Love Nudge? Readers share 100 books like Nudge...

By Richard H. Thaler, Cass R. Sunstein,

Here are 100 books that Nudge fans have personally recommended if you like Nudge. Shepherd is a community of 12,000+ authors and super readers sharing their favorite books with the world.

When you buy books, we may earn a commission that helps keep our lights on (or join the rebellion as a member).

Book cover of Stumbling on Happiness

Afia Khalid Author Of Rising Consumer Materialism: A Threat to Sustainable Happiness

From my list on materialism, simplicity, and sustainable living.

Why am I passionate about this?

I have always been the ‘observing individual’ and deeply interested in knowing the connection between mind and soul. This always led me to the question what are the roots of happiness and content? Since materialism has a strong, complex, and intricate impact on our lifestyle and choices, my observation led me to conclude that despite unparalleled access to wealth, people still struggle with concepts of serenity, peace, happiness, and contentment. This disconnect prompted me to explore the various socio-psychological dimensions of materialism. While writing this book my objective was to highlight subtle yet profound materialistic omnipresence on our life choices, often at the expense of genuine well-being. 

Afia's book list on materialism, simplicity, and sustainable living

Afia Khalid Why did Afia love this book?

Any book written with an imaginative undertone gets to be amongst my favorites. In this brilliant book, the foibles of imagination and illusions of foresight are discussed, which cause each of us to misconceive our tomorrows and misestimate our satisfactions.

What I really like is the penetrating insight and sparkling prose that the author has used. Moreover, the very interesting take on why we seem to know so little about the hearts and minds of the people we are about to become has a flavor of its own. Mature readers will definitely love it!

By Daniel Gilbert,

Why should I read it?

11 authors picked Stumbling on Happiness as one of their favorite books, and they share why you should read it.

What is this book about?

Bringing to life scientific research in psychology, cognitive neuroscience, philosophy, and behavioral economics, this bestselling book reveals what scientists have discovered about the uniquely human ability to imagine the future, and about our capacity to predict how much we will like it when we get there. 

• Why are lovers quicker to forgive their partners for infidelity than for leaving dirty dishes in the sink?

• Why will sighted people pay more to avoid going blind than blind people will pay to regain their sight?

• Why do dining companions insist on ordering different meals instead of getting what they…


Book cover of Influence: The Psychology of Persuasion

Simon Hazeldine Author Of Neuro-Sell: How Neuroscience can Power Your Sales Success

From my list on sell ethically and effectively.

Why am I passionate about this?

I moved into the profession of selling almost by accident. I certainly wasn’t planning on a career in sales, but after leaving university I was offered a job taking incoming calls from customers. I loved dealing with customers, and it became a natural progression to follow my passion and pursue a career as a sales professional. I have always been fascinated by psychology and am an avid reader and lover of learning, so I became a committed reader of anything related to the profession of selling. In time, I became a professional speaker, consultant, and trainer on the topic and have written several books on the subject.

Simon's book list on sell ethically and effectively

Simon Hazeldine Why did Simon love this book?

Why do people say yes? How can we influence our customers effectively and ethically? The answers, or at least some of them, lie within the pages of this book. I was impressed with the depth of research behind this book and was enthralled by the stories and relatable examples it contained as I discovered the six principles of influence.

I have been able to successfully apply many of the principles in this book to my own marketing activity and sales approach with positive results. Despite the scientific rigor behind this book, I found it easy to read, understand, and, most importantly, apply. A side benefit is that it also helps you to defend yourself from manipulative and unethical persuasion attempts. All in all, a powerful book!

By Robert B. Cialdini,

Why should I read it?

25 authors picked Influence as one of their favorite books, and they share why you should read it.

What is this book about?

The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.

In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have…


Book cover of Sapiens: A Brief History of Humankind

Vincent Leo Cartell Author Of The Turing Test

From my list on humanity in the theatre of reality.

Why am I passionate about this?

In school, I wasn’t fond of physics. Most of my education focused on the history of human civilization and culture. I rediscovered physics partly thanks to the books mentioned here—and the strangeness of quanta. My studies, exposure to Tao and Zen philosophies, and exploration of physics have given me a unique perspective and awareness: humanity is merely a tiny particle in the universe, neither central nor the king of all creation. Nothing new, of course—Buddha, Heraclitus, and Shakespeare all knew it well.

Vincent's book list on humanity in the theatre of reality

Vincent Leo Cartell Why did Vincent love this book?

While reading this book, I had the impression that the author was articulating many of my own observations about the history of humans on planet Earth. Despite my education and interests giving me a fairly good insight into the history of civilizations, he surprised me with numerous insights about the laws that govern human societies. Great job, Mr. Harari.

By Yuval Noah Harari,

Why should I read it?

28 authors picked Sapiens as one of their favorite books, and they share why you should read it.

What is this book about?

100,000 years ago, at least six human species inhabited the earth. Today there is just one. Us. Homo sapiens. How did our species succeed in the battle for dominance? Why did our foraging ancestors come together to create cities and kingdoms? How did we come to believe in gods, nations and human rights; to trust money, books and laws; and to be enslaved by bureaucracy, timetables and consumerism? And what will our world be like in the millennia to come?

In Sapiens, Dr Yuval Noah Harari spans the whole of human history, from the very first humans to walk the…


If you love Nudge...

Ad

Book cover of In This Together: Connecting with Your Community to Combat the Climate Crisis

In This Together by Marianne E. Krasny,

In This Together explores how we can harness our social networks to make a real impact fighting the climate crisis. Against notions of the lone environmental crusader, Marianne E. Krasny shows us the power of "network climate action"—the idea that our own ordinary acts can influence and inspire those close…

Book cover of Thinking, Fast and Slow

Ryan Christensen Author Of Winner Peace

From my list on succeed in life from a hypnotist.

Why am I passionate about this?

I’ve spent my entire life dealing with mental health issues, and overcoming them took me on a long journey of learning about the mind and how to make it work for us rather than against us. I’ve explored almost every modality out there and developed my own hypnosis modality as a result. Books like these were a key part of helping me figure out how to overcome my challenges and live life to the fullest, achieve my goals, and reach success.

Ryan's book list on succeed in life from a hypnotist

Ryan Christensen Why did Ryan love this book?

It wasn’t until reading this book that I realized how important it was to focus on the fast, instinctive part of our mind. Getting that initial judgment and reaction right makes everything else easier. Too often, I found myself wanting to understand things logically and rationally, assuming that my instincts and emotions were simply wrong.

This book helped me understand how useful both systems were and how to leverage them to achieve my goals faster and more effectively.

By Daniel Kahneman,

Why should I read it?

48 authors picked Thinking, Fast and Slow as one of their favorite books, and they share why you should read it.

What is this book about?

The phenomenal international bestseller - 2 million copies sold - that will change the way you make decisions

'A lifetime's worth of wisdom' Steven D. Levitt, co-author of Freakonomics
'There have been many good books on human rationality and irrationality, but only one masterpiece. That masterpiece is Thinking, Fast and Slow' Financial Times

Why is there more chance we'll believe something if it's in a bold type face? Why are judges more likely to deny parole before lunch? Why do we assume a good-looking person will be more competent? The answer lies in the two ways we make choices: fast,…


Book cover of Irrational Exuberance

Robert Isaak Author Of Brave New World Economy: Global Finance Threatens Our Future

From my list on the world economy, finance trends, and options.

Why am I passionate about this?

Since completing my PhD in political economy (dissertation: ‘International Integration and Foreign Policy Decision-making’) I have gone deeper into economic origins of change (eg. Modern Inflation, coauthored with well-known economist Wilhelm Hankel in Bologna, Italy at Johns Hopkins SAIS) and find the interactions between economic, politics, and psychology fascinating—presenting an infinite number of ‘Sherlock Holmes-like puzzles’. We are all now confronted with political, economic, and psychological uncertainties, put on high speed due to the war in Ukraine and great power tensions. So it is time to learn about the origins of our problems and their trends in order to better cope and find a basis for individual, if not collective, peace.

Robert's book list on the world economy, finance trends, and options

Robert Isaak Why did Robert love this book?

Shiller predicted both the dot-com crisis (2001) and the financial crisis stemming from real estate (2008) in advance in two editions of this book.

Since receiving the Nobel prize in economics he published his book Narrative Economics: How Stories Go Viral which together with the book recommended will help the reader predict the timing of coming economic trends.

By Robert J. Shiller,

Why should I read it?

2 authors picked Irrational Exuberance as one of their favorite books, and they share why you should read it.

What is this book about?

In this revised, updated, and expanded edition of his New York Times bestseller, Nobel Prize-winning economist Robert Shiller, who warned of both the tech and housing bubbles, cautions that signs of irrational exuberance among investors have only increased since the 2008-9 financial crisis. With high stock and bond prices and the rising cost of housing, the post-subprime boom may well turn out to be another illustration of Shiller's influential argument that psychologically driven volatility is an inherent characteristic of all asset markets. In other words, Irrational Exuberance is as relevant as ever. Previous editions covered the stock and housing markets--and…


Book cover of The General Theory of Employment, Interest and Money: With the Economic Consequences of the Peace

Hersh Shefrin Author Of Ending the Management Illusion: How to Drive Business Results Using the Principles of Behavioral Finance

From my list on psychology's impact on economics and finance.

Why am I passionate about this?

I became a behavioral economist in the 1970s, at the time modern behavioral economics came into existence. Much of my work has focused on the way in which the combination of emotions and deliberative thinking impact the way people make decisions about their economic lives. For over four decades, I have been identifying the fascinating ways in which this two system psychological approach influences the important questions of our day.

Hersh's book list on psychology's impact on economics and finance

Hersh Shefrin Why did Hersh love this book?

Keynes’ book is not just a classic, but to my mind is the finest book in economics written in the first half of the twentieth century. Although I studied the book as an undergraduate student, at the time I failed to appreciate what Keynes wrote about the role psychology played in economic decision making. It was only after becoming a behavioral economist myself, and re-reading the book, did I realize that Keynes was a stellar behavioral economist. Although many professionals learn about Keynes’s ideas from other sources, there is nothing like the original. In this work Keynes speaks to us about how human psychology impacts economic decisions and events. Those who read carefully will see that he writes about psychology, optimism, confidence, and sentiment – terms very much in vogue today among modern behavioral economists.

By John Maynard Keynes,

Why should I read it?

1 author picked The General Theory of Employment, Interest and Money as one of their favorite books, and they share why you should read it.

What is this book about?

John Maynard Keynes (1883-1946) is perhaps the foremost economic thinker of the twentieth century. On economic theory, he ranks with Adam Smith and Karl Marx; and his impact on how economics was practiced, from the Great Depression to the 1970s, was unmatched.

The General Theory of Employment, Interest and Money was first published in 1936. But its ideas had been forming for decades ? as a student at Cambridge, Keynes had written to a friend of his love for 'Free Trade and free thought'. Keynes's limpid style, concise prose, and vivid descriptions have helped to keep his ideas alive -…


If you love Richard H. Thaler...

Ad

Book cover of Trial, Error, and Success: 10 Insights into Realistic Knowledge, Thinking, and Emotional Intelligence

Trial, Error, and Success by Sima Dimitrijev, PhD,

Everything in nature evolves by trial, error, and success—from fundamental physics, through evolution in biology, to how people learn, think, and decide.

This book presents a way of thinking and realistic knowledge that our formal education shuns. Stepping beyond this ignorance, the book shows how to deal with and even…

Book cover of Stabilizing an Unstable Economy

Joseph Vogl Author Of The Ascendancy of Finance

From my list on the political power of contemporary finance.

Why am I passionate about this?

How did I – as a scholar of German literature – turn to economic topics? That had a certain inevitability. When I left for Paris in the early nineties, reading traces of anthropological knowledge in literature and aesthetics of the 18th century, I came across economic ideas on almost every page, in natural history, in medicine, in philosophy, in encyclopedias, in the theories of signs and in the teachings of beauty. There was circulation, communication, flows of exchange all over the place, and the Robinsons were the model. This reinforced the impression that the human being was engaged in aligning himself with homo oeconomicus. The question of  modern economics has therefore become unavoidable for me.

Joseph's book list on the political power of contemporary finance

Joseph Vogl Why did Joseph love this book?

Minsky’s thesis on financial instability is a brilliant intellectual blow against the liberal legend concerning the balancing powers of (financial) markets.

It suggests that manifest crises and breakdowns are not simply caused by external tremors, by fiscal or political coups de théâtre; rather, they are brought about by the parameters and endogenous movements of the financial economy itself.

Unlike cybernetic and self-regulating systems, the financial market is inclined to be spooked by its own tranquillity and destabilized by its own stability. The very efficiency of its functioning turns out to be utterly dysfunctional.

By Hyman P. Minsky,

Why should I read it?

2 authors picked Stabilizing an Unstable Economy as one of their favorite books, and they share why you should read it.

What is this book about?

"Mr. Minsky long argued markets were crisis prone. His 'moment' has arrived." -The Wall Street Journal

In his seminal work, Minsky presents his groundbreaking financial theory of investment, one that is startlingly relevant today. He explains why the American economy has experienced periods of debilitating inflation, rising unemployment, and marked slowdowns-and why the economy is now undergoing a credit crisis that he foresaw. Stabilizing an Unstable Economy covers:

The natural inclination of complex, capitalist economies toward instability Booms and busts as unavoidable results of high-risk lending practices "Speculative finance" and its effect on investment and asset prices Government's role in…


Book cover of Predictably Irrational: The Hidden Forces That Shape Our Decisions

Jennifer Garvey Berger Author Of Unlocking Leadership Mindtraps: How to Thrive in Complexity

From my list on helping you love understand human beings.

Why am I passionate about this?

I love humans. My clients and colleagues tell me that my profound love for humans is my superpower—that I make people feel safe and seen. I also understand that loving humans isn’t effortless. I wasn’t always in the loving-humans camp. While I was doing a doctorate at Harvard, I studied with the marvelous Robert Kegan, whose theory and methodology helped me see the fullness of the diverse people I got to interview. Ever since, I have been totally enthralled by what makes us unique—and also connected. If you are a human or have to deal with humans, your life will be much improved if you love them more!

Jennifer's book list on helping you love understand human beings

Jennifer Garvey Berger Why did Jennifer love this book?

This is the most informative look at behavioral economics that also made me laugh out loud—often embarrassing myself on airplanes because I was reading a non-fiction book that made me actually snort with laughter.

Ariely is a profoundly accomplished researcher himself, and he’s interested in all the quirks of humanity—not to explain them away or make us look more rational than we are—but to really expose us to ourselves. I saw myself more clearly and also with more compassion by the time I finished this book and I loved my fellow humans more.

By Dan Ariely,

Why should I read it?

14 authors picked Predictably Irrational as one of their favorite books, and they share why you should read it.

What is this book about?

Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.

Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions?

In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for…


Book cover of Why Nations Fail: The Origins of Power, Prosperity, and Poverty

Craig R. Roach Author Of Simply Electrifying

From my list on creative destruction leads to economic prosperity and national security.

Why am I passionate about this?

The essential feature of democratic capitalism is creative destruction–put simply, constant innovation in the products and services we produce and how we produce them. My book gives a history of electricity and demonstrates the wide-angle lens we must use to fully understand this sort of innovation. The books I recommend here are among the absolute best in this regard. Importantly, in Cold War II, China is challenging America with state capitalism and creative destruction is at the heart of the battle. I have a Ph.D. in Economics and founded a consulting company that assessed new technologies in the energy sector for over 30 years.

Craig's book list on creative destruction leads to economic prosperity and national security

Craig R. Roach Why did Craig love this book?

I love this book because of the compelling answer it gives to one of the most fundamental questions: why are some nations rich and others poor? The answer is that it depends on the political and economic institutions in place, with wealth accruing to nations with “inclusive institutions.” Put simply, nations with intellectual and economic freedom are richer.

Why does freedom matter? Because freedom opens the stage to Schumpeter’s creative destruction! The authors prove this, remarkably, through examples from around the globe, and they even use examples thousands of years apart in history. This is a must read to understand the way in which creative destruction drives prosperity both today and historically.

By Daron Acemoglu, James A. Robinson,

Why should I read it?

4 authors picked Why Nations Fail as one of their favorite books, and they share why you should read it.

What is this book about?

Shortlisted for the Financial Times and Goldman Sachs Business Book of the Year Award 2012.

Why are some nations more prosperous than others? Why Nations Fail sets out to answer this question, with a compelling and elegantly argued new theory: that it is not down to climate, geography or culture, but because of institutions. Drawing on an extraordinary range of contemporary and historical examples, from ancient Rome through the Tudors to modern-day China, leading academics Daron Acemoglu and James A. Robinson show that to invest and prosper, people need to know that if they work hard, they can make money…


If you love Nudge...

Ad

Book cover of Head, Heart, and Hands Listening in Coach Practice: The Listening Coach

Head, Heart, and Hands Listening in Coach Practice by Kymberly Dakin-Neal,

This NABA award-winning book explores intentional listening as an essential skill for adults, introducing the Head, Heart, and Hands Listening model to amplify effective listening in personal and professional interactions. It’s a vital resource for coaches, psychologists, HR professionals, teachers, counselors, salespeople and others who listen for a living. Listening…

Book cover of The Paradox of Choice: Why More Is Less

Yoav Blum Author Of The Coincidence Makers: A Novel

From my list on happiness and the choices we make to get it.

Why am I passionate about this?

As I was writing The Coincidence Makers I found out I am not writing about coincidences, at all. I found out I was writing about fate and free will, about the way we make choices, and how these choices affect us, define us and change us. Choices and the way they build our happiness is the theme of this list, which is made out of books that I read before or during the writing process of my own (fiction) book, and probably influenced it, one way or another.

Yoav's book list on happiness and the choices we make to get it

Yoav Blum Why did Yoav love this book?

More is not always better. More choices, more options—although they are what we crave to have and even see them as part of our definition of "freedom" sometimescan be devastating and paralyzing. As I was writing my own book, which deals a lot with choices and the way we make them, Barry Schwartz's clear and smart book was a reminder about how narrowing down our options can be a good thing.

By Barry Schwartz,

Why should I read it?

3 authors picked The Paradox of Choice as one of their favorite books, and they share why you should read it.

What is this book about?

Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions-both big and small-have become increasingly complex due to the overwhelming abundance of choice with which we are presented. As Americans, we assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all…


Book cover of Stumbling on Happiness
Book cover of Influence: The Psychology of Persuasion
Book cover of Sapiens: A Brief History of Humankind

Share your top 3 reads of 2024!

And get a beautiful page showing off your 3 favorite reads.

1,892

readers submitted
so far, will you?

5 book lists we think you will like!

Interested in decision making, choice and choosing, and consumer behaviour?

Decision Making 89 books