I have made it my business to teach basic business skills to creative professionals who should have learned them in school but, alas, did not because it’s not taught in school. This has for years perpetuated a “starving artist” mentality amongst creative professionals, who are naturally talented and could easily bring their creativity to the business side of their business, if only they knew how. That’s the mission I’m on with all of my work through marketing-mentor.com
Essential Skill #1 for Creatives: the breadwinner mindset
Creative professionals tend to be number-phobes and therefore believe they are doomed to be “starving artists.” That’s why, when I heard the title of Jennifer Barrett’s book, I knew I had to invite her to be a guest on my podcast. She writes clearly and simply about the “breadwinner” mindset. Plus, we share the belief that there is nothing more empowering than having in place the mindset, the money, and the marketing so you are free to walk away from any situation or client that isn’t a good fit. That’s the only way to bring your dream business to life.
A new kind of manifesto for the working woman, with practical guidance on building wealth as well as inspiration for harnessing the freedom and power that comes from a breadwinning mindset.
Women are now the main breadwinner in one-in-four households in the UK. Yet the majority of women still aren't being brought up to think like breadwinners. In fact, they're actively discouraged - by institutional bias and subconscious beliefs - from building their own wealth, pursuing their full earning potential, and providing for themselves and others financially. The result is that women earn less, owe more, and have significantly less…
Inspired by the brilliant Silicon Valley technologists that I worked with in the early 90s and the pioneering design work of my husband’s grandfather, Leroy Grumman, I believe that design thinking is one of the most important reasons to believe that teams can achieve extraordinary results. It increases the likelihood of implementation of ideas by enhancing any companies’ abilities to align, learn, and change together. I have made it my mission to build creative capacity in individuals, organizations, and cities using the language of design thinking so that everyone can make positive change within their sphere of influence.
My favorite business school professor gave me this book on a whim that I might be interested in the work of What If? I took it home and devoured it in a matter of hours. It’s captivating in its accessibility to normal people and probably more relevant today than it was twenty years when it was published as creative catalysts and design thinkers refocus on behaviors over process and habits over tools. By adopting the six creative behaviors outlined in the book: freshness, greenhousing, realness, momentum, signalling, and courage, innovators can increase their creative capacity and even more importantly, their creative confidence.
We all know how important creativity is at work. New ideas, fresh solutions, and innovative approaches are always talked about, but rarely ever practiced. ?Whatif!, Second Edition gives you the power, insight, and courage to capture the essence of creativity at work. This one--of--a--kind book breaks creativity into six practical behaviors and shows you how all of us----not just the wacky genuis----is packed with creative potential. This fully updated and expanded edition explores areas that the first edition did not, filled with new insights, stories, and cases it will help you find or recapture your creativity with proven exercises that…
This inviting, easy-to-read book is a marvelous gift we can give ourselves and the people we love.
This book instructs us how to do the work for which God created us, and then the work is easy. It isn’t about working harder, but about doing less of the work that other people were born to do–which is easy for them–and most importantly, to begin every day by asking God what work He is doing and how you can join in the journey.
For over 40 years, I have been an entrepreneur and coaching other entrepreneurs. One of the most valuable lessons I have learned is that working too hard is the biggest stumbling block to a clutter-free life and a recipe for physical and mental exhaustion. Although success does come from work, it doesn’t have to be “hard work.”
Or are you working yourself into the ground? Regardless of wherever you invest the greatest amounts of your time and energy, chances are, you know you’re simply spinning your wheels. Get ready for a new revelation: the truth is, only God works—and only He produces the fruit you’re seeking. Only God Works gives you permission to resign from relying on yourself for the things that only God can give you. Once you realize it’s God who must provide, your intimacy with Him will grow and you will experience Him producing fruit in and through…
I’ve been trying to make money on the internet since I was 12. While it took me many failed attempts to eventually figure out how, I succeeded with this goal in 2016. I launched a YouTube channel related to one of my lifelong passions; personal finance. From there, I broadened my horizons by creating multiple standalone affiliate blogs unrelated to my YouTube channel. Every one of my successes and failures has taught me valuable lessons about the side hustle journey.
It's time to quit your day job. Anyone with the desire can start a side hustle, and there are more opportunities now than ever before. YouTube personality and personal finance guru Ryan Scribner went from a dead-end job to the limitless potential of self-employment by harnessing the power of the side hustle.
In this guide to gaining financial freedom, Ryan shares his lessons for success—and shares common pitfalls to avoid. Learn how to build a successful side business that you can grow into your main source of income over time.
From Side Hustle to Main Hustle to Millionaire: 13 Lessons to Turn Your Passion Into a Passive Paycheck
Anyone with the desire can start a side hustle, and there are more opportunities now than ever before. In 2017, YouTube personality and personal finance guru Ryan Scribner quit his day job to focus exclusively on his side hustle. By 2021, at the age of 26, he had become a millionaire. From Side Hustle to Main Hustle to Millionaire tells Ryan's story of transitioning from the 9-to-5 grind to a liberating and lucrative career as a self-employed business owner-and gives you the tools to launch a side hustle too.
I am the recognized expert on work-life balance, harmony, and integrative issues, and since 2009, hold the registered trademark from the USPTO as the “Work-Life Balance Expert®." I'm the author of several popular books including Breathing Space, Everyday Project Management, Simpler Living, and The 60 Second Organizer. My books have been featured in 68 of the top 75 American newspapers and, in two instances, advertised in Time Magazine and The Wall Street Journal. I offer hands-on strategies for a balanced career and life to audiences from Singapore to San Diego, with clients as diverse as Novo Nordisk, Worthington Steel, Lufthansa, American Law Institute, Wells Fargo, the IRS, and more.
The authors maintain that everybody experiences flashes of insight: those moments when an "aha!" reaction leaves us feeling enlightened and empowered. I have felt this and you probably have too. Insights are the bits of knowledge in different parts of ourselves and they can be harnessed into a more integrated and effective whole.
Learning To Use What You Already Know explains how you can encourage insight. Consider that each of us knows more than we think we do. Thus we can employ a reflective process, described in the book, that integrates our conscious and unconscious resources, and prompts our perceptions of everything from getting along with coworkers, to being a visionary leader, to coping with technological change.
Here are what I consider to be some of the book’s amazing takeaways: Life repeats itself until we learn. Lack of fit is not failure. If you get it right the first time,…
Is there a way to encourage the kind of "aha!" perceptions that leave us feeling enlightened and empowered? Are there methods for facilitating the flashes of understanding that make us holler "eureka!" or smile with quiet contentment? Though insights may feel like they come out of the blue, Stumpf and DeLuca make us aware of the process behind the flash so that we can stimulate our capacity for learning and growth. Beginning with the premise that each of us knows more than we think we do, Stumpf and DeLuca provide a reflective process that integrates all of our conscious and…
I know it's kind of weird, but I have been fascinated by the world of direct-response marketing ever since I first saw the full-page ads in the "newspapers" my grandmother loved to read (The National Inquirer and the Weekly World News). Those ads fascinated me because, at first, I thought they were stories in the newspaper. That was my first exposure to the work of the brilliant Eugene Schwartz. I used to check our mail so I could grab all the "junk mail" that everyone else threw away because that's the only mail I wanted to read. That's why I became a direct-response copywriter.
I have read this book five times, and every time, I feel as if I picked up a new epiphany or distinction about how to launch (or relaunch) a business online. Over the years, I have paid the author, Jeff Walker, tens of thousands of dollars to attend his in-person training and seminars.
I can hardly believe how many of his "secrets" he reveals so openly inside a $27 book. It really does teach how to sell almost anything online, how to create huge “profit events”, and how to do it with excellence and integrity.
The only guide you'll ever need to achieve online marketing success. With new chapters offering fresh information, you'll find all the insider tips in one place.
The revised and updated edition of the #1 New York Times bestseller Launch will build your business - fast. Whether you've already got an online business or you're itching to start one, this is a recipe for getting more traction and a fast start.
Think about it: What if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product?…
I’m a journalist and a tinkerer. I’m fascinated not only by how things work but by how small levers can move mountains. Growing up in the workshop of my grandfather, an old Boston boatwright, I was mesmerized by the idea that a small rudder could maneuver a huge vessel. In college, I fell in love with how a small idea or expression could redirect a course of research or a country. As a self-taught maker of things, I appreciate how technologies empower us. I’ve chosen these books because they’re examples of how small ideas become things, lines of research, or patterns of thinking that shift human progress in unknowable ways.
I recommend The Inversion Factorbecause it’s a deep dive into the Internet of Things from some of the people who made the IoT possible: the geniuses at MIT.
The book’s take on commerce alone is fascinating, the idea that in the future, demand will be driven not by companies deciding what to make and sell but by a flow of consumer data coming from connected devices telling companies, “Here’s what you need to make next.”
Plus, the descriptions of the IoT home and services, tempered though they are by realities like the fact that self-driving cars aren’t very good yet at not running people over, are gripping. Great book.
Why companies need to move away from a “product first” orientation to pursuing innovation based on customer need.
In the past, companies found success with a product-first orientation; they made a thing that did a thing. The Inversion Factor explains why the companies of today and tomorrow will have to abandon the product-first orientation. Rather than asking “How do the products we make meet customer needs?” companies should ask “How can technology help us reimagine and fill a need?” Zipcar, for example, instead of developing another vehicle for moving people from point A to point B, reimagined how people interacted…
Dennis E. Hensley, Ph.D., is the author of 64 books on such topics as motivation, financial management, theology, futurism, professional writing, literary analysis, and time management. Dr. Hensley served as a sergeant in the U.S. Army and was awarded six medals for two tours in Vietnam. He and his wife Rose have been married for 49 years and have two grown married children and four grandkids. Dr. Hensley was a college professor for 21 years and has been a trainer for Wells Fargo Bank, Brotherhood Mutual Insurance Co., Vera Bradley Corp., North American Van Lines, and Lincoln Life Insurance Co., among many others.
Michael Nesmith was famous for being a member of “The Monkees,” but his family was rich before that success. His mother, Bette Nesmith, a secretary, and amateur artist, invented Liquid Paper in 1958. She sold her company to Gillette in 1979 for $49,500,000. This book chronicles the amazing achievement of hundreds of people just like Bette. Some became famous (Orville Wright, Levi Strauss, Fred, and Donald Trump, Helen Keller), whereas others were outshone by their creations. The author explains the thought processes, work systems, promotional efforts, and production demands behind each creative person’s journey from idea to finished product. Superb drawings enhance the explanations of machines, bridges, tunnels, and skyscrapers.
“Among the many rewards of America the Ingenious, Kevin Baker’s survey of Yankee know-how, is stumbling on its buried nuggets. . . . Baker examines a wide range of the achievements that have made, and still make, America great again—and again.” —The Wall Street Journal
All made in America: The skyscraper and subway car. The telephone and telegraph. The safety elevator and safety pin. Plus the microprocessor, amusement park, MRI, supermarket, Pennsylvania rifle, and Tennessee Valley Authority. Not to mention the city of Chicago or jazz or that magnificent Golden Gate Bridge.
I’ve been fascinated with living life on my own terms since I was a child and drew pictures with inspirational quotes such as ‘go your own way!’ and ‘aim for the moon!’ Fast forward to my thirties and I quit my 9-5 career to embrace what it means to live out my wildest dreams. I was terrified but, aren’t we all? I can’t get enough of inspiring books that teach me how to live big, believe in myself, and push far beyond what society tells us we should do. All of which helped me to build my dream life and live it. Now get out there and make your dream life happen!
In amongst the inspiring tales of world travel and lives made magnificent, you need a practical handbook to get you started and guide you along the way. Be a Free Range Human fits the bill perfectly.
The author is one of the pioneers of quitting the 9-5 and knows her stuff. This book is full of guidance and exercises to help you work out what you really want and how your dream life looks.
I was so impressed with the range of topics the book contains and how it gave me the ultimate freedom to dream without constraint – even when I was working in a grey, corporate office.
DISTINGUISHED FAVORITE: NYC Big Book Award 2020 - Career
Trapped in a job or business that's "just not you"? Always dreaming of your next vacation or living for the weekend? Marianne Cantwell's straight-talking bestseller will help you break out of that career cage and Be A Free Range Human. It's about much more than just quitting your job and becoming your own boss. It's about life on your terms, working when, where and how you want - so you don't have to fit yourself into someone else's box to make a great income. This second edition won't just inspire you,…
I have been interested in motivation, productivity, and growth my whole life. I find it fascinating how we all have 24 hours; however, some people can maximize that time to create success while others let it go to waste. It all comes down to mindset. As an entrepreneur, I’ve consumed countless books, courses, and coaching programs to create what I call the “Rockstar Mind.” It has helped me tour the world opening for bands like KISS, write two best-selling books and 3 hit songs, and run two online businesses while supporting my young family during a global pandemic. I’m always looking for the edge to create more impact in my day.
This is a pretty rare recommendation and I only heard of this gem through my first ever business coach Alex Jeffreys who was being coached by Dan Sullivan at the time. When he mentioned the title How the Best Get Better I knew it would be perfect for a high-achiever like me and it was love at first listen. Dan is a master of creating innovative technology for the mind that helps entrepreneurs navigate the inherent challenges of their market and operate their business with 100% clarity and confidence. This is a once-a-year listen for me and I highly recommend you track down a copy and check it out.
Global forces, unleashed by the application of the microchip, have caused an entrepreneurial revolution in every society on the planet. The most successful entrepreneurs are taking advantage of new capabilities to create greater wealth and autonomy for themselves, while providing new income and employment opportunities for millions of others. The best entrepreneurs are also role models and teachers for countless others. Entrepreneurs have a results-oriented concept of how the world works. By focusing strategically on their most important abilities, relationships, and opportunities with a passionate, long-term commitment, they are able to create value for others, which assures their continued success.…
When you have online influence, you have the ability to transform minds, behaviors, and outcomes. Dario Sipos is a Digital Marketing Strategist, Branding Expert, Keynote Public Speaker, Business Columnist, and author of the highly acclaimed books Digital Personal Branding and Digital Retail Marketing. Dario has spent significant time working all over the world in the digital field, helping clients and developing brands. He helps leaders influence positive outcomes in all directions, even under the most difficult, changing conditions. Dario will help you build your influence in all directions of your online presence.
One of the most crucial elements of my marketing journey was to understand the use of
“hooks” that clever brands build into their products and messages. I found this book explains the most effective strategies to bring innovation to your business while scaling it to become an influential brand both online and offline. Because social media reshaped our world in a way that people have short attention spans, from the book I learned how to grab potential audiences’ attention by communicating effectively. The book is an excellent guide on succeeding with brand communication in our short attention span world, so highly recommended to everyone.
Hook Point: How to Stand Out in a 3-Second World, by out of the box thinker Brendan Kane, breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand-both online and off-so you can thrive in the new micro-attention world in which we live.
A lot of people know who they are, what they do, and a few even know why they do it-but even when brands or individuals have clarity in these areas, they often struggle to grab a potential audience's attention for long enough to get them to learn…
