Here are 100 books that Predictably Irrational fans have personally recommended if you like
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I was the ten-year-old child who devoured David Copperfield (and then every other Dickens book), the teenager who began a lifelong love of Russian literature after discovering Dostoevsky’s Crime and Punishment. To this day, my greatest reading pleasure is to lose (and find) myself in the rich, expansive world of a nineteenth-century novel. In my contemporary rom-com, Blame It on the Brontës, my heroine is torn between her literary ideal of love and the reality of losing the love of her life. To paraphrase Keats, she tries to reconcile “the truth of imagination” with “the holiness of the heart’s affections.” As a romance writer, it is my quest, too.
Charlotte Brontë’s Jane Eyre follows the format of a romance novel: a governess falls in love with her employer, they overcome impediments, and they live happily ever after. Add a madwoman in the attic, Thornfield Hall in flames, and Mr. Rochester’s voice calling to Jane across the winds, and you have an unforgettable romance novel.
I admire Jane immensely. Her journey from being a suffering student at Lowood School to an independent woman is as relevant as ever. Through every experience, she asserts her autonomy but never wavers in her moral compass.
In Brontë’s world, love involves every fiber of one’s being, not just emotions or desire. Mr. Rochester is a complex, conflicted man who proves himself worthy of Jane’s love. For me, they have set the standard of the romantic heroine and hero.
Introduction and Notes by Dr Sally Minogue, Canterbury Christ Church University College.
Jane Eyre ranks as one of the greatest and most perennially popular works of English fiction. Although the poor but plucky heroine is outwardly of plain appearance, she possesses an indomitable spirit, a sharp wit and great courage.
She is forced to battle against the exigencies of a cruel guardian, a harsh employer and a rigid social order. All of which circumscribe her life and position when she becomes governess to the daughter of the mysterious, sardonic and attractive Mr Rochester.
I have over four decades of experience working and innovating in the financial markets and have been a prolific contributor to academic and practitioner finance literature. I started my career at Salomon Brothers in 1984, where I became a managing director in the bond-arbitrage group, and in 1993 I was a co-founding partner of the hedge fund Long-Term Capital Management. I founded Elm Wealth in 2011 to help clients, including my own family, manage and preserve their wealth with a thoughtful, research-based, and cost-effective approach that covers not just investment management but also broader decisions about wealth and finances.
Harvard psychologist Daniel Gilbert uses wit and science to reveal how we generally fail to predict what makes us happy and how we can do better.
I loved his discussions of why lottery winners aren't happier for long, how our memories create a "rosy past" illusion, and even why bad experiences can sometimes be better than good ones.
I loved the engaging stories and insightful experiments that Gilbert uses to dismantle common assumptions about happiness and offers fresh perspectives. I gained self-awareness and discovered unexpected paths to finding and savoring happiness.
Strap in for a thought-provoking journey that may just change how you view your own happiness and that of others-all with a healthy dose of humor.
Bringing to life scientific research in psychology, cognitive neuroscience, philosophy, and behavioral economics, this bestselling book reveals what scientists have discovered about the uniquely human ability to imagine the future, and about our capacity to predict how much we will like it when we get there.
• Why are lovers quicker to forgive their partners for infidelity than for leaving dirty dishes in the sink?
• Why will sighted people pay more to avoid going blind than blind people will pay to regain their sight?
• Why do dining companions insist on ordering different meals instead of getting what they…
The more I learn about the brain, the more I want to dig in and discover more. Why do we procrastinate? Why do people buy things? Why do some people love unlocking these topics weekly on The Brainy Business podcast (where each person on this list has been a guest) and sharing those insights with the world? When it comes to selling and buying in a brainy way, behavioral economics is the best way to get there, and these books are all a great first step into learning what behavioral science is, how the brain really works, and up-leveling your brand.
No list on behavior, sales, and brand messaging would be complete without including Robert Cialdini on the list. Concepts like social proof, scarcity, and reciprocity are key for getting customers to buy in on your product or service before they even get to the buying moment.
If you are one of the millions of people who has already read Influence, his other book Pre-Suasion is amazing as well and so helpful for brands!
The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.
In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have…
I have been a founder, CEO, venture capitalist, buyout specialist, Chairman, author, consultant, and coach. I’ve seen the startup world from every angle and also seen how destructive it can be if we don’t take care of our inner lives. My work now is to help people understand how we can transform ourselves to transform our businesses. These books were helpful to me when I needed them most and shaped not only my leadership approach but also my life.
Being “lonely at the top” is often a problem of being stuck inside an infinite loop of cycling voices in your head. I can get insanely maniacal about the little things and have difficulty breaking out of the cycle.
This book came at a time when I was deep in one of those cycles. It was a mind-blowing look into why we are who we are and how homo sapiens systematically took over the planet. It was such an “aha” moment for me that it made all the voices go away, and I could see why and how my life was playing out in this way.
100,000 years ago, at least six human species inhabited the earth. Today there is just one. Us. Homo sapiens. How did our species succeed in the battle for dominance? Why did our foraging ancestors come together to create cities and kingdoms? How did we come to believe in gods, nations and human rights; to trust money, books and laws; and to be enslaved by bureaucracy, timetables and consumerism? And what will our world be like in the millennia to come?
In Sapiens, Dr Yuval Noah Harari spans the whole of human history, from the very first humans to walk the…
I have been enthralled with the idea of “dreams come true” for as long as I can remember. In middle school, I discovered the field of psychology. I made weekly trips to the library and read books on personal development, spirituality, and memoirs. This commitment to learning and growth has never wavered. Those early seeds that I planted and nurtured have bloomed into my long-standing career of professional coaching, facilitation, and leading transformational retreats. My passion is empowering others to believe in their dreams and goals and bring them to life.
This is another excellent book that I highly recommend. As a researcher and psychologist, Dr. Duckworth paves the way for anyone to understand the "secret" to success–whether you are a student, a parent, a business owner, or a CEO. The key to achieving desired results is not strictly based on talent. In her research, Dr. Duckworth reveals that it is a blend of both passion and persistence, which she calls "grit.” I’ve learned to incorporate "grittiness" into all my important projects. (She offers a grittiness assessment that is quite useful).
The book has many real-life examples of what it takes to achieve peak performance. I found Dr. Duckworth's body of work liberating. She shows us that grit can be learned and how to combine passion with persistence to achieve greater heights.
In this must-read for anyone seeking to succeed, pioneering psychologist Angela Duckworth takes us on an eye-opening journey to discover the true qualities that lead to outstanding achievement. Winningly personal, insightful and powerful, Grit is a book about what goes through your head when you fall down, and how that - not talent or luck - makes all the difference.
I try to use my platform to help people consider how to live a more meaningful life. I've made mistakes, learned from them, and want to pass on those lessons. There are many definitions of success and fulfillment and many paths to achieve it. I hope by telling my story others can avoid some of the mistakes I made.
Professor Kahneman’s ideologies on decision-making have helped me in business and my personal life.
His insights have enhanced my decision-making process and helped me navigate the strait between instinct and decision. His insights have encouraged me to delegate routine decisions, allowing me to reserve my mental energy for the most critical choices.
The phenomenal international bestseller - 2 million copies sold - that will change the way you make decisions
'A lifetime's worth of wisdom' Steven D. Levitt, co-author of Freakonomics 'There have been many good books on human rationality and irrationality, but only one masterpiece. That masterpiece is Thinking, Fast and Slow' Financial Times
Why is there more chance we'll believe something if it's in a bold type face? Why are judges more likely to deny parole before lunch? Why do we assume a good-looking person will be more competent? The answer lies in the two ways we make choices: fast,…
As an archaeologist, I love prehistoric things and what can I learn from them about the people that made them and left them behind. I study ancient Maya commoners in what is now modern Guatemala. Their material remains are humble but include depictions and symbols normally found in the palaces of Maya kings and queens. First I wondered and then I studied how the title-giving war owl fell into the hands of Maya commoners. By approaching this process as innovation, I discuss creativity in the past and cultural changes that result from it.
This book introduced the concept of nudging into the public discourse, and I guess all of us have encountered it one way or the other. How many reminders have I gotten to sign up for this or that program?… Alas, I love Thaler and Sunstein's concept of choice architects. It made me think about power as a capacity to affect not only people but also the very framework in which people make decisions.
The original edition of the multimillion-copy New York Times bestseller by the winner of the Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions—for fans of Malcolm Gladwell’s Blink, Charles Duhigg’s The Power of Habit, James Clear’s Atomic Habits, and Daniel Kahneman’s Thinking, Fast and Slow
Named a Best Book of the Year by TheEconomist and the Financial Times
Every day we make choices—about what to buy or eat, about financial investments or our children’s health and education, even about the causes we champion…
We have been coaching and learning about peak performance for four decades. To learn from playing golf ourselves, coaching others to play better, and continuously staying curious and learning from others is a mix that we want to keep alive. It’s not only to perform well that matters to us, but that we also grow as a human being. It’s about excellence and wellbeing. What skills, what culture, and what foundation can make that a possibility? Our deepest wish is for all of us to access our own unique possibilities to be good and happy.
This book both confirmed and encouraged the best mindset to optimize growth. It’s about learning to create a growth mindset instead of a fixed mindset. Studies have shown that it’s a better way to be successful and happy in life.
“Qualities can be nurtured; our potential is unknown, and failure does not define you. Deal with it, learn, and praise the process."
The main keys are that it’s all about learning, learning, learning…no matter what happens to you. “Yet” is a key word, and hard work is required to succeed. Setbacks are opportunities for growth.
From the renowned psychologist who introduced the world to “growth mindset” comes this updated edition of the million-copy bestseller—featuring transformative insights into redefining success, building lifelong resilience, and supercharging self-improvement.
“Through clever research studies and engaging writing, Dweck illuminates how our beliefs about our capabilities exert tremendous influence on how we learn and which paths we take in life.”—Bill Gates, GatesNotes
“It’s not always the people who start out the smartest who end up the smartest.”
After decades of research, world-renowned Stanford University psychologist Carol S. Dweck, Ph.D., discovered a simple but groundbreaking idea: the power of mindset. In this…
Not many people know that I was so timid as a child; I used to burst into tears if I had to ask for something in a store. Now, I am known for my “out there” presentation style and mastery of words. Since 1982, I have been working with individuals and groups to help them get better at persuading, solving conflicts, and having inspiring relationships. So, how can you be a nice, caring person and still be persuasive, even with the most skeptical of people? These books helped me do this.
It’s weird to recommend this book to get better at persuading. But if I had read it before presenting new ideas, I would have saved thousands of dollars in development costs and shortened the time it took to persuade others to back me. His main idea is “The minimum viable product.”
So, instead of spending too much time and money developing my idea before talking to anyone, trying to make it perfect, I showed a 2-slide mockup of the idea to a friend, who said “I would NEVER use this. It takes up too much time. I just want something quick and dirty to help me write a persuasive email.” Wow! Her comment blew my mind and prevented me from spending a fortune on an impractical tool.
'The Lean Startup changes everything.' - Harvard Business Review
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Most new businesses fail. But most of those failures are preventable.
The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.
Essential reading for any ambitious entrepreneur, The Lean Startup will teach you to identify what your customers really want. You'll learn how to test your vision continuously, adapting and adjusting before it's too late.
With over a million copies sold across the globe, now is your time…
Reseda, California plays an important part in my novels. I grew up there in a middle-class Jewish family, and we experienced the turmoil of the 1960s and 1970s. My parents got divorced, and my brother and I were raised by our working mom until she became paralyzed by a stroke. I found refuge in writing. I wrote The Remainders in 2016 during a tumultuous time when issues of family conflict, homelessness, and the growing cruelty of society came into focus. Still, I believe decency and compassion will prevail. The books I write and enjoy reading seek to find light in the darkest of circumstances.
I read this powerful graphic novel series when the first collections came out in the 1980s.
It shows the horrors of the Holocaust and the impact it has on the families of the survivors. Maus is best known for depicting Jews as mice and Nazis as cats, but Art’s troubled relationship with his father Vladik and the death of his mother Anja by suicide frame the story.
Maus is my favorite graphic novel series and a must-read for understanding the Holocaust and how it shaped Jewish life since.
The bestselling first installment of the graphic novel acclaimed as “the most affecting and successful narrative ever done about the Holocaust” (Wall Street Journal) and “the first masterpiece in comic book history” (The New Yorker) • PULITZER PRIZE WINNER • One of Variety’s “Banned and Challenged Books Everyone Should Read”
A brutally moving work of art—widely hailed as the greatest graphic novel ever written—Maus recounts the chilling experiences of the author’s father during the Holocaust, with Jews drawn as wide-eyed mice and Nazis as menacing cats.
Maus is a haunting tale within a tale, weaving the author’s account of his…
