The best books for success in business

The Books I Picked & Why

Influence: The Psychology of Persuasion

By Robert B. Cialdini

Influence: The Psychology of Persuasion

Why this book?

This is an excellent book on how to influence people. He explains how six factors influence people’s decisions to buy or take action. The principles can be applied to selling a thing or selling an idea. I find I am able to effectively apply these ideas when persuading people as a leader.


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The Four Agreements: A Practical Guide to Personal Freedom

By Don Miguel Ruiz

The Four Agreements: A Practical Guide to Personal Freedom

Why this book?

A short but meaningful book on how to be a better communicator. In this book, the author helps readers understand the four principles to communicating and interacting effectively. Easy to put into action and important principles. I find I am always mindful of each of the four agreements in my communications.


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The Power of Full Engagement: Managing Energy, Not Time, Is the Key to High Performance and Personal Renewal

By Tony Schwartz, Jim Loehr

The Power of Full Engagement: Managing Energy, Not Time, Is the Key to High Performance and Personal Renewal

Why this book?

This book shares the secrets to being highly productive. In the book, the authors explain that the key to high performance isn’t time management, but energy management. Applying these insights will allow a person to accomplish far more than most people. I know, because I have been applying them for over 20 years and they work!


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Good Strategy Bad Strategy: The Difference and Why It Matters

By Richard Rumelt

Good Strategy Bad Strategy: The Difference and Why It Matters

Why this book?

The insights help readers understand how to develop effective strategies. The author explains the difference between strategies, tactics, goals, and platitudes. This understanding makes all the difference in strategy development (and achievement)! It has allowed me to help many clients develop strategies that are meaningful, but can actually be implemented and produce results.


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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

By W. Chan Kim, Renée a Mauborgne

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

Why this book?

This book shares insights into why some strategies are far more effective than others. The authors explain the difference between a “red ocean” strategy and a “blue ocean” strategy. The book is filled with real-world examples of both strategies and the results they produced. I like this book because it is thought-provoking. It helps me think “outside the box”.


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