The best personal branding books 📚

Browse the best books on personal branding as recommended by authors, experts, and creators. Along with notes on why they recommend those books.

Coming Fall 2022: The ability to sort this list by genre (signup here to follow our story as we build a better way to discover books).

Book cover of BrandingPays: The Five-Step System to Reinvent Your Personal Brand

BrandingPays: The Five-Step System to Reinvent Your Personal Brand

By Karen Kang

Why this book?

The world is significantly more connected from the time that social media was invented. This book taught me that I need to evolve my personal brand with social media evolution. The book is a practical guide to strategic personal branding. Book teaches you to refocus your skills so you become the best candidate for any career or business opportunity. I highly recommend it to everyone.
From the list:

The best books on personal branding in a digitally connected world

When you buy a book we may earn a small commission.

Book cover of Personal Branding for Dummies

Personal Branding for Dummies

By Susan Chritton

Why this book?

Although it might be surprising that I would recommend this book, I found it very useful for beginners in personal branding. I recommend the book because it is the simplest possible guide to managing a personal brand, especially as an element of success in the professional world. Marketing your skills and personality will give you a competitive edge in the world, so if you want to start quickly this book is your quickest shortcut to personal branding.
From the list:

The best books on personal branding in a digitally connected world

When you buy a book we may earn a small commission.

Book cover of Hook Point: How to Stand Out in a 3-Second World

Hook Point: How to Stand Out in a 3-Second World

By Brendan Kane

Why this book?

One of the most crucial elements of my marketing journey was to understand the use of “hooks” that clever brands build into their products and messages. I found this book explains the most effective strategies to bring innovation to your business while scaling it to become an influential brand both online and offline. Because social media reshaped our world in a way that people have short attention spans, from the book I learned how to grab potential audiences’ attention by communicating effectively. The book is an excellent guide on succeeding with brand communication in our short attention span world, so…
From the list:

The best books on personal branding in a digitally connected world

When you buy a book we may earn a small commission.

Book cover of Body of Work: Finding the Thread That Ties Your Story Together

Body of Work: Finding the Thread That Ties Your Story Together

By Pamela Slim

Why this book?

Pamela Slim offers a wonderful way to reimagine your life and career, build your personal brand, and share your story. Multipotentialites often struggle to describe where they’ve been and where they’re headed in an impactful way. This book argues that your career is not a linear thing—it’s a collection of different types of work that you’re proud of. Body of Work will help you see your life story from a totally new vantage point.

From the list:

The best books for when you have too many passions and can't figure out what to do with your life

When you buy a book we may earn a small commission.

Book cover of Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd

Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd

By David McNally, Karl D. Speak

Why this book?

I am a person branding coach. I help people build their person (aka individual) brands. I know that the single most potent asset of every entrepreneur is their person brand. The more distinctive this is, and the more convincingly the person communicates it, the better for them and their business. Your person brand signals who you are, what you do, your core values, and why someone should work with you, instead of with someone else. David McNally and Karl Speak examine this concept threadbare and, in simple language, explain how you can build your brand as an individual.

From the list:

The best books on the essentials of entrepreneurship

When you buy a book we may earn a small commission.

Book cover of Building a Storybrand: Clarify Your Message So Customers Will Listen

Building a Storybrand: Clarify Your Message So Customers Will Listen

By Donald Miller

Why this book?

This is one of my favorite books of all time. Even though this book is not directly speaking about “personal branding” and while it is written for any type of proper brand communication including businesses, it contains a crucial element needed in personal branding which is “building a story brand”. By reading this book you will, same as I did, understand which words to use in which way so your potential clients will be listening. The book teaches you how to write powerful stories to truly engage with people. To become successful with a personal brand, writing a story about…
From the list:

The best books on personal branding in a digitally connected world

When you buy a book we may earn a small commission.

Or, view all 6 books about personal branding

New book lists about personal branding

All book lists about personal branding

Bookshelves related to personal branding

Browse books by…