The best neuromarketing books

Who picked these books? Meet our 29 experts.

29 authors created a book list connected to neuromarketing, and here are their favorite neuromarketing books.
Shepherd is reader supported.
We may earn an affiliate commission when you buy through links on our website. This is how we fund the project for readers and authors along with our membership program.


By Richard H. Thaler, Cass R. Sunstein,

Book cover of Nudge: Improving Decisions about Health, Wealth, and Happiness

Markus Eberl Author Of War Owl Falling: Innovation, Creativity, and Culture Change in Ancient Maya Society

From the list on innovation in the past when this wasn't yet a thing.

Who am I?

As an archaeologist, I love prehistoric things and what can I learn from them about the people that made them and left them behind. I study ancient Maya commoners in what is now modern Guatemala. Their material remains are humble but include depictions and symbols normally found in the palaces of Maya kings and queens. First I wondered and then I studied how the title-giving war owl fell into the hands of Maya commoners. By approaching this process as innovation, I discuss creativity in the past and cultural changes that result from it.

Markus' book list on innovation in the past when this wasn't yet a thing

Discover why each book is one of Markus' favorite books.

Why did Markus love this book?

This book introduced the concept of nudging into the public discourse, and I guess all of us have encountered it one way or the other. How many reminders have I gotten to sign up for this or that program?… Alas, I love Thaler and Sunstein's concept of choice architects. It made me think about power as a capacity to affect not only people but also the very framework in which people make decisions.


By Richard H. Thaler, Cass R. Sunstein,

Why should I read it?

4 authors picked Nudge as one of their favorite books, and they share why you should read it.

What is this book about?

Now available: Nudge: The Final Edition

The original edition of the multimillion-copy New York Times bestseller by the winner of the Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions—for fans of Malcolm Gladwell’s Blink, Charles Duhigg’s The Power of Habit, James Clear’s Atomic Habits, and Daniel Kahneman’s Thinking, Fast and Slow

Named a Best Book of the Year by TheEconomist and the Financial Times

Every day we make choices—about what to buy or eat, about financial investments or our children’s health and education, even about the causes we champion…


By Robert B. Cialdini,

Book cover of Influence: The Psychology of Persuasion

Linda Ginzel Author Of Choosing Leadership: How to Create a Better Future by Building Your Courage, Capacity, and Wisdom

From the list on leadership that don’t have leadership in the title.

Who am I?

I am a lifelong educator who believes that everyone can create a better future by changing behaviors, practicing leadership skills, and improving outcomes across time and place—at home, work, and community. If you believe in lifelong learning, join me in elevating the courage, capacity, and wisdom of people everywhere through Choosing Leadership. This book is an accessible, educational tool that provides a structured approach combining individual written reflection with discussion to create collective wisdom in groups. Together, we can change the global conversation about leadership—from heroic mythic beings called “Leaders” to diverse human beings that I call “Champions.”

Linda's book list on leadership that don’t have leadership in the title

Discover why each book is one of Linda's favorite books.

Why did Linda love this book?

My students have often thanked me for assigning this book.

After reading the chapter on “Commitment,” one remarked excitedly: “I finally understand my mother!” Bob Cialdini is a social psychologist whose principles of social influence have helped generations of readers learn how to move people in their direction. 

The task of leadership is to create a better future; it is a social influence process that engages hearts and minds. 


By Robert B. Cialdini,

Why should I read it?

19 authors picked Influence as one of their favorite books, and they share why you should read it.

What is this book about?

The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.

In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have…

Book cover of Predictably Irrational: The Hidden Forces That Shape Our Decisions

Marcus Collins Author Of For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be

From the list on helping people get people to take action.

Who am I?

I study cultural contagion and how it influences people to help bridge the academic-practitioner gap for companies (from “blue-chip” brands to non-profits) that aim to put ideas in the world that inspire people to take action. When I’m not putting ideas in the world as the Head of Strategy at Wieden+Kennedy New York, I put people in the world as a Clinical Marketing Professor at the Ross School of Business, University of Michigan. My entire career has centered on getting people to move, and I’ve been fortunate enough to work on some of the most notable campaigns in the past years that have created both cultural and commercial impact.

Marcus' book list on helping people get people to take action

Discover why each book is one of Marcus' favorite books.

Why did Marcus love this book?

Predictably Irrational literally changed my life.

It forced me to see the world through lenses I had never previously considered. Each chapter masterfully married rigorous science and illustrious storytelling to explain human behavior in ways that simultaneously felt both familiar and foreign.

With great detail, Ariely unlocks how our behavior consistently runs counter to what we perceive as “logical,” despite the conventional wisdoms about what we do and why we do it.

It was this book that single-handily sparked my curiosity in the behavioral sciences and led me down the path to becoming a practicing academic. 

Predictably Irrational

By Dan Ariely,

Why should I read it?

12 authors picked Predictably Irrational as one of their favorite books, and they share why you should read it.

What is this book about?

Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.

Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions?

In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for…