Why am I passionate about this?
I see it every day. People wake up and trudge to work, resentfully working at a company that falls short of its promises and values. This is a problem that I've dedicated my career to resolving. My job is to ‘help organizations discover and live their possible’. This mission has guided me throughout my career as an international author, speaker, coach, and consultant with more than 25 years of corporate experience. Your brand promise doesn't determine your customer’s experience, your culture does. The problem is that we see culture as a means to an end leading us to a “set it and forget it mentality.” Culture is a living, breathing thing that must be nurtured.
Brad's book list on improving workplace culture
Why did Brad love this book?
This book uses real-life examples to weave together a compelling approach.
Some of the examples include stories related to Google, the Spurs, and Navy Seals. He presents a clear view of what culture is and how to achieve a better one. I love his definition of culture, “Culture is a set of living relationships working toward a shared goal. It’s not something you are, it’s something you do.”
2 authors picked The Culture Code as one of their favorite books, and they share why you should read it.
THE NEW YORK TIMES BESTSELLER
'A marvel of insight and practicality' Charles Duhigg, author of The Power of Habit
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How do you build and sustain a great team?
The Culture Code reveals the secrets of some of the best teams in the world - from Pixar to Google to US Navy SEALs - explaining the three skills such groups have mastered in order to generate trust and a willingness to collaborate. Combining cutting-edge science, on-the-ground insight and practical ideas for action, it offers a roadmap for creating an environment where innovation flourishes, problems get solved, and expectations are exceeded.…