The best books on creativity

Who picked these books? Meet our 131 experts.

131 authors created a book list connected to creativity, and here are their favorite creativity books.
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Sticky Wisdom

By Dave Allan, Matt Kingdon, Kris Murrin, Daz Rudkin

Book cover of Sticky Wisdom: How to Start a Creative Revolution at Work

Karen Hold Author Of Experiencing Design: The Innovator's Journey

From the list on mastering design thinking.

Who am I?

Inspired by the brilliant Silicon Valley technologists that I worked with in the early 90s and the pioneering design work of my husband’s grandfather, Leroy Grumman, I believe that design thinking is one of the most important reasons to believe that teams can achieve extraordinary results. It increases the likelihood of implementation of ideas by enhancing any companies’ abilities to align, learn, and change together. I have made it my mission to build creative capacity in individuals, organizations, and cities using the language of design thinking so that everyone can make positive change within their sphere of influence.

Karen's book list on mastering design thinking

Discover why each book is one of Karen's favorite books.

Why did Karen love this book?

My favorite business school professor gave me this book on a whim that I might be interested in the work of What If? I took it home and devoured it in a matter of hours. It’s captivating in its accessibility to normal people and probably more relevant today than it was twenty years when it was published as creative catalysts and design thinkers refocus on behaviors over process and habits over tools. By adopting the six creative behaviors outlined in the book: freshness, greenhousing, realness, momentum, signalling, and courage, innovators can increase their creative capacity and even more importantly, their creative confidence. 

By Dave Allan, Matt Kingdon, Kris Murrin, Daz Rudkin

Why should I read it?

1 author picked Sticky Wisdom as one of their favorite books, and they share why you should read it.

What is this book about?

We all know how important creativity is at work. New ideas, fresh solutions, and innovative approaches are always talked about, but rarely ever practiced. ?Whatif!, Second Edition gives you the power, insight, and courage to capture the essence of creativity at work. This one--of--a--kind book breaks creativity into six practical behaviors and shows you how all of us----not just the wacky genuis----is packed with creative potential. This fully updated and expanded edition explores areas that the first edition did not, filled with new insights, stories, and cases it will help you find or recapture your creativity with proven exercises that…


A World of Your Own

By Laura Carlin,

Book cover of A World of Your Own

Tania de Regil Author Of A New Home

From the list on picture books about cities.

Who am I?

When I was a young girl, I was lucky to have friends from all over the world, so learning about a new country or a new city always fascinated me, and it still does. I’m always trying to learn new things, meet new people and whenever I can I like to travel the world. As a writer and illustrator, it’s always nice to experience new things, it helps to expand my imagination. I hope this list inspires you not only to read but to learn a few things here and there.  

Tania's book list on picture books about cities

Discover why each book is one of Tania's favorite books.

Why did Tania love this book?

This book is all about using your imagination! It will surely inspire you to observe and create your very own world or city, where anything is possible. Laura Carlin’s illustrations are wonderfully witty and it shows you how you can take an everyday thing and turn it into something new and totally exciting.  

By Laura Carlin,

Why should I read it?

1 author picked A World of Your Own as one of their favorite books, and they share why you should read it.

What is this book about?

If you were creating a world of your own, what would it look like? Would you build your house out of brick - or out of jelly? Would it be on the ground or in a tree? Would your shops sell envelopes and sweets - or shoes for superheroes? Would you ride a train to town, or a dinosaur?

Taking the reader on an extraordinary visual journey through her imaginative world, award-winning illustrator, Laura Carlin, inspires children to look, draw and make - first from life, and then from the imagination through sharing her own personal thought-processes and drawing techniques.…


The Rage of Dragons

By Evan Winter,

Book cover of The Rage of Dragons

Troy Church Author Of The Severing

From the list on fantasy trilogies that will keep you up all night.

Who am I?

I have a great passion for fantasy books and from a very early age spent any time I could with my nose in a fantasy book traveling to fantastical worlds. In my teens, I got into dungeons and dragons and began creating my own worlds and stories until I took the next step and decided to write my own stories. I work as a prison guard and while too busy during the day to write or read much I have many nightshifts that allow me ample reading and writing time. I still run role-playing games once a week and am always searching for that next great book to read.

Troy's book list on fantasy trilogies that will keep you up all night

Discover why each book is one of Troy's favorite books.

Why did Troy love this book?

I chose this book because I love fantasy novels that explore different cultures and I had heard the book described as Game of Thrones meets Gladiator. This book is an African-inspired revenge story with a protagonist that is easy to become invested in and relate to as his intimate story of revenge unfolds. With a really cool magic system and truly memorable battles, I found this complex novel hard to put down as it tackled themes such as revenge, love, inequality, and war. Oh, and it has dragons.

By Evan Winter,

Why should I read it?

2 authors picked The Rage of Dragons as one of their favorite books, and they share why you should read it.

What is this book about?

Game of Thrones meets Gladiator in this blockbuster debut epic fantasy about a world caught in an eternal war, and the young man who will become his people's only hope for survival.

ONE OF TIME MAGAZINE'S TOP 100 FANTASY BOOKS OF ALL TIME
Winner of the Reddit/Fantasy Award for Best Debut Fantasy Novel

The Omehi people have been fighting an unwinnable war for almost two hundred years. The lucky ones are born gifted. One in every two thousand women has the power to call down dragons. One in every hundred men is able to magically transform himself into a bigger,…


Metacognition

By Janet Metcalfe (editor), Arthur P. Shimamura (editor),

Book cover of Metacognition: Knowing About Knowing

Stephen P. Ramocki Author Of Teaching Creativity in Marketing and Business Education: A Concise Compilation of Concepts and Methodologies that Will Increase Students' Creativity

From the list on creativity in marketing and business education.

Who am I?

 I have studied creativity for 40 years and, along with the textbook I wrote, I am continually teaching my marketing students how to become more creative.  I have unequivocally demonstrated that everyone who wants to become more creative can do so with the appropriate tutelage.  This is why I get so much satisfaction from teaching creativity and it is why I wrote my book that I am highlighting here.

Stephen's book list on creativity in marketing and business education

Discover why each book is one of Stephen's favorite books.

Why did Stephen love this book?

This is a book with various chapters written by psychologists who have studied metacognition extensively. Metacognition involves thinking about your own thinking, and psychologists all agree that it is a prime requisite to becoming creative. A creative person has to understand how his/her/their brain actually thinks. This book taught me the pitfalls in human metacognitive processes, the value of recall, the feeling of knowing or not knowing, portions of the brain responsible for various creative functions, metacognitive possibilities in older age, and metacognition’s influence on problem identification and solving. This book opened my eyes to the critical nature of metacognition to optimal human performance, and I spend significant time with my students discussing and practicing metacognition.

By Janet Metcalfe (editor), Arthur P. Shimamura (editor),

Why should I read it?

1 author picked Metacognition as one of their favorite books, and they share why you should read it.

What is this book about?

The term metacognition describes our self-knowledge about how we perceive, remember, think, and act. This volume contains 12 original contributions that describe psychological research on metacognition and the conditions under which metacognitive beliefs are either veridical, spurious, or biased. They explore how self-reflective processes are affected by subject variables such as developmental changes or neurological impairment. Finally, they identify methodological and theoretical issues important for this kind of research. Annotation copyright Book News, Inc. Portland, Or.


A More Beautiful Question

By Warren Berger,

Book cover of A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas

Mary Stewart Author Of Creative Inquiry: From Ideation to Implementation

From the list on for cultivating creativity.

Who am I?

Trained as an artist, through my work as a college professor I became committed to helping others cultivate and expand their creativity. It has always been heartbreaking to hear friends and acquaintances bemoan their lack of creativity simply because they hadn't developed drawing skills. Creativity is a human characteristic that can be developed in any discipline and with practice and encouragement, is available to anyone. In my reading and my writing, I seek a combination of accessibility and substance. If a book is engaging enough to read at the beach yet substantial enough to provide fuel for thought long afterward, it is a winner!

Mary's book list on for cultivating creativity

Discover why each book is one of Mary's favorite books.

Why did Mary love this book?

Due to a mania for metrics, in recent years educators have been pressured to focus on answers rather than exploring the significance of questions. This imbalance can be very damaging. Students who are only motivated by the questions their teachers pose never become intellectually independent and are unable to fully cultivate their creativity.

A More Beautiful Question tackles this problem head-on and offers an informative and engaging analysis of different types of questions and their uses. I was surprised to find gems in every chapter, even those directed at businesspeople. I often recommend this book to other college professors and those who have read it have found it transformative.

By Warren Berger,

Why should I read it?

1 author picked A More Beautiful Question as one of their favorite books, and they share why you should read it.

What is this book about?

To get a great answer, you need to ask the perfect question. Warren Berger revives the lost art of questioning.

In this groundbreaking book, journalist and innovation expert Warren Berger shows that one of the most powerful forces for igniting change in business and in our daily lives is a simple, under-appreciated tool--one that has been available to us since childhood. Questioning--deeply, imaginatively, "beautifully"--can help us identify and solve problems, come up with game-changing ideas, and pursue fresh opportunities. So why are we often reluctant to ask "Why?"

Berger's surprising findings reveal that even though children start out asking hundreds…


Book cover of The Art of Creative Thinking: 89 Ways to See Things Differently

Anthony D. Fredericks Author Of From Fizzle to Sizzle: The Hidden Forces Crushing Your Creativity and How You Can Overcome Them

From the list on creativity and imagination.

Who am I?

I was the kid who colored outside the lines and marveled at the special effects of monster movies. Yet, as I grew, I became aware of certain “rules” and “expectations” that seemed to limit my innate creativity. When I became a professional educator, I became even more cognizant of how students’ creativity was shut down. I read tons of books on creativity, but soon discovered that no one had ever written a book on the ingrained practices in family life, education, work environments, and personal beliefs that stamped out our natural creativity. Why do so many people consider themselves as “non-creative?” I wanted to find out…and change the equation.

Anthony's book list on creativity and imagination

Discover why each book is one of Anthony's favorite books.

Why did Anthony love this book?

This slim volume is packed - no packed! - with eighty-nine practical, innovative, and absolutely incredible creativity strategies that will change your life…right now.

This is an absolute bonanza of easy-to-use advice that will fire up your creative engines as no other book. Here you will discover how to approach any challenge in your work or family life.

This is creativity at its best - a wealth of super-charged possibilities from the worlds of writing, music, architecture, painting, technology, and more.

These brief entries include how to surprise yourself, why you should plan to have more accidents, how to contradict yourself more often, how to look forward to disappointment, and how to be more incompetent, among others.

Your thinking will change and so will your approach to any problem.

By Rod Judkins,

Why should I read it?

1 author picked The Art of Creative Thinking as one of their favorite books, and they share why you should read it.

What is this book about?

Get ready to get inspired
 
In short and engaging entries, this deceptively simple volume presents examples of creative thinkers from the worlds of writing, music, architecture, painting, technology, and more, shedding light on their process, and showing how each of us can learn from them to improve our lives and our work.

Subjects range from the grueling practice schedule of the Beatles and the relentless revisions of Tolkien, Sondheim, and Picasso to the surprisingly slapdash creation of The Simpsons. You’ll learn about the most successful class in history (in which every student won a Nobel Prize), how frozen peas were…


Writers & Lovers

By Lily King,

Book cover of Writers & Lovers

Virginia Pye Author Of The Literary Undoing of Victoria Swann

From the list on a woman writer finding her own voice.

Who am I?

I love novels that show female characters finding their way in life, and especially women who use writing to help themselves to grow and evolve. Finding my own voice through writing has been my way of staking my claim in the world. It hasn’t always been easy for us to tell our stories, but when we do, we’re made stronger and more complete. The protagonist of my novel The Literary Undoing of Victoria Swann fights hard to tell her own story. I know something about being held back by male-dominated expectations and Victoria’s situation could easily take place today. But when women writers finally find their voices, the works they create are of great value. 

Virginia's book list on a woman writer finding her own voice

Discover why each book is one of Virginia's favorite books.

Why did Virginia love this book?

Lily King’s Writers & Lovers is set in Cambridge, Massachusetts in 1997, where my own novel takes place a century earlier. It’s a fictional coming-of-age story of a young woman who tries to write her way into adulthood.

Casey Peabody works as a waitress in Harvard Square, spends time with her aspiring writer friends, walks along the Charles River, and sits for hours at her desk trying to write, all of which I did in those same places at her same age and often with the same sense of longing—and which, incidentally, Victoria Swann does, too, albeit while wearing a floor-length skirt and using a fountain pen.

Casey, Victoria, and I, (and I assume Lily King herself), were not alone: so many people I’ve met over the years have spent time in their twenties hanging out around Harvard Square, anxious and waiting to become the grown-ups we hoped to be.…

By Lily King,

Why should I read it?

7 authors picked Writers & Lovers as one of their favorite books, and they share why you should read it.

What is this book about?

#ReadWithJenna Book Club Pick as Featured on Today
Emma Roberts Belletrist Book Club Pick
A New York Times Book Review’s Group Text Selection

"I loved this book not just from the first chapter or the first page but from the first paragraph... The voice is just so honest and riveting and insightful about creativity and life." —Curtis Sittenfeld 

An extraordinary new novel of art, love, and ambition from Lily King, the New York Times bestselling author of Euphoria

Following the breakout success of her critically acclaimed and award-winning novel Euphoria, Lily King returns with another instant New York Times bestseller:…


Yes, And

By Kelly Leonard, Tom Yorton,

Book cover of Yes, And: How Improvisation Reverses "No, But" Thinking and Improves Creativity and Collaboration--Lessons from The Second City

Gail Golden Author Of Curating Your Life: Ending the Struggle for Work-Life Balance

From the list on living a life of purpose, productivity, and joy.

Who am I?

I’ve spent my life as a psychologist, first as a therapist and then as an executive coach and consultant.  My passion has been helping people get out of their own way and live the best lives they possibly can. I have a Ph.D. and an MBA, which provides me with a unique approach. I combine sports-influenced tactics of performance coaching with psychology-trained skills of empathy to help businesses, leaders, and employees perform at their best, with passion and joy. My book captures the essence of what I have learned from my clients and from living my own life.

Gail's book list on living a life of purpose, productivity, and joy

Discover why each book is one of Gail's favorite books.

Why did Gail love this book?

Critical thinking is an essential leadership skill, and many business leaders are great at it. The problem is that this approach often intimidates people and stifles their creativity. This book taught me a new set of communication tactics, based on improvisational theater techniques, that reduce fear and drive innovation in the workplace. The best manager I ever worked for was a “Yes, And” manager.

By Kelly Leonard, Tom Yorton,

Why should I read it?

1 author picked Yes, And as one of their favorite books, and they share why you should read it.

What is this book about?

Executives from The Second City-the world's premier comedy theater and school of improvisation-reveal improvisational techniques that can help any organization develop innovators, encourage adaptable leaders, and build transformational businesses. For more than fifty years, The Second City comedy theater in Chicago has been a training ground for some of the best comic minds in the industry-including John Belushi, Bill Murray, Gilda Radner, Mike Myers, Steve Carell, Stephen Colbert, and Tina Fey. But it also provides one-of-a-kind leadership training to cutting-edge companies, nonprofits, and public sector organizations-all aimed at increasing creativity, collaboration, and teamwork. The rules for leadership and teamwork have…


Gurple and Preen

By Linda Sue Park, Debbie Ridpath Ohi (illustrator),

Book cover of Gurple and Preen: A Broken Crayon Cosmic Adventure

Josh Funk Author Of Dear Unicorn

From the list on pictures to inspire the creative artistic spirit.

Who am I?

As an author, one of my goals is to encourage kids to fall in love with reading–but I’m not an illustrator. I wish I practiced art more as a kid. If I had, maybe I’d be illustrating my own books. If only these five books existed forty years ago, perhaps I wouldn’t have given up on art. So, in addition to falling in love with reading, I’d love to inspire those same kids to keep exploring their artistic sides. I’ve seen how these books invigorate the artistic spirit of creatives and I hope they do the same for you.

Josh's book list on pictures to inspire the creative artistic spirit

Discover why each book is one of Josh's favorite books.

Why did Josh love this book?

It’s amazing what a little crayon can do, especially when it’s broken.

Inspired by Ohi’s viral broken crayon illustrations, Park invites two aliens into the planet of broken crayons where magic is made. It’s amazing what a little friendship and art can do together (hmm, similar theme to Dear Unicorn, now that I think of it). Bonus: check out Ohi’s social media for loads more creative found object artwork.

By Linda Sue Park, Debbie Ridpath Ohi (illustrator),

Why should I read it?

1 author picked Gurple and Preen as one of their favorite books, and they share why you should read it.

What is this book about?

This wildly imaginative, crayon-inspired picture book shows that with a bit of teamwork and a universe of creativity, anything is possible!

Buzz!
Zap!
CRASH!

Gurple and Preen are in a big mess!

When they crash-land onto an unfamiliar planet with nothing but boxes of crayons, they must work together to get the mission back on course.

From Newbery Award–winning author Linda Sue Park and illustrator Debbie Ridpath Ohi comes a story about all the best things that can come out of a box of crayons.


The Practice

By Seth Godin,

Book cover of The Practice: Shipping Creative Work

Allen Gannett Author Of The Creative Curve: How to Develop the Right Idea, at the Right Time

From the list on creativity and how to harness it as a skill.

Who am I?

I have been addicted to reverse engineering things since I was a kid. I wrote The Creative Curve to reverse engineer the science of creativity. What could academic research teach us about creativity? If we talked to some of the world’s leading creatives, what would they tell us? My goal is to help readers unlock the part of them (that, as I argue, we all have) that is creative. When I’m not writing, I invest in tech startups that I think will leverage the principles from my book. I live in New York City with my mischievous, but incredibly adorable corgi Maven. 

Allen's book list on creativity and how to harness it as a skill

Discover why each book is one of Allen's favorite books.

Why did Allen love this book?

In The Practice, Godin successfully does that “thing,” that he is so uniquely good at: sharing wisdom with panache and joy, not condescension or cliché. He artfully argues for the creative to better empathize with their audience, and in doing so, create better art. Since, creativity is nothing without impact.

By Seth Godin,

Why should I read it?

3 authors picked The Practice as one of their favorite books, and they share why you should read it.

What is this book about?

From the bestselling author of Purple Cow and This is Marketing comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world.

Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward.

Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that…


Four Letters of Love

By Niall Williams,

Book cover of Four Letters of Love

Lisa Stromme Author Of The Strawberry Girl

From the list on historical creativity and the arts.

Who am I?

I’m a British writer but I have lived in Norway for over twenty years. My yearning for history goes back as long as I can remember and I often feel trapped in the wrong time. Writing historical fiction is my way of delving into the past and bringing it back to life. I’ve always been creative and enjoyed arts and crafts and, as well as being a writer, I am also a creativity coach and have my own podcast, The Creatively You Show, which helps writers and artists deal with the emotional challenges of the creative process. My book choices reflect these interests and the broader themes of history and art.  

Lisa's book list on historical creativity and the arts

Discover why each book is one of Lisa's favorite books.

Why did Lisa love this book?

This beautiful book is possibly the most important book of my writing career. I found it in a second-hand bookstore in Dublin on a rainy afternoon and, like the plot, I felt that my finding it was a stroke of providence. I was so moved by the story that I immediately signed up for a writing workshop with the author. That workshop was a defining moment in my life – after it, I knew I wanted to be a writer. Although this story is not directly about art, it shows how a man’s calling, his compulsion to paint, plays a key role in the lives and the destinies of others. The novel has a fairytale-like quality to it, a poetic timelessness that captures the essence of spirituality and love.

By Niall Williams,

Why should I read it?

1 author picked Four Letters of Love as one of their favorite books, and they share why you should read it.

What is this book about?

A classic love story and a seminal work of Irish literature that is a testament to romance, magic and the power of true love. With an introduction by actor John Hurt.

In love everything changes, and continues changing all the time. There is no stillness, no stopped clock of the heart in which the moment of happiness holds forever, but only the constant whirring forward motion of desire and need. . .

Nicholas Coughlan and Isabel Gore are meant for each other - they just don't know it yet. Though each has found both heartache and joy in the wild…


Creative Clarity

By Jon Kolko,

Book cover of Creative Clarity

Karen Hold Author Of Experiencing Design: The Innovator's Journey

From the list on mastering design thinking.

Who am I?

Inspired by the brilliant Silicon Valley technologists that I worked with in the early 90s and the pioneering design work of my husband’s grandfather, Leroy Grumman, I believe that design thinking is one of the most important reasons to believe that teams can achieve extraordinary results. It increases the likelihood of implementation of ideas by enhancing any companies’ abilities to align, learn, and change together. I have made it my mission to build creative capacity in individuals, organizations, and cities using the language of design thinking so that everyone can make positive change within their sphere of influence.

Karen's book list on mastering design thinking

Discover why each book is one of Karen's favorite books.

Why did Karen love this book?

It is hard to pick just one Jon Kolko book to recommend because all of his books are brilliant. My copy of Creative Clarity is dog-eared and heavily underlined which is an indicator of just how much I rely on it over and over again. I like it because Kolko articulates the specific conditions necessary to achieve creative cultures and most importantly details how to do it. Mastering design thinking is much more than learning new tools and building the mindsets and behaviors to deepen your experience, it is about solving more problems and ultimately creating more impact. This book will help you do that. 

By Jon Kolko,

Why should I read it?

1 author picked Creative Clarity as one of their favorite books, and they share why you should read it.

What is this book about?

This book is built on a simple premise: Most companies don't know what creativity really is, so they can't benefit from it. They lack creative clarity.  Creative clarity requires you to do four things: 1. Choreograph a creative strategy, describing a clear future even among the blurry business landscape.
2. Grow teams that include those creative, unpredictable outcasts;  give them the space to produce amazing work; and build a unique form of trust in your company culture.
3. Institutionalize an iterative process of critique, conflict, and ideation.
4. Embrace chaos but manage creative spin and stagnation.  This book is primarily…


Hey Whipple, Squeeze This

By Luke Sullivan,

Book cover of Hey Whipple, Squeeze This: The Classic Guide to Creating Great Ads

George Felton Author Of Advertising: Concept and Copy

From the list on copywriters on the rise.

Who am I?

I taught writing and copywriting at Columbus College of Art & Design in Ohio for thirty-seven years (retiring as an ancient-but-somehow-still-living fossil in 2014). I taught all our majors, but most of my copywriting students were advertising and design majors. During those decades I wrote nonfiction for newspapers and magazines and copy as a freelancer for ad agencies and design studios. My copywriting book emerged from my experiences in and out of the classroom. I hope I’ve given good advice on advertising: how to think about it and how to write it. But you’ll be the judge.

George's book list on copywriters on the rise

Discover why each book is one of George's favorite books.

Why did George love this book?

Among copywriting books, this is my favorite: funny, wise, indispensable. Sullivan—an exceptional advertising copywriter, creative director, and, recently, professor—shares his insights about navigating agency life and mastering the copywriter’s craft. He is especially good at how to be more creative and how to keep b.s. out of your ideas and copy (hence his title). A pleasure to read and re-read. He has helped me get past conventional, invisible advertising. I used his book in copywriting classes, and he helped my students find their best ideas. He’ll help you, too.

By Luke Sullivan,

Why should I read it?

1 author picked Hey Whipple, Squeeze This as one of their favorite books, and they share why you should read it.

What is this book about?

The new edition of the book readers call the bible for advertising

The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity-while critical-is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field's changing technical and social media landscapes. From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing chops, enhance your creativity, and raise the level of your work…


The Idea Factory

By Jon Gertner,

Book cover of The Idea Factory: Bell Labs and the Great Age of American Innovation

Alex Tapscott Author Of Web3: Charting the Internet's Next Economic and Cultural Frontier

From the list on technological innovation and what drives it.

Who am I?

It was while on the job as an investment banker that I first heard about this new thing called Bitcoin, before the word "web3" entered the vernacular. Initially I was skeptical but curious. But I became convinced the underlying technology of blockchains was ushering in nothing short of a new internet. My father Don Tapscott and I agreed to collaborate on a major research initiative that became the international best-seller, Blockchain Revolution. Since then, I have traveled to 40 countries and seen first-hand how blockchain and now Web3 is changing the world, setting the stage for a new digital age. My new book charts a course for this coming transformation.

Alex's book list on technological innovation and what drives it

Discover why each book is one of Alex's favorite books.

Why did Alex love this book?

The stereotype of the tech entrepreneur in films like The Social Network is of a solitary genius or a group of insurgent hackers tinkering away in a basement, garage, or dorm room.

But Gertner’s lively and fascinating account of the glory days of Bell Labs tells us that large institutions are capable of great feats of innovation, so long as smart people are allowed to collaborate freely, regardless of race, gender, or creed, and apply their talents to real products and solutions.

This should be inspiring reading to any CEO who fears technology will disintermediate her company. Incumbents can be leaders.

By Jon Gertner,

Why should I read it?

1 author picked The Idea Factory as one of their favorite books, and they share why you should read it.


The Catalyst

By Jeanne Liedtka, Robert Rosen, Robert Wiltbank

Book cover of The Catalyst: How You Can Become an Extraordinary Growth Leader

Karen Hold Author Of Experiencing Design: The Innovator's Journey

From the list on mastering design thinking.

Who am I?

Inspired by the brilliant Silicon Valley technologists that I worked with in the early 90s and the pioneering design work of my husband’s grandfather, Leroy Grumman, I believe that design thinking is one of the most important reasons to believe that teams can achieve extraordinary results. It increases the likelihood of implementation of ideas by enhancing any companies’ abilities to align, learn, and change together. I have made it my mission to build creative capacity in individuals, organizations, and cities using the language of design thinking so that everyone can make positive change within their sphere of influence.

Karen's book list on mastering design thinking

Discover why each book is one of Karen's favorite books.

Why did Karen love this book?

The Catalyst will inspire every manager who wants to create extraordinary growth in spite of the organizational roadblocks standing in the way. It is both a how-to guide and an inspirational you-can-do-it guide that provides both the pathway and the vision for creating change in organizations. It is the prequel to Jeanne Liedtka’s popular Designing for Growth and Designing for Growth Field Book which are my go-to workbooks for applying design thinking to projects. A must-read.

By Jeanne Liedtka, Robert Rosen, Robert Wiltbank

Why should I read it?

1 author picked The Catalyst as one of their favorite books, and they share why you should read it.

What is this book about?

This book will help every executive--especially those middle managers caught in the middle, between bureaucratic structures and the need for profitability--deliver the organic growth that is demanded of them. It also will help their bosses--the C-Suite executives--unleash the corporate creativity lying dormant with the organization.


How to Write One Song

By Jeff Tweedy,

Book cover of How to Write One Song: Loving the Things We Create and How They Love Us Back

R. P. Rioux Author Of Swimming Through the Dawn

From the list on for starting your own band.

Who am I?

Since childhood, I've been in love with musicians, the world they live in, and the fruits of their labor. I spent years listening to my parent's record collection, which covered everything from pop, rock, and country, to jazz and classical. Today, music continues to stir my passion like nothing else. Though an industry career was never in the cards for me personally, I've frequently hovered around its periphery. My goal was to write a band story, one that strayed from common tropes to explore, through humor and heartbreak, the many joys and pitfalls of life in this mercurial and often nonsensical industry. The result was my trilogy, Idol Pursuits. Enjoy.

R. P.'s book list on for starting your own band

Discover why each book is one of R. P.'s favorite books.

Why did R. P. love this book?

Unless you plan on exclusively being a cover group, you're going to have to come up with your own songs eventually. Their quality, or lack thereof, will absolutely make or break your band. Jeff Tweedy of Wilco and Uncle Tupelo fame discusses the process of writing a song from beginning to end.

The route he takes leans more philosophical than towards the nitty-gritty details of music theory. He encourages you to be less self-critical, illustrates how to draw inspiration from personal experiences, and notes the importance of infusing your everyday life with creativity. One of my own book's main characters struggles mightily with self-acceptance. She could have benefitted from Mr. Tweedy's advice.

By Jeff Tweedy,

Why should I read it?

2 authors picked How to Write One Song as one of their favorite books, and they share why you should read it.

What is this book about?

A ROUGH TRADE and PITCHORK BOOK OF THE YEAR

'A guide to rediscovering the joys of creating that we all felt as children.'
NEW YORK TIMES

One of the century's most feted singer-songwriters, Wilco's Jeff Tweedy, digs deep into his own creative process to share his unique perspective about song-writing and offers a warm, accessible guide to writing your first song, championing the importance of making creativity part of your everyday life and experiencing the hope, inspiration and joy that accompanies it.

'Fascinating.' ROUGH TRADE
'Eloquent.' INDEPENDENT
'Nourishing.' PITCHFORK
'A proselytiser for the act of songcraft.' FINANCIAL TIMES
'A smart,…


Practice You

By Elena Brower,

Book cover of Practice You: A Journal

Annie Buckley Author Of The Kids Yoga Deck

From the list on yoga books to inspire creativity and joy.

Who am I?

I'm an artist, writer, teacher, and longtime yoga practitioner. I started practicing yoga in my early twenties during a difficult time in my life and the peace, grounding, and community that I discovered in yoga have stayed with me over the years, growing and evolving over time. One of my favorite experiences was the opportunity to teach children and teens who had never even heard of yoga before. Now I'm a professor at San Diego State University and also started and run a statewide program called Prison Arts Collective, bringing art programs to people who are incarcerated. We often include mindfulness and breathing exercises along with art. 

Annie's book list on yoga books to inspire creativity and joy

Discover why each book is one of Annie's favorite books.

Why did Annie love this book?

This isn’t technically a yoga book but is a beautiful and relatable book for adult friends of children to connect to their intuition, decompress, and express themselves (so, in essence, it is a yoga book, just not in name!). Adults including parents and teachers can find a space to connect to their inner sense of truth and play, soothing and recharging the spirit. The book has lovely loose watercolor paintings and brief but meaningful prompts throughout, inviting readers to add their own thoughts, ideas, experiences, and responses right on the pages. 

By Elena Brower,

Why should I read it?

1 author picked Practice You as one of their favorite books, and they share why you should read it.

What is this book about?

When the way forward seems uncertain, where can we turn for guidance we can trust? For yoga luminary, meditation teacher, and artist Elena Brower, the answer has always been close at hand.

"Whenever I've needed direction, strength, or centering, I've so often turned to my own journals. Why? Because many of the answers we seek are found within ourselves."

Now, for those compelled to the pen and page, Elena invites us to gather our own wisdom through writing, self-inquiry, and reflection. Practice You is a portable sacred sanctuary to record our flashes of insight, find our ground, create and clarify…


Feck Perfuction

By James Victore,

Book cover of Feck Perfuction: Dangerous Ideas on the Business of Life

Cat Bennett Author Of The Confident Creative: Drawing to Free the Hand and Mind

From the list on art and creativity.

Who am I?

I’ve been an artist all my life. In childhood, I was always drawing and after graduating from university I became an illustrator doing hundreds of drawings for major newspapers and publishers in the United States for over 25 years. It was my mission, no matter what was going on in the world, to find some humor and lightness to share through my drawings. About 15 years ago, I also began to teach drawing to adults and was amazed to discover that everyone can draw. When I saw how people seemed to become happier and bolder making art I became passionate about sharing how we can grow our creativity by developing an art practice. It makes for a beautiful life and quite possibly a more beautiful world.

Cat's book list on art and creativity

Discover why each book is one of Cat's favorite books.

Why did Cat love this book?

Artist, designer, writer James Victore urges us to be ourselves without hesitation. Artists don’t fit in, we can’t. We’re observers and makers and require a certain distance from the mainstream to refine our vision and do our work. But we can be afraid to express ourselves fully and stand out from the crowd. This book dishes out confidence like candy. It’s a great place to replenish flagging spirits when they descend as they will from time to time. It’s energizing and makes you want to open your eyes and do what you can to further the unfolding of your truth and spirit. Written in short pithy chapters, you can dip in and out of it whenever you need a boost.

By James Victore,

Why should I read it?

1 author picked Feck Perfuction as one of their favorite books, and they share why you should read it.

What is this book about?

"James Victore is a dangerous man. His ideas on optimizing your creativity, doing wow work and building a life that inspires will devastate your limits. And show you how to win. Read this book fast."
-Robin Sharma, #1 bestselling author of The Monk Who Sold His Ferrari

Begin before you're ready.

Renowned designer and professional hell-raiser James Victore wants to drag you off your couch and throw you headfirst into a life of bold creativity. He'll guide you through all the twists, trials, and triumphs of starting your creative career, from finding your voice to picking the right moment to…


How to Be a Brilliant Writer

By Jenny Alexander,

Book cover of How to Be a Brilliant Writer

Leon Conrad Author Of Story and Structure: A complete guide

From the list on writing without killing creativity.

Who am I?

As a writer, I love words and am continuously fascinated by the way they work. In terms of writing manuals, I particularly value the work of writers who combine knowledge and understanding of writing techniques while also providing inspiration and keys to freeing the imagination. I’ve found these books brilliantly complement my professional interest in story structure and how story works, and match my own approach to combining theory with practice; craft with art in my work on story. I hope you find they inspire creativity in you, too.

Leon's book list on writing without killing creativity

Discover why each book is one of Leon's favorite books.

Why did Leon love this book?

If you’re in need of inspiration, this book will either make you fall in love with writing or fall back in love with it again. Although it’s a book for the younger writer (aged 9-12), it’s a perfect book for the young-at-heart, grown-up kid. It’s full of energy and verve – just the thing to boost creativity and confidence. Although it’s one of the shortest books on my list, its content packs a punch. It contains exercises to spark the imagination, helpful hints and tips from established authors, and plenty of advice on writing both fiction and nonfiction.

By Jenny Alexander,

Why should I read it?

1 author picked How to Be a Brilliant Writer as one of their favorite books, and they share why you should read it.

What is this book about?

A lively and humorous self-help book for children aged 9-12 on being a writer. It shows them how to develop writing practice as part of their everyday lives, rather than just in the classroom. The book offers advice on avoiding unhelpful feelings such as anxiety, impatience and self-rejection and shows how writing is a brilliant tool for building self-confidence, understanding and effectiveness throughout life. "Aimed at schoolchildren, here is a book that should capture their imagination, make them realise that writing can be fun, and inspire them to create their own written material." Writing Magazine


If You Want to Write

By Brenda Ueland,

Book cover of If You Want to Write

Cathy Pickens Author Of Create! Developing Your Creative Process

From the list on to feed your creativity.

Who am I?

Creativity is a practical, problem-solving, risk-taking endeavor, something we all do, whether we claim it or not. After working for many years with groups of graduate business students, artists, writers, business professionals, women in recovery, men in prison, with those just discovering their creative ability—and with myself and my own creative journey, I realize the question isn’t “Am I creative?” The question is “Am I using it?” or “Am I continuing to grow?” Nothing is more exciting than watching others as they realize just how creative they are.

Cathy's book list on to feed your creativity

Discover why each book is one of Cathy's favorite books.

Why did Cathy love this book?

Many of us are a bit afraid of stepping out and trying something new. That applies especially with creative work. “I’m just not that good,” we tell ourselves—or voices from our past tell us. Brenda Ueland was a long-time Chicago creative writing instructor, and her little book is strong encouragement (and a bit of a kick in the pants) about risk-taking and learning about our super-powers in the process.

By Brenda Ueland,

Why should I read it?

2 authors picked If You Want to Write as one of their favorite books, and they share why you should read it.

What is this book about?

Originally published in 1938, this classic by Brenda Ueland is considered by many to be one of the best books ever written on how to be a writer. Part a lesson on writing and part a philosophy on life, Ueland believed that anyone could be a writer and everyone had something important to say. Heavily influenced by the ideas of William Blake, Ueland outlines 12 points to keep in mind while writing and encourages writers to find their true, authentic selves and write from there. Born in Minneapolis in 1891 to a progressive household, Ueland’s father was a lawyer and…