Here are 100 books that Nudge fans have personally recommended if you like
Nudge.
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I have always been the ‘observing individual’ and deeply interested in knowing the connection between mind and soul. This always led me to the question what are the roots of happiness and content? Since materialism has a strong, complex, and intricate impact on our lifestyle and choices, my observation led me to conclude that despite unparalleled access to wealth, people still struggle with concepts of serenity, peace, happiness, and contentment. This disconnect prompted me to explore the various socio-psychological dimensions of materialism. While writing this book my objective was to highlight subtle yet profound materialistic omnipresence on our life choices, often at the expense of genuine well-being.
Any book written with an imaginative undertone gets to be amongst my favorites. In this brilliant book, the foibles of imagination and illusions of foresight are discussed, which cause each of us to misconceive our tomorrows and misestimate our satisfactions.
What I really like is the penetrating insight and sparkling prose that the author has used. Moreover, the very interesting take on why we seem to know so little about the hearts and minds of the people we are about to become has a flavor of its own. Mature readers will definitely love it!
Bringing to life scientific research in psychology, cognitive neuroscience, philosophy, and behavioral economics, this bestselling book reveals what scientists have discovered about the uniquely human ability to imagine the future, and about our capacity to predict how much we will like it when we get there.
• Why are lovers quicker to forgive their partners for infidelity than for leaving dirty dishes in the sink?
• Why will sighted people pay more to avoid going blind than blind people will pay to regain their sight?
• Why do dining companions insist on ordering different meals instead of getting what they…
The more I learn about the brain, the more I want to dig in and discover more. Why do we procrastinate? Why do people buy things? Why do some people love unlocking these topics weekly on The Brainy Business podcast (where each person on this list has been a guest) and sharing those insights with the world? When it comes to selling and buying in a brainy way, behavioral economics is the best way to get there, and these books are all a great first step into learning what behavioral science is, how the brain really works, and up-leveling your brand.
No list on behavior, sales, and brand messaging would be complete without including Robert Cialdini on the list. Concepts like social proof, scarcity, and reciprocity are key for getting customers to buy in on your product or service before they even get to the buying moment.
If you are one of the millions of people who has already read Influence, his other book Pre-Suasion is amazing as well and so helpful for brands!
The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.
In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have…
I have for 28 years helped organizations around the world scale their business. I'm a dedicated innovator and thought leader in artificial intelligence and digital commerce. My passion for innovation thrives in exploring how AI can transform businesses and improve lives. I've authored 10 books and shared my insights as a professional speaker to educate, inspire, and motivate others. I love delving into the future of AI and innovation, which drives me to constantly learn and share knowledge. This list reflects the books that have significantly influenced my journey. My life is about pushing forward, always looking for alternatives to understand where those paths might lead us.
Yuval Noah Harari connects the dots between our past and the future, providing insights into how we've shaped and been shaped by innovation.
This book inspired me to think about the broader implications of AI and technology on our species. It fuels my passion for leveraging innovation to make a positive impact on society.
100,000 years ago, at least six human species inhabited the earth. Today there is just one. Us. Homo sapiens. How did our species succeed in the battle for dominance? Why did our foraging ancestors come together to create cities and kingdoms? How did we come to believe in gods, nations and human rights; to trust money, books and laws; and to be enslaved by bureaucracy, timetables and consumerism? And what will our world be like in the millennia to come?
In Sapiens, Dr Yuval Noah Harari spans the whole of human history, from the very first humans to walk the…
I have for 28 years helped organizations around the world scale their business. I'm a dedicated innovator and thought leader in artificial intelligence and digital commerce. My passion for innovation thrives in exploring how AI can transform businesses and improve lives. I've authored 10 books and shared my insights as a professional speaker to educate, inspire, and motivate others. I love delving into the future of AI and innovation, which drives me to constantly learn and share knowledge. This list reflects the books that have significantly influenced my journey. My life is about pushing forward, always looking for alternatives to understand where those paths might lead us.
This book transformed my understanding of human cognition. I love how Daniel Kahneman delves into the dual systems that drive our thoughts—intuitive and deliberate.
This book helped me recognize cognitive biases and informed how I develop AI technologies that align with human behavior. It reinforced the importance of designing AI that complements our natural thinking patterns.
The phenomenal international bestseller - 2 million copies sold - that will change the way you make decisions
'A lifetime's worth of wisdom' Steven D. Levitt, co-author of Freakonomics 'There have been many good books on human rationality and irrationality, but only one masterpiece. That masterpiece is Thinking, Fast and Slow' Financial Times
Why is there more chance we'll believe something if it's in a bold type face? Why are judges more likely to deny parole before lunch? Why do we assume a good-looking person will be more competent? The answer lies in the two ways we make choices: fast,…
Since completing my PhD in political economy (dissertation: ‘International Integration and Foreign Policy Decision-making’) I have gone deeper into economic origins of change (eg. Modern Inflation, coauthored with well-known economist Wilhelm Hankel in Bologna, Italy at Johns Hopkins SAIS) and find the interactions between economic, politics, and psychology fascinating—presenting an infinite number of ‘Sherlock Holmes-like puzzles’. We are all now confronted with political, economic, and psychological uncertainties, put on high speed due to the war in Ukraine and great power tensions. So it is time to learn about the origins of our problems and their trends in order to better cope and find a basis for individual, if not collective, peace.
Shiller predicted both the dot-com crisis (2001) and the financial crisis stemming from real estate (2008) in advance in two editions of this book.
Since receiving the Nobel prize in economics he published his book Narrative Economics: How Stories Go Viral which together with the book recommended will help the reader predict the timing of coming economic trends.
In this revised, updated, and expanded edition of his New York Times bestseller, Nobel Prize-winning economist Robert Shiller, who warned of both the tech and housing bubbles, cautions that signs of irrational exuberance among investors have only increased since the 2008-9 financial crisis. With high stock and bond prices and the rising cost of housing, the post-subprime boom may well turn out to be another illustration of Shiller's influential argument that psychologically driven volatility is an inherent characteristic of all asset markets. In other words, Irrational Exuberance is as relevant as ever. Previous editions covered the stock and housing markets--and…
I became a behavioral economist in the 1970s, at the time modern behavioral economics came into existence. Much of my work has focused on the way in which the combination of emotions and deliberative thinking impact the way people make decisions about their economic lives. For over four decades, I have been identifying the fascinating ways in which this two system psychological approach influences the important questions of our day.
Keynes’ book is not just a classic, but to my mind is the finest book in economics written in the first half of the twentieth century. Although I studied the book as an undergraduate student, at the time I failed to appreciate what Keynes wrote about the role psychology played in economic decision making. It was only after becoming a behavioral economist myself, and re-reading the book, did I realize that Keynes was a stellar behavioral economist. Although many professionals learn about Keynes’s ideas from other sources, there is nothing like the original. In this work Keynes speaks to us about how human psychology impacts economic decisions and events. Those who read carefully will see that he writes about psychology, optimism, confidence, and sentiment – terms very much in vogue today among modern behavioral economists.
John Maynard Keynes (1883-1946) is perhaps the foremost economic
thinker of the twentieth century. On economic theory, he ranks with Adam
Smith and Karl Marx; and his impact on how economics was practiced,
from the Great Depression to the 1970s, was unmatched.
The General Theory of Employment, Interest and Money was
first published in 1936. But its ideas had been forming for decades ? as
a student at Cambridge, Keynes had written to a friend of his love for
'Free Trade and free thought'. Keynes's limpid style, concise prose, and
vivid descriptions have helped to keep his ideas alive -…
How did I – as a scholar of German literature – turn to economic topics? That had a certain inevitability. When I left for Paris in the early nineties, reading traces of anthropological knowledge in literature and aesthetics of the 18th century, I came across economic ideas on almost every page, in natural history, in medicine, in philosophy, in encyclopedias, in the theories of signs and in the teachings of beauty. There was circulation, communication, flows of exchange all over the place, and the Robinsons were the model. This reinforced the impression that the human being was engaged in aligning himself with homo oeconomicus. The question of modern economics has therefore become unavoidable for me.
Minsky’s thesis on financial instability is a brilliant intellectual blow against the liberal legend concerning the balancing powers of (financial) markets.
It suggests that manifest crises and breakdowns are not simply caused by external tremors, by fiscal or political coups de théâtre; rather, they are brought about by the parameters and endogenous movements of the financial economy itself.
Unlike cybernetic and self-regulating systems, the financial market is inclined to be spooked by its own tranquillity and destabilized by its own stability. The very efficiency of its functioning turns out to be utterly dysfunctional.
"Mr. Minsky long argued markets were crisis prone. His 'moment' has arrived." -The Wall Street Journal
In his seminal work, Minsky presents his groundbreaking financial theory of investment, one that is startlingly relevant today. He explains why the American economy has experienced periods of debilitating inflation, rising unemployment, and marked slowdowns-and why the economy is now undergoing a credit crisis that he foresaw. Stabilizing an Unstable Economy covers:
The natural inclination of complex, capitalist economies toward instability
Booms and busts as unavoidable results of high-risk lending practices
"Speculative finance" and its effect on investment and asset prices
Government's role in…
I love humans. My clients and colleagues tell me that my profound love for humans is my superpower—that I make people feel safe and seen. I also understand that loving humans isn’t effortless. I wasn’t always in the loving-humans camp. While I was doing a doctorate at Harvard, I studied with the marvelous Robert Kegan, whose theory and methodology helped me see the fullness of the diverse people I got to interview. Ever since, I have been totally enthralled by what makes us unique—and also connected. If you are a human or have to deal with humans, your life will be much improved if you love them more!
This is the most informative look at behavioral economics that also made me laugh out loud—often embarrassing myself on airplanes because I was reading a non-fiction book that made me actually snort with laughter.
Ariely is a profoundly accomplished researcher himself, and he’s interested in all the quirks of humanity—not to explain them away or make us look more rational than we are—but to really expose us to ourselves. I saw myself more clearly and also with more compassion by the time I finished this book and I loved my fellow humans more.
Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.
Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions?
In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for…
What are some countries rich and others are poor? I strongly believe that this is the most important question for modern economics. I've become an economist to understand this. I am happy that in recent decades economists – working closely together with other social scientists – have made so much progress in this field. And this is not abstract knowledge – it is being applied already to help developing countries catch up with the rich world. I have seen it myself when I took a leave from academia to work as a Chief Economist of a development bank (European Bank for Reconstruction and Development) – to learn more from and to contribute to this work.
This is a bestselling book that tackles the most important question in economics: why some countries are rich, and some are poor.
This well-written and convincing book provides a very broad and accessible overview of history of successful and failing societies. It argues that inclusive democratic institutions deliver better economic outcomes than authoritarian ones.
Given that this view is based on recent research in political economy and development economics – including the authors’ own groundbreaking work – this is a must-read for all advocates of liberal democracy who want to have quantitative arguments and historical narratives to stand up to the rise of authoritarianism around the world.
I teach political economy of development. My job is to explain to the students why some countries are rich and others are poor.
Acemoglu and Robinson is a wonderful and accessible textbook. Students love it – even if they often argue with the…
Shortlisted for the Financial Times and Goldman Sachs Business Book of the Year Award 2012.
Why are some nations more prosperous than others? Why Nations Fail sets out to answer this question, with a compelling and elegantly argued new theory: that it is not down to climate, geography or culture, but because of institutions. Drawing on an extraordinary range of contemporary and historical examples, from ancient Rome through the Tudors to modern-day China, leading academics Daron Acemoglu and James A. Robinson show that to invest and prosper, people need to know that if they work hard, they can make money…
As I was writing The Coincidence Makers I found out I am not writing about coincidences, at all. I found out I was writing about fate and free will, about the way we make choices, and how these choices affect us, define us and change us. Choices and the way they build our happiness is the theme of this list, which is made out of books that I read before or during the writing process of my own (fiction) book, and probably influenced it, one way or another.
More is not always better. More choices, more options—although they are what we crave to have and even see them as part of our definition of "freedom" sometimes—can be devastating and paralyzing. As I was writing my own book, which deals a lot with choices and the way we make them, Barry Schwartz's clear and smart book was a reminder about how narrowing down our options can be a good thing.
Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions-both big and small-have become increasingly complex due to the overwhelming abundance of choice with which we are presented. As Americans, we assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all…
