100 books like Predictably Irrational

By Dan Ariely,

Here are 100 books that Predictably Irrational fans have personally recommended if you like Predictably Irrational. Shepherd is a community of 9,000+ authors and super readers sharing their favorite books with the world.

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Book cover of Jane Eyre

Anne Brooke Author Of Where You Hurt The Most

From my list on couples working through a challenging relationship.

Who am I?

As a writer, I’m fascinated by relationships, what makes them work and what might make them fail. And I’ve always been gripped by the power of two people who try to love each other, no matter how different they may be or what obstacles they face. I honestly believe that two people in love are far more than the sum of their parts and can create something magical that wouldn’t have been there without them. So, yes, I’m a romantic at heart but, even in these cynical times, I don’t think that’s a bad thing. I hope you love the books on this list as much as I do.

Anne's book list on couples working through a challenging relationship

Anne Brooke Why did Anne love this book?

I love this book because it’s about two people who society would never have expected to fall in love.

Jane and Mr Rochester are so far away from each other on the social scale that at the time it was written it was almost impossible to imagine they could ever get married. I also love that Jane is no beauty and is described as plain, but that doesn’t matter when it comes to love.

I also find it moving that both she and Mr Rochester have to overcome huge emotional challenges in order to be together at all. Finally, I have a soft spot for this book as my own paternal grandmother was a governess who married the ‘lord of the manor’ as Jane does here!

By Charlotte Brontë,

Why should I read it?

30 authors picked Jane Eyre as one of their favorite books, and they share why you should read it.

What is this book about?

Introduction and Notes by Dr Sally Minogue, Canterbury Christ Church University College.

Jane Eyre ranks as one of the greatest and most perennially popular works of English fiction. Although the poor but plucky heroine is outwardly of plain appearance, she possesses an indomitable spirit, a sharp wit and great courage.

She is forced to battle against the exigencies of a cruel guardian, a harsh employer and a rigid social order. All of which circumscribe her life and position when she becomes governess to the daughter of the mysterious, sardonic and attractive Mr Rochester.

However, there is great kindness and warmth…


Book cover of Stumbling on Happiness

Linda Ginzel Author Of Choosing Leadership: How to Create a Better Future by Building Your Courage, Capacity, and Wisdom

From my list on leadership that don’t have leadership in the title.

Who am I?

I am a lifelong educator who believes that everyone can create a better future by changing behaviors, practicing leadership skills, and improving outcomes across time and place—at home, work, and community. If you believe in lifelong learning, join me in elevating the courage, capacity, and wisdom of people everywhere through Choosing Leadership. This book is an accessible, educational tool that provides a structured approach combining individual written reflection with discussion to create collective wisdom in groups. Together, we can change the global conversation about leadership—from heroic mythic beings called “Leaders” to diverse human beings that I call “Champions.”

Linda's book list on leadership that don’t have leadership in the title

Linda Ginzel Why did Linda love this book?

The amazing social psychologist, Dan Gilbert, beautifully wrote this positive psychology book in 2007; it remains my favorite to this day.

I remember a friend excitedly telling me that she discovered this book and because of it, she finally understands happiness! Gilbert’s insights help all of us on the road to becoming our future selves. That’s what leadership development is all about.

By Daniel Gilbert,

Why should I read it?

9 authors picked Stumbling on Happiness as one of their favorite books, and they share why you should read it.

What is this book about?

Bringing to life scientific research in psychology, cognitive neuroscience, philosophy, and behavioral economics, this bestselling book reveals what scientists have discovered about the uniquely human ability to imagine the future, and about our capacity to predict how much we will like it when we get there. 

• Why are lovers quicker to forgive their partners for infidelity than for leaving dirty dishes in the sink?

• Why will sighted people pay more to avoid going blind than blind people will pay to regain their sight?

• Why do dining companions insist on ordering different meals instead of getting what they…


Book cover of Influence: The Psychology of Persuasion

Jonquil Lowe Author Of Be Your Own Financial Adviser

From my list on insights for managing your money wisely.

Who am I?

I’m an economist who started out in stockbroking. But that felt like an exploitative industry and, looking for a more positive role, I moved to the consumer organisation Which? There, I cut my teeth helping people make the most of their money and then started my own freelance business. Along the way, I’ve worked with many clients (including financial regulators and the Open University where I now also teach), taken some of the exams financial advisers do and written 30 or so books on personal finance. The constant in my work is trying to empower individuals in the face of markets and systems that are often skewed against them.

Jonquil's book list on insights for managing your money wisely

Jonquil Lowe Why did Jonquil love this book?

Cialdini is a social psychologist who set out to explore what makes us comply with requests from strangers.

He did this from the inside by taking jobs where he was trained by various organisations to sell their wares. What makes this book so valuable is that Cialdini not only identifies six key methods of persuasion that are routinely deployed but also offers guidance on how to defend yourself against them. This has huge relevance for personal finance.

As banks and other financial institutions increase their fraud detection systems, criminals increasingly see you, the individual, as the weak link they can exploit to defraud you. Cialdini’s book is a great tool to help you detect and rebuff scammers intent on parting you from your money.

By Robert B. Cialdini,

Why should I read it?

22 authors picked Influence as one of their favorite books, and they share why you should read it.

What is this book about?

The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.

In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have…


Book cover of Sapiens: A Brief History of Humankind

Jakub Growiec Author Of Accelerating Economic Growth: Lessons From 200,000 Years of Technological Progress and Human Development

From my list on the past and future of our civilization.

Who am I?

I’m a professor of economics based in Warsaw, Poland. As a researcher I was always drawn to most fundamental questions about the long run and the big picture. I study long-run economic growth at the global scale, concentrating in particular on the role of technological progress, technology choice and the accumulation of productive factors such as physical and human capital. Recently I have put forward a novel hardware-software framework, based on first principles from physics and generalizing previous economic frameworks to include any era in the human history, from simple hunting and gathering to automated multi-step production processes of the digital era. 

Jakub's book list on the past and future of our civilization

Jakub Growiec Why did Jakub love this book?

Bored with history books full of battlefields, military equipment, long lists of battles and treaties, and discussions of changing alliances among the heavily intertwined royal families? I certainly was. And that’s why I found Yuval Noah Harari’s unique look at the history of our civilization so appealing.

In particular I greatly appreciated his focus on scientific and technological progress as drivers of development, highlighting in particular the role of the European Scientific Revolution of 16th century CE, an episode much less appreciated than the later Industrial Revolution but probably equally consequential.

A top pick for anyone who wants to figure out the Big Picture about the roots of the human civilization and its current state.

By Yuval Noah Harari,

Why should I read it?

19 authors picked Sapiens as one of their favorite books, and they share why you should read it.

What is this book about?

100,000 years ago, at least six human species inhabited the earth. Today there is just one. Us. Homo sapiens. How did our species succeed in the battle for dominance? Why did our foraging ancestors come together to create cities and kingdoms? How did we come to believe in gods, nations and human rights; to trust money, books and laws; and to be enslaved by bureaucracy, timetables and consumerism? And what will our world be like in the millennia to come?

In Sapiens, Dr Yuval Noah Harari spans the whole of human history, from the very first humans to walk the…


Book cover of Grit: The Power of Passion and Perseverance

Dave Liu Author Of The Way of the Wall Street Warrior: Conquer the Corporate Game Using Tips, Tricks, and Smartcuts

From my list on hacking your career that aren’t boring.

Who am I?

I am a 30-year veteran who has achieved success in three industries: Wall Street, Silicon Valley, and Hollywood. I rose to the top of Wall Street, arguably one of the most grueling professional work environments in the world. I want to share the tips that helped me reach financial success with anyone who feels disadvantaged in the corporate game (i.e., women, people of color). My book leans heavily on research into cognitive biases and human nature, but focuses almost exclusively on actionable ideas. It is high on practical, often offbeat, tactics with an emphasis on gamesmanship, and is accessible to any reader, working at any job, due to its humorous, irreverent, satirical tone.

Dave's book list on hacking your career that aren’t boring

Dave Liu Why did Dave love this book?

As someone who went through tremendous hardship early in life, I can attest to the power of grit and resiliency.

This book does a great job highlighting one of the key superpowers I developed which propelled me in my career: developing thick skin!

Reading this book will help you develop strategies for how to do this for yourself!

By Angela Duckworth,

Why should I read it?

8 authors picked Grit as one of their favorite books, and they share why you should read it.

What is this book about?

UNLOCK THE KEY TO SUCCESS

In this must-read for anyone seeking to succeed, pioneering psychologist Angela Duckworth takes us on an eye-opening journey to discover the true qualities that lead to outstanding achievement. Winningly personal, insightful and powerful, Grit is a book about what goes through your head when you fall down, and how that - not talent or luck - makes all the difference.

'Impressively fresh and original' Susan Cain


Book cover of Thinking, Fast and Slow

Luke Fowler Author Of Democratic Policy Implementation in an Ambiguous World

From my list on how ideas are turned into actions.

Who am I?

I’m fascinated by the obsession that we as a society have with making policy, but not whether policy works, and how policy is treated as a magic bullet to the social problems that we all care about. But my experience is that it’s not ideas that solve problems; it’s action that solves problems. This fascination has led me to become a professor of public policy and administration, where I have read extensively about this issue for over a decade and written two books and over four dozen articles. My work focuses on how ideas are translated into actions and how those actions impact our communities.

Luke's book list on how ideas are turned into actions

Luke Fowler Why did Luke love this book?

What I like about this book is that it digs into the cognitive processes that help explain our behaviors and how we come to understand the world.

The big takeaway from this book for me is that people don’t always think through their choices, and that is hardwired into our brains. It’s really important to understand that when you start thinking about how to get people to change their behaviors.

By Daniel Kahneman,

Why should I read it?

38 authors picked Thinking, Fast and Slow as one of their favorite books, and they share why you should read it.

What is this book about?

The phenomenal international bestseller - 2 million copies sold - that will change the way you make decisions

'A lifetime's worth of wisdom' Steven D. Levitt, co-author of Freakonomics
'There have been many good books on human rationality and irrationality, but only one masterpiece. That masterpiece is Thinking, Fast and Slow' Financial Times

Why is there more chance we'll believe something if it's in a bold type face? Why are judges more likely to deny parole before lunch? Why do we assume a good-looking person will be more competent? The answer lies in the two ways we make choices: fast,…


Book cover of Nudge: Improving Decisions about Health, Wealth, and Happiness

Markus Eberl Author Of War Owl Falling: Innovation, Creativity, and Culture Change in Ancient Maya Society

From my list on innovation in the past when this wasn't yet a thing.

Who am I?

As an archaeologist, I love prehistoric things and what can I learn from them about the people that made them and left them behind. I study ancient Maya commoners in what is now modern Guatemala. Their material remains are humble but include depictions and symbols normally found in the palaces of Maya kings and queens. First I wondered and then I studied how the title-giving war owl fell into the hands of Maya commoners. By approaching this process as innovation, I discuss creativity in the past and cultural changes that result from it.

Markus' book list on innovation in the past when this wasn't yet a thing

Markus Eberl Why did Markus love this book?

This book introduced the concept of nudging into the public discourse, and I guess all of us have encountered it one way or the other. How many reminders have I gotten to sign up for this or that program?… Alas, I love Thaler and Sunstein's concept of choice architects. It made me think about power as a capacity to affect not only people but also the very framework in which people make decisions.

By Richard H. Thaler, Cass R. Sunstein,

Why should I read it?

4 authors picked Nudge as one of their favorite books, and they share why you should read it.

What is this book about?

Now available: Nudge: The Final Edition

The original edition of the multimillion-copy New York Times bestseller by the winner of the Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions—for fans of Malcolm Gladwell’s Blink, Charles Duhigg’s The Power of Habit, James Clear’s Atomic Habits, and Daniel Kahneman’s Thinking, Fast and Slow

Named a Best Book of the Year by TheEconomist and the Financial Times

Every day we make choices—about what to buy or eat, about financial investments or our children’s health and education, even about the causes we champion…


Book cover of Mindset: The New Psychology of Success

Judith V.T. Wilson Author Of Growing Smarter

From my list on embracing your mistakes and a growth mindset.

Who am I?

My perspective as a parent, grandparent, and teacher has changed since I’ve read Mindset. I only wish I had heard about this book sooner. After I read Mindset, I felt like I had discovered the secret sauce for learning. As a teacher, I was always searching for new ways to motivate my students. I adopted innovative strategies and new trends that were engaging. As a result, I was named Teacher of the Year in my school district. Because Dweck’s messages about how the brain learns, the value of mistakes, and perseverance are key to improving a child’s achievement, I annually present this topic at both teacher conferences and parent meetings.

Judith's book list on embracing your mistakes and a growth mindset

Judith V.T. Wilson Why did Judith love this book?

My perspective totally changed as a parent and teacher after reading, Mindset I thought I knew what a growth mindset was all about, but Dweck’s insightful research quickly changed my mind. A growth mindset is more than a “I can” mantra, or learning from mistakes, or persevering through challenges.

Dweck’s research explains how the brain is like a muscle that grows smarter due to its neuroplasticity. I became more intrigued when Dweck showed to school-aged students various brain scans of different brain regions “lighting up” during learning. After I read about Jimmy, I was hooked.

Knowing that our brains make new neural pathways when we are learning is very empowering. That is why we can get smarter, and that’s why I wrote my children’s book.

By Carol S. Dweck,

Why should I read it?

13 authors picked Mindset as one of their favorite books, and they share why you should read it.

What is this book about?

From the renowned psychologist who introduced the world to “growth mindset” comes this updated edition of the million-copy bestseller—featuring transformative insights into redefining success, building lifelong resilience, and supercharging self-improvement.

“Through clever research studies and engaging writing, Dweck illuminates how our beliefs about our capabilities exert tremendous influence on how we learn and which paths we take in life.”—Bill Gates, GatesNotes

“It’s not always the people who start out the smartest who end up the smartest.”

After decades of research, world-renowned Stanford University psychologist Carol S. Dweck, Ph.D., discovered a simple but groundbreaking idea: the power of mindset. In this…


Book cover of The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Muhammad Mashhood Alam Author Of Transforming an Idea Into a Business with Design Thinking: The Structured Approach from Silicon Valley for Entrepreneurs and Leaders

From my list on design thinking, innovation, and entrepreneurship.

Who am I?

I've been driving innovation in various capacities with world’s leading companies and start-ups for the last 23 years in Silicon Valley. I've been granted six US patents, won two prestigious design awards including the Red Dot award, and published a book on transforming an idea into a business using Design Thinking. What I've learnt is that at the core of any successful business lies the value to the end user who uses the solutions. As I got exposed to Design Thinking earlier on in my career, I realized its immense power in delivering human-centered innovations. I regularly speak at several industry & entrepreneurial events and various business schools around the world. 

Muhammad's book list on design thinking, innovation, and entrepreneurship

Muhammad Mashhood Alam Why did Muhammad love this book?

The Lean Startup is a book that presents a new approach to entrepreneurship and innovation that focuses on creating products that meet the needs of customers while minimizing waste and maximizing efficiency.

Ries argues that many startups fail because they spend too much time and resources building products that customers don't want, and that a better approach is to quickly develop and test ideas using a process of continuous improvement.

Ries outlines a framework for implementing a lean startup approach, which includes identifying the target customer, creating a minimum viable product, and using rapid experimentation and feedback to improve the product.

He also emphasizes the importance of metrics and data analysis in guiding decision-making and measuring progress.

I have found it a practical and informative book that offers valuable insights and strategies for entrepreneurs and innovators looking to create successful and sustainable businesses.

By Eric Ries,

Why should I read it?

6 authors picked The Lean Startup as one of their favorite books, and they share why you should read it.

What is this book about?

THE INTERNATIONAL BESTSELLING SENSATION

'The Lean Startup changes everything.' - Harvard Business Review

----------

Most new businesses fail. But most of those failures are preventable.

The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.

Essential reading for any ambitious entrepreneur, The Lean Startup will teach you to identify what your customers really want. You'll learn how to test your vision continuously, adapting and adjusting before it's too late.

With over a million copies sold across the globe, now is your time…


Book cover of Maus I: A Survivor's Tale: My Father Bleeds History

Matthew Arnold Stern Author Of The Remainders

From my list on Jewish families in crisis.

Who am I?

Reseda, California plays an important part in my novels. I grew up there in a middle-class Jewish family, and we experienced the turmoil of the 1960s and 1970s. My parents got divorced, and my brother and I were raised by our working mom until she became paralyzed by a stroke. I found refuge in writing. I wrote The Remainders in 2016 during a tumultuous time when issues of family conflict, homelessness, and the growing cruelty of society came into focus. Still, I believe decency and compassion will prevail. The books I write and enjoy reading seek to find light in the darkest of circumstances.

Matthew's book list on Jewish families in crisis

Matthew Arnold Stern Why did Matthew love this book?

I read this powerful graphic novel series when the first collections came out in the 1980s.

It shows the horrors of the Holocaust and the impact it has on the families of the survivors. Maus is best known for depicting Jews as mice and Nazis as cats, but Art’s troubled relationship with his father Vladik and the death of his mother Anja by suicide frame the story.

Maus is my favorite graphic novel series and a must-read for understanding the Holocaust and how it shaped Jewish life since.

By Art Spiegelman,

Why should I read it?

8 authors picked Maus I as one of their favorite books, and they share why you should read it.

What is this book about?

The bestselling first installment of the graphic novel acclaimed as “the most affecting and successful narrative ever done about the Holocaust” (Wall Street Journal) and “the first masterpiece in comic book history” (The New Yorker) • PULITZER PRIZE WINNER • One of Variety’s “Banned and Challenged Books Everyone Should Read”

A brutally moving work of art—widely hailed as the greatest graphic novel ever written—Maus recounts the chilling experiences of the author’s father during the Holocaust, with Jews drawn as wide-eyed mice and Nazis as menacing cats.

Maus is a haunting tale within a tale, weaving the author’s account of his…


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