The Paradox of Choice

More is not always better. More choices, more options—although they are what we crave to have and even see them as part of our definition of "freedom" sometimes—can be devastating and paralyzing. As I was writing my own book, which deals a lot with choices and the way we make them, Barry Schwartz's clear and smart book was a reminder about how narrowing down our options can be a good thing.

Dating apps have now made partner selection into an unending series of choices. Although on the face of it this seems like a great development, in fact, research shows that adding more choice almost always ends up making us less happy. Along with virtually every other decision we make today, dating has become increasingly complex due to the overwhelming abundance of choices we are presented with. Schwartz explains why too many choices are undermining our psychological and emotional well-being. And he has a few tricks up his sleeve on how to escape the tyranny of too much choice.

One obstacle to being a happy decision-maker in modern Western society is that we are constantly being told that more is better, having more choices means we are more likely to find the perfect option. But what if there is no perfect option? And what if choice itself makes us unhappy? Maybe we should spend less time making decisions and more time enjoying ourselves.