Loonshots
Book description
What do James Bond and Lipitor have in common? Why do traffic jams appear out of nowhere on highways? What can we learn about innovation from a glass of water? In Loonshots, physicist and entrepreneur Safi Bahcall reveals a surprising new way of thinking about the mysteries of group behaviour…
Why read it?
2 authors picked Loonshots as one of their favorite books. Why do they recommend it?
From Hasard's list on becoming great at decision-making.
This book tackles a core paradox of breakthrough innovations – that they often start in the mind of an ignored, discredited, and dismissed person. That person needs just enough resources to tinker with the idea for long enough that its potential can be realized. But to have a truly transformational impact, the idea has to go beyond just one person’s or a small team’s understanding to be embraced by a large number of champions and users. The book is an utterly delightful read, with innovations as varied as the steam engine and advanced biotech receiving Safi’s witty and knowledgeable touch.
From Rita's list on understanding how breakthrough innovation happens.
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