Fans pick 100 books like Innovation and Entrepreneurship

By Peter F. Drucker,

Here are 100 books that Innovation and Entrepreneurship fans have personally recommended if you like Innovation and Entrepreneurship. Shepherd is a community of 12,000+ authors and super readers sharing their favorite books with the world.

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Book cover of Business Cycles: A Theoretical, Historical, and Statistical Analysis of the Capitalist Process

Joe Carlen Author Of A Brief History of Entrepreneurship: The Pioneers, Profiteers, and Racketeers Who Shaped Our World

From my list on the impact of entrepreneurship on society.

Why am I passionate about this?

As an entrepreneur and a professional business valuation specialist, I have a passion for understanding entrepreneurship and its often-transformational impact on society/civilization. Having worked with many business owners and inventors over the years, I've noticed that money is not always the primary motivating factor for entrepreneurs. In many instances, the benefits their products and services are intended to provide—and, in some instances, the wider social implications of those benefits—are what animates these business adventurers the most. So, these days when the work of NewSpace entrepreneurs like Musk, Bezos, and Branson are likely leading humankind to a multiplanetary future, it's an opportune time to explore the impact of entrepreneurship on society. 

Joe's book list on the impact of entrepreneurship on society

Joe Carlen Why did Joe love this book?

More so than almost any other economist of his stature, Joseph Schumpeter appreciated the central importance of entrepreneurship to any proper understanding of economics. After all, Schumpeter was the academic who popularized (but did not actually coin) the term “creative destruction,” now synonymous with the disruptive but ultimately beneficial process of innovative entrepreneurship.  

In Business Cycles, among other topics, the Austrian-born economist explains how the entrepreneur, defined as an “individual who carries out innovations,” interacts with the capitalist, defined as “the one who bears the [financial] risk.” Their collaborative work lies at the core of what Schumpeter describes as economic “evolution,” impacting the business cycle and the lives of everyone in a capitalist society. First published in 1939, Schumpeter’s observations still resonate over 80 years later.

By Joseph A. Schumpeter,

Why should I read it?

1 author picked Business Cycles as one of their favorite books, and they share why you should read it.

What is this book about?

2017 Reprint of 1939 First Edition.  Volume One Only.  Volume Two published separately by Martino Fine Books ISBN 978-1-68422-065-6.  Full facsimile of the original edition, not reproduced with Optical Recognition Software. Schumpeter is without doubt one of the most influential economists of the 20th century.  “Business Cycles” [1939] is considered his great work. We reprint the first edition published in 1939 in two volumes. In "Business Cycles" Schumpeter focuses powerfully on the historical role of technological innovation in accounting for the high degree of instability in capitalists societies. He aims to analyze empirically the actual process of economic development using…


Book cover of The Entrepreneurial Society

Joe Carlen Author Of A Brief History of Entrepreneurship: The Pioneers, Profiteers, and Racketeers Who Shaped Our World

From my list on the impact of entrepreneurship on society.

Why am I passionate about this?

As an entrepreneur and a professional business valuation specialist, I have a passion for understanding entrepreneurship and its often-transformational impact on society/civilization. Having worked with many business owners and inventors over the years, I've noticed that money is not always the primary motivating factor for entrepreneurs. In many instances, the benefits their products and services are intended to provide—and, in some instances, the wider social implications of those benefits—are what animates these business adventurers the most. So, these days when the work of NewSpace entrepreneurs like Musk, Bezos, and Branson are likely leading humankind to a multiplanetary future, it's an opportune time to explore the impact of entrepreneurship on society. 

Joe's book list on the impact of entrepreneurship on society

Joe Carlen Why did Joe love this book?

The impact of entrepreneurship on society is clearly of great interest to the author, an economist at Indiana University. Often contrasting Europe, where Dr. Audretsch has spent a considerable amount of time, with his native United States, the author explores the socioeconomic implications of America’s transition from a job-for-life society to The Entrepreneurial Society

For example, he explains that the entrepreneurial thrust in American business and academia in the late 20th century/early 21st century have generated an impressive job-creating engine, especially in contrast to the relatively stagnant job growth in most of Europe. The Entrepreneurial Society stands as an important discussion about the impact of entrepreneurship on 21st-century society and the book’s transatlantic scope makes it particularly interesting. 

By David B. Audretsch,

Why should I read it?

1 author picked The Entrepreneurial Society as one of their favorite books, and they share why you should read it.

What is this book about?

Your father most likely enjoyed the security of life-time employment with a major corporation. No more. While the previous generation had an average of four employers over the course of their lifetimes, the current generation will hold four different jobs by the time they reach 30. One of their employers will be either someone they know or themselves. If you're not an agent of change by contributing to innovation and doing something different and better today than
yesterday, don't expect your job to be around for much longer. Over two-thirds of college students will be their own boss at some…


Book cover of Getting Beyond Better: How Social Entrepreneurship Works

Joe Carlen Author Of A Brief History of Entrepreneurship: The Pioneers, Profiteers, and Racketeers Who Shaped Our World

From my list on the impact of entrepreneurship on society.

Why am I passionate about this?

As an entrepreneur and a professional business valuation specialist, I have a passion for understanding entrepreneurship and its often-transformational impact on society/civilization. Having worked with many business owners and inventors over the years, I've noticed that money is not always the primary motivating factor for entrepreneurs. In many instances, the benefits their products and services are intended to provide—and, in some instances, the wider social implications of those benefits—are what animates these business adventurers the most. So, these days when the work of NewSpace entrepreneurs like Musk, Bezos, and Branson are likely leading humankind to a multiplanetary future, it's an opportune time to explore the impact of entrepreneurship on society. 

Joe's book list on the impact of entrepreneurship on society

Joe Carlen Why did Joe love this book?

One of the more readable books on the topic of social entrepreneurship, Getting Beyond Better clarifies the mission of the modern social entrepreneur. Like many governments, the social entrepreneur is seeking to provide goods and services to fellow citizens but, unlike most governments, this do-gooder also must contend with the imperative to turn a profit, albeit not to the same extent as most “regular” entrepreneurs. 

Within this distinctive paradigm, social entrepreneurs may be empowered to tackle social problems in ways that are more sustainable, equitable, and benevolent than purely profit-driven entrepreneurship is capable of. For those eager to “do well” for themselves while “doing good” for society, Getting Beyond Better offers a compelling blueprint.

By Roger L. Martin, Sally Osberg,

Why should I read it?

1 author picked Getting Beyond Better as one of their favorite books, and they share why you should read it.

What is this book about?

Who drives transformation in society? How do they do it? In this compelling book, strategy guru Roger L. Martin and Skoll Foundation President and CEO Sally R. Osberg describe how social entrepreneurs target systems that exist in a stable but unjust equilibrium and transform them into entirely new, superior, and sustainable equilibria. All of these leaders--call them disrupters, visionaries, or changemakers--develop, build, and scale their solutions in ways that bring about the truly revolutionary change that makes the world a fairer and better place. The book begins with a probing and useful theory of social entrepreneurship, moving through history to…


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Book cover of The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever

The Coaching Habit By Michael Bungay Stanier,

The coaching book that's for all of us, not just coaches.

It's the best-selling book on coaching this century, with 15k+ online reviews. Brené Brown calls it "a classic". Dan Pink said it was "essential".

It is practical, funny, and short, and "unweirds" coaching. Whether you're a parent, a teacher,…

Book cover of Bill Gates Speaks: Insight from the World's Greatest Entrepreneur

Joe Carlen Author Of A Brief History of Entrepreneurship: The Pioneers, Profiteers, and Racketeers Who Shaped Our World

From my list on the impact of entrepreneurship on society.

Why am I passionate about this?

As an entrepreneur and a professional business valuation specialist, I have a passion for understanding entrepreneurship and its often-transformational impact on society/civilization. Having worked with many business owners and inventors over the years, I've noticed that money is not always the primary motivating factor for entrepreneurs. In many instances, the benefits their products and services are intended to provide—and, in some instances, the wider social implications of those benefits—are what animates these business adventurers the most. So, these days when the work of NewSpace entrepreneurs like Musk, Bezos, and Branson are likely leading humankind to a multiplanetary future, it's an opportune time to explore the impact of entrepreneurship on society. 

Joe's book list on the impact of entrepreneurship on society

Joe Carlen Why did Joe love this book?

Bill Gates Speaks is a collection and analysis of some of the Microsoft mega-entrepreneur’s most intriguing quotes. Gates’ reflections on business, technology, social improvement (e.g., “I have no doubt that computers can help kids develop more of their mental potential”) and even government provide tremendous insight into the nexus of entrepreneurship and society. Especially considering his remarkable philanthropy in recent years, few people understand that relationship in the firsthand manner that Bill Gates does. 

By Janet Lowe,

Why should I read it?

1 author picked Bill Gates Speaks as one of their favorite books, and they share why you should read it.

What is this book about?

Love him or hate him, Bill Gates has single-handedly shaped the technological future of the twenty-first century. Created through the independent research of bestselling author Janet Lowe, Bill Gates Speaks documents the life and ambitions of one of the world's most unique business and cultural leaders. The only book to compile Gates' actual words-culled from articles, newscasts, and interviews-this profile reveals what Gates has to say on everything from financing a start-up to running a conglomerate, developing technology, to raising a family.


Book cover of Angel: How to Invest in Technology Startups--Timeless Advice from an Angel Investor Who Turned $100,000 into $100,000,000

Janine Firpo Author Of Activate Your Money: Invest to Grow Your Wealth and Build a Better World

From my list on women want more money investments.

Why am I passionate about this?

Almost 20 years ago, I committed to investing all of my money–starting with my cash–in ways that align with my values. It’s been a long and arduous journey, even with the help of financial advisors. When I retired, I took control of my money and realized investing this way does not have to be that hard. Moreover, most women want to invest in their values, but no one is helping them. So, I wrote a book to share the knowledge I’ve gained over 40 years as an investor. Later, I co-founded Invest for Better, a non-profit that puts women into investment clubs to help them become confident, values-aligned investors.   

Janine's book list on women want more money investments

Janine Firpo Why did Janine love this book?

As women, we have been primarily taught to save. Investment advice, when given, is usually focused on the stock market. But there are so many other options!

I was in my 50s before I realized I could be an angel investor. When I learned that only 2% of all venture capital invested in the United States goes to female teams, I wanted some of my money to support those women. So, I started educating myself.

Of all the books I read about angel investing, this was my absolute favorite. It was laid out well and introduced me to all the concepts I needed to know to get started as an angel.  

By Jason Calacanis,

Why should I read it?

1 author picked Angel as one of their favorite books, and they share why you should read it.

What is this book about?

One of Silicon Valley's most successful angel investors shares his rules for investing in startups. There are two ways to make money in startups: create something valuable-or invest in the people that are creating valuable things. Over the past twenty-five years, Jason Calacanis has made a fortune investing in creators, spotting and helping build and fund a number of successful technology startups-investments that have earned him tens of millions of dollars. Now, in this enlightening guide that is sure to become the bible for twenty-first century investors, Calacanis takes potential angels step-by-step through his proven method of creating massive wealth:…


Book cover of Trajectory: Startup – Ideation to Product/Market Fit

Paul A. Swegle Author Of Startup Law and Fundraising for Entrepreneurs and Startup Advisors

From my list on startup success from someone with startup wins.

Why am I passionate about this?

I have worked with startups since 2000, when I joined ShareBuilder, ultimately sold to Capital One in a $9.5 billion deal – one of my five successful startup exits to date. I am currently an officer of seven startups. Startups drive global job creation and problem-solving innovation. But 90% fail, often for preventable reasons. I am helping entrepreneurs beat those odds. I wrote Startup Law and Fundraising to help entrepreneurs build on a solid foundation, avoid common legal and regulatory mistakes, and fund their vision. My books are used globally in law and MBA schools, and I speak constantly on entrepreneurship-related topics, including recently to groups in Istanbul, Ramallah, and Tehran. 

Paul's book list on startup success from someone with startup wins

Paul A. Swegle Why did Paul love this book?

I love Dave Parker’s book, Trajectory: Startup – Ideation to Product/Market Fit, because it provides a clear, but detailed roadmap to guide entrepreneurs through and over all of the necessary steps and obstacles to entrepreneurial success. The nature and degree of the best practices and practical insights laid out in Trajectory: Startup is somewhat similar, but even more granular, to that found in my own book but for the business side of things instead of the legal, governance, or regulatory side.

There is a lot of intellectual and procedural handholding in these pages, including checklists, to-do lists, and template forms for gathering and analyzing research and data, that first-time entrepreneurs will find indispensable and that even experienced entrepreneurs will find illuminating and useful. In the book’s Introduction, Parker summarizes what he hopes to help aspiring entrepreneurs do: create value with your product or service; decide on primary and secondary…

By Dave Parker,

Why should I read it?

1 author picked Trajectory as one of their favorite books, and they share why you should read it.

What is this book about?

Listed #1 in "The 13 Best Business Books of 2021" by HubSpot

Have a startup idea? Want to launch it fast?

People often spend years on working on startup ideas that fail-and they could have known long before, had they asked the hard questions earlier. Five-time tech founder Dave Parker has been there, and in Trajectory: Startup he offers a path to get you from ideation to launch and revenue in just six months.

With a track record of starting companies from scratch, raising both angel and venture capital, and participating in eight exits as founder, operator, and board member,…


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Book cover of Trial, Error, and Success: 10 Insights into Realistic Knowledge, Thinking, and Emotional Intelligence

Trial, Error, and Success By Sima Dimitrijev, PhD, Maryann Karinch,

Everything in nature evolves by trial, error, and success—from fundamental physics, through evolution in biology, to how people learn, think, and decide.

This book presents a way of thinking and realistic knowledge that our formal education shuns. Stepping beyond this ignorance, the book shows how to deal with and even…

Book cover of Launch: How to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams

Ray Edwards Author Of How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often

From my list on marketing your business or brand.

Why am I passionate about this?

I know it's kind of weird, but I have been fascinated by the world of direct-response marketing ever since I first saw the full-page ads in the "newspapers" my grandmother loved to read (The National Inquirer and the Weekly World News). Those ads fascinated me because, at first, I thought they were stories in the newspaper. That was my first exposure to the work of the brilliant Eugene Schwartz. I used to check our mail so I could grab all the "junk mail" that everyone else threw away because that's the only mail I wanted to read. That's why I became a direct-response copywriter.

Ray's book list on marketing your business or brand

Ray Edwards Why did Ray love this book?

I have read this book five times, and every time, I feel as if I picked up a new epiphany or distinction about how to launch (or relaunch) a business online. Over the years, I have paid the author, Jeff Walker, tens of thousands of dollars to attend his in-person training and seminars.

I can hardly believe how many of his "secrets" he reveals so openly inside a $27 book. It really does teach how to sell almost anything online, how to create huge “profit events”, and how to do it with excellence and integrity.

By Jeff Walker,

Why should I read it?

2 authors picked Launch as one of their favorite books, and they share why you should read it.

What is this book about?

The only guide you'll ever need to achieve online marketing success. With new chapters offering fresh information, you'll find all the insider tips in one place.

The revised and updated edition of the #1 New York Times bestseller Launch will build your business - fast. Whether you've already got an online business or you're itching to start one, this is a recipe for getting more traction and a fast start.

Think about it: What if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product?…


Book cover of Making a Living Without a Job: Winning Ways for Creating Work That You Love

Tama J. Kieves Author Of This Time I Dance! Creating the Work You Love

From my list on to help you stay true to yourself and your calling.

Why am I passionate about this?

I am moved by the deepest potential in all of us. Having graduated from Harvard Law School and working as an unfilled attorney, I finally left everything to follow my true desire to write. So, I know how vital it is to have support for our inspiration instead of our fears. That’s why I’ve written 5 books to champion visionary minds, creative souls, freedom junkies, and more. And as a TEDx speaker and USA Today featured visionary career coach, I am always reading for my own growth and for my students. I recommend these books because they helped me to trust in greater possibilities. I hope they support your dreams. 

Tama's book list on to help you stay true to yourself and your calling

Tama J. Kieves Why did Tama love this book?

I recommend this book because it’s a crayon box of creative and practical ideas and insights. This is a great read for someone who wants to be entrepreneurial, l but isn’t yet in the I-have-to-dominate-the-market-and-own-Silicon-Valley- stage. I guess I’d call it approachable entrepreneurship. The author gives you ideas for how to be “joyfully jobless” including multiple profit centers and marketing on a shoestring. I love authors who can give you creative hope, no-nonsense ideas, and specific creative ideas like “find all the ways to put raspberry and chocolate together.”    

By Barbara Winter,

Why should I read it?

1 author picked Making a Living Without a Job as one of their favorite books, and they share why you should read it.

What is this book about?

For all of the millions of Americans who are out of work, soon to be out of work, or wishing to be freed from unrewarding work—here is the must-have book that will show you how you can make a living by working when, where, and how you want.

Newly revised and updated, Barbara J. Winter’s guide to successful self-employment is now more relevant than ever before. Drawing on the techniques and ideas of her popular seminars as well as her own thirty years of business expertise and that of other successful entrepreneurs, Winter offers the practical, proven way to launch…


Book cover of The Numbers Business: How to grow a successful cloud accountancy practice

Heather Smith Author Of Xero For Dummies

From my list on small business owners.

Why am I passionate about this?

I’m Heather Smith and I love writing. I love Accounting and AccounTech. I gratefully sit at the Ikigai inflection point, where my profession, passion, vocation, and mission intersect, and I can use my explanation skills to empower others in the accounting industry. Ikigai is a Japanese concept referring to something that gives a person a sense of purpose, a reason for living. Believing Accountants don't save lives, Accountants save livelihoods; I use my superpower of explanation to educate the accounting profession about accounting technology and modern accounting practices. I do this through many channels including my latest book Xero for Dummies, 5th edition. 

Heather's book list on small business owners

Heather Smith Why did Heather love this book?

Della has a way of simply explaining what’s practically needed to run a modern practice. Like Della, I’ve built a modern practice and she has laid the steps to start and thrive in a clean and easy-to-follow manner. Hudson's writing style is engaging and accessible, making it easy to understand and apply the concepts presented. With personal anecdotes and asides littering the narrative, the book reads like a quiet meeting between friends over a nice cup of tea. Overall, The Numbers Business is an invaluable resource for anyone looking to build a successful cloud accounting practice.

By Della Hudson,

Why should I read it?

1 author picked The Numbers Business as one of their favorite books, and they share why you should read it.

What is this book about?

This is the manual every qualified accountancy professional needs to read before setting up their own practice. Having applied her corporate experience to building a modern cloud accountancy practice, Della Hudson presents her road map to help you to do the same. Here, she shares her hard-earned knowledge so that other accountancy professionals can grow their own successful, scaleable and even sellable businesses. This book is a road map that will help a qualified professional to: start a successful business from scratch with no personal or business contacts; move from the kitchen table to an office space; recruit and train…


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Book cover of The Managing People Practice Manual

The Managing People Practice Manual By Neil Thompson,

This manual addresses the need to ensure that people are at the centre of the organisation. There has never been a timelier reminder of the need to ensure that leading, supporting and developing staff are critical aspects of creating the right organisational culture to grow and develop. Written with sensitivity,…

Book cover of Built to Sell: Creating a Business That Can Thrive Without You

Dave Kerpen Author Of The Art of People: 11 Simple People Skills That Will Get You Everything You Want

From my list on entrepreneurs who want to go further faster.

Why am I passionate about this?

I love building businesses. I’ve built several businesses, ranging from a one person consultancy to a venture-backed tech company to an 8-figure marketing agency to a managed HR marketplace to a virtual memorial services company. The only thing I love more than building businesses is building and helping create new entrepreneurs. These books have helped me tremendously in my journey and I hope they help you as well!

Dave's book list on entrepreneurs who want to go further faster

Dave Kerpen Why did Dave love this book?

Built to Sell is the perfect parable that taught me how to build a scalable business with processes and predictable revenue. I read it, I shared it with our leadership team, who all read it, and then we built and sold a company for 8 figures. Whether or not you plan to sell your company, this is the most important book for all entrepreneurs to read.

By John Warrillow,

Why should I read it?

1 author picked Built to Sell as one of their favorite books, and they share why you should read it.

What is this book about?

Run your company. Don’t let it run you.

Most business owners started their company because they wanted more freedom—to work on their own schedules, make the kind of money they deserve, and eventually retire on the fruits of their labor.

Unfortunately, according to John Warrillow, most owners find that stepping out of the picture is extremely difficult because their business relies too heavily on their personal involvement. Without them, their company—no matter how big or profitable—is essentially worthless.

But the good news is that entrepreneurs can take specific steps—no matter what stage a business is in—to create a valuable, sellable…


Book cover of Business Cycles: A Theoretical, Historical, and Statistical Analysis of the Capitalist Process
Book cover of The Entrepreneurial Society
Book cover of Getting Beyond Better: How Social Entrepreneurship Works

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