100 books like No Rules Rules

By Reed Hastings, Erin Meyer,

Here are 100 books that No Rules Rules fans have personally recommended if you like No Rules Rules. Shepherd is a community of 9,000+ authors and super readers sharing their favorite books with the world.

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Book cover of Good Strategy Bad Strategy: The Difference and Why It Matters

Chris Buckingham Author Of Business Planning for Games

From my list on translating your great ideas into a winning games business.

Who am I?

Games and playing have always played a part of my life. I have created games and businesses and been fortunate enough to have worked with both at various levels as a mentor and guide. For me, this is the gift that keeps giving. The tee-shirt wearing creatives and the suit folk with their business acumen we seek to help scale our ideas. I have worked for years at the nexus of these tribes, and still find it a thrill to learn about the visions people have for the wonderful world of games and play and the oblique outcomes we couldn’t have predicted.

Chris' book list on translating your great ideas into a winning games business

Chris Buckingham Why did Chris love this book?

Until I read this book, I thought I had a good grip on strategy.

I thought I understood the mechanics that make strategy work and I thought I was capable of delivering a strategy that delivered the outcomes that mattered. This book taught me that, although I was on the right track, there was much I was missing.

I learnt the power of good strategy to help me overcome some of the biggest challenges I have faced. That strategy serves a purpose that act as an anchor for the vision you wish to create.

By Richard Rumelt,

Why should I read it?

5 authors picked Good Strategy Bad Strategy as one of their favorite books, and they share why you should read it.

What is this book about?

When Richard Rumelt's Good Strategy/Bad Strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mish-mash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing.

Since then, his original and pragmatic ideas have won fans around the world and continue to help readers to recognise and avoid the elements of bad strategy and adopt good, action-oriented strategies that honestly acknowledge the challenges being faced and offer straightforward approaches to overcoming them. Strategy should not be equated with ambition, leadership, vision or planning; rather, it is…


Book cover of How Google Works

Marty Cagan Author Of Empowered: Ordinary People, Extraordinary Products

From my list on building a strong technology organization.

Who am I?

Marty Cagan has been working on and with technology-powered empowered product teams for his entire career. Before founding the Silicon Valley Product Group to pursue his interests in helping others create successful products through his writing, speaking, advising, and coaching, Marty Cagan served as an executive responsible for defining and building products for some of the most successful companies in the world, including Hewlett-Packard, Netscape Communications, and eBay. As part of his work with SVPG, Marty is an invited speaker at major conferences and top companies across the globe. Marty is the author of INSPIRED: How To Create Tech Products Customers Love, and EMPOWERED: Ordinary People, Extraordinary Products.

Marty's book list on building a strong technology organization

Marty Cagan Why did Marty love this book?

Google is a very large and sprawling company, where one team in one group can often work very different than another.  But there are common principles and my favorite book (so far) is How Google Works by former CEO Eric Schmidt, and former head of product Jonathan Rosenberg.

By Eric Schmidt, Jonathan Rosenberg,

Why should I read it?

1 author picked How Google Works as one of their favorite books, and they share why you should read it.

What is this book about?

Both Eric Schmidt and Jonathan Rosenberg came to Google as seasoned Silicon Valley business executives, but over the course of a decade they came to see the wisdom in Coach John Wooden's observation that 'it's what you learn after you know it all that counts'. As they helped grow Google from a young start-up to a global icon, they relearned everything they knew about management. How Google Works is the sum of those experiences distilled into a fun, easy-to-read primer on corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption.The authors explain how the confluence of three seismic…


Book cover of Working Backwards: Insights, Stories, and Secrets from Inside Amazon

Nektarios Oraiopoulos Author Of From Breakthrough to Blockbuster: The Business of Biotechnology

From my list on bringing new ideas to life.

Who am I?

I am a professor of technology management at the Judge Business School, University of Cambridge. I have interacted and learned from hundreds (or possibly thousands) of students and senior executives on how they develop new products and more broadly how they make better decisions in business and life. I am hoping that the books I shared with you will move you in that direction too. 

Nektarios' book list on bringing new ideas to life

Nektarios Oraiopoulos Why did Nektarios love this book?

I love this book because it gives an insider’s view of Amazon’s decision-making processes and culture that enabled all these amazing products to be created.

It shows that Amazon’s exponential growth for over two decades was not the outcome of luck, but of excellent management and leadership skills at every step of the way. Even if you are not interested in business, you will learn a lot about thinking in productive ways and making better decisions. 

By Colin Bryar, Bill Carr,

Why should I read it?

2 authors picked Working Backwards as one of their favorite books, and they share why you should read it.

What is this book about?

'Essential for any leader in any industry' - Kim Scott, bestselling author of Radical Candor

Working Backwards gives an insider's account of Amazon's approach to culture, leadership and best practices from two long-time, top-level Amazon executives.

Colin Bryar and Bill Carr joined Amazon in the late 90s. Their time at the company covered a period of unmatched innovation that brought products and services - including Kindle, Amazon Prime, Amazon Echo and Alexa, and Amazon Web Services - to life. Through the story of these innovations they reveal the principles and practices that drive Amazon's success.

Through their wealth of experience…


Book cover of Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs

Marty Cagan Author Of Empowered: Ordinary People, Extraordinary Products

From my list on building a strong technology organization.

Who am I?

Marty Cagan has been working on and with technology-powered empowered product teams for his entire career. Before founding the Silicon Valley Product Group to pursue his interests in helping others create successful products through his writing, speaking, advising, and coaching, Marty Cagan served as an executive responsible for defining and building products for some of the most successful companies in the world, including Hewlett-Packard, Netscape Communications, and eBay. As part of his work with SVPG, Marty is an invited speaker at major conferences and top companies across the globe. Marty is the author of INSPIRED: How To Create Tech Products Customers Love, and EMPOWERED: Ordinary People, Extraordinary Products.

Marty's book list on building a strong technology organization

Marty Cagan Why did Marty love this book?

Apple is the most secretive commercial company I know.  Most books that have been written about them are about their colorful co-founder Steve Jobs, and much less about the inner workings.  My favorite book on how the actual work of product is done at Apple is Creative Selection by former engineering lead Ken Kocienda. Ken worked on some of the company’s most important products and technologies, during what I’d consider the peak innovation period for the company (so far).  Because Ken is an engineer, this book provides the engineering perspective, but the book is loaded with useful observations, learnings and insights.

By Ken Kocienda,

Why should I read it?

1 author picked Creative Selection as one of their favorite books, and they share why you should read it.

What is this book about?

Hundreds of millions of people use Apple products every day; a few thousand work on Apple's campus in California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few behind the scenes, a highly-respected software engineer who worked in the final years the Steve Jobs era.

Ken Kocienda offers an inside look at Apple's creative process. For fifteen years, he was on the ground floor of the company as a specialist, responsible for experimenting with novel user interface concepts and writing software for products including the iPhone, the iPad, and the…


Book cover of Leaders Eat Last: Why Some Teams Pull Together and Others Don't

David Worrell Author Of The Entrepreneur's Guide to Financial Statements

From my list on building culture, teamwork, and leadership.

Who am I?

Entrepreneurs have a tough lot in life. We dream of creating value for others, yet we are often cursed to pay a huge price in our own lives. My experience as an entrepreneur is no different – I struggled through three mediocre business startups, learning a little bit more with each one. Along the way, I have put my lessons learned into writing: textbooks, how-to guides and even cover stories for Entrepreneur magazine. Combining my own experience and the best advice from other entrepreneurs, I have systematically improved my current company… and have finally broken free of the curse! Now I love to share my experience with other business owners like you!

David's book list on building culture, teamwork, and leadership

David Worrell Why did David love this book?

Building a great company and a great team takes more than love and data. In Leaders Eat Last, I learned the science behind why we join teams, why we leave a team, and how to build a team where people want to stay.

It turns out that being a part of a team is in our DNA. Literally. We have survived as a species by working together, and our brains produce pleasure chemicals when we are standing shoulder to shoulder with a co-worker.

But that’s not what makes this book great. Simon Sinek references both large companies and the military to make his case. Among other thoughtful insights, Sinek argues that the dedication, drive, and sacrifice that make the Air Force such a formidable team can be similarly created within work teams and companies. 

This is a must-read if you want to really understand why and how we work together…

By Simon Sinek,

Why should I read it?

4 authors picked Leaders Eat Last as one of their favorite books, and they share why you should read it.

What is this book about?

Leadership is not a rank, it is a responsibility. Leadership is not about being in charge, it is about taking care of those in your charge.

When we take care of our people, our people will take care of us. They will help see that our cause becomes a reality.

In Leaders Eat Last, Simon Sinek, internationally bestselling author of Start With Why, investigates these great leaders from Marine Corps Officers, who don't just sacrifice their place at the table but often their own comfort and even their lives for those in their care, to the heads of big business…


Book cover of Tube

Kimberly Potts Author Of The Way We All Became The Brady Bunch: How the Canceled Sitcom Became the Beloved Pop Culture Icon We Are Still Talking about Today

From my list on television history.

Who am I?

Kimberly Potts is a TV and pop culture journalist and author who believes television is not only the ultimate entertainment medium, but is also the ultimate cultural common denominator. She has written for The New York TimesEntertainment Weekly, VultureThe Hollywood ReporterTV GuideThe Los Angeles Times, Yahoo, Variety, People.comUS Weekly, E! Online, Thrillist, Esquire.com, AOL, Movies.com, and The Wrap. Kimberly also co-hosts the Pop Literacy and #Authoring podcasts, and is a member of the Television Critics Association, Critics Choice Association, Authors Guild, and American Society of Journalist and Authors.

Kimberly's book list on television history

Kimberly Potts Why did Kimberly love this book?

Most of those curious about the history of television have heard of the boy who invented it: Philo Farnsworth. He was just 14 years old when he conceived the idea that led to the first televised image less than a decade later. Farnsworth died penniless and unwell despite a life spent devoted to what became one of the most influential inventions of his lifetime and ours. That journey is a large part of the story the Tube authors unfold, but there are several additional key players who factor into the medium’s early years, and that, along with what will feel like some prescient thoughts about the current state of the television industry, make for an insightful, delightful read in this 1996 tome.

By David E. Fisher, Marshall Jon Fisher,

Why should I read it?

1 author picked Tube as one of their favorite books, and they share why you should read it.

What is this book about?

Traces the progress of the diverse group of iconoclasts including an Idaho farm boy, an eccentric Scotsman, and two Russian Americans from the laboratory prototypes that drew public laughter to the vicious courtroom battles for control of what would become an enormous market power. With devilish character sketches, compelling stories, and scientific explanations that are easy to follow, the Fishers capture the brilliance, vision, and frustration behind the invention of television. Annotation c. by Book News, Inc., Portland, Or.


Book cover of Horizontal Hold: The Making and Breaking of a Network Television Pilot

Kimberly Potts Author Of The Way We All Became The Brady Bunch: How the Canceled Sitcom Became the Beloved Pop Culture Icon We Are Still Talking about Today

From my list on television history.

Who am I?

Kimberly Potts is a TV and pop culture journalist and author who believes television is not only the ultimate entertainment medium, but is also the ultimate cultural common denominator. She has written for The New York TimesEntertainment Weekly, VultureThe Hollywood ReporterTV GuideThe Los Angeles Times, Yahoo, Variety, People.comUS Weekly, E! Online, Thrillist, Esquire.com, AOL, Movies.com, and The Wrap. Kimberly also co-hosts the Pop Literacy and #Authoring podcasts, and is a member of the Television Critics Association, Critics Choice Association, Authors Guild, and American Society of Journalist and Authors.

Kimberly's book list on television history

Kimberly Potts Why did Kimberly love this book?

Remember E.O.B., the drama about political speechwriters starring Mary Beth Hurt? Or the speechwriter series called Word of Mouth and starring Gladys Knight? Or the other one, The War Room, starring Brad Hall? Actually, no one saw any of them, because they were all versions of the same failed TV pilot, from St. Elsewhere producers Bruce Paltrow and Tom Fontana. And the story of the series’ saga to not making it to primetime covers more than a year, and highlights all the network, casting, technical, and general TV industry drama that can impact the TV pilot process, a process the networks still use to fill their schedules every year.

By Daniel Paisner,

Why should I read it?

1 author picked Horizontal Hold as one of their favorite books, and they share why you should read it.

What is this book about?

Absurdly funny, trenchant, and provocative, this outside-looking-in account of the stillbirth of one particular television series is a must read for every serious and not-so-serious television viewer.


Book cover of Primetime Blues: African Americans on Network Television

Kimberly Potts Author Of The Way We All Became The Brady Bunch: How the Canceled Sitcom Became the Beloved Pop Culture Icon We Are Still Talking about Today

From my list on television history.

Who am I?

Kimberly Potts is a TV and pop culture journalist and author who believes television is not only the ultimate entertainment medium, but is also the ultimate cultural common denominator. She has written for The New York TimesEntertainment Weekly, VultureThe Hollywood ReporterTV GuideThe Los Angeles Times, Yahoo, Variety, People.comUS Weekly, E! Online, Thrillist, Esquire.com, AOL, Movies.com, and The Wrap. Kimberly also co-hosts the Pop Literacy and #Authoring podcasts, and is a member of the Television Critics Association, Critics Choice Association, Authors Guild, and American Society of Journalist and Authors.

Kimberly's book list on television history

Kimberly Potts Why did Kimberly love this book?

Film historian and professor Bogle does a deep dive on the history of Black characters and series on television, from the early days of the medium and stereotyped portrayals on series like Amos ‘n’ Andy through groundbreaking ‘70s shows like Sanford & Son and The Jeffersons, ‘80s juggernaut The Cosby Show, and the sitcoms of UPN and The WB in the mid-1990s. Bogle shares his opinions throughout the compelling chronicle, and does not suffer foolish performances or material gladly, making this a must read for any TV fan seeking a truly comprehensive account of TV history.

By Donald Bogle,

Why should I read it?

1 author picked Primetime Blues as one of their favorite books, and they share why you should read it.

What is this book about?

Analyzing four decades of African Americans in television, the author traces the history of black characters and themes, covering Amos 'n' Andy, The Mod Squad, Sanford and Son, Good Times, The Cosby Show, L.A. Law, The Fresh Prince of Bel Air, Martin, and other groundbreaking shows.


Book cover of 1001 TV Shows You Must Watch Before You Die

Kimberly Potts Author Of The Way We All Became The Brady Bunch: How the Canceled Sitcom Became the Beloved Pop Culture Icon We Are Still Talking about Today

From my list on television history.

Who am I?

Kimberly Potts is a TV and pop culture journalist and author who believes television is not only the ultimate entertainment medium, but is also the ultimate cultural common denominator. She has written for The New York TimesEntertainment Weekly, VultureThe Hollywood ReporterTV GuideThe Los Angeles Times, Yahoo, Variety, People.comUS Weekly, E! Online, Thrillist, Esquire.com, AOL, Movies.com, and The Wrap. Kimberly also co-hosts the Pop Literacy and #Authoring podcasts, and is a member of the Television Critics Association, Critics Choice Association, Authors Guild, and American Society of Journalist and Authors.

Kimberly's book list on television history

Kimberly Potts Why did Kimberly love this book?

The most important aspect of television history is, of course, the shows. And though there have been hundreds, at least, more series that will need to be added to the book since it was published in 2015, it is a gorgeously designed collection of viewing suggestions. And like any great guidebook, it’s also just a fun way for any TV fan to revisit the best series of the past, arranged by decades, and including American and international programming.

By Paul Condon,

Why should I read it?

1 author picked 1001 TV Shows You Must Watch Before You Die as one of their favorite books, and they share why you should read it.

What is this book about?

The most groundbreaking and important must-see shows from the 1950s to today’s golden age of television. This latest addition to the best-selling and highly acclaimed 1001 series showcases the best programs produced for television from its inception to the bumper crop of great shows being produced in today’s era of original cable programming and digital streaming. 
Offering a critical evaluation of the most important and groundbreaking TV programs ever created, this book tracks television’s evolution through decades of social, cultural, and stylistic change. Included are shows that broke new ground, influenced the future, and left a lasting mark, ranging from…


Book cover of Powerhouse: The Untold Story of Hollywood's Creative Artists Agency

Frederick Levy Author Of Hollywood 101: The Film Industry

From my list on Hollywood insiders.

Who am I?

I am the author of seven published books about Hollywood. I’m also actively involved in the entertainment industry day to day. Presently, I am the owner of Management 101, a firm that guides the careers of actors and writers. I’m also a producer of feature films and television shows including the GLAAD award-winning feature film Geography Club, Sins of our Youth, and Nickelodeon’s Dance On Sunset. I have taught at the School of Cinematic Arts at the University of Southern California and have appeared as a guest on Entertainment Tonight, CNN, Fox News, and CBS.

Frederick's book list on Hollywood insiders

Frederick Levy Why did Frederick love this book?

Since I work in talent representation, I’m always curious how my colleagues and competitors conduct business. CAA is, and has been, the top agency in Hollywood since I first started in this industry. I was anxious to read about the history of the company and how it has managed to not only survive, but thrive, throughout the decades. Filled with tantalizing stories of insider secrets, this is an eye opening account of one of Hollywood’s most powerful companies and the uber successful men and women who have worked there.

By James Andrew Miller,

Why should I read it?

1 author picked Powerhouse as one of their favorite books, and they share why you should read it.

What is this book about?

A New York Times bestseller, now updated with an afterword and exclusive new material From the #1 bestselling author behind acclaimed oral histories of Saturday Night Live and ESPN comes "the most hotly anticipated book [in decades]" (Variety): James Andrew Miller's irresistible insider chronicle of the modern entertainment industry, told through the epic story of Creative Artists Agency (CAA)-the ultimate power player that has represented the world's biggest stars and shaped the landscape of film, television, comedy, music, and sports. Started in 1975, when five bright and brash upstarts left creaky William Morris to form their own innovative talent agency,…


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