The more I learn about the brain, the more I want to dig in and discover more. Why do we procrastinate? Why do people buy things? Why do some people naturally seem to have more influence than others? As an applied behavioral economist, I love unlocking these topics weekly on The Brainy Business podcast (where each person on this list has been a guest) and sharing those insights with the world. Three of the most downloaded episodes (in over 300) featured increasing influence (and authors showcased here), a key factor of being more impactful in life and at work. Enjoy your newfound influence!
There are countless amazing insights from Influence Is Your Superpower, by Yale’s Zoe Chance.
Three that stick with me the most for applying these insights at work are: 1) Zoe’s Magic Question of “What would it take?” This little question is so powerful in coming up with innovative solutions that increase buy-in from the person you are asking (and Zoe of course explains why in the book). 2) people are more likely to say yes to you than you may think, so simply asking is important to increasing your influence. 3) saying “no” is key to success (and isn’t as hard as it seems).
She encourages a 24-hours of “no” challenge that can help anyone get more comfortable with saying no.
Get what you want without compromising who you are: the new rules of persuasion to influence others for good
We're all nice. In fact, we're told we're too nice and we have to change to succeed: 'Play the game!'; 'Beat them down!'; 'Toughen up!'. Do we have to choose between betraying our own values and being left behind without a voice? Absolutely not. We can naturally be persuasive and successful every day without making enemies of ourselves or other people.
Influence is a science and renowned Yale professor Zoe Chance will help you master it in this fascinating book. Drawing…
I found myself leading a newsroom in my mid-20s. No one took me aside and told me how to lead a group of ambitious reporters, most of whom were half-again my age. Maybe that’s the same for you. There are lots of leadership books, and it’s easy to go astray (A fellow editor quoted Machiavelli a lot; it didn’t work out well for him). Instead, I found good guidance in authors who advised me to be authentic, think differently, and lead with compassion. Many years have since passed, and I’ve had the privilege to lead great teams and mentor many young leaders. We always start with being more human.
The best leaders are great influencers, persuading people to get behind an initiative, adopt a new approach, and maybe even have a change of mind.
Turns out that many of the ways we’re taught to influence – make a strong argument, show compelling data, insist that we are right, among other tactics – simply don’t work with the way our brains are wired. In this deeply researched yet highly readable book, neuroscientist Tali Sharot unwraps the mysteries of persuadable brains and leaves you with the tools to better advocate for your ideas at work and beyond.
Selected as a best book of 2017 by Forbes, The Times, Huffington Post, Bloomberg, Greater Good Magazine, Stanford Business School and more.
'A timely, intriguing book' Adam Grant, New York Times bestselling author of Originals and Give and Take
'This profound book will change your life. An instant classic' Cass R. Sunstein, bestselling co-author of Nudge
Part of our daily job as humans is to influence others; we teach our children, guide our patients, advise our clients, help our friends and inform our online followers. We do this because we each have unique experiences and knowledge that others may not.…
My Last Innocent Year is about a young woman losing innocence and gaining wisdom (the flip side of the coin) as she does the hard and necessary work of becoming herself. As Isabel navigates the transition from child to adult, she discovers that adults are, in fact, as lost and confused as she is. The books I have chosen are ones that explore the sometime (often) painful process of growing up and the joy that comes from learning that our voice matters. As the mother of three teenagers, I feel I’m witnessing this transition in real time.
“Tell me what you can’t forget, and I’ll tell you who you are.”
Thus begins Marlena, Julie Buntin’s debut novel about Marlena and Cat, who meet as fifteen-year-olds in rural Michigan. Their friendship is intense and complicated, and right from the start, we know that Cat is the only one who makes it out alive.
Buntin’s writing perfectly captures the voice and texture of adolescence, and her book is a model for how to maintain tension in a story when you find out early on (page 6 to be exact) that one of the main characters is dead.
The sections featuring Cat as an adult show that while she may have left her small town behind, she can’t escape her past.
Marlena is a vivid portrayal of an intoxicating friendship and the dangers it leads to; perfect for fans of The Girls by Emma Cline and My Brilliant Friend by Elena Ferrante.
Everything about fifteen-year-old Cat's new town in rural Michigan is lonely and off-kilter, until she meets her neighbour, the manic, beautiful, pill-popping Marlena. Cat, inexperienced and desperate for connection, is quickly lured into Marlena's orbit by little more than an arched eyebrow and a shake of white-blonde hair. As the two girls turn the untamed landscape of their desolate small town into a kind of playground, Cat catalogues a…
I’m a systems thinker (Senior Fellow at an environmental think tank, author of 14 books and hundreds of essays) who’s addicted to trying to understand the world. After a few decades, the following is my state of understanding. Power is everywhere and determines everything in our lives. Whether due to the physical power of energy channeled through technology, or the social power of organizations and money, we’re enabled or disabled daily. During the last century, fossil-fueled humanity has overpowered planetary systems, as evidenced by climate change, species extinctions, and resource depletion. Few think critically about power. Unless we start doing so, we may be inviting the ultimate disempowerment—extinction.
Social power is the ability to change the thoughts and behavior of other people. Power affects many people like a drug: they become addicted to wielding power or serving the powerful. We’re all embedded in webs of hierarchy and rank that often make us literally crazy. This rather obscure book does a good job of summarizing an enormous trove of research by clinical psychologists on the pathologies of power.
Addressing an issue of central concern in social life, this authoritative book examines how having or lacking power influences the way individuals and groups think, feel, and act. Leading international experts comprehensively review classic and contemporary research with an eye toward bridging gaps across theories and levels of analysis. Compelling topics include the evolutionary bases of power; its effects on physiological processes, cognitive abilities, and health; what sorts of people are given power; when, how, and whom power corrupts; and power dynamics in gender, social class, and ethnic relations. The integrative concluding chapter presents a cogent agenda for future research.
I never thought I would be an entrepreneur. In fact, I was happy in corporate life. But when my job in corporate America blew up, I realized that I need to rethink my entire approach to building my career and my life. The result of these efforts is The 10% Entrepreneur. Over the past decade, I have integrated entrepreneurship into my life on a part-time basis, reaping meaningful financial and psychic rewards in the process. In the process, I have taught hundreds of thousands of others that entrepreneurship does not have to be an all-or-nothing proposition.
This is a compelling and fast-paced read about how you can develop a compelling pitch that will convince people to back you. Whether you are looking for investors, customers, business partners, or employees, knowing how to pitch your ideas in a compelling way is absolutely essential. This book dives deep into that challenge with tons of ideas and advice.
'This remarkable book can be your secret weapon for bringing your idea to life.' DAN PINK, bestselling author of Drive
'Whether you want to get ahead inside a company or build a startup from the ground up, this fascinating book is a must-read.' REID HOFFMAN, co-founder of LinkedIn
'A super-readable and actionable look at how to make your ideas take flight. Whether you're pitching a brand new startup or an idea for your company's next product, you'll find a wealth of insights and stories throughout.' MIKE KRIEGER, co-founder of Instagram
Kurt Mortensen is an international authority on charisma, negotiation, and influence. Kurt has spent over 20 years researching influence, leadership, sales, persuasive presentations, and he teaches at the university level. Kurt is the author of Persuasion IQ, Laws of Charisma, and the best-selling book Maximum Influence. His books have been translated into 28 languages. He is also the host of the popular podcast Maximize Your Influence. Mortensen teaches that professional success, personal relationships, and leadership all depend on the ability to persuade, influence, and motivate others. The key is to get others to want to do, what you want them to do and like doing it.
I love the science behind influence and changing minds. This Harvard professor and psychologist shares the science and gets into the nitty gritty of shifting someone’s beliefs. I love to geek out on the studies and charts that are shared in this book. He provides a process for persuasion and how to influence in stages. He helps us realize we all persuade and influence every day and in every career.
Think about the last time you tried to change someone's mind about something important: a voter's political beliefs; a customer's favorite brand; a spouse's decorating taste. Chances are you weren't successful in shifting that person's beliefs in any way. In his book, Changing Minds, Harvard psychologist Howard Gardner explains what happens during the course of changing a mind -- and offers ways to influence that process. Remember that we don't change our minds overnight, it happens in gradual stages that can be powerfully influenced along the way. This book provides insights that can broaden our horizons and shape our lives.
Thomas
Sowell is the most important and famous intellectual most people have
never heard of.
In an age of disinformation and distrust of authority, he cuts
through all the haze, the fake experts, and gives you hope that humanity might
actually be able to get to the truth, eventually.
This book brilliantly shows
you how “great minds” have gone wrong on almost every topic (law, economy,
public policy, race, etc.) because they are too committed to their political
programs and self-glory rather than the truth. You will never listen to another
talking head or self-confident academic quite the same way after
reading Thomas Sowell.
This much revised and reorganized edition of Intellectuals and Society is more than half again larger than the first edition. Four new chapters have been added on intellectuals and race, including a chapter on race and intelligence. These new chapters show the radically different views of race prevailing among the intelligentsia at the beginning of the twentieth century and at the end- and yet how each of these opposite views of race had the same dogmatic quality and the same refusal to countenance differing opinions among their contemporaries, much less engage dissenting opinions in serious debate. Moreover, each of these…
My career and life were changed by Robert Cialdini’s work on influence. There are only a dozen people in the world who have been personally trained, certified, and endorsed by Cialdini to teach his methodology on influence and persuasion. I’m fortunate to be in that very select group. I’ve authored three books and given a TED Talk on influence. My LinkedIn Learning courses around influence in sales and coaching have been viewed by more than 500,00 across the globe. I take Cialdini’s influence concepts and marry them with my 35+ years of business experience to give organizations practical ways to ethically influence people.
When it comes to your ability to influence people, sometimes what you do beforehand can make all the difference.
If you want someone to marry you, it’s probably best to have them in a romantic state of mind. That same logic applies to all other influence attempts. Cialdini says pre-suasion is, “Arranging for an audience to be receptive to your message before they encounter it.”
In the book he looks as why grabbing people’s limited attention, even if it’s only for a moment, is critical for pre-suasion. Next, he explores how to impact emotions, mindsets using triggers such as sights, sounds, and surroundings. Once you learn to set the stage with pre-suasion, your ability to hear yes will skyrocket!
When it comes to persuasion, success can begin before you say a word.
'An instant classic.' Forbes 'Utterly fascinating.' Adam Grant, author of Originals and Give and Take 'Shockingly insightful.' Chip Heath, co-author of Switch and Made to Stick
NEW YORK TIMES BESTSELLER
In his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn't just what we say or how we say it that counts, but also what goes on in the moments before we speak.
I am a self-taught marketer. I have gained all my digital marketing knowledge by reading articles and watching videos online. I am the author of the digital marketing book, Entrepreneur Makeover. On my Entrepreneur Makeover website, I share digital marketing strategies through my articles that help people to promote their website/business for free or at a minimal cost. I have a passion for digital marketing because I realised how important digital marketing is in order to succeed in any kind of business. You can have a great website or product but if no one knows about it, this is something that will result in the failure of a business.
“I highly advise anyone who has an interest in life online to get this book, sit down, and take notes because you're going to want to hear what Brittany has to say.” –Iskra Lawrence, Aerie Model and Instagram star (@iskra)
If you’ve ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets, why can’t someone pay me to live my best life? this book is for you . . .
Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are…
I have a passion for helping people realize being better through sharing my thoughts and experiences to guide them on their path. My curiosity of understanding “why people do what they do?” started when I was 13. The search for this questions evolving answer led me on an educational, career, and personal journey that authored a unique perspective to move people forward. Working with people for over 25 years through clinical therapy, personal coaching, and now through my company Rhodes Smith Consulting, I see patterns in the struggle to transform. Books offer me new perspectives or reinforce old ones in expanding my knowledge and helping people master their own intentions. Enjoy!
When we’re transforming our stories, we’re not only asking ourselves to do something different, but we’re also asking the people, places, and things around us to evolve as well. The Art of Quiet Influencefosters awareness of self by bringing in Western and Eastern philosophical wisdom – from Confucius to Rumi to Buddha to Gandhi – to shed light on influencing best practices. While the title implies an influence of others, it emphasizes knowing yourself through your mind, body, and soul prior to seeking changes for anyone else. The book offers a focused presence where output is more important than outcomes and the use of words outweighs yelling and domination. Such inner peace and calmness allow us to be authentic in our abilities to transform.
Influence is getting things done without coercion. It's strength without force-mindfulness in action. Master influencers walk lightly, talk softly and have no need of a big stick, yet collective success hinges on their words and deeds.
Anyone can be a quiet influencer. Featuring twelve specific practices, twelve typical pitfalls and dozens of powerful stories and examples, The Art of Quiet Influence is a roadmap for the journey. Author Jocelyn Davis weaves together the timeless wisdom of Eastern thinkers-from Confucius to the Buddha, from Rumi to Gandhi-with research and insights from modern-day experts, revealing what's wrong with the Western view of…
