The best books on influence

The Laws of Charisma explores the vital skills and traits needed to earn trust, generate interest, and motivate others in the workplace. Bestselling author Kurt Mortensen defines the intersection of these pivotal abilities as charisma—an enviable quality that can lead to improved relationships, greater income, and more success in every area of life. To some extent, charisma is innate, but in this inspiring guide Mortensen explores the trait’s four core elements to show how anyone can draw out a more charismatic and compelling presence. With the help of practical tools, simple principles, applicable exercises, and insightful assessments, you’ll learn how to radiate confidence, passion, power, and optimism; influence others by improving communication skills; and persuade and empower anyone by creating instant rapport. 

Our human obsession with power has roots in nature and evolution. The same goes for our efforts to limit power--whether through climate negotiations, nuclear arms treaties, or government programs to reduce economic inequality. But lately, we have gotten ourselves into a fix: fossil fuels have increased our power over nature (and one another) so much and so fast that we are putting future generations in peril. Meanwhile, economic inequality is growing throughout the world, destabilizing governments and making it harder to manage our vexing social problems. If we're going to survive this turbulent century we need to understand power much better--and this book aims to help readers do just that. 

You're an entrepreneur, and you know that in order to be successful, you need a great digital presence. You've been working hard on your business, but you feel like you're stuck and not sure what to do next. Not only do you need a great product or service to succeed as an entrepreneur, but you also need a great online presence. Without it, you're at a disadvantage from the start. But where do you start?

It can be tough to figure out where to focus your time and energy when it comes to marketing your business. There are so many things you need to know in order to grow your business and you feel like you're constantly learning new things. Do you start with branding? Social media? SEO? That's where this book comes in!

The Power of Scarcity uncovers the psychology behind scarcity and how it affects our decision-making. The author shares case studies, interviews with executives from brands such as McDonald's, Harry & David, and 1-800-Flowers.com. The book delves into the four types of scarcity, the effects of scarcity on shoppers, the psychological impact of persuasion, FOMO, and how scarcity can be ethically applied. It also includes the pitfalls of scarcity. The book is a valuable resource for understanding the power of scarcity and how it can be used to influence customer decisions.

This book takes only 20 minutes to read, but it can change your life forever. You see, we’re born asking questions. Magic Questions turn that skill into a superpower. There’s nothing complicated about it. There’s no ten-step system to memorize, no mantra to chant, no checklist to follow. And it doesn’t cost a penny. The power of a Magic Question isn’t limited by language, gender, culture, race, education, age, or IQ. Anyone on the planet can ask a Magic Question to help solve any problem. All it takes is about 10 seconds to ask it out loud and begin listening to your answers. Then, like a magic bullet, they can help you get what you want from life.

Why? Because Magic Questions let you hack directly into your brain to access mental resources you might not know you have. Combine this with their uncanny power to cut through emotional red tape and Magic Questions become the ultimate catalyst for change. If you ask yourself the right question at the right time, you can begin to change your life in 10 seconds—or less. In fact, when you know what you’re doing, Magic Questions can change your life at the speed of thought. But there is a trick to it. The right questions take you where you want to go in life. The wrong questions take you in the opposite direction.

What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize these methods? In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption-related decisions.

Becoming a full-time entrepreneur can look glamorous from the outside. Who doesn’t want to chase their dreams, be their own boss, and do what they love? But the truth is that entrepreneurship is often a slog, with no regular hours, no job security, and very little pay. What if there was a way to have the stability of a day job with the excitement of a startup? All of the benefits of entrepreneurship with none of the pitfalls?

In The 10% Entrepreneur, Patrick McGinnis shows you how, by investing just 10% of your time and resources, you can become an entrepreneur without losing a steady paycheck. McGinnis details a step-by-step plan that takes you from identifying your first entrepreneurial project to figuring out the smartest way to commit resources to it. He shows you how to select and engage in projects that will provide you with upside outside the office while making you better at your day job. 

Have you ever wanted to expand who you are and move past the ‘box’ you’re in, but don’t know how? Intention provides steps to transform personal stories by focusing on your capabilities to move forward. It integrates research, experience, and fictional imagery to illuminate a path for transformation in a digestible way.

Intention contains five parts, each offering questions that elicit inner dialogue for application. On your way to solving a specific concern now, you’ll build capabilities to address any future change. Intention shows that successful transformations – from leaders influencing teams, losing weight, to just being better – start with you. In the end, you are challenged to use the book as a guide to master your intentions and create new possibilities for your story.

Raise Your Game peeks behind the curtain and shares the routines and rituals of world-class performers. Elite athletes, musicians, and entrepreneurs are at the top of their game because of the discipline they have during the Unseen Hours. They have made a commitment to establish, tweak and repeat optimal habits in everything they do. Raise Your Game examines the top leaders in sports and business and proves that success is a result of the little things we do all the time.

The basic principles provided in Raise Your Game are basic, but not easy. But the basics work. They always have and they always will. Raise Your Game will inspire and empower readers and organizations to commit to the fundamentals, respect the process, and create a winning mindset.

The Laws of Charisma explores the vital skills and traits needed to earn trust, generate interest, and motivate others in the workplace. Bestselling author Kurt Mortensen defines the intersection of these pivotal abilities as charisma—an enviable quality that can lead to improved relationships, greater income, and more success in every area of life. To some extent, charisma is innate, but in this inspiring guide Mortensen explores the trait’s four core elements to show how anyone can draw out a more charismatic and compelling presence. With the help of practical tools, simple principles, applicable exercises, and insightful assessments, you’ll learn how to radiate confidence, passion, power, and optimism; influence others by improving communication skills; and persuade and empower anyone by creating instant rapport.