The Art of the Start 2.0

By Guy Kawasaki, Lindsey Filby (illustrator),

Book cover of The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

Book description

THE CLASSIC BESTSELLING GUIDE TO LAUNCHING AND MAKING YOUR NEW PRODUCT, SERVICE OR IDEA A SUCCESS.
'The ultimate entrepreneurship handbook' - Arianna Huffington
Whether you're an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there's no shortage of advice on topics such as innovating, recruiting, fund raising, and branding. In…

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Why read it?

1 author picked The Art of the Start 2.0 as one of their favorite books. Why do they recommend it?

As the subtitle says, there are few people who have the experience and expertise to write “The time-tested, battle-hardened guide for anyone starting anything.” Guy Kawasaki brings the right blend of easy-to-understand brand and business advice mixed with a foundation of ethics and generosity. If you only want one startup book in your library, this is the one.

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