The most recommended small business books

Who picked these books? Meet our 28 experts.

28 authors created a book list connected to small business, and here are their favorite small business books.
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Book cover of The Numbers Business: How to grow a successful cloud accountancy practice

Heather Smith Author Of Xero For Dummies

From my list on small business owners.

Why am I passionate about this?

I’m Heather Smith and I love writing. I love Accounting and AccounTech. I gratefully sit at the Ikigai inflection point, where my profession, passion, vocation, and mission intersect, and I can use my explanation skills to empower others in the accounting industry. Ikigai is a Japanese concept referring to something that gives a person a sense of purpose, a reason for living. Believing Accountants don't save lives, Accountants save livelihoods; I use my superpower of explanation to educate the accounting profession about accounting technology and modern accounting practices. I do this through many channels including my latest book Xero for Dummies, 5th edition. 

Heather's book list on small business owners

Heather Smith Why did Heather love this book?

Della has a way of simply explaining what’s practically needed to run a modern practice. Like Della, I’ve built a modern practice and she has laid the steps to start and thrive in a clean and easy-to-follow manner. Hudson's writing style is engaging and accessible, making it easy to understand and apply the concepts presented. With personal anecdotes and asides littering the narrative, the book reads like a quiet meeting between friends over a nice cup of tea. Overall, The Numbers Business is an invaluable resource for anyone looking to build a successful cloud accounting practice.

By Della Hudson,

Why should I read it?

1 author picked The Numbers Business as one of their favorite books, and they share why you should read it.

What is this book about?

This is the manual every qualified accountancy professional needs to read before setting up their own practice. Having applied her corporate experience to building a modern cloud accountancy practice, Della Hudson presents her road map to help you to do the same. Here, she shares her hard-earned knowledge so that other accountancy professionals can grow their own successful, scaleable and even sellable businesses. This book is a road map that will help a qualified professional to: start a successful business from scratch with no personal or business contacts; move from the kitchen table to an office space; recruit and train…


Book cover of Innovation and Entrepreneurship

Joe Carlen Author Of A Brief History of Entrepreneurship: The Pioneers, Profiteers, and Racketeers Who Shaped Our World

From my list on the impact of entrepreneurship on society.

Why am I passionate about this?

As an entrepreneur and a professional business valuation specialist, I have a passion for understanding entrepreneurship and its often-transformational impact on society/civilization. Having worked with many business owners and inventors over the years, I've noticed that money is not always the primary motivating factor for entrepreneurs. In many instances, the benefits their products and services are intended to provide—and, in some instances, the wider social implications of those benefits—are what animates these business adventurers the most. So, these days when the work of NewSpace entrepreneurs like Musk, Bezos, and Branson are likely leading humankind to a multiplanetary future, it's an opportune time to explore the impact of entrepreneurship on society. 

Joe's book list on the impact of entrepreneurship on society

Joe Carlen Why did Joe love this book?

Although Peter Drucker is best remembered as a management guru, he also produced some seminal work on the topic of entrepreneurship, of which Innovation and Entrepreneurship is the most comprehensive. The book explores the close relationship between creative problem-solving (or “innovation”) and successful/socially impactful entrepreneurship. In his lively prose, the fondly remembered business writer provides a rigorous review of the opportunities for entrepreneurship. 

For example, he discusses how “changes in perception” such as changes in how women see themselves in modern society, create opportunities for savvy entrepreneurs. Dr. Drucker also provides excellent insights regarding different forms of entrepreneurship. Perhaps most relevantly, he also explains the ways in which entrepreneurship impacts society and, in his view, makes the United States and some other developed countries more economically resilient. 

By Peter F. Drucker,

Why should I read it?

1 author picked Innovation and Entrepreneurship as one of their favorite books, and they share why you should read it.

What is this book about?

How can management be developed to create the greatest wealth for society as a whole? This is the question Peter Drucker sets out to answer in Innovation and Entrepreneurship. A brilliant, mould-breaking attack on management orthodoxy it is one of Drucker's most important books, offering an excellent overview of some of his main ideas. He argues that what defines an entrepreneur is their attitude to change: 'the entrepreneur always searches for change, responds to it and exploits it as an opportunity'. To exploit change, according to Drucker, is to innovate. Stressing the importance of low-tech entrepreneurship, the challenge of balancing…


Book cover of The Profits Principles: The practical guide to building an extraordinary business around doing what you love

Heather Smith Author Of Xero For Dummies

From my list on small business owners.

Why am I passionate about this?

I’m Heather Smith and I love writing. I love Accounting and AccounTech. I gratefully sit at the Ikigai inflection point, where my profession, passion, vocation, and mission intersect, and I can use my explanation skills to empower others in the accounting industry. Ikigai is a Japanese concept referring to something that gives a person a sense of purpose, a reason for living. Believing Accountants don't save lives, Accountants save livelihoods; I use my superpower of explanation to educate the accounting profession about accounting technology and modern accounting practices. I do this through many channels including my latest book Xero for Dummies, 5th edition. 

Heather's book list on small business owners

Heather Smith Why did Heather love this book?

This book provides entrepreneurs with a practical, user-friendly guide to understanding their businesses' numbers. Being a Chartered Accountant, I often see entrepreneurs who have the drive, ideas, and passion for their businesses, but fall short when it comes to the numbers. I recommend this book to anyone who is working to create a business they love but needs a little help with the numbers. With no jargon, and easy-to-follow guidance, you'll discover how you can grow your business.

By Steven Briginshaw,

Why should I read it?

1 author picked The Profits Principles as one of their favorite books, and they share why you should read it.

What is this book about?

Break free from the 'time for money' treadmill and build a business that works for you!

Too many business owners work too many hours for not enough pay. They don't have time or the energy for family, friends, hobbies and relaxing. If they don't work, they don't get paid. You may think you own a business but, if these points ring true for you, chances are you actually own a job.

In The Profits Principles Steven Briginshaw draws on his vast experience as a chartered accountant and business mentor to show exactly what you need to do to...

Build a…


Book cover of The Ultimate Small Business Marketing Book

Jackie Jarvis Author Of Quick Wins in Sales and Marketing: 50 inspiring ideas to grow your business

From my list on marketing strategies for small business owners.

Why am I passionate about this?

As a business development coach and mentor with a strong background in sales and marketing roles in the SME and small business world, I have always been passionate about learning as much as I can about what works well in sales and marketing. Practicing what I preach has always been important, and I love books that align with my belief that sales and marketing need not be complex or onerous to get results. From my experience Small Business Owners do not have the band width to wade through complex marketing speak, they appreciate it when it is straight forward and simple. 

Jackie's book list on marketing strategies for small business owners

Jackie Jarvis Why did Jackie love this book?

I love this book because it is so accessible and real. It is a substantial book that is more like a good marketing course. I would say it is one of my best go-to reference books. There is so much money, time, and effort wasted on marketing that doesn’t work, and I am a big believer in putting the time and effort into creating the best strategic plan. This book has given me a resource to refer to, to check my knowledge. 

I love a marketing book that shows that the author understands the small business owner and this author does. I found the case studies brought the marketing methods and ideas alive for me. The way this book is written it feels like the author really cares about helping small business owners with their marketing. I love that. 

By Dee Blick,

Why should I read it?

1 author picked The Ultimate Small Business Marketing Book as one of their favorite books, and they share why you should read it.

What is this book about?

This book is written for you if you want to get to grips with your marketing but you need a helping hand. It's packed with powerful tips, proven tools and many real-life examples and case studies. If you're looking for commonsense marketing advice that you can implement immediately, you'll find it on every page. You'll learn how to: plan and review your marketing activities, write brilliant copy that generates sales, write sales letters that sells, effectively troubleshoot when your marketing is not delivering, make your website a magnet for visitors and loads more!


Book cover of Built to Sell: Creating a Business That Can Thrive Without You

Dave Kerpen Author Of The Art of People: 11 Simple People Skills That Will Get You Everything You Want

From my list on entrepreneurs who want to go further faster.

Why am I passionate about this?

I love building businesses. I’ve built several businesses, ranging from a one person consultancy to a venture-backed tech company to an 8-figure marketing agency to a managed HR marketplace to a virtual memorial services company. The only thing I love more than building businesses is building and helping create new entrepreneurs. These books have helped me tremendously in my journey and I hope they help you as well!

Dave's book list on entrepreneurs who want to go further faster

Dave Kerpen Why did Dave love this book?

Built to Sell is the perfect parable that taught me how to build a scalable business with processes and predictable revenue. I read it, I shared it with our leadership team, who all read it, and then we built and sold a company for 8 figures. Whether or not you plan to sell your company, this is the most important book for all entrepreneurs to read.

By John Warrillow,

Why should I read it?

1 author picked Built to Sell as one of their favorite books, and they share why you should read it.

What is this book about?

Run your company. Don’t let it run you.

Most business owners started their company because they wanted more freedom—to work on their own schedules, make the kind of money they deserve, and eventually retire on the fruits of their labor.

Unfortunately, according to John Warrillow, most owners find that stepping out of the picture is extremely difficult because their business relies too heavily on their personal involvement. Without them, their company—no matter how big or profitable—is essentially worthless.

But the good news is that entrepreneurs can take specific steps—no matter what stage a business is in—to create a valuable, sellable…


Book cover of The Surprise Restaurant Manager

Jacqueline Jeynes Author Of Risk Management: 10 Principles

From my list on managing a small business, including risks and boring bits.

Why am I passionate about this?

Mentioning health and safety is a great turn-off at parties when someone asks what you do for a living! Starting my training company 30 years ago, and later representing UK small business, it also became clear that we needed a practical, hands-on approach not a theoretical framework to ensure the safety and health of workers. Having five sons of my own (yes, really) gave even more reason to ensure people understood risk assessment, so my first book was published. Twenty years later, I am still writing non-fiction books and passionate about health and safety.

Jacqueline's book list on managing a small business, including risks and boring bits

Jacqueline Jeynes Why did Jacqueline love this book?

I couldn’t resist recommending this book, mainly because it is such a clever title! How can you suddenly, unexpectedly, become a restaurant manager? It is a brilliant story that lots of readers can identify with, the way you might suddenly find yourself in a role that you did not plan to take on. 

As well as telling a personal story, it outlines all the pitfalls of working out how to be the best manager you can be, and the lessons in how to deal with staff and customers in order to be a successful restaurant manager. Lots of tips, questions, and suggested rules to help you along the way.  

By Ken McGarrie,

Why should I read it?

1 author picked The Surprise Restaurant Manager as one of their favorite books, and they share why you should read it.

What is this book about?

Surprise - you're in charge now!

Steady money and new opportunities awaited as you moved up from server or bartender to front-of-house manager. But too often, restaurant management find themselves leading with minimal training, a ton of responsibilities, and no clue how to improve. You've run the Friday night rush, you've juggled expectations of staff and guests-but have you figured out how to improve while keeping the business profitable?

In The Surprise Restaurant Manager, learn from Ken McGarrie, a restaurant operator who has helped launched dozens of successful restaurants, as he gives you the power to master the unexpected challenges…


Book cover of Financially Capable: A Friendly Guide to Building Whole-Health Wealth

Jacqueline Jeynes Author Of Risk Management: 10 Principles

From my list on managing a small business, including risks and boring bits.

Why am I passionate about this?

Mentioning health and safety is a great turn-off at parties when someone asks what you do for a living! Starting my training company 30 years ago, and later representing UK small business, it also became clear that we needed a practical, hands-on approach not a theoretical framework to ensure the safety and health of workers. Having five sons of my own (yes, really) gave even more reason to ensure people understood risk assessment, so my first book was published. Twenty years later, I am still writing non-fiction books and passionate about health and safety.

Jacqueline's book list on managing a small business, including risks and boring bits

Jacqueline Jeynes Why did Jacqueline love this book?

I would not normally be drawn to a title about being financially capable as I like to think I am already (whether that is true or not)!

It starts with statements about how difficult it is for people to talk about money, and how wary people are of asking questions about managing their finances. A great starting point asks the reader to remember their first memory about money, then discusses how this impacts dealings in later life.

It is well written, easy to follow, with question-and-answer sections at the end of each chapter. While he includes eight key areas of wellbeing, the focus is on managing and improving, if necessary, your own financial position. So yes, I did find it interesting and considered all the points raised to check my own situation. 

By Matt Paradise,

Why should I read it?

1 author picked Financially Capable as one of their favorite books, and they share why you should read it.


Book cover of Profits Aren't Everything, They're the Only Thing: No-Nonsense Rules from the Ultimate Contrarian and Small Business Guru

Hermann Simon Author Of True Profit!: No Company Ever Went Broke Turning a Profit

From my list on how to manage profit and survive.

Why am I passionate about this?

Hermann Simon is a world-renowned expert on price and profit management. He is the founder and honorary chairman of Simon-Kucher & Partners, the global leader in price and topline consulting with 1700 employees and 41 offices worldwide. He is the only German in the Thinkers50 Hall of Fame of the most influential management thinkers. In China a business school is named in his honor. Profit is at the core of Hermann’s writing and consulting activities.

Hermann's book list on how to manage profit and survive

Hermann Simon Why did Hermann love this book?

This book is very basic and aimed mostly at small business owners or readers who are interested in the fundamental mechanics of profit. It’s a hard-hitting book and controversial, e.g. with recommendations such as, “Never pay your vendors on time. Wear your control-freak badge with pride.” It shows that many little things influence profit and should be observed. Useful for start-ups and readers with basic economic knowledge. The obsession with profit as the only priority is, however, somewhat exaggerated. 

By George Cloutier,

Why should I read it?

1 author picked Profits Aren't Everything, They're the Only Thing as one of their favorite books, and they share why you should read it.

What is this book about?

Now more than ever, business owners need a reality check. As we see the economy flattening and businesses struggling to stay afloat, "Profits Aren't Everything, They're the Only Thing" is a wakeup call for the 23 million small businesses across America who need to get their business fundamentals in order. George Cloutier reveals 13 no-nonsense, tough-love maxims that small businesspeople may not want to hear at first, but will thank him for in the end. Among his controversial (yet proven!) ideas are: forget teamwork, micromanage like crazy; pay raises are over; fear is the best motivator; and, if your business…


Book cover of How Creativity Rules the World: The Art and Business of Turning Your Ideas into Gold

Stephanie Blanchard

From my list on running a creative small business.

Why am I passionate about this?

I’m a writer who is drawn to entrepreneurs, especially those with creative businesses; they inspire me. I launched a freelance writing business in 2014, but I’ve always wanted to work for a magazine. One day, it finally occurred to me to combine my interests and start a magazine about creative entrepreneurs! I have interviewed over 100 creative entrepreneurs for my magazine. I created this list because I think it can help others interested in starting a creative business.

Stephanie's book list on running a creative small business

Stephanie Blanchard Why did Stephanie love this book?

This book demonstrates that anyone can be creative, regardless of their background, profession, or society’s definition of a creative person.

Even though the examples in the book are largely artists’ stories, Brito presents them in a way that I can apply to my career. The book inspires me to explore new ways of thinking and problem-solving. What resonated with me the most were the examples of artists who faced setbacks but transformed their approaches, ultimately achieving success.

The book also delves into the stories of well-known entrepreneurs who pivoted, providing me with inspiration for sticking with an entrepreneurial project when it gets challenging.

By Maria Brito,

Why should I read it?

1 author picked How Creativity Rules the World as one of their favorite books, and they share why you should read it.

What is this book about?

Axiom Business Book Award Winner in Entrepreneurship Category

Learn to make creativity work for your career.

Anyone, regardless of who you are or what you do, can cultivate the habits, actions, and attitudes that inspire creativity and innovation.

There has never been a more crucial time than now to develop your creativity and your ability to innovate. Coming up with original ideas of value is today's most precious skill.

How Creativity Rules the World shows that, despite contrary beliefs, creativity can be taught and learned by anyone. Creativity is an inexhaustible resource that is the key to thriving in the…


Book cover of Scaling Up: How a Few Companies Make It...and Why the Rest Don't

Tom Salonek Author Of The 100: Building Blocks for Business Leadership

From my list on practical, hands-on business leadership.

Why am I passionate about this?

I'm the Founder and CEO of Intertech, an IT firm I started over 30 years ago. I've written three books and more than 100 articles on business, leadership, and technology. Intertech has won over 50 awards for growth, workplace best practices, and employee engagement including being named one of the Best 30 Employers in Tech by Fortune Magazine and one of the Top 10 Consulting firms in America by Consulting Magazine.  

Tom's book list on practical, hands-on business leadership

Tom Salonek Why did Tom love this book?

I learned from Verne firsthand at two separate multi-year courses at the Massachusetts Institute of Technology that were held for high-growth entrepreneurs.

In Scaling Up, he lays out what needs to be done at different stages/sizes of an organization to move to the next level. Like the other books I've recommended, he provides candid advice and practical ways to implement the ideas outlined in the book.

By Verne Harnish,

Why should I read it?

3 authors picked Scaling Up as one of their favorite books, and they share why you should read it.

What is this book about?

Winner of the International Book Awards for General Business


Winner of the Readers' Favorite International Book Award for Non-Fiction Business



It’s been over a decade since Verne Harnish’s best-selling book Mastering the Rockefeller Habits was first released. Scaling Up (Rockefeller Habits 2.0) is the first major revision of this business classic which details practical tools and techniques for building an industry-dominating business. This book is written so everyone — from frontline employees to senior executives — can get aligned in contributing to the growth of a firm. Scaling Up focuses on the four major decision areas every company must get…


Book cover of The Numbers Business: How to grow a successful cloud accountancy practice
Book cover of Innovation and Entrepreneurship
Book cover of The Profits Principles: The practical guide to building an extraordinary business around doing what you love

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