When you have online influence, you have the ability to transform minds, behaviors, and outcomes. Dario Sipos is a Digital Marketing Strategist, Branding Expert, Keynote Public Speaker, Business Columnist, and author of the highly acclaimed books Digital Personal Branding and Digital Retail Marketing. Dario has spent significant time working all over the world in the digital field, helping clients and developing brands. He helps leaders influence positive outcomes in all directions, even under the most difficult, changing conditions. Dario will help you build your influence in all directions of your online presence.
Although it might be surprising that I would recommend this book, I found it very useful for beginners in personal branding. I recommend the book because it is the simplest possible guide to managing a personal brand, especially as an element of success in the professional world. Marketing your skills and personality will give you a competitive edge in the world, so if you want to start quickly this book is your quickest shortcut to personal branding.
The simple guide to managing your personal brand, a vital element of success in the professional world Personal Branding For Dummies, 2nd Edition, is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions. This updated edition includes new information on expanding your brand through social media, online job boards, and communities, using the tried and true methods that are the foundation of personal branding. Marketing your skills and personality, and showing the rest of the world who you are, gives you a competitive edge. Whether you're looking for your first job, considering changing…
Raised in a Belgian retail store, exceptional customer service was a daily conversation topic with my parents. This upbringing made customer experience a natural part of who I am. Realizing the rarity of such service in the broader world, I delved into studying consumer behavior and how companies can respond effectively. Now, I'm deeply involved in the customer experience field, having authored six books and co-founded Nexxworks, an inspiration agency. I share all my insights freely on social channels, driven by a life goal to help everyone become more customer-centric starting tomorrow.
Nearly every time I engage with a company, I sense that they're underestimating the impact of genuinely delighting their customers. Creating a genuinely positive and authentic atmosphere, and demonstrating sincere goodwill, is arguably the most effective business strategy in existence.
Brittany grasps this concept exceptionally well. Her book is brimming with compelling examples and highly practical advice, enabling anyone to start applying these concepts from tomorrow onward.
Superfans aren't just for pop stars and NBA teams.
What if your customers loved your brand the way Swifties love Taylor or Drake loves the Raptors?
In Creating Superfans, entrepreneur, keynote speaker, and fan-engagement guru Brittany Hodak shares the proprietary five-step SUPER Fan System she developed running successful campaigns and products for globally known brands including Walmart, Disney, Amazon, Katy Perry, the Boston Red Sox, and more. With her trademark mix of humor and sharp business insights, she combines entertaining stories from her years of working with major stars like Dolly Parton and KISS with case studies of familiar brands…
I’ve spent most of my career helping companies figure out how to become more relevant to their customers. And the more time I spent understanding what makes a brand relevant, the more I realized it was the same thing that makes a life relevant.
Just as a brand needs to uniquely give something to its customers, human beings also need to give in some way to be relevant in this world.
So if what I write—and the books I recommend—can even in the smallest way guide some company or individual toward a more important, more meaningful, more relevant life…well then, I guess my job here will be done.
The message is simple: Offer something meaningfully different than anyone else to your prospective customers...clearly communicate that difference...and you’ll be on the path to greater relevance.
I can’t tell you how many times I’ve referred back to this book for guidance on category creation, naming, brand leadership, and more.
Positioning teaches you how to create a unique position for your brand in the minds of your target audience, and how to communicate that position effectively. It's all about standing out, being different, and showing your customers why they should choose you over your competitors.
Published more than 40 years ago, I find Positioning to be incredibly relevant and insightful even today. It continues to be a must-read for anyone looking to take their brand to the next level!
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:
Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there
Position a follower so that it can occupy a niche not claimed by the leader
Avoid letting…
When you have online influence, you have the ability to transform minds, behaviors, and outcomes. Dario Sipos is a Digital Marketing Strategist, Branding Expert, Keynote Public Speaker, Business Columnist, and author of the highly acclaimed books Digital Personal Branding and Digital Retail Marketing. Dario has spent significant time working all over the world in the digital field, helping clients and developing brands. He helps leaders influence positive outcomes in all directions, even under the most difficult, changing conditions. Dario will help you build your influence in all directions of your online presence.
The world is significantly more connected from the time that social media was invented. This book taught me that I need to evolve my personal brand with social media evolution. The book is a practical guide to strategic personal branding. Book teaches you to refocus your skills so you become the best candidate for any career or business opportunity. I highly recommend it to everyone.
Globalization and social media have made the world smaller, more connected and infinitely more competitive. The world has changed. Have you? If you don't have the package that will take you to the next level of your career, you need to reinvent your personal brand. BrandingPays(TM), a practical guide to strategic personal branding, will help you refocus your skills and experience so you are the best candidate for the job, career and business opportunities that you desire. Perfect for professionals, entrepreneurs and college students, the step-by-step BrandingPays methodology has been proven in Fortune 500 companies and leading business schools. Former…
I’ve been passionate about personally and professionally lifting women up throughout my career. Today, it is how I spend my time and energy – in a way that makes a difference to those individuals and the greater world. Books have always filled my insatiable desire to continuously learn and explore mysterious, unknown worlds. As a writer, I read books to expand my understanding and push my comfort zones. I also read them so that I can share with others what I have learned in the hopes they will have a positive impact on them – a pay-it-forward of sorts. I hope you enjoy the books on this list as much as I have!
For too long emotions have been systematically suppressed at work.
In today’s highly competitive workplace where culture and leadership matters, embracing emotions is a competitive advantage for leaders and companies alike.
Maria’s book demonstrates why businesses should cultivate empathy and shares the winning traits of empathetic leaders who foster greater productivity and loyalty.
Furious customers? Missed deadlines? Failed products? The problems your business faces may stem from a single issue: lack of empathy.
Being empathetic at work means seeing the situation from another's perspective, and using that vantage point to shape your leadership style, workplace culture, and branding strategy. Pairing her knowledge as a branding expert with proven research and fascinating stories from executives, change-makers and community leaders, Maria Ross reveals exactly how empathy makes brands and organizations stronger and more successful.
Ross shows why your business needs to cultivate more empathy now, and shares the habits and traits of empathetic leaders who…
Jason Falls is an award-winning marketing strategist, author of three books, and host of two marketing-related podcasts. He has been listed as one of the most influential voices in the world of social media and influencer marketing.
It’s hard not to put Fizz on the list because there’s proof in the pudding. Ted Wright and his team at Fizz (the agency) are responsible for probably half of the top 10 gold-standard word-of-mouth case studies. Period. Almost every brand they work with winds up with an army of raving fans and a bottom line with more than a few more digits than before. If anyone can draw up a great WOM playbook, it’s Wright. So, the book has to be here.
DRAMATICALLY IMPACT YOUR BOTTOM LINE WITH A POWERFUL WOMM CAMPAIGN
"Word of mouth marketing has always existed. We've just found a better and more efficient way to do it." -- Ted Wright
It may not be the oldest profession, but word of mouth is the oldest form of marketing. It's also the most effective. Now, however, it's being executed in ways thatare methodical, replicable, and consistent. In this groundbreaking guide, Ted Wright, WOMM pioneer and founder of the marketing firm Fizz, reveals everything you need to know to create, drive, measure, and leverage word of mouth for maximum impact on…
I pivoted into brand consulting after working in banking, because I saw a need to align organizational behaviors and actions with purpose and values. So naturally, as a strategist my work has always informally included an element of coaching brands and people to have the courage and confidence to be their best, true selves. To have a broader societal vision and positive social impact. Since the Me-to-We continuum of Brand Citizenship emerged unsolicited in research, I also have been on a larger mission to help business balance how it earns a profit with how it serves individual people, betters society, and regenerates the planet.
First published in 2001, Emotional Branding emphasized a new perspective for marketers and business leaders: the importance of human connections between corporations and people.
I believe an understanding of these connections has always been central to excellent brand strategy and now is critical for business to have positive social impact.
As Marc Gobé aptly states, emotional branding “is a culture and a way of living: a fundamental belief that people are the real force in commerce….”
Filled with examples of the range of brand expression – from logos to packaging to experiences – Gobé, who I had the pleasure of knowing, inspires readers while also illustrating how many decisions about branding are actually about integrated business strategy and cultivating meaningful connections.
Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people. The emergence of social media, consumer empowerment and interaction were all clearly predicted in this book 10 years ago around the new concept of a consumer democracy. In this updated edition, Marc Gobé covers how…
I'm a Distinguished Professor in the Michael Graves College, Kean University. I’ve written over twenty books about advertising, graphic design, branding, personal branding, creativity, and drawing. On May 17, 2022, Routledge will publish my new book, Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design. I’ve won numerous awards for my design, writing, and research, including awards from the National Society of Arts and Letters and the National League of Pen Women. In 2015, I received the Human Rights Educator award, 2016 Kean Presidential Excellence award for research, 2013 Teacher of the Year, and the Carnegie Foundation lists me among the great teachers of our time.
You can find the latest international advertising news and views at Contagious.com and you can find what makes advertising contagious in this book. Contagious is a global resource for the marketing industry and this book encapsulates their secrets. It’s a must-read for any strategist, creative, producer, or marketing pro. What I admire aboutThe Contagious Commandments' approach is they emphasize thinking about the intersection of creativity, technology, and behavioral psychology, and never forgetting that the ideas you generate should not only positively impact the brand but society as well.
Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance?
Contagious, the globally renowned intelligence resource for the marketing industry, is dedicated to identifying and interrogating the world's most exceptional creative trends. And in The Contagious Commandments, Paul Kemp-Robertson and Chris Barth condense this valuable research into ten strategic takeaways for your own marketing revolution.
Taking inspiration from disruptive campaigns from the likes of…
Vanitha Swaminathan is the Thomas Marshall Professor of Marketing at the University of Pittsburgh and the Director of the Katz Center for Branding. Her research focuses on branding strategy with a particular emphasis on digital branding. She has published in various leading marketing and management journals including Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Marketing Science, and Strategic Management Journal. She is currently serving on a three-year term on the American Marketing Association Board of Directors and previously served in AMA’s Academic Council as President. She has co-authored the Fifth Edition of the world-renowned textbook Strategic Brand Management: Building, Measuring, and Managing Brand Equity, along with Professor Kevin Lane Keller.
David Aaker’s Aaker on Branding is a must-read for those interested in the principles of branding. The book’s author David Aaker is known as the Father of Branding and is a prolific author, and branding expert. This book combines principles of branding from across his various books and is thematically organized into various topics including creating a brand vision, and creating and managing brands, among others. Readers of this book will also learn about maintaining the brand’s relevance over time. An excellent compilation of the principles that drive branding success.
"Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the
six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and
brand building that all business, marketing, and brand strategists should know.
"Aaker on Branding" is a source for how you create and maintain strong brands and synergetic brand portfolios. It provides a checklist of strategies,
perspectives, tools, and concepts that represents not only what you should know but also what action options should…
When you have online influence, you have the ability to transform minds, behaviors, and outcomes. Dario Sipos is a Digital Marketing Strategist, Branding Expert, Keynote Public Speaker, Business Columnist, and author of the highly acclaimed books Digital Personal Branding and Digital Retail Marketing. Dario has spent significant time working all over the world in the digital field, helping clients and developing brands. He helps leaders influence positive outcomes in all directions, even under the most difficult, changing conditions. Dario will help you build your influence in all directions of your online presence.
One of the most crucial elements of my marketing journey was to understand the use of
“hooks” that clever brands build into their products and messages. I found this book explains the most effective strategies to bring innovation to your business while scaling it to become an influential brand both online and offline. Because social media reshaped our world in a way that people have short attention spans, from the book I learned how to grab potential audiences’ attention by communicating effectively. The book is an excellent guide on succeeding with brand communication in our short attention span world, so highly recommended to everyone.
Hook Point: How to Stand Out in a 3-Second World, by out of the box thinker Brendan Kane, breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand-both online and off-so you can thrive in the new micro-attention world in which we live.
A lot of people know who they are, what they do, and a few even know why they do it-but even when brands or individuals have clarity in these areas, they often struggle to grab a potential audience's attention for long enough to get them to learn…
