10 books like Nudge

I am a lifelong educator who believes that everyone can create a better future by changing behaviors, practicing leadership skills, and improving outcomes across time and place—at home, work, and community. If you believe in lifelong learning, join me in elevating the courage, capacity, and wisdom of people everywhere through Choosing Leadership. This book is an accessible, educational tool that provides a structured approach combining individual written reflection with discussion to create collective wisdom in groups. Together, we can change the global conversation about leadership—from heroic mythic beings called “Leaders” to diverse human beings that I call “Champions.”

I am a lifelong educator who believes that everyone can create a better future by changing behaviors, practicing leadership skills, and improving outcomes across time and place—at home, work, and community. If you believe in lifelong learning, join me in elevating the courage, capacity, and wisdom of people everywhere through Choosing Leadership. This book is an accessible, educational tool that provides a structured approach combining individual written reflection with discussion to create collective wisdom in groups. Together, we can change the global conversation about leadership—from heroic mythic beings called “Leaders” to diverse human beings that I call “Champions.”

Ever since I can remember I’ve been curious about history and how past events connect to our present; And how challenging it is to predict the future, even with all our advanced technologies. In the internet era, everything seems to be changing faster than ever before. I’m no expert, but I do know that if we don’t try to understand all the pieces of this complex puzzle, we’ll never be able to build the future we want. I don’t want to be left behind, so my book is an attempt at understanding the past and outlining a future of investing in people, the most undervalued asset class.

Admittedly, I’m just a painfully average Joe, but therein lies the paradoxical aptness of my credentials. Like most people, I wasn’t raised specially educated or trained, fed by a spiritual spoon. Instead, my qualifications arise from transitioning out of the common, materialistically driven, atheistic perspective to see the contrasting light of the other side. What was originally a drive for self-development has evolved into a passion for spirituality, which inevitably arises if one introspects long enough. These past few years, I’ve been motivated to try and make more sense out of this senseless topic with the intent of sharing its value with others. 

Since completing my PhD in political economy (dissertation: ‘International Integration and Foreign Policy Decision-making’) I have gone deeper into economic origins of change (eg. Modern Inflation, coauthored with well-known economist Wilhelm Hankel in Bologna, Italy at Johns Hopkins SAIS) and find the interactions between economic, politics, and psychology fascinating—presenting an infinite number of ‘Sherlock Holmes-like puzzles’. We are all now confronted with political, economic, and psychological uncertainties, put on high speed due to the war in Ukraine and great power tensions. So it is time to learn about the origins of our problems and their trends in order to better cope and find a basis for individual, if not collective, peace.

I became a behavioral economist in the 1970s, at the time modern behavioral economics came into existence. Much of my work has focused on the way in which the combination of emotions and deliberative thinking impact the way people make decisions about their economic lives. For over four decades, I have been identifying the fascinating ways in which this two system psychological approach influences the important questions of our day.

How did I – as a scholar of German literature – turn to economic topics? That had a certain inevitability. When I left for Paris in the early nineties, reading traces of anthropological knowledge in literature and aesthetics of the 18th century, I came across economic ideas on almost every page, in natural history, in medicine, in philosophy, in encyclopedias, in the theories of signs and in the teachings of beauty. There was circulation, communication, flows of exchange all over the place, and the Robinsons were the model. This reinforced the impression that the human being was engaged in aligning himself with homo oeconomicus. The question of  modern economics has therefore become unavoidable for me.

I study cultural contagion and how it influences people to help bridge the academic-practitioner gap for companies (from “blue-chip” brands to non-profits) that aim to put ideas in the world that inspire people to take action. When I’m not putting ideas in the world as the Head of Strategy at Wieden+Kennedy New York, I put people in the world as a Clinical Marketing Professor at the Ross School of Business, University of Michigan. My entire career has centered on getting people to move, and I’ve been fortunate enough to work on some of the most notable campaigns in the past years that have created both cultural and commercial impact.

What are some countries rich and others are poor? I strongly believe that this is the most important question for modern economics. I've become an economist to understand this. I am happy that in recent decades economists – working closely together with other social scientists – have made so much progress in this field. And this is not abstract knowledge – it is being applied already to help developing countries catch up with the rich world. I have seen it myself when I took a leave from academia to work as a Chief Economist of a development bank (European Bank for Reconstruction and Development) – to learn more from and to contribute to this work.

As I was writing The Coincidence Makers I found out I am not writing about coincidences, at all. I found out I was writing about fate and free will, about the way we make choices, and how these choices affect us, define us and change us. Choices and the way they build our happiness is the theme of this list, which is made out of books that I read before or during the writing process of my own (fiction) book, and probably influenced it, one way or another.