The most recommended small business books

I love this book because it is so accessible and real. It is a substantial book that is more like a good marketing course. I would say it is one of my best go-to reference books. There is so much money, time, and effort wasted on marketing that doesn’t work, and I am a big believer in putting the time and effort into creating the best strategic plan. This book has given me a resource to refer to, to check my knowledge. 

I love a marketing book that shows that the author understands the small business owner and this author does. I found the case studies brought the marketing methods and ideas alive for me. The way this book is written it feels like the author really cares about helping small business owners with their marketing. I love that. 

Profit First is a banking system that accounts for the inevitable human error of “ooh, there is money in my account, I can afford that”.

This book helped me set my businesses up so that I was actually able to keep some of the income that was coming in from them, rather than continually getting to the end of the month and wondering where the revenue I had generated went. 

This is a must read for self-employed and small business owners, and a solid read for personal finances too!

This book demonstrates that anyone can be creative, regardless of their background, profession, or society’s definition of a creative person.

Even though the examples in the book are largely artists’ stories, Brito presents them in a way that I can apply to my career. The book inspires me to explore new ways of thinking and problem-solving. What resonated with me the most were the examples of artists who faced setbacks but transformed their approaches, ultimately achieving success.

The book also delves into the stories of well-known entrepreneurs who pivoted, providing me with inspiration for sticking with an entrepreneurial project when it gets challenging.

The stuff in this book is so good that I used his very techniques to end up co-writing a book with the author!

This book helped me to recognize that my success in show business (and indeed, in any field) was not going to be due to my talent (of which I have in excess supply!) but because of how well I could market that talent, and share it with the world.

Guerrilla Marketing was my trusted friend when I was starting out, and its lessons ring true 20 years later as I continue acting, producing, coding, speaking, and more. In fact, the lessons in this book helped me to book my first TEDx talk just this year (2024).

The reference to selling yourself in the title, not just about being a salesperson for a business, made me dig deeper to find out what the message was. After all, there are lots of business books about selling so what will be different here?

The crucial thing is that you are the important part of selling in any context, the need to see your own self-worth and be confident, and ultimately to laugh to live longer!

There are references to different personality and character traits, and the need to be honest about who you are and the personal brand you are creating. Lots of ideas about setting goals, dealing with any fear of ‘selling’, and a useful resource whatever the context in life or work. 

I love this book as it was one of the first books I read about marketing when I was working for a small business in marketing. I wasn’t a dummy, but I wanted to make sure I hit the ground running, so this was an excellent refresher for me.

I particularly like books that make the complex simple, and this book did that. It put all aspects of marketing in front of my mind and helped me make a success of my new job. 

This book is very basic and aimed mostly at small business owners or readers who are interested in the fundamental mechanics of profit. It’s a hard-hitting book and controversial, e.g. with recommendations such as, “Never pay your vendors on time. Wear your control-freak badge with pride.” It shows that many little things influence profit and should be observed. Useful for start-ups and readers with basic economic knowledge. The obsession with profit as the only priority is, however, somewhat exaggerated. 

Ivan Light’s Ethnic Enterprise in America utilizes both sociological and historical analysis.

From my perspective, what makes Light’s classic book unique and important is its’ detailed discussion of “rotating credit associations.”

These were/are community-based networks that allow participants to raise capital for a variety of economic projects (such as starting or growing a business).

According to Light, Chinese Americans and Japanese Americans regularly (and successfully) used rotating credit associations; African Americans did not (although rotating credit associations were/are a part of African tradition).

Ethnic Enterprise in America plausibly suggests that this form of “cultural amnesia” can be linked to the trauma associated with the enslavement of transplanted Africans in America.

Published over fifty years ago, this book remains useful and informative.    

I would not normally be drawn to a title about being financially capable as I like to think I am already (whether that is true or not)!

It starts with statements about how difficult it is for people to talk about money, and how wary people are of asking questions about managing their finances. A great starting point asks the reader to remember their first memory about money, then discusses how this impacts dealings in later life.

It is well written, easy to follow, with question-and-answer sections at the end of each chapter. While he includes eight key areas of wellbeing, the focus is on managing and improving, if necessary, your own financial position. So yes, I did find it interesting and considered all the points raised to check my own situation. 

As women, we have been primarily taught to save. Investment advice, when given, is usually focused on the stock market. But there are so many other options!

I was in my 50s before I realized I could be an angel investor. When I learned that only 2% of all venture capital invested in the United States goes to female teams, I wanted some of my money to support those women. So, I started educating myself.

Of all the books I read about angel investing, this was my absolute favorite. It was laid out well and introduced me to all the concepts I needed to know to get started as an angel.