Here are 100 books that The Paradox of Choice fans have personally recommended if you like
The Paradox of Choice.
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I have over four decades of experience working and innovating in the financial markets and have been a prolific contributor to academic and practitioner finance literature. I started my career at Salomon Brothers in 1984, where I became a managing director in the bond-arbitrage group, and in 1993 I was a co-founding partner of the hedge fund Long-Term Capital Management. I founded Elm Wealth in 2011 to help clients, including my own family, manage and preserve their wealth with a thoughtful, research-based, and cost-effective approach that covers not just investment management but also broader decisions about wealth and finances.
Harvard psychologist Daniel Gilbert uses wit and science to reveal how we generally fail to predict what makes us happy and how we can do better.
I loved his discussions of why lottery winners aren't happier for long, how our memories create a "rosy past" illusion, and even why bad experiences can sometimes be better than good ones.
I loved the engaging stories and insightful experiments that Gilbert uses to dismantle common assumptions about happiness and offers fresh perspectives. I gained self-awareness and discovered unexpected paths to finding and savoring happiness.
Strap in for a thought-provoking journey that may just change how you view your own happiness and that of others-all with a healthy dose of humor.
Bringing to life scientific research in psychology, cognitive neuroscience, philosophy, and behavioral economics, this bestselling book reveals what scientists have discovered about the uniquely human ability to imagine the future, and about our capacity to predict how much we will like it when we get there.
• Why are lovers quicker to forgive their partners for infidelity than for leaving dirty dishes in the sink?
• Why will sighted people pay more to avoid going blind than blind people will pay to regain their sight?
• Why do dining companions insist on ordering different meals instead of getting what they…
I boast a two-decade-long career in the software industry. Over the years, I have diligently honed my programming skills across a multitude of languages, including JavaScript, C++, Java, Ruby, and Clojure. Throughout my career, I have taken on various management roles, from Team Leader to VP of Engineering. No matter the role, the thing I have enjoyed the most is to make complex topics easy to understand.
This book profoundly influenced my thinking process, combining the worlds of mathematics, art, and music. I was captivated by how the book explores the deep connections between Gödel’s incompleteness theorems, Escher’s art, and Bach’s art of counterpoint.
The book’s puzzles and thought experiments pushed me to think more abstractly and critically. Despite being dense, I found it incredibly rewarding and eye-opening. I recommend this book to anyone interested in logic, creativity, and the nature of human thought. It’s a masterpiece!
Douglas Hofstadter's book is concerned directly with the nature of maps" or links between formal systems. However, according to Hofstadter, the formal system that underlies all mental activity transcends the system that supports it. If life can grow out of the formal chemical substrate of the cell, if consciousness can emerge out of a formal system of firing neurons, then so too will computers attain human intelligence. Goedel, Escher, Bach is a wonderful exploration of fascinating ideas at the heart of cognitive science: meaning, reduction, recursion, and much more.
The more I learn about the brain, the more I want to dig in and discover more. Why do we procrastinate? Why do people buy things? Why do some people love unlocking these topics weekly on The Brainy Business podcast (where each person on this list has been a guest) and sharing those insights with the world? When it comes to selling and buying in a brainy way, behavioral economics is the best way to get there, and these books are all a great first step into learning what behavioral science is, how the brain really works, and up-leveling your brand.
No list on behavior, sales, and brand messaging would be complete without including Robert Cialdini on the list. Concepts like social proof, scarcity, and reciprocity are key for getting customers to buy in on your product or service before they even get to the buying moment.
If you are one of the millions of people who has already read Influence, his other book Pre-Suasion is amazing as well and so helpful for brands!
The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.
In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have…
As an archaeologist, I love prehistoric things and what can I learn from them about the people that made them and left them behind. I study ancient Maya commoners in what is now modern Guatemala. Their material remains are humble but include depictions and symbols normally found in the palaces of Maya kings and queens. First I wondered and then I studied how the title-giving war owl fell into the hands of Maya commoners. By approaching this process as innovation, I discuss creativity in the past and cultural changes that result from it.
This book introduced the concept of nudging into the public discourse, and I guess all of us have encountered it one way or the other. How many reminders have I gotten to sign up for this or that program?… Alas, I love Thaler and Sunstein's concept of choice architects. It made me think about power as a capacity to affect not only people but also the very framework in which people make decisions.
The original edition of the multimillion-copy New York Times bestseller by the winner of the Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions—for fans of Malcolm Gladwell’s Blink, Charles Duhigg’s The Power of Habit, James Clear’s Atomic Habits, and Daniel Kahneman’s Thinking, Fast and Slow
Named a Best Book of the Year by TheEconomist and the Financial Times
Every day we make choices—about what to buy or eat, about financial investments or our children’s health and education, even about the causes we champion…
I love humans. My clients and colleagues tell me that my profound love for humans is my superpower—that I make people feel safe and seen. I also understand that loving humans isn’t effortless. I wasn’t always in the loving-humans camp. While I was doing a doctorate at Harvard, I studied with the marvelous Robert Kegan, whose theory and methodology helped me see the fullness of the diverse people I got to interview. Ever since, I have been totally enthralled by what makes us unique—and also connected. If you are a human or have to deal with humans, your life will be much improved if you love them more!
This is the most informative look at behavioral economics that also made me laugh out loud—often embarrassing myself on airplanes because I was reading a non-fiction book that made me actually snort with laughter.
Ariely is a profoundly accomplished researcher himself, and he’s interested in all the quirks of humanity—not to explain them away or make us look more rational than we are—but to really expose us to ourselves. I saw myself more clearly and also with more compassion by the time I finished this book and I loved my fellow humans more.
Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.
Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions?
In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for…
My core value is realistic education—learning from each other’s errors and successes, but with full awareness of the difference between the determined past and the uncertain future. We can benefit from uncertainty, which I’ve been doing for a living as an engineer, academic researcher, and inventor. I make use of knowledge and science as much as possible, but I also know that strategic decisions for the uncertain future require skepticism and thinking to deal with the differences in a new circumstance. With my core value, I am passionate about sharing insights and knowledge that our formal education does not provide.
Certainty is a black-or-white concept, either zero or hundred percent; uncertainty is something between zero and hundred percent, and this grayness is a difficult concept. In the context of dealing with uncertainty and making better decisions, I find Annie Duke’s use of poker in Thinking in Betsclever for two reasons: (1) People can engage with the concept that winning or losing in a poker game is neither exact science nor pure luck. (2) Given that poker games are so different from our everyday reality, there is no danger that people would expect decision recipes for dummies.
A Wall Street Journal bestseller, now in paperback. Poker champion turned decision strategist Annie Duke teaches you how to get comfortable with uncertainty and make better decisions.
Even the best decision doesn't yield the best outcome every time. There's always an element of luck that you can't control, and there's always information hidden from view. So the key to long-term success (and avoiding worrying yourself to death) is to think in bets: How sure am I? What are the possible ways things could turn out? What decision has the highest odds of success? Did I land in the unlucky 10%…
I started worrying about populism in 2008, when vice-presidential candidate Sarah Palin chastised the elitists, whom she defined as “people who think they’re better than anyone else.” Meanwhile, she thought she was so much better than anyone else that she could serve as backup leader of the world despite the fact that she believed that the political leader of the United Kingdom is the queen. After she lost she vowed, “I’m never going to pretend like I know more than the next person. I’m not going to pretend to be an elitist. In fact, I’m going to fight the elitist.” She was unaware that there is a third option: to study so that you know more than the next person.
The co-creator of SPY magazine, Kurt Andersen was my hero in high school. He’s been an NPR radio host, a novelist, a magazine editor, and a co-author with Alec Baldwin on their Trump book. But this book feels like all the thinking he’s done in those places put in one place. It’s a textbook of American history from the Puritans until today, through the lens of our special predilection for conspiracy, con artists, and fabulists, both on the left and the right, and how it all culminates in the 1960s. So smart, so funny, so jealous.
You're entitled to your own opinion but not your own facts
Fantasy is the USA's primary product. From the Pilgrim Fathers onward America has been a place where renegades and freaks came in search of freedom to create their own realities with little objectively regulated truth standing in their way. The freedom to invent and believe whatever the hell you like is, in some ways, an unwritten constitutional right. But, this do-your-own-thing freedom also is the driving credo of America's current transformation where the difference between opinion and fact is rapidly crumbling.
Ever since my younger years, I’ve spent many hours dwelling within the realms of my imagination, daydreaming myself into whirlwind romances from slow-burn to forbidden and everything in between. Why? The best answer I can give right now is my love of love, my innate understanding that the invisible string that pulls two people so fiercely together at the right time and place ultimately are the connections and relationships that propel us into up-leveling ourselves, evolving into our next best versions. So when I read, watch, or write romance, it’s beyond the physical–it’s emotional, mental, and truly spiritual.
I return to this book time and again because of the captivating connection Elizabeth and Darcy share. It’s not just the tension on the surface, but it’s what goes on emotionally and psychologically with them that has me enchanted.
Austen does a fantastic job of portraying how love will sneak up on you when you’re not even looking for it, how it will push you to face the parts of yourself you’ve been avoiding for too long and to stand boldly in your authentic character while holding compassion for another’s perspective.
Every time I read this book, I feel I know the characters at a more intimate level as new fractals of their personalities and behaviors shine through.
Jane Austen's best-loved novel is an unforgettable story about the inaccuracy of first impressions, the power of reason, and above all the strange dynamics of human relationships and emotions.
Part of the Macmillan Collector's Library; a series of stunning, clothbound, pocket sized classics with gold foiled edges and ribbon markers. These beautiful books make perfect gifts or a treat for any book lover. This edition is illustrated by Hugh Thomson and features an afterword by author and critic, Henry Hitchings.
A tour de force of wit and sparkling dialogue, Pride and…
I’ve had a life-long desire to help others, so it’s no surprise that I chose to become a psychologist. In my search for underlying causes and potential healing agents for emotional suffering, I have learned (and deeply feel) the importance of self-awareness, connection, and compassion for a sense of well-being. I’ve also found that attachment theory provides a great framework for pulling all of this together. Driven by my commitment to help people, I use my writing, YouTube channel, speaking, and therapy to share what I’ve learned. Just as my list of books has helped me on my path, I hope it helps you on yours!
As a couples therapist, I trust and rely upon this book’s essential insights about marriage that are provided by Gottman, a renowned couples researcher. Also, I find that the clear writing, which is organized into short sections, makes the material easy to read and digest. Despite having been out for decades, I keep this on my shelf as a go-to resource.
The revolutionary guide to show couples how to create an emotionally intelligent relationship - and keep it on track
Straightforward in its approach, yet profound in its effect, the principles outlined in this book teach partners new and startling strategies for making their marriage work.
Gottman has scientifically analysed the habits of married couples and established a method of correcting the behaviour that puts thousands of marriages on the rocks. He helps couples focus on each other, on paying attention to the small day-to-day moments that, strung together, make up the heart and soul of any relationship. Packed with questionnaires…
I lived in New York City for a number of years, and my female friends would constantly buy dating advice books and then complain about how bad these books were. One night at dinner, I suggested that there must be some legitimate scientifically-based advice that would actually be helpful, and I was laughed out of the room. Decoding Love was born in that moment. What I found overturned almost all of my preconceptions about dating and relationships. I hope it will overturn some of your preconceptions as well.
Although we like to think that we are idiosyncratic individuals pursuing our perfect match, the truth is that evolution has hardwired into us many preferences and dislikes. This book is a really good introduction to the often surprising role evolution plays in shaping desire. Buss has undertaken a massive study of thousands of people and dozens of cultures to present a unified theory of human mating behavior. While I don't think we need to simply give in to evolution, it is an enormous help to have a sense of what role evolution plays.
If we all want love, why is there so much conflict in our most cherished relationships? To answer this question we must look into our evolutionary past, argues prominent psychologist David M. Buss. Based one of the largest studies of human mating ever undertaken, encompassing more than 10,000 people of all ages from thirty-seven cultures worldwide, The Evolution of Desire is the first work to present a unified theory of human mating behaviour. Drawing on a wide range of examples of mating behaviour,from lovebugs to elephant seals, from the Yanomamoe tribe of Venezuela to online dating apps,Buss reveals what women…
