100 books like The Paradox of Choice

By Barry Schwartz,

Here are 100 books that The Paradox of Choice fans have personally recommended if you like The Paradox of Choice. Shepherd is a community of 10,000+ authors and super readers sharing their favorite books with the world.

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Book cover of Stumbling on Happiness

Victor Haghani Author Of The Missing Billionaires: A Guide to Better Financial Decisions

From my list on intelligent financial decision-making in less than 200 pages.

Why am I passionate about this?

I have over four decades of experience working and innovating in the financial markets and have been a prolific contributor to academic and practitioner finance literature. I started my career at Salomon Brothers in 1984, where I became a managing director in the bond-arbitrage group, and in 1993 I was a co-founding partner of the hedge fund Long-Term Capital Management. I founded Elm Wealth in 2011 to help clients, including my own family, manage and preserve their wealth with a thoughtful, research-based, and cost-effective approach that covers not just investment management but also broader decisions about wealth and finances.

Victor's book list on intelligent financial decision-making in less than 200 pages

Victor Haghani Why did Victor love this book?

Harvard psychologist Daniel Gilbert uses wit and science to reveal how we generally fail to predict what makes us happy and how we can do better.

I loved his discussions of why lottery winners aren't happier for long, how our memories create a "rosy past" illusion, and even why bad experiences can sometimes be better than good ones.

I loved the engaging stories and insightful experiments that Gilbert uses to dismantle common assumptions about happiness and offers fresh perspectives. I gained self-awareness and discovered unexpected paths to finding and savoring happiness.

Strap in for a thought-provoking journey that may just change how you view your own happiness and that of others-all with a healthy dose of humor.

By Daniel Gilbert,

Why should I read it?

10 authors picked Stumbling on Happiness as one of their favorite books, and they share why you should read it.

What is this book about?

Bringing to life scientific research in psychology, cognitive neuroscience, philosophy, and behavioral economics, this bestselling book reveals what scientists have discovered about the uniquely human ability to imagine the future, and about our capacity to predict how much we will like it when we get there. 

• Why are lovers quicker to forgive their partners for infidelity than for leaving dirty dishes in the sink?

• Why will sighted people pay more to avoid going blind than blind people will pay to regain their sight?

• Why do dining companions insist on ordering different meals instead of getting what they…


Book cover of Gödel, Escher, Bach: An Eternal Golden Braid

Dan Moller Author Of The Way of Bach: Three Years with the Man, the Music, and the Piano

From my list on Bach, music, and the piano.

Why am I passionate about this?

I’m a professor of philosophy at the University of Maryland interested in politics, ethics, and art. Philosophers are often unpopular loners who are passionate about their ideas, and so are musicians like Bach. When I teach Socrates and the trial that led to his death I can’t help but think of Bach, who was rejected from job after job in favor of mediocrities, and whose music was considered offensive by parishioners and obsolete by musicians by the end of his life. These figures endear themselves to me not just because of the ideas themselves, but because they had to fight so hard for what they believed in.

Dan's book list on Bach, music, and the piano

Dan Moller Why did Dan love this book?

This book picks up where Evening in the Palace of Reason leaves off, with Bach composing the Musical Offering on a horrible theme from King Frederick.

It explains canons and fugues, and thus helps you understand Bach’s work better, but it then goes on a safari through the intellectual landscape of ideas related to fugues–strange loops, self-similarity, recursion, and of course the guys in the title. It’s not for everyone, but if you like any two of logic, philosophy, or music, give this a try.

By Douglas R. Hofstadter,

Why should I read it?

13 authors picked Gödel, Escher, Bach as one of their favorite books, and they share why you should read it.

What is this book about?

Douglas Hofstadter's book is concerned directly with the nature of maps" or links between formal systems. However, according to Hofstadter, the formal system that underlies all mental activity transcends the system that supports it. If life can grow out of the formal chemical substrate of the cell, if consciousness can emerge out of a formal system of firing neurons, then so too will computers attain human intelligence. Goedel, Escher, Bach is a wonderful exploration of fascinating ideas at the heart of cognitive science: meaning, reduction, recursion, and much more.


Book cover of Influence: The Psychology of Persuasion

Jonquil Lowe Author Of Be Your Own Financial Adviser

From my list on insights for managing your money wisely.

Why am I passionate about this?

I’m an economist who started out in stockbroking. But that felt like an exploitative industry and, looking for a more positive role, I moved to the consumer organisation Which? There, I cut my teeth helping people make the most of their money and then started my own freelance business. Along the way, I’ve worked with many clients (including financial regulators and the Open University where I now also teach), taken some of the exams financial advisers do and written 30 or so books on personal finance. The constant in my work is trying to empower individuals in the face of markets and systems that are often skewed against them.

Jonquil's book list on insights for managing your money wisely

Jonquil Lowe Why did Jonquil love this book?

Cialdini is a social psychologist who set out to explore what makes us comply with requests from strangers.

He did this from the inside by taking jobs where he was trained by various organisations to sell their wares. What makes this book so valuable is that Cialdini not only identifies six key methods of persuasion that are routinely deployed but also offers guidance on how to defend yourself against them. This has huge relevance for personal finance.

As banks and other financial institutions increase their fraud detection systems, criminals increasingly see you, the individual, as the weak link they can exploit to defraud you. Cialdini’s book is a great tool to help you detect and rebuff scammers intent on parting you from your money.

By Robert B. Cialdini,

Why should I read it?

22 authors picked Influence as one of their favorite books, and they share why you should read it.

What is this book about?

The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.

In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have…


A Whale of a Tale: A Sabbath Summer Solstice Story

By Kerry M. Olitzky,

Book cover of A Whale of a Tale: A Sabbath Summer Solstice Story

Kerry M. Olitzky Author Of Heroes with Chutzpah: 101 True Tales of Jewish Trailblazers, Changemakers & Rebels

New book alert!

Why am I passionate about this?

Author Rabbi Academic Practitioner Educator

Kerry's 3 favorite reads in 2023

What is my book about?

This is a picture book created to help children learn how to determine Shabbat, the Jewish Sabbath, in countries where the summer sun remains high in the sky.

Tova travels with her mother to Alaska during the summer solstice. In the Land of the Midnight Sun, she is uncertain how to tell time because the sun never rises or sets. Tova wonders how she will know when the Sabbath begins or ends. Eventually, she talks to a wise orca. The whale shares her secret to understanding time with a circular sun and reminds Tova of the magic of Shabbat is more than telling time.

A Whale of a Tale: A Sabbath Summer Solstice Story

By Kerry M. Olitzky,

What is this book about?

A Whale of a Tale: A Sabbath Summer Solstice Story is a picture book created to help children learn how to determine Shabbat, the Jewish Sabbath, in countries where the summer sun remains high in the sky. Tova travels with her mother to Alaska during the summer solstice. In the Land of the Midnight Sun, she is uncertain how to tell time because the sun never rises or sets. Tova wonders how she will know when Sabbath begins or ends. Eventually, she talks to a wise orca. The whale shares her secret to understanding time with a circular sun and…


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Book cover of Nudge: Improving Decisions about Health, Wealth, and Happiness

Markus Eberl Author Of War Owl Falling: Innovation, Creativity, and Culture Change in Ancient Maya Society

From my list on innovation in the past when this wasn't yet a thing.

Why am I passionate about this?

As an archaeologist, I love prehistoric things and what can I learn from them about the people that made them and left them behind. I study ancient Maya commoners in what is now modern Guatemala. Their material remains are humble but include depictions and symbols normally found in the palaces of Maya kings and queens. First I wondered and then I studied how the title-giving war owl fell into the hands of Maya commoners. By approaching this process as innovation, I discuss creativity in the past and cultural changes that result from it.

Markus' book list on innovation in the past when this wasn't yet a thing

Markus Eberl Why did Markus love this book?

This book introduced the concept of nudging into the public discourse, and I guess all of us have encountered it one way or the other. How many reminders have I gotten to sign up for this or that program?… Alas, I love Thaler and Sunstein's concept of choice architects. It made me think about power as a capacity to affect not only people but also the very framework in which people make decisions.

By Richard H. Thaler, Cass R. Sunstein,

Why should I read it?

4 authors picked Nudge as one of their favorite books, and they share why you should read it.

What is this book about?

Now available: Nudge: The Final Edition

The original edition of the multimillion-copy New York Times bestseller by the winner of the Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions—for fans of Malcolm Gladwell’s Blink, Charles Duhigg’s The Power of Habit, James Clear’s Atomic Habits, and Daniel Kahneman’s Thinking, Fast and Slow

Named a Best Book of the Year by TheEconomist and the Financial Times

Every day we make choices—about what to buy or eat, about financial investments or our children’s health and education, even about the causes we champion…


Book cover of Predictably Irrational: The Hidden Forces That Shape Our Decisions

Emily Guy Birken Author Of Making Social Security Work for You: Advice, Strategies, and Timelines That Can Maximize Your Benefits

From my list on changing the way you look at money.

Why am I passionate about this?

When I was about 8, I remember taking all the money out of my piggy bank, counting it, and carefully putting it back in again. My sister called me Ms. Moneybags. But I wasn’t worried about accumulating money. I was fascinated by money’s pure potential. I could do anything with it! From that early interest in the potential of money, I grew to be an avid reader of financial books–and that led to a surprise career as a money writer. I still love to think about money’s potential and the best ways to allocate that potential, and I love to bring my readers with me on the fascinating journey.

Emily's book list on changing the way you look at money

Emily Guy Birken Why did Emily love this book?

As of 2023, behavioral economics is no longer a surprising new look at old economics principles–but that doesn’t change just how entertaining, surprising, and challenging you will find the experiments detailed in Predictably Irrational. 

In one notable experiment, Dr. Ariely placed six-packs of soft drinks next to plates of cash inside of communal dorm fridges–to prove we tend to be honest about cash but feel no compunction about swiping someone else’s Coke. In another memorable experiment, male volunteers were asked moral questions when they were in a state of arousal–which helped prove that morals are flexible depending on the circumstances. 

Reading this book will make you realize just how often you make decisions–especially financial decisions–that are weird, illogical, and irrational.

By Dan Ariely,

Why should I read it?

13 authors picked Predictably Irrational as one of their favorite books, and they share why you should read it.

What is this book about?

Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.

Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions?

In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for…


Book cover of Thinking in Bets: Making Smarter Decisions When You Don't Have All the Facts

Sima Dimitrijev, PhD Author Of Trial, Error, and Success: 10 Insights into Realistic Knowledge, Thinking, and Emotional Intelligence

From my list on realistic knowledge and decision making.

Why am I passionate about this?

My core value is realistic education—learning from each other’s errors and successes, but with full awareness of the difference between the determined past and the uncertain future. We can benefit from uncertainty, which I’ve been doing for a living as an engineer, academic researcher, and inventor. I make use of knowledge and science as much as possible, but I also know that strategic decisions for the uncertain future require skepticism and thinking to deal with the differences in a new circumstance. With my core value, I am passionate about sharing insights and knowledge that our formal education does not provide.

Sima's book list on realistic knowledge and decision making

Sima Dimitrijev, PhD Why did Sima love this book?

Certainty is a black-or-white concept, either zero or hundred percent; uncertainty is something between zero and hundred percent, and this grayness is a difficult concept. In the context of dealing with uncertainty and making better decisions, I find Annie Duke’s use of poker in Thinking in Bets clever for two reasons: (1) People can engage with the concept that winning or losing in a poker game is neither exact science nor pure luck. (2) Given that poker games are so different from our everyday reality, there is no danger that people would expect decision recipes for dummies. 

By Annie Duke,

Why should I read it?

3 authors picked Thinking in Bets as one of their favorite books, and they share why you should read it.

What is this book about?

A Wall Street Journal bestseller, now in paperback. Poker champion turned decision strategist Annie Duke teaches you how to get comfortable with uncertainty and make better decisions.

Even the best decision doesn't yield the best outcome every time. There's always an element of luck that you can't control, and there's always information hidden from view. So the key to long-term success (and avoiding worrying yourself to death) is to think in bets: How sure am I? What are the possible ways things could turn out? What decision has the highest odds of success? Did I land in the unlucky 10%…


Book cover of Fantasyland: How America Went Haywire: A 500-Year History

Joel Stein Author Of In Defense of Elitism: Why I'm Better Than You and You Are Better Than Someone Who Didn't Buy This Book

From my list on saving democracy from populism.

Why am I passionate about this?

I started worrying about populism in 2008, when vice-presidential candidate Sarah Palin chastised the elitists, whom she defined as “people who think they’re better than anyone else.” Meanwhile, she thought she was so much better than anyone else that she could serve as backup leader of the world despite the fact that she believed that the political leader of the United Kingdom is the queen. After she lost she vowed, “I’m never going to pretend like I know more than the next person. I’m not going to pretend to be an elitist. In fact, I’m going to fight the elitist.” She was unaware that there is a third option: to study so that you know more than the next person. 

Joel's book list on saving democracy from populism

Joel Stein Why did Joel love this book?

The co-creator of SPY magazine, Kurt Andersen was my hero in high school. He’s been an NPR radio host, a novelist, a magazine editor, and a co-author with Alec Baldwin on their Trump book. But this book feels like all the thinking he’s done in those places put in one place. It’s a textbook of American history from the Puritans until today, through the lens of our special predilection for conspiracy, con artists, and fabulists, both on the left and the right, and how it all culminates in the 1960s. So smart, so funny, so jealous.

By Kurt Andersen,

Why should I read it?

2 authors picked Fantasyland as one of their favorite books, and they share why you should read it.

What is this book about?


You're entitled to your own opinion but not your own facts

Fantasy is the USA's primary product. From the Pilgrim Fathers onward America has been a place where renegades and freaks came in search of freedom to create their own realities with little objectively regulated truth standing in their way. The freedom to invent and believe whatever the hell you like is, in some ways, an unwritten constitutional right. But, this do-your-own-thing freedom also is the driving credo of America's current transformation where the difference between opinion and fact is rapidly crumbling.

So how did we get to this weird…


Book cover of Pride and Prejudice

Ruth Leigh Author Of The Diary of Isabella M Smugge

From my list on books you read and re-read even though you know every word by heart.

Why am I passionate about this?

I learned to read at four and have been telling stories ever since. Books were my escape from unhappiness into a new and endless world. Left to myself, I’d read ten or so weekly, and my mind was packed with characters, dialogue, jokes, prose, and poetry like an over-brimming literary reservoir. Words are my thing, and I am an avid collector of them. I was reading David Copperfield at eight and specialised in 18th and 19th-century literature at university. I’ve written five books and am working on the sixth. I love writing humour but have also authored Jane Austen Fan Fiction and poetry. Without books, my world is nothing.

Ruth's book list on books you read and re-read even though you know every word by heart

Ruth Leigh Why did Ruth love this book?

Five marriageable girls, a nervy mother, a sarcastic father, a sensible best friend, and a plethora of good-looking young men in uniform and breeches. What’s not to like?

This novel has everything. The story of two people who fall in love with each other in spite of themselves is still as fresh as paint today, and the supporting cast is fantastic. Austen’s writing is pin-sharp, revolutionary, and addictive.

I’ve read the novel hundreds of times, but I never tire of its wit, romance, and perfect plotting. Whether you love a good romance, enjoy digging around in the dusty corners of Regency fiction, or just like seeing a baddie getting their comeuppance, it is universally acknowledged that this is the book for you.

By Jane Austen,

Why should I read it?

29 authors picked Pride and Prejudice as one of their favorite books, and they share why you should read it.

What is this book about?

One of BBC's 100 Novels That Shaped Our World.

Jane Austen's best-loved novel is an unforgettable story about the inaccuracy of first impressions, the power of reason, and above all the strange dynamics of human relationships and emotions.

Part of the Macmillan Collector's Library; a series of stunning, clothbound, pocket sized classics with gold foiled edges and ribbon markers. These beautiful books make perfect gifts or a treat for any book lover. This edition is illustrated by Hugh Thomson and features an afterword by author and critic, Henry Hitchings.

A tour de force of wit and sparkling dialogue, Pride and…


Book cover of The Seven Principles for Making Marriage Work: A Practical Guide from the Country's Foremost Relationship Expert

Sara Nasserzadeh Author Of Love by Design: 6 Ingredients to Build a Lifetime of Love

From my list on how to move from surviving to thriving in your relationships.

Why am I passionate about this?

I am an author, speaker, researcher, and thinking partner with a PhD in Social Psychology and specialization in the fields of human sexuality, intercultural fluency, and relationships. I have over two decades of experience working with individuals, couples, companies, and governments across 40 countries. I truly believe that we can create world peace one relationship at a time, and embrace it as my mission. My third book in English, Love By Design, is the result of two-decade-long research on the status of thriving relationships and its key ingredients. These could be applied to relationships in all spaces, from bedrooms (most intimate) to the boardrooms (most public).

Sara's book list on how to move from surviving to thriving in your relationships

Sara Nasserzadeh Why did Sara love this book?

In my practice with couples, this is my go-to recommendation for clients seeking to strengthen their relationship. In my original training as a couples counselor, I was trained with the Gottman method, and I still believe that the Gottman's insights resonate deeply with the challenges couples face, providing practical strategies rooted in empirical research.

This book isn't just theory; it's a roadmap for fostering communication and intimacy. What sets it apart is its emphasis on actionable steps that couples can take to nurture their bond.

I've witnessed firsthand the transformative impact of implementing Gottman's principles in sessions. Also, it is based on observing real couples in various phases of their lives. 

By John Gottman, Nan Silver,

Why should I read it?

5 authors picked The Seven Principles for Making Marriage Work as one of their favorite books, and they share why you should read it.

What is this book about?

The revolutionary guide to show couples how to create an emotionally intelligent relationship - and keep it on track

Straightforward in its approach, yet profound in its effect, the principles outlined in this book teach partners new and startling strategies for making their marriage work.

Gottman has scientifically analysed the habits of married couples and established a method of correcting the behaviour that puts thousands of marriages on the rocks. He helps couples focus on each other, on paying attention to the small day-to-day moments that, strung together, make up the heart and soul of any relationship. Packed with questionnaires…


Book cover of The Evolution of Desire: Strategies of Human Mating

Andrew S. Trees Author Of Decoding Love: Why It Takes Twelve Frogs to Find a Prince, and Other Revelations from the Science of Attraction

From my list on to help you have better relationships.

Why am I passionate about this?

I lived in New York City for a number of years, and my female friends would constantly buy dating advice books and then complain about how bad these books were. One night at dinner, I suggested that there must be some legitimate scientifically-based advice that would actually be helpful, and I was laughed out of the room. Decoding Love was born in that moment. What I found overturned almost all of my preconceptions about dating and relationships. I hope it will overturn some of your preconceptions as well.

Andrew's book list on to help you have better relationships

Andrew S. Trees Why did Andrew love this book?

Although we like to think that we are idiosyncratic individuals pursuing our perfect match, the truth is that evolution has hardwired into us many preferences and dislikes. This book is a really good introduction to the often surprising role evolution plays in shaping desire. Buss has undertaken a massive study of thousands of people and dozens of cultures to present a unified theory of human mating behavior. While I don't think we need to simply give in to evolution, it is an enormous help to have a sense of what role evolution plays.

By David M. Buss,

Why should I read it?

1 author picked The Evolution of Desire as one of their favorite books, and they share why you should read it.

What is this book about?

If we all want love, why is there so much conflict in our most cherished relationships? To answer this question we must look into our evolutionary past, argues prominent psychologist David M. Buss. Based one of the largest studies of human mating ever undertaken, encompassing more than 10,000 people of all ages from thirty-seven cultures worldwide, The Evolution of Desire is the first work to present a unified theory of human mating behaviour. Drawing on a wide range of examples of mating behaviour,from lovebugs to elephant seals, from the Yanomamoe tribe of Venezuela to online dating apps,Buss reveals what women…


5 book lists we think you will like!

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