A very good friend of mine wrote a great non-fiction book – I know it’s great because I read it –, and he sincerely asked for help saying “Joel you learned a bit about marketing, how can I get some traffic?”. I checked several “book promotion” websites and I was shocked how awful they were that day. I learned UI design so I decided that I can start my own book recommendation website, which will be at least user/reader friendly. Continuing my friend's story, I helped him trying the most popular promotion methods and I was surprised that there were a lot that simply don’t work and of course we found some that were nearly unknown.
Writing a book is not the hardest part in the process, but marketing and selling it. This is one of the best marketing books for self-published authors and you will love how clear, concise and straightforward it is – no general stuff, but straight to the point.
You will find out how to alter your mindset in order to boost sales, how to write books and turn this venture into a career, how to get Amazon to actually market the book for you, how to get potential readers on the mailing list before releasing the book and so on.
Writing a book is hard. Marketing it can be even harder.
Marketing a book in 2022 can seem like a full-time job, what with the crazy number of things authors seem to be expected to do: social media, blog tours, advertising, price promotions, mailing lists, giveaways, you name it.
But here’s a little secret: you don’t need to do all those things to successfully set your book on the path to success. What you need is a solid plan to find the one or two tactics that will work, and start to drive sales… in a minimum amount of time.…
I’ve been fascinated with the future ever since I watched 2001 Space Odyssey. An amazing spaceship that could help us explore other planets! Then all that weird stuff about an A.I. gone crazy and apes banging sticks around monoliths. What the…? That curiosity smashed into a major concern at the age of fifteen on a canoe trip where I was trying to work out how to live and work closely with other humans - and failing. It turns out humans are crazy creatures. We love being together, and doing amazing things together, but that can be really hard. So leadership and the future fused into a lifelong passionate pursuit.
I absolutely loved the optimism and excitement of this book.
Justin unpacks six megatrends that will shape and affect every sector, all of which are leading to a more inclusive, equitable, and regenerative world.
I cited this book at a recent event I ran called The Future of Leadership and one of the participants asked me why I was so positive about the trends that Justin featured.
"What about all the negatives and downsides?" I answered, "we go naturally to what could go wrong, it’s actually an effort to see what might go right," as the book title indicates.
But this book is not just a Pollyanna look at the future technologies, it’s a call to action for leaders to create the future we want by first imagining it.
When I interviewed Justin for my podcast, I was struck by how much foresight and deep thinking he brings to the…
What Could Go Right invites you to ditch cynicism about the future, and build the one you want.
Instead of worst-case scenarios or Pollyanna optimism, you can envision an ideal world and be empowered to build it. The opportunity of our era is to transition to a sustainable, equitable, abundant global economy. When you rethink your mindset, understand tech and social trends, and design a future you want to live in, you can thrive by building a better future for us all.
Packed with insights, tools, and ideas for what an ideal future might look like and how to build…
This book shakes longstanding assumptions of parenting.
Through 99 stories of people who are now changing the world, it shows how to raise creative, confident, resilient children who are filled with joy and purpose. Based on interviews with top entrepreneurs and their parents, it guides you to help your children…
I am a recovering Big 5 consultant and healthcare administrator, while others portray me as a transformational healthcare executive who has a passion for cultivating talent and driving change to enable sustainable results. I am a visionary and collaborative team builder and servant leader who views issues/opportunities from all perspectives, turns data into information, the complex into simple, and chaos into focus. I have led transformational consulting projects, a $180M technology implementation, and a team of 1,500 people. I enjoy serving on non-profit boards, mentoring others, and co-leading a team of four at home with my wife, Hilary.
In Good Company, Arthur Blank, one of the founders of Home Depot, shares his views on leadership, hiring, his biggest mistakes, and how creating a culture of putting the customer first in everything you do can drive tremendous business results, brand loyalty, and customer satisfaction.
Pick it up to understand how 2” can make a massive difference.
Featuring an introduction by President Jimmy Carter
The Home Depot cofounder and owner of the NFL's Atlanta Falcons and MLS's Atlanta United shares a vision and a roadmap for values-based business.
Arthur M. Blank believes that for good companies, purpose and profit can-and should-go hand in hand. And he should know. Together with cofounder Bernie Marcus, Blank built The Home Depot from an idea and a dream to a $50 billion-dollar company, the leading home improvement retailer in the world. And even while opening a new store every 42 hours, they never…
I grew up reading my dad’s hardcore sci-fi and my mother’s romance, horror, and thrillers. This led to my desire to become a published author. Prior to 2012, I was a bestselling Canadian author with a handful of titles published. After hitting #4 on Amazon’s Bestsellers list, I was approached by agents and publishers. Within weeks I signed multiple contracts. Trident Media Group asked to represent me. Yes! I signed two audio deals with Audible, and multiple deals with foreign publishers. One of my mottos has always been to help other writers when I can, so I share my marketing expertise and experiences.
As Godin states: “Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems.” This book is for anyone in sales. For writers, you may find you see book marketing in a new light after reading this book. Not only is there psychology in how consumers (readers) make their decisions, learning to sell books also has a psychology behind it. Once you know who you are selling to and understand their needs, you can and will sell more.
#1 Wall Street Journal Bestseller & Instant New York Times Bestseller
A game-changing approach to marketing, sales, and advertising.
For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.
No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend…
I am a leader in analytics and AI strategy, and have a broad range of experience in aviation, energy, financial services, and the public sector. I have worked with several major organizations to help them establish a leadership position in data science and to unlock real business value using advanced analytics.
Management as a skill is typically established and honed by osmosis, mimicry, and corporate crash courses. Data scientists pursuing management roles need to understand management from base principles to create meaningful change and establish productive team conventions. After almost 70 years, Drucker’s book still stands up as a foundational piece of reading.
A classic since its publication in 1954, The Practice of Management was the first book to look at management as a whole and being a manager as a separate responsibility. The Practice of Management created the discipline of modern management practices. Readable, fundamental, and basic, it remains an essential book for students, aspiring managers, and seasoned professionals.
I am a self-taught guy, having started in my first job at IBM Oslo, when I was 18 years old, as punched card machine operator, and plug-board ‘programmer'. I did night studies in sociology/philosophy for 10 years at University of Oslo. I read about 30 books a year, and I’m 82 in 2023. I have spent most of my career as an independent international consultant to corporations and governments, while building up my ideas of useful methods to solve problems. In retirement, I love to spread my ideas, and learn more. I also write about 5 new books a year, when at my Oslofjord Summer cabin. They're all digital and free or free samples.
From my notes after I read it, “Great content and organization. Triggered me to write and plan a 2022 Book.”
There was specific practical content like removing vacation policy, removing travel and expenses policy. An opening the books, which showed the practices behind the no rules idea, and their consequent results in the business. As a consultant, these give me a tool for discussion with clients. What if you did the same?
Again a great leader, and successful businessperson, using persistence and imagination to deal with the forces against change.
Hard work is irrelevant. Be radically honest. Adequate performance gets a generous severance. And never, ever try to please your boss.
These are some of the ground rules if you work at Netflix. They are part of a unique cultural experiment that explains how the company has transformed itself at lightning speed from a DVD mail order service into a streaming superpower - with 125 million fervent subscribers and a market capitalisation bigger than Disney.
Finally Reed Hastings, Netflix Chairman and CEO, is sharing the secrets that have revolutionised the entertainment and tech industries. With INSEAD business school professor Erin…
From Side Hustle to Main Hustle to Millionaire
By
Ryan Scribner,
It's time to quit your day job. Anyone with the desire can start a side hustle, and there are more opportunities now than ever before. YouTube personality and personal finance guru Ryan Scribner went from a dead-end job to the limitless potential of self-employment by harnessing the power of the…
I joined the U.S. Marine Corps in 2008 and by 2015 I was a Sergeant who had made all the same financial decisions most service members make…tattoos, alcohol, cars, chasing tail, etc., and had a negative net worth to show for it. Then I read Rich Dad Poor Dad and the light came on. I started buying houses, and by 2021 I exited the military as a financially free millionaire and spend my time helping service members and veterans learn how to build wealth. The military is one of the best places to set yourself up for success, and these books will help you get started on that journey!
Profit First is a banking system that accounts for the inevitable human error of “ooh, there is money in my account, I can afford that”.
This book helped me set my businesses up so that I was actually able to keep some of the income that was coming in from them, rather than continually getting to the end of the month and wondering where the revenue I had generated went.
This is a must read for self-employed and small business owners, and a solid read for personal finances too!
Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability.
Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by…
Sometimes I feel like we know more about the anthropologies of ancient civilizations and remote tribes than about the business most people do every day. There's mystery behind the curtain. To me, good nonfiction that goes deep inside a business is about our culture and how our world works. It's a way to understand everything we interact with and how it got there. I have enjoyed telling specific business creation stories as a business journalist, but understanding what truly turns the gears has informed writing I have done on every subject, including my humor.
The title is a trick, probably the publisher's idea. Dennis (who passed away in 2014) expresses qualms about the whole getting rich idea. Before becoming a magazine multimillionaire (The Week, Maxim, Stuff) he was a poet, jailed in 1971 for editing an obscene humor magazine. He borrowed to start his publishing empire with Cozmic Comics and Kung Fu Monthly. He writes that anyone can raise capital -- you just need enough confidence in your plan to grovel and risk your friends' money. I forever carry his advice on negotiation: whoever cares less wins. Negotiate hard, be sure about what you'd like, but be ready to walk away, because no deal is a must-do.
'Making money is a knack, a knack that can be acquired. And if someone like me can become rich, then so can you - no matter what your present circumstances. Here is how I did it and what I learned along the way.' So writes Felix Dennis, who believes that almost anyone of reasonable intelligence can become rich, given sufficient motivation and application.
How To Get Rich is a distillation of his business wisdom. Primarily concerned with the step-by-step creation of wealth, it ruthlessly dissects the business failures and financial triumphs of 'a South London lad who became rich virtually…
After I successfully systemised myself out of my digital agency and brought in a CEO to run it, I became a systems devotee… I founded systemHUB and launched a movement called SYSTEMology to help business owners worldwide achieve freedom from daily operations and scale their business—like I did. My mission now involves supporting certified SYSTEMologists who assist business owners with SYSTEMology implementation, conducting workshops, delivering keynote addresses, hosting the Business Processes Simplified podcast, and nurturing the growing community of SYSTEMologists.
I highly recommend The Ultimate Sales Machine for business owners or entrepreneurs looking to simplify their business processes and get their sales game on point.
This book offers practical and universally applicable advice on organisational alignment, time management, and standardisation to increase efficiency and improve sales. What stuck with me was the importance of focusing on the fundamentals that drive thriving sales rather than trying to do too many things at once.
Chet Holmes' material is out-of-the-park great, offering sound and simple business advice to grow your business stronger than ever. Reading this book changed the way I approach sales and marketing, and I reckon anyone who’s keen on business greatness should give it a read.
The bestselling business playbook for turbocharging any organization, updated for modern audiences with new and never-before-seen material
Every single day 3,076 businesses shut their doors. But what if you could create the finest, most profitable and best-run version of your business without wasting precious dollars on a thousand different strategies? When The Ultimate Sales Machine first published in 2007, legendary sales expert Chet Holmes gave us the key to do just that. All you need is to focus on twelve key areas of improvement—and practice them over and over with pigheaded discipline.
I am an economics professor and have been dissatisfied with the way that economic theory has described the miracle of economic growth the global economy has seen since the beginning of the Industrial Revolution. Growth cannot come without progress, which means new and improved goods and services, and more efficient production methods. Progress is the result of entrepreneurship. The role of entrepreneurship in the creation of economic progress has been underappreciated by economists, which was my motivation for exploring the topic in more detail.
Economists tend to characterize firms as profit maximizers, but the people who manage firms operate in an uncertain environment and the path to profitability is rarely clear.
Firms that suffer losses or go out of business provide evidence on this. Foss and Klein depict those who run firms as entrepreneurs who must use their judgment in the face of uncertainty to direct their firms.
They connect the concepts of management and entrepreneurship more closely than has been done in the past, creating a bridge between the academic literature in economics and management.
Entrepreneurship, long neglected by economists and management scholars, has made a dramatic comeback in the last two decades, not only among academic economists and management scholars, but also among policymakers, educators and practitioners. Likewise, the economic theory of the firm, building on Ronald Coase's (1937) seminal analysis, has become an increasingly important field in economics and management. Despite this resurgence, there is still little connection between the entrepreneurship literature and the literature on the firm, both in academia and in management practice. This book fills this gap by proposing and developing an entrepreneurial theory of the firm that focuses on…
