The most recommended personal branding books

Who picked these books? Meet our 2 experts.

2 authors created a book list connected to personal branding, and here are their favorite personal branding books.
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Book cover of Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd

Ganesh Vancheeswaran Author Of The Underage CEOs: Fascinating Stories of Young Indians Who Became CEOs in Their Twenties

From my list on the essentials of entrepreneurship.

Why am I passionate about this?

I left the corporate pigeonhole in 2015 and flew out into the Great Expanse. Ever since, I have been a catalyst for people’s self-expression across different media and formats. My work is a direct consequence of this motivation. I am a person branding coach, writer, editor & book coach and voiceover artist. I prefer depth over width, silence over noise, calm over chaos. My thinking is a blend of structure and free flow. My work is more than just work to me: it is a core part of my being. Being of a contemplative nature, I often ask myself big questions about value- creation, impact, empathy, collaboration, etc. I live in the Indian city of Bangalore (Bengaluru) with my family.

Ganesh's book list on the essentials of entrepreneurship

Ganesh Vancheeswaran Why did Ganesh love this book?

I am a person branding coach. I help people build their person (aka individual) brands. I know that the single most potent asset of every entrepreneur is their person brand. The more distinctive this is, and the more convincingly the person communicates it, the better for them and their business. Your person brand signals who you are, what you do, your core values, and why someone should work with you, instead of with someone else. David McNally and Karl Speak examine this concept threadbare and, in simple language, explain how you can build your brand as an individual.

By David McNally, Karl D. Speak,

Why should I read it?

1 author picked Be Your Own Brand as one of their favorite books, and they share why you should read it.

What is this book about?

In this second edition of their classic book on personal brand, David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition is that the best way to establish a strong and memorable brand is to make a positive difference in the lives of others through making lasting impressions that build trusting relationships.

McNally and Speak take you through the process of identifying the key components of your brand,…


Book cover of BrandingPays: The Five-Step System to Reinvent Your Personal Brand

Dario Sipos Author Of Digital Personal Branding: The Essential Guide to Online Personal Branding in the Digital Age

From my list on personal branding in a digitally connected world.

Why am I passionate about this?

When you have online influence, you have the ability to transform minds, behaviors, and outcomes. Dario Sipos is a Digital Marketing Strategist, Branding Expert, Keynote Public Speaker, Business Columnist, and author of the highly acclaimed books Digital Personal Branding and Digital Retail Marketing. Dario has spent significant time working all over the world in the digital field, helping clients and developing brands. He helps leaders influence positive outcomes in all directions, even under the most difficult, changing conditions. Dario will help you build your influence in all directions of your online presence.

Dario's book list on personal branding in a digitally connected world

Dario Sipos Why did Dario love this book?

The world is significantly more connected from the time that social media was invented. This book taught me that I need to evolve my personal brand with social media evolution. The book is a practical guide to strategic personal branding. Book teaches you to refocus your skills so you become the best candidate for any career or business opportunity. I highly recommend it to everyone.

By Karen Kang,

Why should I read it?

1 author picked BrandingPays as one of their favorite books, and they share why you should read it.

What is this book about?

Globalization and social media have made the world smaller, more connected and infinitely more competitive. The world has changed. Have you? If you don't have the package that will take you to the next level of your career, you need to reinvent your personal brand. BrandingPays(TM), a practical guide to strategic personal branding, will help you refocus your skills and experience so you are the best candidate for the job, career and business opportunities that you desire. Perfect for professionals, entrepreneurs and college students, the step-by-step BrandingPays methodology has been proven in Fortune 500 companies and leading business schools. Former…


Book cover of Hook Point: How to Stand Out in a 3-Second World

Dario Sipos Author Of Digital Personal Branding: The Essential Guide to Online Personal Branding in the Digital Age

From my list on personal branding in a digitally connected world.

Why am I passionate about this?

When you have online influence, you have the ability to transform minds, behaviors, and outcomes. Dario Sipos is a Digital Marketing Strategist, Branding Expert, Keynote Public Speaker, Business Columnist, and author of the highly acclaimed books Digital Personal Branding and Digital Retail Marketing. Dario has spent significant time working all over the world in the digital field, helping clients and developing brands. He helps leaders influence positive outcomes in all directions, even under the most difficult, changing conditions. Dario will help you build your influence in all directions of your online presence.

Dario's book list on personal branding in a digitally connected world

Dario Sipos Why did Dario love this book?

One of the most crucial elements of my marketing journey was to understand the use of “hooks” that clever brands build into their products and messages. I found this book explains the most effective strategies to bring innovation to your business while scaling it to become an influential brand both online and offline. Because social media reshaped our world in a way that people have short attention spans, from the book I learned how to grab potential audiences’ attention by communicating effectively. The book is an excellent guide on succeeding with brand communication in our short attention span world, so highly recommended to everyone.

By Brendan Kane,

Why should I read it?

1 author picked Hook Point as one of their favorite books, and they share why you should read it.

What is this book about?

Hook Point: How to Stand Out in a 3-Second World, by out of the box thinker Brendan Kane, breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand-both online and off-so you can thrive in the new micro-attention world in which we live.

A lot of people know who they are, what they do, and a few even know why they do it-but even when brands or individuals have clarity in these areas, they often struggle to grab a potential audience's attention for long enough to get them to learn…


Book cover of Personal Branding for Dummies

Dario Sipos Author Of Digital Personal Branding: The Essential Guide to Online Personal Branding in the Digital Age

From my list on personal branding in a digitally connected world.

Why am I passionate about this?

When you have online influence, you have the ability to transform minds, behaviors, and outcomes. Dario Sipos is a Digital Marketing Strategist, Branding Expert, Keynote Public Speaker, Business Columnist, and author of the highly acclaimed books Digital Personal Branding and Digital Retail Marketing. Dario has spent significant time working all over the world in the digital field, helping clients and developing brands. He helps leaders influence positive outcomes in all directions, even under the most difficult, changing conditions. Dario will help you build your influence in all directions of your online presence.

Dario's book list on personal branding in a digitally connected world

Dario Sipos Why did Dario love this book?

Although it might be surprising that I would recommend this book, I found it very useful for beginners in personal branding. I recommend the book because it is the simplest possible guide to managing a personal brand, especially as an element of success in the professional world. Marketing your skills and personality will give you a competitive edge in the world, so if you want to start quickly this book is your quickest shortcut to personal branding.

By Susan Chritton,

Why should I read it?

1 author picked Personal Branding for Dummies as one of their favorite books, and they share why you should read it.

What is this book about?

The simple guide to managing your personal brand, a vital element of success in the professional world Personal Branding For Dummies, 2nd Edition, is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions. This updated edition includes new information on expanding your brand through social media, online job boards, and communities, using the tried and true methods that are the foundation of personal branding. Marketing your skills and personality, and showing the rest of the world who you are, gives you a competitive edge. Whether you're looking for your first job, considering changing…