As a 25-year business coach, I have often assigned clients the task of wandering through a book store and acting like a heat-guided missile, letting themselves notice what topics and books they are naturally drawn to. For me, even as a liberal arts major with no entrepreneurial experience when I started my consulting business 25 years ago, I was always drawn to the business, psychology, and entrepreneur section. The world of work is my playground, and I am fascinated by how to help people build a powerful body of work while sustaining themselves financially and having a deep quality of life.
I wrote...
The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You
The Widest Net provides a proven strategy for building strong and diverse relationships, identifying and connecting with new partners, expanding markets, generating leads, and finding new customers in untapped places.
The Widest Net shows you how to: Search outside your own lens, bias, routine, and history to identify and reach ideal customers; attract the interest and attention of new leads by learning more about them authentically; develop products and services suited to these customers; sell through a trusted reciprocity framework where your customers become part of your ecosystem and you each help the other grow; build and sustain loyalty and trust with new customers; nurture a diverse and resilient customer base by identifying and adjusting to the ideal customer target over time.
As the subtitle says, there are few people who have the experience and expertise to write “The time-tested, battle-hardened guide for anyone starting anything.” Guy Kawasaki brings the right blend of easy-to-understand brand and business advice mixed with a foundation of ethics and generosity. If you only want one startup book in your library, this is the one.
THE CLASSIC BESTSELLING GUIDE TO LAUNCHING AND MAKING YOUR NEW PRODUCT, SERVICE OR IDEA A SUCCESS. 'The ultimate entrepreneurship handbook' - Arianna Huffington Whether you're an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there's no shortage of advice on topics such as innovating, recruiting, fund raising, and branding. In fact, there are so many books, articles, websites, blogs, webinars, and conferences that many startups focus on the wrong priorities and go broke before they succeed. The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most hardworking and irreverent…
Anyone can quit their job in a moment of heat and passion, but few can sustain the process of entrepreneurship, and the rigor it requires. In Start Finishing, Charlie Gilkey lays out a method for getting work done in a way that is sustainable, repeatable, and enduring. He does not lay out standard (unhelpful) advice of “professionals hustle no matter what,” rather, he helps you to discern work worth doing, to set boundaries, and to sustain daily momentum.
How much of your time and attention gets focused on what truly matters to you? Most people's honest answer is: not enough. For anyone who feels buried by busywork, responsibility, distraction, and fatigue, productivity expert Charlie Gilkey presents Start Finishing-a systematic, root-cause approach for overcoming the pitfalls to productivity and turning your ideas and dreams into finished projects.
The critically acclaimed, award-winning Start Finishing presents a nine-step method for converting an idea into a doable project by addressing the challenges you'll face and helping you create a reality-based plan for seeing it through. Learn how to identify your genius, build…
Getting a potential customer to do anything like trust your advice, follow your work, or hire you to work with them requires, as Tamsen says, that you “make your idea irresistible.” And “the best way to make your idea irresistible,” she says, “is to build the story people will tell themselves about it.” Find Your Red Thread lays out this process in perfect detail, and with precise writing and humor that will keep you engaged the entire book.
You have a terrific idea. It’s so powerful that it could change a life, a market, or even the world. There’s just one problem: others don’t see its power—yet. If you truly value the possibility of your idea, then you’re ready to find your Red Thread—the throughline that connects your idea to your audience’s hearts and minds.
The best part is, the Red Thread already exists. It’s the connection that makes the invisible link between your audience’s problem and your solution tangible—and actionable. With the Red Thread, you’ll inspire audiences to act and get the outcome…
When your business begins to gain momentum and scale, you need to build both communication infrastructure and process to motivate your employees, partners, and customers. Drawing from decades of award-winning work at their firm Duarte, Nancy and Patti give creative, specific advice about how to be an inspiring and effective leader.
'Change can be fear-filled in prospect but fearsome in effect. With Illuminate, Duarte and Sanchez light our path through that crucial transition dazzlingly' ROBERT B. CIALDINI, author of Influence
To envision the future is one thing, getting others to go there with you is another. By harnessing the power of persuasive communication you can turn your idea into a movement.
In Illuminate, acclaimed author Nancy Duarte and communications expert Patti Sanchez equip you with the same communication tools that great leaders like Steve Jobs, Howard Schultz, and Dr. Martin Luther King Jr. used to move people.
Leading an enduring and evolving business requires the most delicate of skills: balancing the short-term pressure of quarterly sales, production deadlines, and staff challenges with a long-term vision to make sure your company and culture evolves. In The Long Game, Dorie teaches very specific ways to set goals, and develop what she calls the “strategic patience” to see them through. It is the antidote to the “sleep when you die” business culture lore.
It's no secret that we're pushed to the limit. Today's professionals feel rushed, overwhelmed, and perennially behind. So we keep our heads down, focused on the next thing, and the next, without a moment to breathe.
How can we break out of this endless cycle and create the kind of interesting, meaningful lives we all seek?
Just as CEOs who optimize for quarterly profits often fail to make the strategic investments necessary for long-term growth, the same is true in our own personal and professional lives. We need…
Coming from the perspective of a neurosurgeon, I have witnessed many successes and failures over more than four decades. I recognized decades ago that communication with patients at a level that involves emotions is a necessary part of being a complete physician. This involves being empathetic and, henceforth, digging deep to find the strength to be transparent, vulnerable, compassionate, understanding, and, when needed, forceful (some would call this paternalism). Although the five books I have chosen to highlight vary widely in content, they have one common theme – finding within us the will and wherewithal to succeed.
My book is a collection of monthly Editor-in-Chief letters to the readership of World Neurosurgery, a journal that I edit. Each essay is short and sweet. The letters were written for neurosurgeons but have been re-edited so that they apply to all human beings. They cover topics such as leadership, empathy, vulnerability, stress, burnout, and on and on…. These essays are relevant for all who strive to craft a better version of themselves.
Life lessons learned by the author during his 40+ year neurosurgery career are shared and translated into real-life scenarios. Between the covers are many lessons that are derived from the experiences of the author and then applied to all humans. The mastering of these lessons should translate into a sense of pride and satisfaction. In keeping with the theme of the book, this process should culminate in the feeling at the end of the day that ‘Today was, indeed, a good day.’
Today Was A Good Day: A Collection of Essays From The Heart Of A Neurosurgeon
About the Book Today Was A Good Day: A Collection of Essays From The Heart Of A Neurosurgeon features many topics that pertain to how neurosurgeons interact with others and how each of us can use introspection to modify how we are using tools and strategies such as empathy, respect, stress management, and much more. This book provides some insights into leadership, effective communication, and fulfillment from the perspective of a neurosurgeon, and it causes the reader to think about and consider many, many attributes of a leader. We all want to have a good day. This book provides strategies…
