great deal of practice, their company SRI International, created many of the artifacts of modern life that we take utterly for granted, such as the computer mouse, high-definition television, innovations in banking and of course Siri, the voice enabled personal assistant that comes with iPhones. In this book (and their subsequent publications stemming from it), they lay out a systematic process that turns innovation from a haphazard process to a reliable capability.  

By Curtis R. Carlson, William W. Wilmot,

Why should I read it?

2 authors picked Innovation as one of their favorite books, and they share why you should read it.

What is this book about?

Nothing is more important to business success than innovation . . . And here’s what you can do about it on Monday morning with the definitive how-to book from the world’s leading authority on innovation

When it comes to innovation, Curt Carlson and Bill Wilmot of SRI International know what they are talking about—literally. SRI has pioneered innovations that day in and day out are part of the fabric of your life, such as:

•The computer mouse and the personal computer interface you use at home and work

•The high-definition television in your living room

•The unusual numbers at the…


Book cover of Winning the Right Game: How to Disrupt, Defend, and Deliver in a Changing World

Rita Gunther McGrath Why did I love this book?

Just as no man is an island, today no company is, either. An ecosystem approach to strategy leads one to make entirely different choices about how to engage, when to compete, and which capabilities to build than you would make without such a perspective. The book engagingly opens with a retelling of the well-worn Kodak story, with a twist – it wasn’t that Kodak didn’t “get” digital, it's that they doubled down on printing when screens were getting good enough to make printing irrelevant. In its chapters, you’ll learn about how a mapping company survived when its competitors gave away its product for free; how Amazon got its Echo technology to be adopted as a standard by other organizations and how a clearly promising new ecosystem can be stillborn when its champions don’t play nicely together. 

By Ron Adner,

Why should I read it?

1 author picked Winning the Right Game as one of their favorite books, and they share why you should read it.

What is this book about?

How to succeed in an era of ecosystem-based disruption: strategies and tools for offense, defense, timing, and leadership in a changing competitive landscape.

The basis of competition is changing. Are you prepared? Rivalry is shifting from well-defined industries to broader ecosystems: automobiles to mobility platforms; banking to fintech; television broadcasting to video streaming. Your competitors are coming from new directions and pursuing different goals from those of your familiar rivals. In this world, succeeding with the old rules can mean losing the new game. Winning the Right Game introduces the concepts, tools, and frameworks necessary to confront the threat of…


Book cover of Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Rita Gunther McGrath Why did I love this book?

Ed Catmull, together with his partner, George Lucas, completely changed the nature of animation with the founding of Pixar Animation Studios. This book outlines the philosophy and management practices that allowed Pixar to achieve unprecedented levels of success with its productions by shaking up traditional norms in the movie business. Sterling bits of advice include: It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them; the cost of preventing errors is often far greater than the cost of fixing them; and a company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody.

By Ed Catmull, Amy Wallace,

Why should I read it?

5 authors picked Creativity, Inc. as one of their favorite books, and they share why you should read it.

What is this book about?

Part autobiography, part history of Pixar, part business book, Creativity Inc is a stimulating, feel-good, insightful and highly inspirational collection of lessons in creativity and business from the president of Pixar and Disney Animation, Ed Catmull.

'Just might be the best business book ever written.' -- Forbes Magazine
'Great book. Wish I could give it more than 5 Stars' -- ***** Reader review
'Incredibly inspirational' -- ***** Reader review
'Honestly, one of the best books I've read in a long time' -- ***** Reader review
'Read it and read it again, then read it again and then again' -- *****…


Book cover of The Imagination Machine: How to Spark New Ideas and Create Your Company's Future

Rita Gunther McGrath Why did I love this book?

This unusually formatted and provocative book delivers on its promise, which is that harnessing human imagination is a predictable, replicable process. Beginning with the first seeds of what gets our imaginations going (hint: when things aren’t chugging along as expected) to a recipe for how not to let those sparks die out as an idea becomes more mainstream, the book is chock full of examples, anecdotes, how to’s and more. And one of my favorite aspects of it is that it also has a multimedia guide to what BCG calls the “napkin gallery,” a virtual museum devoted to the earliest instances of some of the most important inventions ever commercialized.   

By Martin Reeves, Jack Fuller,

Why should I read it?

1 author picked The Imagination Machine as one of their favorite books, and they share why you should read it.

What is this book about?

A guide for mining the imagination to find powerful new ways to succeed.

We need imagination now more than ever-to find new opportunities, rethink our businesses, and discover paths to growth. Yet too many companies have lost their ability to imagine. What is this mysterious capacity? How does imagination work? And how can organizations keep it alive and harness it in a systematic way?

The Imagination Machine answers these questions and more. Drawing on the experience and insights of CEOs across several industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, Martin Reeves of Boston Consulting Group's…


Explore my book 😀

Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity

By Rita Gunther McGrath, Ian C. Macmillan,

Book cover of Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity

What is my book about?

It’s a secret hiding in plain sight! There is a predictable, repeatable path to creating growth in high uncertainty situations, but most leaders don’t know about it. This book unlocks the mystery for you.  

In Discovery-Driven Growth, we show how companies can plan and pursue an aggressive growth agenda with confidence. By carefully framing their strategic growth opportunities, testing each project assumption against a series of checkpoints, and creating a culture that acts on evidence and learning instead of blind stumbling, companies can better control their costs, minimize surprises, and know when to disengage from questionable projects—before it's too late.

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What Walks This Way: Discovering the Wildlife Around Us Through Their Tracks and Signs

By Sharman Apt Russell,

Book cover of What Walks This Way: Discovering the Wildlife Around Us Through Their Tracks and Signs

Sharman Apt Russell Author Of What Walks This Way: Discovering the Wildlife Around Us Through Their Tracks and Signs

New book alert!

Why am I passionate about this?

Author Explorer Runner Mother

Sharman's 3 favorite reads in 2024

What is my book about?

Nature writer Sharman Apt Russell tells stories of her experiences tracking wildlife—mostly mammals, from mountain lions to pocket mice—near her home in New Mexico, with lessons that hold true across North America. She guides readers through the basics of identifying tracks and signs, revealing a landscape filled with the marks left by browsing deer, predatory weasels, and inquisitive bears, skunks, and raccoons. Master tracker Kim A Cabrera provides photos and illustrations.

Winner of the prestigious John Burroughs Medal, Russell also writes about community, a sense of place, and a renewed connection with the nonhuman world. She explores the health of…

What Walks This Way: Discovering the Wildlife Around Us Through Their Tracks and Signs

By Sharman Apt Russell,

What is this book about?

Did a red fox pass this way? Could that be a bobcat print there in the dirt? Do those tracks belong to a domestic dog or a coyote? Combining lyrical memoir with an introduction to wildlife tracking, What Walks This Way explores the joys of learning to recognize the traces of the creatures with whom we share our world.

The nature writer Sharman Apt Russell tells stories of her experiences tracking wildlife-mostly mammals, from mountain lions to pocket mice-near her home in New Mexico, with lessons that hold true across North America. With wit and compassion, she guides readers through…


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