Here are 100 books that Influencer fans have personally recommended if you like
Influencer.
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I know it's kind of weird, but I have been fascinated by the world of direct-response marketing ever since I first saw the full-page ads in the "newspapers" my grandmother loved to read (The National Inquirer and the Weekly World News). Those ads fascinated me because, at first, I thought they were stories in the newspaper. That was my first exposure to the work of the brilliant Eugene Schwartz. I used to check our mail so I could grab all the "junk mail" that everyone else threw away because that's the only mail I wanted to read. That's why I became a direct-response copywriter.
The first time I read this book, it hit me like a bolt of lightning. This simple book about how to state your marketing message clearly in a way that makes people decide they must buy your product or service is revolutionary.
Lots of people talk about "telling stories" as a powerful form of communication and persuasion. But Don is the only person I know who does a great job giving you the practical, hands-on, how-to approach so that you can actually do this for yourself. This is a book I reread at least once a year.
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times bestselling author and marketing expert Donald Miller. And they are making millions.
If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue.
In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares…
When you have online influence, you have the ability to transform minds, behaviors, and outcomes. Dario Sipos is a Digital Marketing Strategist, Branding Expert, Keynote Public Speaker, Business Columnist, and author of the highly acclaimed books Digital Personal Branding and Digital Retail Marketing. Dario has spent significant time working all over the world in the digital field, helping clients and developing brands. He helps leaders influence positive outcomes in all directions, even under the most difficult, changing conditions. Dario will help you build your influence in all directions of your online presence.
One of the most crucial elements of my marketing journey was to understand the use of
“hooks” that clever brands build into their products and messages. I found this book explains the most effective strategies to bring innovation to your business while scaling it to become an influential brand both online and offline. Because social media reshaped our world in a way that people have short attention spans, from the book I learned how to grab potential audiences’ attention by communicating effectively. The book is an excellent guide on succeeding with brand communication in our short attention span world, so highly recommended to everyone.
Hook Point: How to Stand Out in a 3-Second World, by out of the box thinker Brendan Kane, breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand-both online and off-so you can thrive in the new micro-attention world in which we live.
A lot of people know who they are, what they do, and a few even know why they do it-but even when brands or individuals have clarity in these areas, they often struggle to grab a potential audience's attention for long enough to get them to learn…
When you have online influence, you have the ability to transform minds, behaviors, and outcomes. Dario Sipos is a Digital Marketing Strategist, Branding Expert, Keynote Public Speaker, Business Columnist, and author of the highly acclaimed books Digital Personal Branding and Digital Retail Marketing. Dario has spent significant time working all over the world in the digital field, helping clients and developing brands. He helps leaders influence positive outcomes in all directions, even under the most difficult, changing conditions. Dario will help you build your influence in all directions of your online presence.
The world is significantly more connected from the time that social media was invented. This book taught me that I need to evolve my personal brand with social media evolution. The book is a practical guide to strategic personal branding. Book teaches you to refocus your skills so you become the best candidate for any career or business opportunity. I highly recommend it to everyone.
Globalization and social media have made the world smaller, more connected and infinitely more competitive. The world has changed. Have you? If you don't have the package that will take you to the next level of your career, you need to reinvent your personal brand. BrandingPays(TM), a practical guide to strategic personal branding, will help you refocus your skills and experience so you are the best candidate for the job, career and business opportunities that you desire. Perfect for professionals, entrepreneurs and college students, the step-by-step BrandingPays methodology has been proven in Fortune 500 companies and leading business schools. Former…
When you have online influence, you have the ability to transform minds, behaviors, and outcomes. Dario Sipos is a Digital Marketing Strategist, Branding Expert, Keynote Public Speaker, Business Columnist, and author of the highly acclaimed books Digital Personal Branding and Digital Retail Marketing. Dario has spent significant time working all over the world in the digital field, helping clients and developing brands. He helps leaders influence positive outcomes in all directions, even under the most difficult, changing conditions. Dario will help you build your influence in all directions of your online presence.
Although it might be surprising that I would recommend this book, I found it very useful for beginners in personal branding. I recommend the book because it is the simplest possible guide to managing a personal brand, especially as an element of success in the professional world. Marketing your skills and personality will give you a competitive edge in the world, so if you want to start quickly this book is your quickest shortcut to personal branding.
The simple guide to managing your personal brand, a vital element of success in the professional world Personal Branding For Dummies, 2nd Edition, is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions. This updated edition includes new information on expanding your brand through social media, online job boards, and communities, using the tried and true methods that are the foundation of personal branding. Marketing your skills and personality, and showing the rest of the world who you are, gives you a competitive edge. Whether you're looking for your first job, considering changing…
I am a self-taught marketer. I have gained all my digital marketing knowledge by reading articles and watching videos online. I am the author of the digital marketing book, Entrepreneur Makeover. On my Entrepreneur Makeover website, I share digital marketing strategies through my articles that help people to promote their website/business for free or at a minimal cost. I have a passion for digital marketing because I realised how important digital marketing is in order to succeed in any kind of business. You can have a great website or product but if no one knows about it, this is something that will result in the failure of a business.
SEO 2022 is a simple, easy-to-understand explanation of Search Engine Optimization techniques for beginners and advanced users. It is one of the best books on SEO, released by the author every year with the latest SEO trends and updates. The book focuses on search engine optimization tips and strategies for getting top rankings.
The author of the book, Adam Clarke, is Google Analytics and Google Ads certified and is also a renowned SEO consultant.
With around 250 pages, Adam shares all of his top SEO knowledge with his readers.
Learn SEO and rank at the top of Google with SEO 2022—beginner to advanced! Recently updated - EXPANDED & UPDATED JUNE 2022
No matter your background, SEO 2022 will walk you through search engine optimization techniques used to grow countless websites online, exact steps to rank high in Google, and how get a ton of customers.
In this SEO book you will find: 1. SEO explained in simple language, beginner to advanced. 2. The inner workings of Google’s algorithm and how it calculates the search results. 3. How to find “money” keywords that will send customers to your site. 4.…
I am a self-taught marketer. I have gained all my digital marketing knowledge by reading articles and watching videos online. I am the author of the digital marketing book, Entrepreneur Makeover. On my Entrepreneur Makeover website, I share digital marketing strategies through my articles that help people to promote their website/business for free or at a minimal cost. I have a passion for digital marketing because I realised how important digital marketing is in order to succeed in any kind of business. You can have a great website or product but if no one knows about it, this is something that will result in the failure of a business.
Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless book from the $100M entrepreneur and co-founder of the software company ClickFunnels.
The biggest problem that most entrepreneurs have isn't creating an amazing product or service; it's getting their future customers to discover that they even exist. Every year, tens of thousands of businesses start and fail because the entrepreneurs don't understand this one essential skill: the art and science of getting traffic (or people) to find you. And that is a tragedy. Traffic Secrets was written to help you get your…
I am a self-taught marketer. I have gained all my digital marketing knowledge by reading articles and watching videos online. I am the author of the digital marketing book, Entrepreneur Makeover. On my Entrepreneur Makeover website, I share digital marketing strategies through my articles that help people to promote their website/business for free or at a minimal cost. I have a passion for digital marketing because I realised how important digital marketing is in order to succeed in any kind of business. You can have a great website or product but if no one knows about it, this is something that will result in the failure of a business.
Sean Cannell and Benji Travis have more than two decades of experience on YouTube. In this book they share their secrets that will help you to build a successful YouTube channel. The book teaches you how to grow your YouTube channel. You'll find foolproof, updated, premium video ideas to get you started on your YouTube journey. This book aims to teach you how to grow your following and make money as a video influencer. It is a complete YouTube channel growth guide for creators, business owners, digital entrepreneurs, and influencers.
NEW EDITION--FULLY REVISED AND UPDATED with over 70 pages of new content and strategies! YouTube sensations and best selling authors Sean Cannell and Benji Travis take your YouTube channel from slow and dormant to accelerated and engaged, using premium and updated YouTube growth tips for creators, business owners, digital entrepreneurs, and influencers.
This is the ultimate gameplan to grow a following and make money with the power of video.
It's not enough to make a channel and upload random videos - hoping one goes viral. Sean and Benji break down the exact framework you need to take a leap of…
I am a self-taught marketer. I have gained all my digital marketing knowledge by reading articles and watching videos online. I am the author of the digital marketing book, Entrepreneur Makeover. On my Entrepreneur Makeover website, I share digital marketing strategies through my articles that help people to promote their website/business for free or at a minimal cost. I have a passion for digital marketing because I realised how important digital marketing is in order to succeed in any kind of business. You can have a great website or product but if no one knows about it, this is something that will result in the failure of a business.
You need a consistent social media marketing plan in order to create a successful business.
Andrew Macarthy's Social Media Marketing Tips features hundreds of actionable strategies for different social media platforms, including Facebook, Instagram, Pinterest, and more.
The readers of this book will find useful guidelines for establishing their social media presence. The social media strategies are divided into chapters, so the readers can easily find the appropriate information quickly.
*** Updated in DECEMBER 2022! *** The most up-to-date social media book for small businesses and entrepreneurs!***
Transform your social media marketing in minutes!
Struggling to use social media to find new customers? Tired of posting and getting no likes and comments? Or just overwhelmed and don't even know where to begin?
You know you need social media to get promote your business. But, most small business owners just "post and hope," then get tired and frustrated when the likes, comments, and sales don't come rolling in. "Countless hours spent creating content, and for what? Other people are doing well,…
I would like to consider myself an experienced and successful designer, researcher, and educator. I'm an Associate Professor in Communication Design and the Head of Education for the School of Design at Northumbria University in the United Kingdom, where I've taught and researched for the last twenty years so I'm super passionate about this subject and love explaining how design works. Before joining academia, I worked internationally as a designer and creative director for numerous prestigious design and media organizations, including Philips, Time-Warner, Windmill Lane Pictures, and WPP in the UK, Ireland, USA, and Southeast Asia. Working in these different businesses and locations gave me a broad perspective on the role and importance of design.
As a graphic designer who moved into UX/UI design, this book really appeals to me.
It is super smart, as it takes branding firmly into the digital age by integrating classic visual identity design with the latest thinking on building digital brand experiences. It represents what graphic design in the twenty-first century should be about…
The book is also beautifully laid out and illustrated with lots of infographics explaining the design process from start to finish, taking the reader from discovery, planning, and designing to delivering and distributing design to the marketplace.
Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only part of interactive brand identity; complex user experiences closely interlink conception, design and technology, and integrate consistent prototyping and testing. The importance of mobile experience has grown exponentially in recent years, while interactive ads, chatbots and digital billboards are increasingly found in the real world. The interface is now the brand, and this changes the professional profile of designers.
This extensively updated edition of Branded Interactions is a practical handbook for professional digital designers and those just starting out. It…
As a veteran of the United States Army Special Operations Command, my time in the army will always guide my actions. When I began my career in cybersecurity and later took on the role of President and Chair of Conquest Cyber, I looked to my military experience for guidance. The lessons I learned from leaders were much like those I’ve learned through these books, and they are lessons that will benefit any leader, business owner, or founder.
Becoming a founder is not for the faint of heart. It requires you to be bold, creative, and innovative—if you want to be successful, that is.
The thing that stands out about this book to me is that it takes the bold heart of a leader and transforms it into a brand.
Dave guides you through marketing yourself and your brand—teaching key lessons for start-up success. His tactical approach serves as a guidebook or a battle plan to take both you and your company to the next level.
You're part of an elite group of builders, creators, and innovators who have accomplished something few can claim: you've founded a company. Now the challenge of standing out in the crowd begins-and how you differentiate yourself counts.
Building a brand and growing a business can be expensive and time-consuming. But you have a key advantage and secret strategy, one that will set you apart no matter your industry, product, or company size. You have a story, and it's one of your most valuable assets.
In Founder Brand, marketing expert Dave Gerhardt reveals how to build your brand by positioning yourself…
