26 books like Creative Selection

By Ken Kocienda,

Here are 26 books that Creative Selection fans have personally recommended if you like Creative Selection. Shepherd is a community of 10,000+ authors and super readers sharing their favorite books with the world.

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Book cover of No Rules Rules: Netflix and the Culture of Reinvention

Tom Gilb Author Of Competitive Engineering: A Handbook For Systems Engineering, Requirements Engineering, and Software Engineering Using Planguage

From my list on learning successful invention and business methods.

Why am I passionate about this?

I am a self-taught guy, having started in my first job at IBM Oslo, when I was 18 years old, as punched card machine operator, and plug-board ‘programmer'. I did night studies in sociology/philosophy for 10 years at University of Oslo. I read about 30 books a year, and I’m 82 in 2023. I have spent most of my career as an independent international consultant to corporations and governments, while building up my ideas of useful methods to solve problems. In retirement, I love to spread my ideas, and learn more. I also write about 5 new books a year, when at my Oslofjord Summer cabin. They're all digital and free or free samples. 

Tom's book list on learning successful invention and business methods

Tom Gilb Why did Tom love this book?

From my notes after I read it, “Great content and organization. Triggered me to write and plan a 2022 Book.”

There was specific practical content like removing vacation policy, removing travel and expenses policy. An opening the books, which showed the practices behind the no rules idea, and their consequent results in the business. As a consultant, these give me a tool for discussion with clients. What if you did the same?

Again a great leader, and successful businessperson, using persistence and imagination to deal with the forces against change.

By Reed Hastings, Erin Meyer,

Why should I read it?

5 authors picked No Rules Rules as one of their favorite books, and they share why you should read it.

What is this book about?

Hard work is irrelevant. Be radically honest. Adequate performance gets a generous severance. And never, ever try to please your boss.

These are some of the ground rules if you work at Netflix. They are part of a unique cultural experiment that explains how the company has transformed itself at lightning speed from a DVD mail order service into a streaming superpower - with 125 million fervent subscribers and a market capitalisation bigger than Disney.

Finally Reed Hastings, Netflix Chairman and CEO, is sharing the secrets that have revolutionised the entertainment and tech industries. With INSEAD business school professor Erin…


Book cover of How Google Works

Marty Cagan Author Of Empowered: Ordinary People, Extraordinary Products

From my list on building a strong technology organization.

Why am I passionate about this?

Marty Cagan has been working on and with technology-powered empowered product teams for his entire career. Before founding the Silicon Valley Product Group to pursue his interests in helping others create successful products through his writing, speaking, advising, and coaching, Marty Cagan served as an executive responsible for defining and building products for some of the most successful companies in the world, including Hewlett-Packard, Netscape Communications, and eBay. As part of his work with SVPG, Marty is an invited speaker at major conferences and top companies across the globe. Marty is the author of INSPIRED: How To Create Tech Products Customers Love, and EMPOWERED: Ordinary People, Extraordinary Products.

Marty's book list on building a strong technology organization

Marty Cagan Why did Marty love this book?

Google is a very large and sprawling company, where one team in one group can often work very different than another.  But there are common principles and my favorite book (so far) is How Google Works by former CEO Eric Schmidt, and former head of product Jonathan Rosenberg.

By Jonathan Rosenberg, Eric Schmidt,

Why should I read it?

1 author picked How Google Works as one of their favorite books, and they share why you should read it.

What is this book about?

Both Eric Schmidt and Jonathan Rosenberg came to Google as seasoned Silicon Valley business executives, but over the course of a decade they came to see the wisdom in Coach John Wooden's observation that 'it's what you learn after you know it all that counts'. As they helped grow Google from a young start-up to a global icon, they relearned everything they knew about management. How Google Works is the sum of those experiences distilled into a fun, easy-to-read primer on corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption.The authors explain how the confluence of three seismic…


Book cover of Working Backwards: Insights, Stories, and Secrets from Inside Amazon

Nektarios Oraiopoulos Author Of From Breakthrough to Blockbuster: The Business of Biotechnology

From my list on bringing new ideas to life.

Why am I passionate about this?

I am a professor of technology management at the Judge Business School, University of Cambridge. I have interacted and learned from hundreds (or possibly thousands) of students and senior executives on how they develop new products and more broadly how they make better decisions in business and life. I am hoping that the books I shared with you will move you in that direction too. 

Nektarios' book list on bringing new ideas to life

Nektarios Oraiopoulos Why did Nektarios love this book?

I love this book because it gives an insider’s view of Amazon’s decision-making processes and culture that enabled all these amazing products to be created.

It shows that Amazon’s exponential growth for over two decades was not the outcome of luck, but of excellent management and leadership skills at every step of the way. Even if you are not interested in business, you will learn a lot about thinking in productive ways and making better decisions. 

By Colin Bryar, Bill Carr,

Why should I read it?

2 authors picked Working Backwards as one of their favorite books, and they share why you should read it.

What is this book about?

'Essential for any leader in any industry' - Kim Scott, bestselling author of Radical Candor

Working Backwards gives an insider's account of Amazon's approach to culture, leadership and best practices from two long-time, top-level Amazon executives.

Colin Bryar and Bill Carr joined Amazon in the late 90s. Their time at the company covered a period of unmatched innovation that brought products and services - including Kindle, Amazon Prime, Amazon Echo and Alexa, and Amazon Web Services - to life. Through the story of these innovations they reveal the principles and practices that drive Amazon's success.

Through their wealth of experience…


Book cover of Leaders Eat Last: Why Some Teams Pull Together and Others Don't

David Worrell Author Of The Entrepreneur's Guide to Financial Statements

From my list on building culture, teamwork, and leadership.

Why am I passionate about this?

Entrepreneurs have a tough lot in life. We dream of creating value for others, yet we are often cursed to pay a huge price in our own lives. My experience as an entrepreneur is no different – I struggled through three mediocre business startups, learning a little bit more with each one. Along the way, I have put my lessons learned into writing: textbooks, how-to guides and even cover stories for Entrepreneur magazine. Combining my own experience and the best advice from other entrepreneurs, I have systematically improved my current company… and have finally broken free of the curse! Now I love to share my experience with other business owners like you!

David's book list on building culture, teamwork, and leadership

David Worrell Why did David love this book?

Building a great company and a great team takes more than love and data. In Leaders Eat Last, I learned the science behind why we join teams, why we leave a team, and how to build a team where people want to stay.

It turns out that being a part of a team is in our DNA. Literally. We have survived as a species by working together, and our brains produce pleasure chemicals when we are standing shoulder to shoulder with a co-worker.

But that’s not what makes this book great. Simon Sinek references both large companies and the military to make his case. Among other thoughtful insights, Sinek argues that the dedication, drive, and sacrifice that make the Air Force such a formidable team can be similarly created within work teams and companies. 

This is a must-read if you want to really understand why and how we work together…

By Simon Sinek,

Why should I read it?

4 authors picked Leaders Eat Last as one of their favorite books, and they share why you should read it.

What is this book about?

Leadership is not a rank, it is a responsibility. Leadership is not about being in charge, it is about taking care of those in your charge.

When we take care of our people, our people will take care of us. They will help see that our cause becomes a reality.

In Leaders Eat Last, Simon Sinek, internationally bestselling author of Start With Why, investigates these great leaders from Marine Corps Officers, who don't just sacrifice their place at the table but often their own comfort and even their lives for those in their care, to the heads of big business…


Book cover of Return to the Little Kingdom: Steve Jobs and the Creation of Apple

David Kopec Author Of Classic Computer Science Problems in Java

From my list on Steve Jobs and the history of Apple Inc..

Why am I passionate about this?

I’m a programming book author, software developer, podcaster, and computer science professor at a teaching college. But I’ve also always been a devoted fan of Apple Inc. and deeply interested in its history. I’ve read more than two dozen books about Apple so you can just read the best ones. If five books are not enough for you, and you want to dig deeper into books about Apple and Steve Jobs, you can check out my blog post on my website.

David's book list on Steve Jobs and the history of Apple Inc.

David Kopec Why did David love this book?

I read this book after I had read many others about Apple, but if I could do it over again, I would start here. This is the single best book about Apple’s early history from its founding in 1976 until the release of the Macintosh in 1984. When I’m learning something, I always find it valuable to start from the beginning. You’ll need more than just this book though because the material in it covering post-1984 Apple is cursory at best.

By Michael Moritz,

Why should I read it?

1 author picked Return to the Little Kingdom as one of their favorite books, and they share why you should read it.

What is this book about?

In 1984, The Little Kingdom: The Private Story of Apple Computer told the story of Apple's first decade alongside the histories of Steve Jobs and Steve Wozniak. Now, completely revised and expanded, Return to the Little Kingdom is the definitive biography of Apple and its founders from the very beginning. Moritz brings readers inside the childhood homes of Jobs and Wozniak and records how they dropped out of college and founded Apple in 1976. He follows the fortunes of the company through the mid-1980s, and in new material, tracks the development of Apple to the present and offers an insider?s…


Book cover of Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company

David Kopec Author Of Classic Computer Science Problems in Java

From my list on Steve Jobs and the history of Apple Inc..

Why am I passionate about this?

I’m a programming book author, software developer, podcaster, and computer science professor at a teaching college. But I’ve also always been a devoted fan of Apple Inc. and deeply interested in its history. I’ve read more than two dozen books about Apple so you can just read the best ones. If five books are not enough for you, and you want to dig deeper into books about Apple and Steve Jobs, you can check out my blog post on my website.

David's book list on Steve Jobs and the history of Apple Inc.

David Kopec Why did David love this book?

This was one of the first Apple history books that I read when I was a teenager. It primarily covers vignettes from the early years and the non-Jobs era of Apple (1985–1997). I read the first edition, which came out in 1999. It’s valuable because most Apple books tend to concentrate on the Jobs era. I have not read the newer, 2004 edition.

By Owen W. Linzmayer,

Why should I read it?

1 author picked Apple Confidential 2.0 as one of their favorite books, and they share why you should read it.

What is this book about?

Apple Confidential examines the tumultuous history of America's best-known Silicon Valley start-up from its legendary founding almost 30 years ago, through a series of disastrous executive decisions, to its return to profitability, and including Apple's recent move into the music business. Linzmayer digs into forgotten archives and interviews the key players to give readers the real story of Apple Computer, Inc. This updated and expanded edition includes tons of new photos, timelines, and charts, as well as coverage of new lawsuit battles, updates on former Apple executives, and new chapters on Steve Wozniak and Pixar.


Book cover of Recoding Gender: Women's Changing Participation in Computing

G. Pascal Zachary Author Of Showstopper! The Breakneck Race to Create Windows NT and the Next Generation at Microsoft

From my list on the human dimension of writing computer code.

Why am I passionate about this?

The author was the chief Silicon Valley writer for The Wall Street Journal during the first of the 1990s. He went on to become an acclaimed scholar in the history of science, engineering, and innovation. At the peak of his journalism career, the Boston Globe described Zachary as the most talented reporter on the Journal's staff. Zachary went on to write technology and innovation columns for The New York Times, Technology Review, and Spectrum magazineZachary has also taught courses on science and technology studies at Stanford University, UC Berkeley, and Arizona State University, where he was a professor from 2010-2020. He lives in northern California. 

G.'s book list on the human dimension of writing computer code

G. Pascal Zachary Why did G. love this book?

The first software programmers, or coders for computers, were women. Abbate, a professor at Virginia Tech and author of Inventing the Internet, recaptures the vital role of women programmers at the dawn of digital computing, when in the 1940s and 1950s women often handled what was then viewed as an anonymous task of creating the coding for computers to carry out operations.

“Employed as technical experts from the very beginnings of digital computing,” Abbate writes in her penetrating study, “women were inventing careers and professional identities at the same time that the field took shape.” By the 1960s, when computing spread, men began supplanting women as frontline programmers, a trend that resulted in the software becoming male-dominated by the end of the 20th century. Because women now flock to code writing, and are becoming once more central players in the creation of software, Abbate’s history illuminates a neglected…

By Janet Abbate,

Why should I read it?

1 author picked Recoding Gender as one of their favorite books, and they share why you should read it.

What is this book about?

The untold history of women and computing: how pioneering women succeeded in a field shaped by gender biases.

Today, women earn a relatively low percentage of computer science degrees and hold proportionately few technical computing jobs. Meanwhile, the stereotype of the male “computer geek” seems to be everywhere in popular culture. Few people know that women were a significant presence in the early decades of computing in both the United States and Britain. Indeed, programming in postwar years was considered woman's work (perhaps in contrast to the more manly task of building the computers themselves). In Recoding Gender, Janet Abbate…


Book cover of Startup: A Silicon Valley Adventure

G. Pascal Zachary Author Of Showstopper! The Breakneck Race to Create Windows NT and the Next Generation at Microsoft

From my list on the human dimension of writing computer code.

Why am I passionate about this?

The author was the chief Silicon Valley writer for The Wall Street Journal during the first of the 1990s. He went on to become an acclaimed scholar in the history of science, engineering, and innovation. At the peak of his journalism career, the Boston Globe described Zachary as the most talented reporter on the Journal's staff. Zachary went on to write technology and innovation columns for The New York Times, Technology Review, and Spectrum magazineZachary has also taught courses on science and technology studies at Stanford University, UC Berkeley, and Arizona State University, where he was a professor from 2010-2020. He lives in northern California. 

G.'s book list on the human dimension of writing computer code

G. Pascal Zachary Why did G. love this book?

A singular account by the project leader of an ambitious effort to create a pathbreaking software program, Startup is Kaplan’s splendid chronicle of his company’s visionary pursuit of merging the pen with the computer. With a doctorate in computer science from the University of Pennsylvania and a slew of connections in Silicon Valley, Kaplan seemed well-placed for success. But while saddening to him and his team, the failure of Go, his software company, made for a valuable story about the perils and possibilities of dreaming big in computer code.

The book is filled with valuable anecdotes and lessons from code-writers and includes a memorable line that embodies the highs and lows of Kaplan’s experience. Flush with confidence, he had named his company Go, and on the day the assets of his code-child were sold at auction, he wrote: “I had to accept that impossible, final truth: Go was gone. Six…

By Jerry Kaplan,

Why should I read it?

1 author picked Startup as one of their favorite books, and they share why you should read it.

What is this book about?

Kaplan, a well-known figure in the computer industry, founded GO Corporation in 1987, and for several years it was one of the hottest new ventures in the Valley. Startup tells the story of Kaplan's wild ride: how he assembled a brilliant but fractious team of engineers, software designers, and investors; pioneered the emerging market for hand-held computers operated with a pen instead of a keyboard; and careened from crisis to crisis without ever losing his passion for a revolutionary idea. Along the way, Kaplan vividly recreates his encounters with eccentric employees, risk-addicted venture capitalists, and industry giants such as Bill…


Book cover of What the Dormouse Said: How the Sixties Counterculture Shaped the Personal Computer Industry

Alex Wright Author Of Informatica: Mastering Information through the Ages

From my list on forgotten pioneers of the Internet.

Why am I passionate about this?

I’m a researcher, writer, and designer who has spent most of the past twenty-five years working in the technology industry, following an earlier career as a journalist and academic librarian. I've developed an abiding interest in the history of knowledge networks. I've written two books on the history of the information age, as well as a number of newspaper and magazine articles on new and emerging technologies. While the technology industry often seems to have little use for its own history, I have found the history of networked systems to be a rich source of inspiration, full of sources of inspiration that can help us start to envision a wide range of possible futures.

Alex's book list on forgotten pioneers of the Internet

Alex Wright Why did Alex love this book?

Longtime technology journalist John Markoff explores the origins of the Silicon Valley mythos in this engaging and insightful history of the early personal computer industry.

The book explores how the modern personal computer took shape amid the counterculture of the San Francisco Bay Area in the late 1960s and 1970s, where an eccentric cast of technology visionaries, hackers, and misfits began pushing the boundaries of human consciousness: embracing utopian ideals, experimenting with mind-expanding drugs, and exploring the still-uncharted possibilities of personal computing.

Markoff does a masterful job of connecting the dots between the Sixties counterculture and the revolutionary ethos that undergirded the early personal computing industry, making a convincing case that our present-day technology culture is deeply rooted in this transformative period in American culture. An entertaining and inspiring read.

By John Markoff,

Why should I read it?

1 author picked What the Dormouse Said as one of their favorite books, and they share why you should read it.

What is this book about?

"This makes entertaining reading. Many accounts of the birth of personal computing have been written, but this is the first close look at the drug habits of the earliest pioneers." -New York Times

Most histories of the personal computer industry focus on technology or business. John Markoff's landmark book is about the culture and consciousness behind the first PCs-the culture being counter- and the consciousness expanded, sometimes chemically. It's a brilliant evocation of Stanford, California, in the 1960s and '70s, where a group of visionaries set out to turn computers into a means for freeing minds and information. In these…


Book cover of Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley

Rick Umali Author Of Learn GIT in a Month of Lunches

From my list on working in the computer industry.

Why am I passionate about this?

My curiosity and enthusiasm for computers and what they can do has not faded since I first encountered them in grade school (with the Commodore VIC-20). At this stage in my life, I’m thrilled that I can still get paid to play with them and make them do things. The computer industry is both my daily grind and my playground. You can come at this field casually, or intensely, but as long as you can interact with the computer, the computer will welcome you. The five books in this list paint the possibilities of work in this challenging but rewarding industry: failure, success, immortality, and everything in between. Enjoy!

Rick's book list on working in the computer industry

Rick Umali Why did Rick love this book?

Most of my work experiences have been with startups, but that statement is a bit misleading. To be more accurate, I worked at early-stage companies, since the smallest company I worked for was already 35 people. Chaos Monkeys conveys both the excitement and drudgery of founding a real start-up (Antonio starts with two other co-founders).

Antonio’s book takes us from his cushy job on Wall Street to making the leap to running his own venture. Antonio’s flavorful style is the perfect voice as he takes you into those meetings at which money is exchanged, contracts are signed, and options are handed out. His company’s exit and his summation of what was gained and lost are the bread and butter conversations of anyone who’s ever worked in a high-tech startup. This is an illuminating and insightful book.

By Antonio Garcia Martinez,

Why should I read it?

1 author picked Chaos Monkeys as one of their favorite books, and they share why you should read it.

What is this book about?

NEW YORK TIMES BESTSELLER

An adrenaline-fuelled expose of life inside the tech bubble, Chaos Monkeys lays bare the secrets, power plays and lifestyle excesses of the visionaries, grunts, sociopaths, opportunists and money cowboys who are revolutionising our world. Written by startup CEO and industry provocateur Antonio Garcia Martinez, this is Liar's Poker meets The Social Network.

Computer engineers use 'chaos monkey' software to wreak havoc and test system robustness. Similarly, tech entrepreneurs like Antonio Garcia Martinez are society's chaos monkeys - their innovations disrupt every aspect of our lives, from transportation (Uber) and holidays (Airbnb) to television (Netflix) and dating…


5 book lists we think you will like!

Interested in Steve Jobs, Apple Inc., and Apple computer history?

10,000+ authors have recommended their favorite books and what they love about them. Browse their picks for the best books about Steve Jobs, Apple Inc., and Apple computer history.

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