Why am I passionate about this?
When you have online influence, you have the ability to transform minds, behaviors, and outcomes. Dario Sipos is a Digital Marketing Strategist, Branding Expert, Keynote Public Speaker, Business Columnist, and author of the highly acclaimed books Digital Personal Branding and Digital Retail Marketing. Dario has spent significant time working all over the world in the digital field, helping clients and developing brands. He helps leaders influence positive outcomes in all directions, even under the most difficult, changing conditions. Dario will help you build your influence in all directions of your online presence.
Dario's book list on personal branding in a digitally connected world
Why did Dario love this book?
One of the most crucial elements of my marketing journey was to understand the use of “hooks” that clever brands build into their products and messages. I found this book explains the most effective strategies to bring innovation to your business while scaling it to become an influential brand both online and offline. Because social media reshaped our world in a way that people have short attention spans, from the book I learned how to grab potential audiences’ attention by communicating effectively. The book is an excellent guide on succeeding with brand communication in our short attention span world, so highly recommended to everyone.
1 author picked Hook Point as one of their favorite books, and they share why you should read it.
Hook Point: How to Stand Out in a 3-Second World, by out of the box thinker Brendan Kane, breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand-both online and off-so you can thrive in the new micro-attention world in which we live.
A lot of people know who they are, what they do, and a few even know why they do it-but even when brands or individuals have clarity in these areas, they often struggle to grab a potential audience's attention for long enough to get them to learn…