I am a self-taught marketer. I have gained all my digital marketing knowledge by reading articles and watching videos online. I am the author of the digital marketing book, Entrepreneur Makeover. On my Entrepreneur Makeover website, I share digital marketing strategies through my articles that help people to promote their website/business for free or at a minimal cost. I have a passion for digital marketing because I realised how important digital marketing is in order to succeed in any kind of business. You can have a great website or product but if no one knows about it, this is something that will result in the failure of a business.
“I highly advise anyone who has an interest in life online to get this book, sit down, and take notes because you're going to want to hear what Brittany has to say.” –Iskra Lawrence, Aerie Model and Instagram star (@iskra)
If you’ve ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets, why can’t someone pay me to live my best life? this book is for you . . .
Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are…
The more I learn about the brain, the more I want to dig in and discover more. Why do we procrastinate? Why do people buy things? Why do some people naturally seem to have more influence than others? As an applied behavioral economist, I love unlocking these topics weekly on The Brainy Business podcast (where each person on this list has been a guest) and sharing those insights with the world. Three of the most downloaded episodes (in over 300) featured increasing influence (and authors showcased here), a key factor of being more impactful in life and at work. Enjoy your newfound influence!
Do you ever feel like everyone is watching you? What about all those other times when you feel like a fly on the wall – observing while not being noticed? Which is true? Are we invisible or is the world critiquing our every move?
It turns out…people notice us much more than we think (and, much less than we think). And as tends to happen with brain tricks, it is the opposite of how we think it should work. Once you understand this, you can easily leverage those insights to increase your influence.
As Vanessa shares in this great book, even being in the audience at a presentation can impact what the speaker says and how their own perspectives will change. Great news for the introverts – silent influence is real.
Whether attending a meeting, sharing a post online or mustering the nerve to ask for a favour, we often assume our actions, input and requests will be overlooked or rejected. However, as behavioural psychologist Vanessa K. Bohns reveals, people see us, listen to us and agree to do things for us much more than we realise.
In You Have More Influence Than You Think, Bohns draws from original research to illustrate why we fail to recognise the influence we have already and how that lack of awareness can lead us to miss opportunities or accidentally misuse our power. She offers…
Kurt Mortensen is an international authority on charisma, negotiation, and influence. Kurt has spent over 20 years researching influence, leadership, sales, persuasive presentations, and he teaches at the university level. Kurt is the author of Persuasion IQ, Laws of Charisma, and the best-selling book Maximum Influence. His books have been translated into 28 languages. He is also the host of the popular podcast Maximize Your Influence. Mortensen teaches that professional success, personal relationships, and leadership all depend on the ability to persuade, influence, and motivate others. The key is to get others to want to do, what you want them to do and like doing it.
I love the science behind influence and changing minds. This Harvard professor and psychologist shares the science and gets into the nitty gritty of shifting someone’s beliefs. I love to geek out on the studies and charts that are shared in this book. He provides a process for persuasion and how to influence in stages. He helps us realize we all persuade and influence every day and in every career.
Think about the last time you tried to change someone's mind about something important: a voter's political beliefs; a customer's favorite brand; a spouse's decorating taste. Chances are you weren't successful in shifting that person's beliefs in any way. In his book, Changing Minds, Harvard psychologist Howard Gardner explains what happens during the course of changing a mind -- and offers ways to influence that process. Remember that we don't change our minds overnight, it happens in gradual stages that can be powerfully influenced along the way. This book provides insights that can broaden our horizons and shape our lives.
I found myself leading a newsroom in my mid-20s. No one took me aside and told me how to lead a group of ambitious reporters, most of whom were half-again my age. Maybe that’s the same for you. There are lots of leadership books, and it’s easy to go astray (A fellow editor quoted Machiavelli a lot; it didn’t work out well for him). Instead, I found good guidance in authors who advised me to be authentic, think differently, and lead with compassion. Many years have since passed, and I’ve had the privilege to lead great teams and mentor many young leaders. We always start with being more human.
The best leaders are great influencers, persuading people to get behind an initiative, adopt a new approach, and maybe even have a change of mind.
Turns out that many of the ways we’re taught to influence – make a strong argument, show compelling data, insist that we are right, among other tactics – simply don’t work with the way our brains are wired. In this deeply researched yet highly readable book, neuroscientist Tali Sharot unwraps the mysteries of persuadable brains and leaves you with the tools to better advocate for your ideas at work and beyond.
Selected as a best book of 2017 by Forbes, The Times, Huffington Post, Bloomberg, Greater Good Magazine, Stanford Business School and more.
'A timely, intriguing book' Adam Grant, New York Times bestselling author of Originals and Give and Take
'This profound book will change your life. An instant classic' Cass R. Sunstein, bestselling co-author of Nudge
Part of our daily job as humans is to influence others; we teach our children, guide our patients, advise our clients, help our friends and inform our online followers. We do this because we each have unique experiences and knowledge that others may not.…
My Last Innocent Year is about a young woman losing innocence and gaining wisdom (the flip side of the coin) as she does the hard and necessary work of becoming herself. As Isabel navigates the transition from child to adult, she discovers that adults are, in fact, as lost and confused as she is. The books I have chosen are ones that explore the sometime (often) painful process of growing up and the joy that comes from learning that our voice matters. As the mother of three teenagers, I feel I’m witnessing this transition in real time.
“Tell me what you can’t forget, and I’ll tell you who you are.”
Thus begins Marlena, Julie Buntin’s debut novel about Marlena and Cat, who meet as fifteen-year-olds in rural Michigan. Their friendship is intense and complicated, and right from the start, we know that Cat is the only one who makes it out alive.
Buntin’s writing perfectly captures the voice and texture of adolescence, and her book is a model for how to maintain tension in a story when you find out early on (page 6 to be exact) that one of the main characters is dead.
The sections featuring Cat as an adult show that while she may have left her small town behind, she can’t escape her past.
Marlena is a vivid portrayal of an intoxicating friendship and the dangers it leads to; perfect for fans of The Girls by Emma Cline and My Brilliant Friend by Elena Ferrante.
Everything about fifteen-year-old Cat's new town in rural Michigan is lonely and off-kilter, until she meets her neighbour, the manic, beautiful, pill-popping Marlena. Cat, inexperienced and desperate for connection, is quickly lured into Marlena's orbit by little more than an arched eyebrow and a shake of white-blonde hair. As the two girls turn the untamed landscape of their desolate small town into a kind of playground, Cat catalogues a…
I’m a professional keynote speaker and author that has studied the pillars of high performance for most of my life. This journey started through basketball, as I was able to work with, work alongside, and observe many of the game’s top players and coaches and witness firsthand the disciplines, rituals, and routines they modeled in pursuit of optimal performance on and off the court. That transitioned into the business world where I not only watched these foundational principles be applied by executives and entrepreneurs… but I applied them to my own life and business as well.
The brilliance of Exactly What to Say is in its brevity and simplicity. It was built on the premise that when you ‘change your words you change your world’ and how what we say heavily impacts our ability to influence others. It is full of practical, actionable concepts on word choice and phrasing that can be implemented immediately by anyone looking to the effectiveness of their communication. While this book is a quick read–it is incredibly profound and powerful.
Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.
When I was a boy, my mother told me every day, “Be a leader.” By that, she meant to remember who you are, stand up for what you believe, do good, and be good. I was only five years old. That daily lesson on the doorstep sunk deep in my heart. For over forty years, I have had a passion for learning, teaching, and practicing small “L” leadership. I have done that as dean of Harvard Business School, president of BYU-Idaho, and Commissioner of Education for the Church of Jesus Christ of Latter-day Saints. I have learned deeply from the books on this list, and I hope you will, too.
This is a small “L” leadership book, and I love its ideas and its examples. When I read it for the first time, it gave me a new perspective on the very personal nature of leadership. The book was jammed (it still is!) with great insights about the connection between what is inside of me and how I could lift and strengthen other people when I lead.
All I have to do when I once again take a look at this book is to read the table of contents–purpose-centered, internally-directed, other-focused, externally open, positive force–and I am reminded that this is a book that helps me stay focused on helping people and organizations thrive. It is a great lift!
A guide to leading with your best self, which in turn drives others to be their best.
NEW EDITION, REVISED AND UPDATED
Just as the Wright Brothers combined science and practice to finally realize the dream of flight, Ryan and Robert Quinn combine research and personal experience to demonstrate how to reach a psychological state that lifts us and those around us to greater heights of achievement, integrity, openness, and empathy. The updated edition of this award-winning book—honored by Utah State University’s Huntsman School of Business, Benedictine University, and the LeadershipNow web site—includes two new chapters, one describing a learning…
Thomas
Sowell is the most important and famous intellectual most people have
never heard of.
In an age of disinformation and distrust of authority, he cuts
through all the haze, the fake experts, and gives you hope that humanity might
actually be able to get to the truth, eventually.
This book brilliantly shows
you how “great minds” have gone wrong on almost every topic (law, economy,
public policy, race, etc.) because they are too committed to their political
programs and self-glory rather than the truth. You will never listen to another
talking head or self-confident academic quite the same way after
reading Thomas Sowell.
This much revised and reorganized edition of Intellectuals and Society is more than half again larger than the first edition. Four new chapters have been added on intellectuals and race, including a chapter on race and intelligence. These new chapters show the radically different views of race prevailing among the intelligentsia at the beginning of the twentieth century and at the end- and yet how each of these opposite views of race had the same dogmatic quality and the same refusal to countenance differing opinions among their contemporaries, much less engage dissenting opinions in serious debate. Moreover, each of these…
The more I learn about the brain, the more I want to dig in and discover more. Why do we procrastinate? Why do people buy things? Why do some people love unlocking these topics weekly on The Brainy Business podcast (where each person on this list has been a guest) and sharing those insights with the world? When it comes to selling and buying in a brainy way, behavioral economics is the best way to get there, and these books are all a great first step into learning what behavioral science is, how the brain really works, and up-leveling your brand.
No list on behavior, sales, and brand messaging would be complete without including Robert Cialdini on the list. Concepts like social proof, scarcity, and reciprocity are key for getting customers to buy in on your product or service before they even get to the buying moment.
If you are one of the millions of people who has already read Influence, his other book Pre-Suasion is amazing as well and so helpful for brands!
The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.
In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have…
Kurt Mortensen is an international authority on charisma, negotiation, and influence. Kurt has spent over 20 years researching influence, leadership, sales, persuasive presentations, and he teaches at the university level. Kurt is the author of Persuasion IQ, Laws of Charisma, and the best-selling book Maximum Influence. His books have been translated into 28 languages. He is also the host of the popular podcast Maximize Your Influence. Mortensen teaches that professional success, personal relationships, and leadership all depend on the ability to persuade, influence, and motivate others. The key is to get others to want to do, what you want them to do and like doing it.
Influence is all about getting someone to change and accept your beliefs or ideas. I love that this book has five authors coming together to share how to change others' behavior. What works and what does not work based on studies and research. They looked at hundreds of successful influencers and categorized the keys to change and the art of influence. These principles are boiled down to easy-to-apply concepts.
CHANGE YOUR COMPANY. CHANGE THE LIVES OF OTHERS. CHANGE THE WORLD.
An INFLUENCER leads change. An INFLUENCER replaces bad behaviorswith powerful new skills. An INFLUENCER makes things happen. This is what it takes to be an INFLUENCER.
Whether you're a CEO, a parent, or merely a person who wants to make a difference, you probably wish you hadmore influence with the people in your life. But most of us stop trying to make change happen because we believe itis too difficult, if not impossible. We learn to cope rather than learning to influence.
