The most recommended small business books

Who picked these books? Meet our 26 experts.

26 authors created a book list connected to small business, and here are their favorite small business books.
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Book cover of Sales and Selling Yourself: If you can make someone laugh they can be yours

Jacqueline Jeynes Author Of Risk Management: 10 Principles

From my list on managing a small business, including risks and boring bits.

Why am I passionate about this?

Mentioning health and safety is a great turn-off at parties when someone asks what you do for a living! Starting my training company 30 years ago, and later representing UK small business, it also became clear that we needed a practical, hands-on approach not a theoretical framework to ensure the safety and health of workers. Having five sons of my own (yes, really) gave even more reason to ensure people understood risk assessment, so my first book was published. Twenty years later, I am still writing non-fiction books and passionate about health and safety.

Jacqueline's book list on managing a small business, including risks and boring bits

Jacqueline Jeynes Why did Jacqueline love this book?

The reference to selling yourself in the title, not just about being a salesperson for a business, made me dig deeper to find out what the message was. After all, there are lots of business books about selling so what will be different here?

The crucial thing is that you are the important part of selling in any context, the need to see your own self-worth and be confident, and ultimately to laugh to live longer!

There are references to different personality and character traits, and the need to be honest about who you are and the personal brand you are creating. Lots of ideas about setting goals, dealing with any fear of ‘selling’, and a useful resource whatever the context in life or work. 

By Rick Breitweiser,

Why should I read it?

1 author picked Sales and Selling Yourself as one of their favorite books, and they share why you should read it.


Book cover of Profits Aren't Everything, They're the Only Thing: No-Nonsense Rules from the Ultimate Contrarian and Small Business Guru

Hermann Simon Author Of True Profit!: No Company Ever Went Broke Turning a Profit

From my list on how to manage profit and survive.

Why am I passionate about this?

Hermann Simon is a world-renowned expert on price and profit management. He is the founder and honorary chairman of Simon-Kucher & Partners, the global leader in price and topline consulting with 1700 employees and 41 offices worldwide. He is the only German in the Thinkers50 Hall of Fame of the most influential management thinkers. In China a business school is named in his honor. Profit is at the core of Hermann’s writing and consulting activities.

Hermann's book list on how to manage profit and survive

Hermann Simon Why did Hermann love this book?

This book is very basic and aimed mostly at small business owners or readers who are interested in the fundamental mechanics of profit. It’s a hard-hitting book and controversial, e.g. with recommendations such as, “Never pay your vendors on time. Wear your control-freak badge with pride.” It shows that many little things influence profit and should be observed. Useful for start-ups and readers with basic economic knowledge. The obsession with profit as the only priority is, however, somewhat exaggerated. 

By George Cloutier,

Why should I read it?

1 author picked Profits Aren't Everything, They're the Only Thing as one of their favorite books, and they share why you should read it.

What is this book about?

Now more than ever, business owners need a reality check. As we see the economy flattening and businesses struggling to stay afloat, "Profits Aren't Everything, They're the Only Thing" is a wakeup call for the 23 million small businesses across America who need to get their business fundamentals in order. George Cloutier reveals 13 no-nonsense, tough-love maxims that small businesspeople may not want to hear at first, but will thank him for in the end. Among his controversial (yet proven!) ideas are: forget teamwork, micromanage like crazy; pay raises are over; fear is the best motivator; and, if your business…


Book cover of Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause

Jacqueline Jeynes Author Of Risk Management: 10 Principles

From my list on managing a small business, including risks and boring bits.

Why am I passionate about this?

Mentioning health and safety is a great turn-off at parties when someone asks what you do for a living! Starting my training company 30 years ago, and later representing UK small business, it also became clear that we needed a practical, hands-on approach not a theoretical framework to ensure the safety and health of workers. Having five sons of my own (yes, really) gave even more reason to ensure people understood risk assessment, so my first book was published. Twenty years later, I am still writing non-fiction books and passionate about health and safety.

Jacqueline's book list on managing a small business, including risks and boring bits

Jacqueline Jeynes Why did Jacqueline love this book?

We all know how important it is to reach the target audience for your product or service, whatever business sector you operate in, so as an author, this is particularly relevant for me.

The good thing about the book is that it does not just focus on having an online presence but confirms the need to ensure you have offline presence too. 

It is a practical approach based around four steps to creating your brand and the strategy to reach the audience, with examples of how the suggested strategies work. It is a realistic discussion about techniques we need to use today in order to reach the widest possible audience. I shall be trying the four steps out for myself! 

By Becky Robinson,

Why should I read it?

1 author picked Reach as one of their favorite books, and they share why you should read it.

What is this book about?

Cut through the noise and create the biggest possible audience for your work. This book offers a proven method for expanding your reach online so you can make a meaningful difference for others.

Anyone who makes the bold decision to put their ideas out into the world wants to reach as many people as possible. Unfortunately, too many think it’s a question of numbers—the more people you can get in front of, the better. But true reach is about expanding your audience while making a meaningful and enduring difference that has a lasting impact.

Reach provides a clear and structured…


Book cover of Innovation and Entrepreneurship

Joe Carlen Author Of A Brief History of Entrepreneurship: The Pioneers, Profiteers, and Racketeers Who Shaped Our World

From my list on the impact of entrepreneurship on society.

Why am I passionate about this?

As an entrepreneur and a professional business valuation specialist, I have a passion for understanding entrepreneurship and its often-transformational impact on society/civilization. Having worked with many business owners and inventors over the years, I've noticed that money is not always the primary motivating factor for entrepreneurs. In many instances, the benefits their products and services are intended to provide—and, in some instances, the wider social implications of those benefits—are what animates these business adventurers the most. So, these days when the work of NewSpace entrepreneurs like Musk, Bezos, and Branson are likely leading humankind to a multiplanetary future, it's an opportune time to explore the impact of entrepreneurship on society. 

Joe's book list on the impact of entrepreneurship on society

Joe Carlen Why did Joe love this book?

Although Peter Drucker is best remembered as a management guru, he also produced some seminal work on the topic of entrepreneurship, of which Innovation and Entrepreneurship is the most comprehensive. The book explores the close relationship between creative problem-solving (or “innovation”) and successful/socially impactful entrepreneurship. In his lively prose, the fondly remembered business writer provides a rigorous review of the opportunities for entrepreneurship. 

For example, he discusses how “changes in perception” such as changes in how women see themselves in modern society, create opportunities for savvy entrepreneurs. Dr. Drucker also provides excellent insights regarding different forms of entrepreneurship. Perhaps most relevantly, he also explains the ways in which entrepreneurship impacts society and, in his view, makes the United States and some other developed countries more economically resilient. 

By Peter F. Drucker,

Why should I read it?

1 author picked Innovation and Entrepreneurship as one of their favorite books, and they share why you should read it.

What is this book about?

How can management be developed to create the greatest wealth for society as a whole? This is the question Peter Drucker sets out to answer in Innovation and Entrepreneurship. A brilliant, mould-breaking attack on management orthodoxy it is one of Drucker's most important books, offering an excellent overview of some of his main ideas. He argues that what defines an entrepreneur is their attitude to change: 'the entrepreneur always searches for change, responds to it and exploits it as an opportunity'. To exploit change, according to Drucker, is to innovate. Stressing the importance of low-tech entrepreneurship, the challenge of balancing…


Book cover of Joy of Agility: How to Solve Problems and Succeed Sooner

Steve Fenton Author Of Pro TypeScript: Application-Scale JavaScript Development

From Steve's 3 favorite reads in 2023.

Why am I passionate about this?

Author Software punk Programmer Thought recycler Musician Reader

Steve's 3 favorite reads in 2023

Steve Fenton Why did Steve love this book?

When agile software development emerged, many developers saw it as a way to end the era of death march projects. The more "agile" caught on, the less it looked like the original concept.

In the face of the corruption of the movement, Joy Of Agility is a wonderful return to positive ideas that make you agile, not hasty. As we all push back against the industrial complex that has appropriated the agile movement, this book is the white wizard shining blinding light that chases away the monsters.

By Joshua Kerievsky,

Why should I read it?

1 author picked Joy of Agility as one of their favorite books, and they share why you should read it.

What is this book about?

Agility enables you, your team, and your organization to streamline slow and awkward actions, overcome obstacles quickly, and adapt to change with ease and grace.

Agility isn’t a formula, a framework, nor a set of roles and rituals to follow. It’s a timeless way of being that matures with practice and skill. Becoming agile involves knowing the difference between being quick or hurrying, moving with ease or difficulty, being in or out of balance, graceful or awkward, adaptable or rigid, resourceful or resentful.

With Joy of Agility, Joshua Kerievsky, CEO of Industrial Logic, one of the oldest and most-respected agile…


Book cover of The Numbers Business: How to grow a successful cloud accountancy practice

Heather Smith Author Of Xero For Dummies

From my list on small business owners.

Why am I passionate about this?

I’m Heather Smith and I love writing. I love Accounting and AccounTech. I gratefully sit at the Ikigai inflection point, where my profession, passion, vocation, and mission intersect, and I can use my explanation skills to empower others in the accounting industry. Ikigai is a Japanese concept referring to something that gives a person a sense of purpose, a reason for living. Believing Accountants don't save lives, Accountants save livelihoods; I use my superpower of explanation to educate the accounting profession about accounting technology and modern accounting practices. I do this through many channels including my latest book Xero for Dummies, 5th edition. 

Heather's book list on small business owners

Heather Smith Why did Heather love this book?

Della has a way of simply explaining what’s practically needed to run a modern practice. Like Della, I’ve built a modern practice and she has laid the steps to start and thrive in a clean and easy-to-follow manner. Hudson's writing style is engaging and accessible, making it easy to understand and apply the concepts presented. With personal anecdotes and asides littering the narrative, the book reads like a quiet meeting between friends over a nice cup of tea. Overall, The Numbers Business is an invaluable resource for anyone looking to build a successful cloud accounting practice.

By Della Hudson,

Why should I read it?

1 author picked The Numbers Business as one of their favorite books, and they share why you should read it.

What is this book about?

This is the manual every qualified accountancy professional needs to read before setting up their own practice. Having applied her corporate experience to building a modern cloud accountancy practice, Della Hudson presents her road map to help you to do the same. Here, she shares her hard-earned knowledge so that other accountancy professionals can grow their own successful, scaleable and even sellable businesses. This book is a road map that will help a qualified professional to: start a successful business from scratch with no personal or business contacts; move from the kitchen table to an office space; recruit and train…


Book cover of Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine

David Pere Author Of The No B.S. Guide to Military Life: How to build wealth, get promoted, and achieve greatness

From my list on service members who want to achieve financial freedom.

Why am I passionate about this?

I joined the U.S. Marine Corps in 2008 and by 2015 I was a Sergeant who had made all the same financial decisions most service members make…tattoos, alcohol, cars, chasing tail, etc., and had a negative net worth to show for it. Then I read Rich Dad Poor Dad and the light came on. I started buying houses, and by 2021 I exited the military as a financially free millionaire and spend my time helping service members and veterans learn how to build wealth. The military is one of the best places to set yourself up for success, and these books will help you get started on that journey!

David's book list on service members who want to achieve financial freedom

David Pere Why did David love this book?

Profit First is a banking system that accounts for the inevitable human error of “ooh, there is money in my account, I can afford that”.

This book helped me set my businesses up so that I was actually able to keep some of the income that was coming in from them, rather than continually getting to the end of the month and wondering where the revenue I had generated went. 

This is a must read for self-employed and small business owners, and a solid read for personal finances too!

By Mike Michalowicz,

Why should I read it?

1 author picked Profit First as one of their favorite books, and they share why you should read it.

What is this book about?

Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability.

Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by…


Book cover of Making a Living Without a Job: Winning Ways for Creating Work That You Love

Tama J. Kieves Author Of This Time I Dance! Creating the Work You Love

From my list on to help you stay true to yourself and your calling.

Why am I passionate about this?

I am moved by the deepest potential in all of us. Having graduated from Harvard Law School and working as an unfilled attorney, I finally left everything to follow my true desire to write. So, I know how vital it is to have support for our inspiration instead of our fears. That’s why I’ve written 5 books to champion visionary minds, creative souls, freedom junkies, and more. And as a TEDx speaker and USA Today featured visionary career coach, I am always reading for my own growth and for my students. I recommend these books because they helped me to trust in greater possibilities. I hope they support your dreams. 

Tama's book list on to help you stay true to yourself and your calling

Tama J. Kieves Why did Tama love this book?

I recommend this book because it’s a crayon box of creative and practical ideas and insights. This is a great read for someone who wants to be entrepreneurial, l but isn’t yet in the I-have-to-dominate-the-market-and-own-Silicon-Valley- stage. I guess I’d call it approachable entrepreneurship. The author gives you ideas for how to be “joyfully jobless” including multiple profit centers and marketing on a shoestring. I love authors who can give you creative hope, no-nonsense ideas, and specific creative ideas like “find all the ways to put raspberry and chocolate together.”    

By Barbara Winter,

Why should I read it?

1 author picked Making a Living Without a Job as one of their favorite books, and they share why you should read it.

What is this book about?

For all of the millions of Americans who are out of work, soon to be out of work, or wishing to be freed from unrewarding work—here is the must-have book that will show you how you can make a living by working when, where, and how you want.

Newly revised and updated, Barbara J. Winter’s guide to successful self-employment is now more relevant than ever before. Drawing on the techniques and ideas of her popular seminars as well as her own thirty years of business expertise and that of other successful entrepreneurs, Winter offers the practical, proven way to launch…


Book cover of The 6 Types of Working Genius: A Better Way to Understand Your Gifts, Your Frustrations, and Your Team

Dan Purvis Author Of 28 Days to Save the World: Crafting Your Culture to Be Ready for Anything

From my list on new entrepreneurs and small business leaders.

Why am I passionate about this?

When I went back to school for my MBA, I was looking for a way to apply the passion I’d found for changing lives for a better world. Studying business started my journey toward founding Velentium, a medtech engineering firm, in 2012. The pandemic was a make-or-break season for every industry, medtech included. We were determined to do our part, but were faced with an unprecedented challenge: boost the world’s emergency ventilator production from hundreds per month to thousands per week—in just 28 days. We succeeded—and it was a spiritually moving experience. I wrote 28 Days to Save the World in hopes of inspiring other organizations to punch above their weight class like we did.

Dan's book list on new entrepreneurs and small business leaders

Dan Purvis Why did Dan love this book?

Lencioni’s latest work gave words to inner frustrations that I’ve felt my entire life. Six Types of Working Genius finally gave me permission to admit that I’m not tenacious! As a leader, I need to lean into the geniuses I have and build a leadership team that complements me and shores up my weaker areas. And, I need to do the same at every level of my organization.

This book will be key to leaders for years to come, giving them the tools they need to build and grow teams that will be more enthusiastic, more energetic, and more effective than ever before. 

By Patrick M. Lencioni,

Why should I read it?

1 author picked The 6 Types of Working Genius as one of their favorite books, and they share why you should read it.

What is this book about?

New York Times best-selling author Patrick Lencioni unveils a truly groundbreaking new model that will change the way we think about work and teams forever.

The 6 Types of Working Genius is the fastest way to help people identify the type of work that brings them joy and energy, and avoid work that leads to frustration and burnout.

Beyond the personal discovery and instant relief that Working Genius provides, the model also gives teams a remarkably simple and practical framework for tapping into one another’s natural gifts, which increases productivity and reduces unnecessary judgment.
 
In classic Lencioni fashion, Pat brings…


Book cover of Trajectory: Startup – Ideation to Product/Market Fit

Paul A. Swegle Author Of Startup Law and Fundraising for Entrepreneurs and Startup Advisors

From my list on startup success from someone with startup wins.

Why am I passionate about this?

I have worked with startups since 2000, when I joined ShareBuilder, ultimately sold to Capital One in a $9.5 billion deal – one of my five successful startup exits to date. I am currently an officer of seven startups. Startups drive global job creation and problem-solving innovation. But 90% fail, often for preventable reasons. I am helping entrepreneurs beat those odds. I wrote Startup Law and Fundraising to help entrepreneurs build on a solid foundation, avoid common legal and regulatory mistakes, and fund their vision. My books are used globally in law and MBA schools, and I speak constantly on entrepreneurship-related topics, including recently to groups in Istanbul, Ramallah, and Tehran. 

Paul's book list on startup success from someone with startup wins

Paul A. Swegle Why did Paul love this book?

I love Dave Parker’s book, Trajectory: Startup – Ideation to Product/Market Fit, because it provides a clear, but detailed roadmap to guide entrepreneurs through and over all of the necessary steps and obstacles to entrepreneurial success. The nature and degree of the best practices and practical insights laid out in Trajectory: Startup is somewhat similar, but even more granular, to that found in my own book but for the business side of things instead of the legal, governance, or regulatory side.

There is a lot of intellectual and procedural handholding in these pages, including checklists, to-do lists, and template forms for gathering and analyzing research and data, that first-time entrepreneurs will find indispensable and that even experienced entrepreneurs will find illuminating and useful. In the book’s Introduction, Parker summarizes what he hopes to help aspiring entrepreneurs do: create value with your product or service; decide on primary and secondary…

By Dave Parker,

Why should I read it?

1 author picked Trajectory as one of their favorite books, and they share why you should read it.

What is this book about?

Listed #1 in "The 13 Best Business Books of 2021" by HubSpot

Have a startup idea? Want to launch it fast?

People often spend years on working on startup ideas that fail-and they could have known long before, had they asked the hard questions earlier. Five-time tech founder Dave Parker has been there, and in Trajectory: Startup he offers a path to get you from ideation to launch and revenue in just six months.

With a track record of starting companies from scratch, raising both angel and venture capital, and participating in eight exits as founder, operator, and board member,…