Why am I passionate about this?
When I first started in the field of strategy, all the cool kids were doing industry-level analysis. Order of entry, strategic groups, R&D intensity…anything you could get sufficient data about to run complex models was the order of the day. Those of us studying the ‘insides’ of corporations, particularly the process of innovation, were kind of huddled together for warmth! Today, strategy and innovation have come together in a remarkable way, but I find that most people still don’t understand the processes. One of my goals is to de-mystify the innovation process – these books will give you a great start in understanding the practices that are too bewildering for too many people.
Rita's book list on understanding how breakthrough innovation happens
Why did Rita love this book?
This unusually formatted and provocative book delivers on its promise, which is that harnessing human imagination is a predictable, replicable process. Beginning with the first seeds of what gets our imaginations going (hint: when things aren’t chugging along as expected) to a recipe for how not to let those sparks die out as an idea becomes more mainstream, the book is chock full of examples, anecdotes, how to’s and more. And one of my favorite aspects of it is that it also has a multimedia guide to what BCG calls the “napkin gallery,” a virtual museum devoted to the earliest instances of some of the most important inventions ever commercialized.
1 author picked The Imagination Machine as one of their favorite books, and they share why you should read it.
A guide for mining the imagination to find powerful new ways to succeed.
We need imagination now more than ever-to find new opportunities, rethink our businesses, and discover paths to growth. Yet too many companies have lost their ability to imagine. What is this mysterious capacity? How does imagination work? And how can organizations keep it alive and harness it in a systematic way?
The Imagination Machine answers these questions and more. Drawing on the experience and insights of CEOs across several industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, Martin Reeves of Boston Consulting Group's…