Here are 100 books that Good Strategy Bad Strategy fans have personally recommended if you like
Good Strategy Bad Strategy.
Shepherd is a community of 12,000+ authors and super readers sharing their favorite books with the world.
The more I learn about the brain, the more I want to dig in and discover more. Why do we procrastinate? Why do people buy things? Why do some people love unlocking these topics weekly on The Brainy Business podcast (where each person on this list has been a guest) and sharing those insights with the world? When it comes to selling and buying in a brainy way, behavioral economics is the best way to get there, and these books are all a great first step into learning what behavioral science is, how the brain really works, and up-leveling your brand.
No list on behavior, sales, and brand messaging would be complete without including Robert Cialdini on the list. Concepts like social proof, scarcity, and reciprocity are key for getting customers to buy in on your product or service before they even get to the buying moment.
If you are one of the millions of people who has already read Influence, his other book Pre-Suasion is amazing as well and so helpful for brands!
The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.
In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have…
I have been thinking about spiritual things since I was around 9 years old, and as soon as I was old enough, I was off learning experientially in the world. This has allowed for deep learning and understanding of a wide range of subjects, particularly spirituality and ultimate reality. I teach philosophy, religious studies, and politics in my day job, and so, now on the cusp of 46 years, I can truly say I love spiritual and philosophical thought. I also think it’s hard to write books about these topics and I love how allegory and fable can be so accessible.
I completely had my perspective literally turned upside down and reframed by this book. I could not stop thinking about how interesting the idea that everyone is yourself is. I learned about empathy and experienced a huge shift in my consciousness because of this book.
I also loved the spiritual adventure and the journey. I am always inspired by seeing other people’s perspectives, and this book is a whole deep dive into a better understanding of how to see them.
In The Four Agreements, bestselling author don Miguel Ruiz reveals the source of self-limiting beliefs that rob us of joy and create needless suffering. Based on ancient Toltec wisdom, The Four Agreements offer a powerful code of conduct that can rapidly transform our lives to a new experience of freedom, true happiness, and love.
• A New York Times bestseller for over a decade • Translated into 46 languages worldwide
“This book by don Miguel Ruiz, simple yet so powerful, has made a tremendous difference in how I think and act in every encounter.” — Oprah Winfrey
We are thrilled to present this carefully curated book list. As passionate advocates for leadership, self-mastery, and health and well-being, we have handpicked these titles to inspire and empower individuals on their journey toward personal and professional growth. Each book within this collection resonates with principles that we believe are pivotal for fostering resilience, achieving self-mastery, and maintaining a healthy and balanced lifestyle. Whether you're seeking leadership insights, self-help guidance, or ways to enhance your overall well-being, these books offer a diverse range of perspectives and actionable strategies. We hope this collection becomes a valuable resource for you on your path to personal excellence. – Colleen Callander & Shannah Kennedy.
This book took me by surprise; it is an eye-opening epic read highlighting the importance of energy, not just time, as an area that is most important to focus on and master.
As a previous sufferer of burnout, it taught me that, unlike time, energy is finite and pivotal for peak performance. This book took me on a journey and framework where I could practically think about my life in terms of energy (rather than just time) and maximise this in the areas of physical, emotional, mental, and spiritual health; just superb.
I also loved the concept, which we are never taught, that recovery is just as important as performance and to think more like an athlete in my everyday life. Energy is everything to me, so I found this book truly transformative!
How many people have had a great idea and just needed to gain support within a large organization to move ahead? I have, over and over again, along with very accomplished teams. It’s often hard work to create something new. It requires both art and science. When people understand how it works, they elevate their craft and achieve more while lifting others up. Some of them even change the world. I’ve found great wisdom and amazing stories of courage and adventure from people who have already been there, done that, and written about their experiences. I hope these book recommendations broaden your perspective and inspire your imagination!
This book provides actionable guidance for those who want to identify and assess new strategic growth opportunities for their companies. I found it especially valuable since my research has highlighted how much groundbreaking intrapreneurial success depends on strong alignment with the broader organization’s strategy.
A basic premise is that red oceans are already filled with lots of competition, and blue oceans offer a broader range of motion to define new categories and establish a sustainable leadership position. Readers will find a powerful framework and tools for those who commit to world-class strategy as they assess where to focus- and how to do it.
This book is a valuable primary reference, especially for a deep dive into strategy as part of the overall intrapreneurial journey.
OVER 4 MILLION COPIES SOLD WALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER RECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTEN
The global phenomenon that has sold over 4 million copies, is published in a record-breaking 46 languages and is a bestseller across five continents--now updated and expanded with new content. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. A strategy classic.
In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you…
I have for 28 years helped organizations around the world scale their business. I'm a dedicated innovator and thought leader in artificial intelligence and digital commerce. My passion for innovation thrives in exploring how AI can transform businesses and improve lives. I've authored 10 books and shared my insights as a professional speaker to educate, inspire, and motivate others. I love delving into the future of AI and innovation, which drives me to constantly learn and share knowledge. This list reflects the books that have significantly influenced my journey. My life is about pushing forward, always looking for alternatives to understand where those paths might lead us.
This book transformed my understanding of human cognition. I love how Daniel Kahneman delves into the dual systems that drive our thoughts—intuitive and deliberate.
This book helped me recognize cognitive biases and informed how I develop AI technologies that align with human behavior. It reinforced the importance of designing AI that complements our natural thinking patterns.
The phenomenal international bestseller - 2 million copies sold - that will change the way you make decisions
'A lifetime's worth of wisdom' Steven D. Levitt, co-author of Freakonomics 'There have been many good books on human rationality and irrationality, but only one masterpiece. That masterpiece is Thinking, Fast and Slow' Financial Times
Why is there more chance we'll believe something if it's in a bold type face? Why are judges more likely to deny parole before lunch? Why do we assume a good-looking person will be more competent? The answer lies in the two ways we make choices: fast,…
I am a self-taught guy, having started in my first job at IBM Oslo, when I was 18 years old, as punched card machine operator, and plug-board ‘programmer'. I did night studies in sociology/philosophy for 10 years at University of Oslo. I read about 30 books a year, and I’m 82 in 2023. I have spent most of my career as an independent international consultant to corporations and governments, while building up my ideas of useful methods to solve problems. In retirement, I love to spread my ideas, and learn more. I also write about 5 new books a year, when at my Oslofjord Summer cabin. They're all digital and free or free samples.
From my notes after I read it, “Great content and organization. Triggered me to write and plan a 2022 Book.”
There was specific practical content like removing vacation policy, removing travel and expenses policy. An opening the books, which showed the practices behind the no rules idea, and their consequent results in the business. As a consultant, these give me a tool for discussion with clients. What if you did the same?
Again a great leader, and successful businessperson, using persistence and imagination to deal with the forces against change.
Hard work is irrelevant. Be radically honest. Adequate performance gets a generous severance. And never, ever try to please your boss.
These are some of the ground rules if you work at Netflix. They are part of a unique cultural experiment that explains how the company has transformed itself at lightning speed from a DVD mail order service into a streaming superpower - with 125 million fervent subscribers and a market capitalisation bigger than Disney.
Finally Reed Hastings, Netflix Chairman and CEO, is sharing the secrets that have revolutionised the entertainment and tech industries. With INSEAD business school professor Erin…
I am a professor of technology management at the Judge Business School, University of Cambridge. I have interacted and learned from hundreds (or possibly thousands) of students and senior executives on how they develop new products and more broadly how they make better decisions in business and life. I am hoping that the books I shared with you will move you in that direction too.
I love this book because it gives an insider’s view of Amazon’s decision-making processes and culture that enabled all these amazing products to be created.
It shows that Amazon’s exponential growth for over two decades was not the outcome of luck, but of excellent management and leadership skills at every step of the way. Even if you are not interested in business, you will learn a lot about thinking in productive ways and making better decisions.
'Essential for any leader in any industry' - Kim Scott, bestselling author of Radical Candor
Working Backwards gives an insider's account of Amazon's approach to culture, leadership and best practices from two long-time, top-level Amazon executives.
Colin Bryar and Bill Carr joined Amazon in the late 90s. Their time at the company covered a period of unmatched innovation that brought products and services - including Kindle, Amazon Prime, Amazon Echo and Alexa, and Amazon Web Services - to life. Through the story of these innovations they reveal the principles and practices that drive Amazon's success.
I’ve spent many years as a management consultant to a range of big, global corporations, smaller companies, and not-for-profits. I also headed up succession planning and management development at two major companies. I decided to go into this field based on a strong conviction, a conviction that continues today: that leadership counts. Strong leaders benefit people in their organizations and, ultimately, society itself. Having worked with many senior leaders and led organizations myself, I know the range of pressures executives face and how easy it is to fail. Companies need a supply of capable, well-equipped senior leaders, and those who aspire to top-level positions need guideposts about achieving their career aspirations.
As they move up, executives become more and more responsible for strategy and building the capacity of the organization. But one thing never changes: they are still responsible for making sure that strategic plans get implemented.
Their dilemma, given all the other responsibilities they take on, is how to manage execution without getting bogged down at too low a level of detail. Bossidy is a retired CEO and Charan is a well-respected consultant. They lay out a roadmap for ensuring implementation and simultaneously building organization capacity.
Larry Bossidy is one of the world's most acclaimed CEOs, with a track record for delivering results that has few peers. Ram Charan is a legendary advisor to senior executives and boards of directors, with unparalleled insight into why some companies are successful and others not. The result is the book people in business need today. One with a highly practical framework for closing the gap between results promised and results delivered. After a long, stellar career with GE, Larry Bossidy became CEO of Allied Signal and transformed it into one of the world's most admired companies. Accomplishments like 31…
I learned about leadership and building organizations in a volunteer, community-based organization growing up. I ran my first leadership workshop as an 18-year-old for 15-16-year-old kids, and at its peak, led a passionate group of 200+ kids. I then woke up from that dream into a “real job” as a product manager in a company selling products like bath soap and shampoo, and later as a strategy consultant. It was there that I noticed the significant pain people were experiencing in the corporate world, and I realized I could help leaders build organizations where both the business and its people could thrive.
This book by Noam Wasserman brought scientific rigor to the difficult, often painful decisions entrepreneurs face. Wasserman was one of the first to deeply analyze these challenges, and I found his approach innovative.
I was particularly impressed by his creative method of gathering data—founders who were too busy to fill out traditional surveys were drawn in by an executive compensation benchmarking survey, only to find that 90% of the questions fed directly into his research.
Often downplayed in the excitement of starting up a new business venture is one of the most important decisions entrepreneurs will face: should they go it alone, or bring in cofounders, hires, and investors to help build the business? More than just financial rewards are at stake. Friendships and relationships can suffer. Bad decisions at the inception of a promising venture lay the foundations for its eventual ruin. The Founder's Dilemmas is the first book to examine the early decisions by entrepreneurs that can make or break a startup and its team. Drawing on a decade of research, Noam Wasserman…
I’m an innovator. I’ve been one since I was a kid. Since then, I’ve started a couple of non-profits and four companies, and I’ve advised hundreds of clients on innovation opportunities. I’ve also led the team that created one of the world’s first smartphones. Over the past dozen years, I’ve written four books on the strategy and capabilities of innovation. Innovation is one of the essential characteristics that make us human. It can get the world into trouble, but it does more good than harm on balance. My mission is to make us better at innovation and make the world a better place.
I read this book before a job interview with the author, and I kicked myself for not reading his works years earlier. Clay Christensen was a master of making the counter-intuitive simple and compelling and of showing why his theses really matter.
In this book, Clay laid out several of his most important theories—going well beyond the concept of Disruptive Innovation he’s most famous for. He illustrates the concepts with research and anecdotes, and his prose is always a joy to read. For anyone passionate about innovation, this book is simply a must. It’s a guidebook to success.
An innovation classic. From Steve Jobs to Jeff Bezos, Clay Christensen's work continues to underpin today's most innovative leaders and organizations. A seminal work on disruption--for everyone confronting the growth paradox. For readers of the bestselling The Innovator's Dilemma--and beyond--this definitive work will help anyone trying to transform their business right now. In The Innovator's Solution, Clayton Christensen and Michael Raynor expand on the idea of disruption, explaining how companies can and should become disruptors themselves. This classic work shows just how timely and relevant these ideas continue to be in today's hyper-accelerated business environment. Christensen and Raynor give advice…
