Why did I love this book?
This is an excellent book on how to influence people. He explains how six factors influence people’s decisions to buy or take action. The principles can be applied to selling a thing or selling an idea. I find I am able to effectively apply these ideas when persuading people as a leader.
24 authors picked Influence as one of their favorite books, and they share why you should read it.
The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.
In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have…