The most recommended small business books

The reference to selling yourself in the title, not just about being a salesperson for a business, made me dig deeper to find out what the message was. After all, there are lots of business books about selling so what will be different here?

The crucial thing is that you are the important part of selling in any context, the need to see your own self-worth and be confident, and ultimately to laugh to live longer!

There are references to different personality and character traits, and the need to be honest about who you are and the personal brand you are creating. Lots of ideas about setting goals, dealing with any fear of ‘selling’, and a useful resource whatever the context in life or work. 

This book is very basic and aimed mostly at small business owners or readers who are interested in the fundamental mechanics of profit. It’s a hard-hitting book and controversial, e.g. with recommendations such as, “Never pay your vendors on time. Wear your control-freak badge with pride.” It shows that many little things influence profit and should be observed. Useful for start-ups and readers with basic economic knowledge. The obsession with profit as the only priority is, however, somewhat exaggerated. 

We all know how important it is to reach the target audience for your product or service, whatever business sector you operate in, so as an author, this is particularly relevant for me.

The good thing about the book is that it does not just focus on having an online presence but confirms the need to ensure you have offline presence too. 

It is a practical approach based around four steps to creating your brand and the strategy to reach the audience, with examples of how the suggested strategies work. It is a realistic discussion about techniques we need to use today in order to reach the widest possible audience. I shall be trying the four steps out for myself! 

Although Peter Drucker is best remembered as a management guru, he also produced some seminal work on the topic of entrepreneurship, of which Innovation and Entrepreneurship is the most comprehensive. The book explores the close relationship between creative problem-solving (or “innovation”) and successful/socially impactful entrepreneurship. In his lively prose, the fondly remembered business writer provides a rigorous review of the opportunities for entrepreneurship. 

For example, he discusses how “changes in perception” such as changes in how women see themselves in modern society, create opportunities for savvy entrepreneurs. Dr. Drucker also provides excellent insights regarding different forms of entrepreneurship. Perhaps most relevantly, he also explains the ways in which entrepreneurship impacts society and, in his view, makes the United States and some other developed countries more economically resilient. 

When agile software development emerged, many developers saw it as a way to end the era of death march projects. The more "agile" caught on, the less it looked like the original concept.

In the face of the corruption of the movement, Joy Of Agility is a wonderful return to positive ideas that make you agile, not hasty. As we all push back against the industrial complex that has appropriated the agile movement, this book is the white wizard shining blinding light that chases away the monsters.

Della has a way of simply explaining what’s practically needed to run a modern practice. Like Della, I’ve built a modern practice and she has laid the steps to start and thrive in a clean and easy-to-follow manner. Hudson's writing style is engaging and accessible, making it easy to understand and apply the concepts presented. With personal anecdotes and asides littering the narrative, the book reads like a quiet meeting between friends over a nice cup of tea. Overall, The Numbers Business is an invaluable resource for anyone looking to build a successful cloud accounting practice.

Profit First is a banking system that accounts for the inevitable human error of “ooh, there is money in my account, I can afford that”.

This book helped me set my businesses up so that I was actually able to keep some of the income that was coming in from them, rather than continually getting to the end of the month and wondering where the revenue I had generated went. 

This is a must read for self-employed and small business owners, and a solid read for personal finances too!

I recommend this book because it’s a crayon box of creative and practical ideas and insights. This is a great read for someone who wants to be entrepreneurial, l but isn’t yet in the I-have-to-dominate-the-market-and-own-Silicon-Valley- stage. I guess I’d call it approachable entrepreneurship. The author gives you ideas for how to be “joyfully jobless” including multiple profit centers and marketing on a shoestring. I love authors who can give you creative hope, no-nonsense ideas, and specific creative ideas like “find all the ways to put raspberry and chocolate together.”    

Lencioni’s latest work gave words to inner frustrations that I’ve felt my entire life. Six Types of Working Genius finally gave me permission to admit that I’m not tenacious! As a leader, I need to lean into the geniuses I have and build a leadership team that complements me and shores up my weaker areas. And, I need to do the same at every level of my organization.

This book will be key to leaders for years to come, giving them the tools they need to build and grow teams that will be more enthusiastic, more energetic, and more effective than ever before. 

I love Dave Parker’s book, Trajectory: Startup – Ideation to Product/Market Fit, because it provides a clear, but detailed roadmap to guide entrepreneurs through and over all of the necessary steps and obstacles to entrepreneurial success. The nature and degree of the best practices and practical insights laid out in Trajectory: Startup is somewhat similar, but even more granular, to that found in my own book but for the business side of things instead of the legal, governance, or regulatory side.

There is a lot of intellectual and procedural handholding in these pages, including checklists, to-do lists, and template forms for gathering and analyzing research and data, that first-time entrepreneurs will find indispensable and that even experienced entrepreneurs will find illuminating and useful. In the book’s Introduction, Parker summarizes what he hopes to help aspiring entrepreneurs do: create value with your product or service; decide on primary and secondary… show more.