The best books on creativity

Inspired by the brilliant Silicon Valley technologists that I worked with in the early 90s and the pioneering design work of my husband’s grandfather, Leroy Grumman, I believe that design thinking is one of the most important reasons to believe that teams can achieve extraordinary results. It increases the likelihood of implementation of ideas by enhancing any companies’ abilities to align, learn, and change together. I have made it my mission to build creative capacity in individuals, organizations, and cities using the language of design thinking so that everyone can make positive change within their sphere of influence.

When I was a young girl, I was lucky to have friends from all over the world, so learning about a new country or a new city always fascinated me, and it still does. I’m always trying to learn new things, meet new people and whenever I can I like to travel the world. As a writer and illustrator, it’s always nice to experience new things, it helps to expand my imagination. I hope this list inspires you not only to read but to learn a few things here and there.  

I have a great passion for fantasy books and from a very early age spent any time I could with my nose in a fantasy book traveling to fantastical worlds. In my teens, I got into dungeons and dragons and began creating my own worlds and stories until I took the next step and decided to write my own stories. I work as a prison guard and while too busy during the day to write or read much I have many nightshifts that allow me ample reading and writing time. I still run role-playing games once a week and am always searching for that next great book to read.

 I have studied creativity for 40 years and, along with the textbook I wrote, I am continually teaching my marketing students how to become more creative.  I have unequivocally demonstrated that everyone who wants to become more creative can do so with the appropriate tutelage.  This is why I get so much satisfaction from teaching creativity and it is why I wrote my book that I am highlighting here.

Trained as an artist, through my work as a college professor I became committed to helping others cultivate and expand their creativity. It has always been heartbreaking to hear friends and acquaintances bemoan their lack of creativity simply because they hadn't developed drawing skills. Creativity is a human characteristic that can be developed in any discipline and with practice and encouragement, is available to anyone. In my reading and my writing, I seek a combination of accessibility and substance. If a book is engaging enough to read at the beach yet substantial enough to provide fuel for thought long afterward, it is a winner!

I was the kid who colored outside the lines and marveled at the special effects of monster movies. Yet, as I grew, I became aware of certain “rules” and “expectations” that seemed to limit my innate creativity. When I became a professional educator, I became even more cognizant of how students’ creativity was shut down. I read tons of books on creativity, but soon discovered that no one had ever written a book on the ingrained practices in family life, education, work environments, and personal beliefs that stamped out our natural creativity. Why do so many people consider themselves as “non-creative?” I wanted to find out…and change the equation.

I love novels that show female characters finding their way in life, and especially women who use writing to help themselves to grow and evolve. Finding my own voice through writing has been my way of staking my claim in the world. It hasn’t always been easy for us to tell our stories, but when we do, we’re made stronger and more complete. The protagonist of my novel The Literary Undoing of Victoria Swann fights hard to tell her own story. I know something about being held back by male-dominated expectations and Victoria’s situation could easily take place today. But when women writers finally find their voices, the works they create are of great value. 

I’ve spent my life as a psychologist, first as a therapist and then as an executive coach and consultant.  My passion has been helping people get out of their own way and live the best lives they possibly can. I have a Ph.D. and an MBA, which provides me with a unique approach. I combine sports-influenced tactics of performance coaching with psychology-trained skills of empathy to help businesses, leaders, and employees perform at their best, with passion and joy. My book captures the essence of what I have learned from my clients and from living my own life.

As an author, one of my goals is to encourage kids to fall in love with reading–but I’m not an illustrator. I wish I practiced art more as a kid. If I had, maybe I’d be illustrating my own books. If only these five books existed forty years ago, perhaps I wouldn’t have given up on art. So, in addition to falling in love with reading, I’d love to inspire those same kids to keep exploring their artistic sides. I’ve seen how these books invigorate the artistic spirit of creatives and I hope they do the same for you.

I have been addicted to reverse engineering things since I was a kid. I wrote The Creative Curve to reverse engineer the science of creativity. What could academic research teach us about creativity? If we talked to some of the world’s leading creatives, what would they tell us? My goal is to help readers unlock the part of them (that, as I argue, we all have) that is creative. When I’m not writing, I invest in tech startups that I think will leverage the principles from my book. I live in New York City with my mischievous, but incredibly adorable corgi Maven. 

I’m a British writer but I have lived in Norway for over twenty years. My yearning for history goes back as long as I can remember and I often feel trapped in the wrong time. Writing historical fiction is my way of delving into the past and bringing it back to life. I’ve always been creative and enjoyed arts and crafts and, as well as being a writer, I am also a creativity coach and have my own podcast, The Creatively You Show, which helps writers and artists deal with the emotional challenges of the creative process. My book choices reflect these interests and the broader themes of history and art.  

Inspired by the brilliant Silicon Valley technologists that I worked with in the early 90s and the pioneering design work of my husband’s grandfather, Leroy Grumman, I believe that design thinking is one of the most important reasons to believe that teams can achieve extraordinary results. It increases the likelihood of implementation of ideas by enhancing any companies’ abilities to align, learn, and change together. I have made it my mission to build creative capacity in individuals, organizations, and cities using the language of design thinking so that everyone can make positive change within their sphere of influence.

I taught writing and copywriting at Columbus College of Art & Design in Ohio for thirty-seven years (retiring as an ancient-but-somehow-still-living fossil in 2014). I taught all our majors, but most of my copywriting students were advertising and design majors. During those decades I wrote nonfiction for newspapers and magazines and copy as a freelancer for ad agencies and design studios. My copywriting book emerged from my experiences in and out of the classroom. I hope I’ve given good advice on advertising: how to think about it and how to write it. But you’ll be the judge.

It was while on the job as an investment banker that I first heard about this new thing called Bitcoin, before the word "web3" entered the vernacular. Initially I was skeptical but curious. But I became convinced the underlying technology of blockchains was ushering in nothing short of a new internet. My father Don Tapscott and I agreed to collaborate on a major research initiative that became the international best-seller, Blockchain Revolution. Since then, I have traveled to 40 countries and seen first-hand how blockchain and now Web3 is changing the world, setting the stage for a new digital age. My new book charts a course for this coming transformation.

Inspired by the brilliant Silicon Valley technologists that I worked with in the early 90s and the pioneering design work of my husband’s grandfather, Leroy Grumman, I believe that design thinking is one of the most important reasons to believe that teams can achieve extraordinary results. It increases the likelihood of implementation of ideas by enhancing any companies’ abilities to align, learn, and change together. I have made it my mission to build creative capacity in individuals, organizations, and cities using the language of design thinking so that everyone can make positive change within their sphere of influence.

Since childhood, I've been in love with musicians, the world they live in, and the fruits of their labor. I spent years listening to my parent's record collection, which covered everything from pop, rock, and country, to jazz and classical. Today, music continues to stir my passion like nothing else. Though an industry career was never in the cards for me personally, I've frequently hovered around its periphery. My goal was to write a band story, one that strayed from common tropes to explore, through humor and heartbreak, the many joys and pitfalls of life in this mercurial and often nonsensical industry. The result was my trilogy, Idol Pursuits. Enjoy.

I'm an artist, writer, teacher, and longtime yoga practitioner. I started practicing yoga in my early twenties during a difficult time in my life and the peace, grounding, and community that I discovered in yoga have stayed with me over the years, growing and evolving over time. One of my favorite experiences was the opportunity to teach children and teens who had never even heard of yoga before. Now I'm a professor at San Diego State University and also started and run a statewide program called Prison Arts Collective, bringing art programs to people who are incarcerated. We often include mindfulness and breathing exercises along with art. 

I’ve been an artist all my life. In childhood, I was always drawing and after graduating from university I became an illustrator doing hundreds of drawings for major newspapers and publishers in the United States for over 25 years. It was my mission, no matter what was going on in the world, to find some humor and lightness to share through my drawings. About 15 years ago, I also began to teach drawing to adults and was amazed to discover that everyone can draw. When I saw how people seemed to become happier and bolder making art I became passionate about sharing how we can grow our creativity by developing an art practice. It makes for a beautiful life and quite possibly a more beautiful world.

As a writer, I love words and am continuously fascinated by the way they work. In terms of writing manuals, I particularly value the work of writers who combine knowledge and understanding of writing techniques while also providing inspiration and keys to freeing the imagination. I’ve found these books brilliantly complement my professional interest in story structure and how story works, and match my own approach to combining theory with practice; craft with art in my work on story. I hope you find they inspire creativity in you, too.

Creativity is a practical, problem-solving, risk-taking endeavor, something we all do, whether we claim it or not. After working for many years with groups of graduate business students, artists, writers, business professionals, women in recovery, men in prison, with those just discovering their creative ability—and with myself and my own creative journey, I realize the question isn’t “Am I creative?” The question is “Am I using it?” or “Am I continuing to grow?” Nothing is more exciting than watching others as they realize just how creative they are.