10 books like Built to Sell

By John Warrillow,

Here are 10 books that authors have personally recommended if you like Built to Sell. Shepherd is a community of 8,000+ authors sharing their favorite books with the world.

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Scaling Up

By Verne Harnish,

Book cover of Scaling Up: How a Few Companies Make It...and Why the Rest Don't

Tom Salonek Author Of The 100: Building Blocks for Business Leadership

From the list on practical, hands-on business leadership.

Who am I?

I'm the Founder and CEO of Intertech, an IT firm I started over 30 years ago. I've written three books and more than 100 articles on business, leadership, and technology. Intertech has won over 50 awards for growth, workplace best practices, and employee engagement including being named one of the Best 30 Employers in Tech by Fortune Magazine and one of the Top 10 Consulting firms in America by Consulting Magazine.  

Tom's book list on practical, hands-on business leadership

Discover why each book is one of Tom's favorite books.

Why did Tom love this book?

I learned from Verne firsthand at two separate multi-year courses at the Massachusetts Institute of Technology that were held for high-growth entrepreneurs.

In Scaling Up, he lays out what needs to be done at different stages/sizes of an organization to move to the next level. Like the other books I've recommended, he provides candid advice and practical ways to implement the ideas outlined in the book.

Scaling Up

By Verne Harnish,

Why should I read it?

3 authors picked Scaling Up as one of their favorite books, and they share why you should read it.

What is this book about?

Winner of the International Book Awards for General Business


Winner of the Readers' Favorite International Book Award for Non-Fiction Business



It’s been over a decade since Verne Harnish’s best-selling book Mastering the Rockefeller Habits was first released. Scaling Up (Rockefeller Habits 2.0) is the first major revision of this business classic which details practical tools and techniques for building an industry-dominating business. This book is written so everyone — from frontline employees to senior executives — can get aligned in contributing to the growth of a firm. Scaling Up focuses on the four major decision areas every company must get…


Give and Take

By Adam Grant,

Book cover of Give and Take: Why Helping Others Drives Our Success

Peter A. Bamberger Author Of Exposing Pay: Pay Transparency and What It Means for Employees, Employers, and Public Policy

From the list on (mis)managing people at work.

Who am I?

I've been studying people at work for over 40 years, starting as an undergraduate at Cornell’s School of Labor Relations. As a student, I got involved with the trade union movement in the US, and worked as an assembly-line worker and fruit picker on kibbutzim in Israel. These hands-on experiences made me want to understand and have an impact on the way people spend most of their working hours. I’ve collected survey data from literally thousands of workers in dozens of studies conducted around the world. I’ve published more articles in scholarly journals than I ever imagined possible. And while I’m still passionate about the study of work, I’ve yet to really understand it.

Peter's book list on (mis)managing people at work

Discover why each book is one of Peter's favorite books.

Why did Peter love this book?

Give and Take presents the literature on pro-social behavior in organizations in a reader-friendly format.

Grant combines storytelling with evidence-based insights in a way that few other social scientists can. The analysis largely focuses on the individual – that is what you can expect as a “giver”, “taker” or “matcher”. However, the insights also say a lot about what organizations can do to create cultures that promote helping and, no less importantly, help-seeking. 

As one who studies interpersonal relations at work, this book was a wake up call about the need to present evidence-based research on critical workplace issues in a manner that is accessible and interesting to all.

Give and Take

By Adam Grant,

Why should I read it?

9 authors picked Give and Take as one of their favorite books, and they share why you should read it.

What is this book about?

A groundbreaking look at why our interactions with others hold the key to success, from the bestselling author of Think Again and Originals

For generations, we have focused on the individual drivers of success: passion, hard work, talent, and luck. But in today's dramatically reconfigured world, success is increasingly dependent on how we interact with others. In Give and Take, Adam Grant, an award-winning researcher and Wharton's highest-rated professor, examines the surprising forces that shape why some people rise to the top of the success ladder while others sink to the bottom. Praised by social scientists, business theorists, and corporate…


Thanks a Thousand

By A.J. Jacobs,

Book cover of Thanks a Thousand: A Gratitude Journey

Dave Kerpen Author Of The Art of People: 11 Simple People Skills That Will Get You Everything You Want

From the list on entrepreneurs who want to go further faster.

Who am I?

I love building businesses. I’ve built several businesses, ranging from a one person consultancy to a venture-backed tech company to an 8-figure marketing agency to a managed HR marketplace to a virtual memorial services company. The only thing I love more than building businesses is building and helping create new entrepreneurs. These books have helped me tremendously in my journey and I hope they help you as well!

Dave's book list on entrepreneurs who want to go further faster

Discover why each book is one of Dave's favorite books.

Why did Dave love this book?

Gratitude is a fundamental part of my life as an entrepreneur and leader. Of the many books I love on gratitude, this is my favorite. It’s funny and poignant and successfully makes the case that gratitude is a game-changer when it comes to building the business and life of one’s dreams. I am grateful I found this book and this fantastic author!

Thanks a Thousand

By A.J. Jacobs,

Why should I read it?

1 author picked Thanks a Thousand as one of their favorite books, and they share why you should read it.

What is this book about?

Bestselling author A.J. Jacobs has undergone a life-changing and entertaining journey. The idea is deceptively simple: he takes one of our greatest pleasures- our morning cup of coffee - and tries to thank every single person involved in making it, from the barista to the coffee farmer and all those in between. This turns out to be a stunningly large number, including artists, chemists, presidents, mechanics, biologists, miners, smugglers and goatherds. Hundreds of people. Thousands. Maybe more.

Through this seemingly straightforward quest, Jacobs reveals inspiring truths. The book is a reminder of the amazing interconnectedness of our world. It shows…


The Path Made Clear

By Oprah Winfrey,

Book cover of The Path Made Clear: Discovering Your Life's Direction and Purpose

Dave Kerpen Author Of The Art of People: 11 Simple People Skills That Will Get You Everything You Want

From the list on entrepreneurs who want to go further faster.

Who am I?

I love building businesses. I’ve built several businesses, ranging from a one person consultancy to a venture-backed tech company to an 8-figure marketing agency to a managed HR marketplace to a virtual memorial services company. The only thing I love more than building businesses is building and helping create new entrepreneurs. These books have helped me tremendously in my journey and I hope they help you as well!

Dave's book list on entrepreneurs who want to go further faster

Discover why each book is one of Dave's favorite books.

Why did Dave love this book?

Oprah is my hero. I can think of no more impressive entrepreneur, from what she started with to what she built and the impact she has had on the world. For many people, understanding one’s purpose and direction is the first step towards becoming a successful entrepreneur and a happy and fulfilled human being. This book will help you begin to do the hard work to get there.

The Path Made Clear

By Oprah Winfrey,

Why should I read it?

1 author picked The Path Made Clear as one of their favorite books, and they share why you should read it.

What is this book about?

Everyone has a purpose. And, according to Oprah Winfrey, 'Your real job in life is to figure out as soon as possible what that is, who you are meant to be, and begin to honour your calling in the best way possible.'

That journey starts right here.

In her book, The Path Made Clear, Oprah shares what she sees as a guide for activating your deepest vision of yourself, offering the framework for creating not just a life of success, but one of significance. The book's ten chapters are organized to help you recognize the important milestones along the road…


Trajectory

By Dave Parker,

Book cover of Trajectory: Startup – Ideation to Product/Market Fit

Paul A. Swegle Author Of Startup Law and Fundraising for Entrepreneurs and Startup Advisors

From the list on startup success from someone with startup wins.

Who am I?

I have worked with startups since 2000, when I joined ShareBuilder, ultimately sold to Capital One in a $9.5 billion deal – one of my five successful startup exits to date. I am currently an officer of seven startups. Startups drive global job creation and problem-solving innovation. But 90% fail, often for preventable reasons. I am helping entrepreneurs beat those odds. I wrote Startup Law and Fundraising to help entrepreneurs build on a solid foundation, avoid common legal and regulatory mistakes, and fund their vision. My books are used globally in law and MBA schools, and I speak constantly on entrepreneurship-related topics, including recently to groups in Istanbul, Ramallah, and Tehran. 

Paul's book list on startup success from someone with startup wins

Discover why each book is one of Paul's favorite books.

Why did Paul love this book?

I love Dave Parker’s book, Trajectory: Startup – Ideation to Product/Market Fit, because it provides a clear, but detailed roadmap to guide entrepreneurs through and over all of the necessary steps and obstacles to entrepreneurial success. The nature and degree of the best practices and practical insights laid out in Trajectory: Startup is somewhat similar, but even more granular, to that found in my own book but for the business side of things instead of the legal, governance, or regulatory side.

There is a lot of intellectual and procedural handholding in these pages, including checklists, to-do lists, and template forms for gathering and analyzing research and data, that first-time entrepreneurs will find indispensable and that even experienced entrepreneurs will find illuminating and useful. In the book’s Introduction, Parker summarizes what he hopes to help aspiring entrepreneurs do: create value with your product or service; decide on primary and secondary…

Trajectory

By Dave Parker,

Why should I read it?

1 author picked Trajectory as one of their favorite books, and they share why you should read it.

What is this book about?

Listed #1 in "The 13 Best Business Books of 2021" by HubSpot

Have a startup idea? Want to launch it fast?

People often spend years on working on startup ideas that fail-and they could have known long before, had they asked the hard questions earlier. Five-time tech founder Dave Parker has been there, and in Trajectory: Startup he offers a path to get you from ideation to launch and revenue in just six months.

With a track record of starting companies from scratch, raising both angel and venture capital, and participating in eight exits as founder, operator, and board member,…


Guerrilla Marketing

By Jay Conrad Levinson,

Book cover of Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

Stu Heinecke Author Of How to Grow Your Business Like a Weed: A Complete Strategy for Unstoppable Growth

From the list on to ignite a creative entrepreneurial spirit.

Who am I?

Throughout my oddly circuitous career, my mission has always been to help clients grow their businesses. Along the way, I’ve come up with some pretty useful insights and innovations. I mixed cartoons (I’m also one of the WSJ cartoonists) with direct marketing and created a new genre that broke many response records. Then I wrote How to Get a Meeting with Anyone, which helped readers drastically improve their sales results (and was named one of the top 64 sales books of all time). And now, How to Grow Your Business Like a Weed adapts nature’s ultimate growth model for business use, to produce explosive, sustainable growth. 

Stu's book list on to ignite a creative entrepreneurial spirit

Discover why each book is one of Stu's favorite books.

Why did Stu love this book?

Jay Conrad Levinson is one of my heroes. His first book, Guerrella Marketing, released when he was in his 50s, and went on to sell more copies than any other marketing book in history. A legendary creative genius from the ad world, he was teaching a class on impromptu, clever marketing tactics when his students (which included Steve Jobs and Larry Ellison) begged Jay to write the book that became the bestseller. Jay’s amazing book shows what’s possible when you apply lots of creativity and audacity to any marketing challenge. If you’ve read my earlier book, you’ll see plenty of Jay’s influence, starting with his foreword.

Guerrilla Marketing

By Jay Conrad Levinson,

Why should I read it?

1 author picked Guerrilla Marketing as one of their favorite books, and they share why you should read it.

What is this book about?

NATIONAL BESTSELLER

The book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century.

Jay Levinson's Guerrilla Marketing revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid and effective ideas, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including strategies for marketing on the internet (explaining when and precisely how to use it); tips for using new…


Book cover of Profits Aren't Everything, They're the Only Thing: No-Nonsense Rules from the Ultimate Contrarian and Small Business Guru

Hermann Simon Author Of True Profit!: No Company Ever Went Broke Turning a Profit

From the list on how to manage profit and survive.

Who am I?

Hermann Simon is a world-renowned expert on price and profit management. He is the founder and honorary chairman of Simon-Kucher & Partners, the global leader in price and topline consulting with 1700 employees and 41 offices worldwide. He is the only German in the Thinkers50 Hall of Fame of the most influential management thinkers. In China a business school is named in his honor. Profit is at the core of Hermann’s writing and consulting activities.

Hermann's book list on how to manage profit and survive

Discover why each book is one of Hermann's favorite books.

Why did Hermann love this book?

This book is very basic and aimed mostly at small business owners or readers who are interested in the fundamental mechanics of profit. It’s a hard-hitting book and controversial, e.g. with recommendations such as, “Never pay your vendors on time. Wear your control-freak badge with pride.” It shows that many little things influence profit and should be observed. Useful for start-ups and readers with basic economic knowledge. The obsession with profit as the only priority is, however, somewhat exaggerated. 

Profits Aren't Everything, They're the Only Thing

By George Cloutier,

Why should I read it?

1 author picked Profits Aren't Everything, They're the Only Thing as one of their favorite books, and they share why you should read it.

What is this book about?

Now more than ever, business owners need a reality check. As we see the economy flattening and businesses struggling to stay afloat, "Profits Aren't Everything, They're the Only Thing" is a wakeup call for the 23 million small businesses across America who need to get their business fundamentals in order. George Cloutier reveals 13 no-nonsense, tough-love maxims that small businesspeople may not want to hear at first, but will thank him for in the end. Among his controversial (yet proven!) ideas are: forget teamwork, micromanage like crazy; pay raises are over; fear is the best motivator; and, if your business…


The Numbers Business

By Della Hudson,

Book cover of The Numbers Business: How to grow a successful cloud accountancy practice

Heather Smith Author Of Xero For Dummies

From the list on small business owners.

Who am I?

I’m Heather Smith and I love writing. I love Accounting and AccounTech. I gratefully sit at the Ikigai inflection point, where my profession, passion, vocation, and mission intersect, and I can use my explanation skills to empower others in the accounting industry. Ikigai is a Japanese concept referring to something that gives a person a sense of purpose, a reason for living. Believing Accountants don't save lives, Accountants save livelihoods; I use my superpower of explanation to educate the accounting profession about accounting technology and modern accounting practices. I do this through many channels including my latest book Xero for Dummies, 5th edition. 

Heather's book list on small business owners

Discover why each book is one of Heather's favorite books.

Why did Heather love this book?

Della has a way of simply explaining what’s practically needed to run a modern practice. Like Della, I’ve built a modern practice and she has laid the steps to start and thrive in a clean and easy-to-follow manner. Hudson's writing style is engaging and accessible, making it easy to understand and apply the concepts presented. With personal anecdotes and asides littering the narrative, the book reads like a quiet meeting between friends over a nice cup of tea. Overall, The Numbers Business is an invaluable resource for anyone looking to build a successful cloud accounting practice.

The Numbers Business

By Della Hudson,

Why should I read it?

1 author picked The Numbers Business as one of their favorite books, and they share why you should read it.

What is this book about?

This is the manual every qualified accountancy professional needs to read before setting up their own practice. Having applied her corporate experience to building a modern cloud accountancy practice, Della Hudson presents her road map to help you to do the same. Here, she shares her hard-earned knowledge so that other accountancy professionals can grow their own successful, scaleable and even sellable businesses. This book is a road map that will help a qualified professional to: start a successful business from scratch with no personal or business contacts; move from the kitchen table to an office space; recruit and train…


Book cover of Making a Living Without a Job: Winning Ways for Creating Work That You Love

Tama J. Kieves Author Of This Time I Dance! Creating the Work You Love

From the list on to help you stay true to yourself and your calling.

Who am I?

I am moved by the deepest potential in all of us. Having graduated from Harvard Law School and working as an unfilled attorney, I finally left everything to follow my true desire to write. So, I know how vital it is to have support for our inspiration instead of our fears. That’s why I’ve written 5 books to champion visionary minds, creative souls, freedom junkies, and more. And as a TEDx speaker and USA Today featured visionary career coach, I am always reading for my own growth and for my students. I recommend these books because they helped me to trust in greater possibilities. I hope they support your dreams. 

Tama's book list on to help you stay true to yourself and your calling

Discover why each book is one of Tama's favorite books.

Why did Tama love this book?

I recommend this book because it’s a crayon box of creative and practical ideas and insights. This is a great read for someone who wants to be entrepreneurial, l but isn’t yet in the I-have-to-dominate-the-market-and-own-Silicon-Valley- stage. I guess I’d call it approachable entrepreneurship. The author gives you ideas for how to be “joyfully jobless” including multiple profit centers and marketing on a shoestring. I love authors who can give you creative hope, no-nonsense ideas, and specific creative ideas like “find all the ways to put raspberry and chocolate together.”    

Making a Living Without a Job

By Barbara Winter,

Why should I read it?

1 author picked Making a Living Without a Job as one of their favorite books, and they share why you should read it.

What is this book about?

For all of the millions of Americans who are out of work, soon to be out of work, or wishing to be freed from unrewarding work—here is the must-have book that will show you how you can make a living by working when, where, and how you want.

Newly revised and updated, Barbara J. Winter’s guide to successful self-employment is now more relevant than ever before. Drawing on the techniques and ideas of her popular seminars as well as her own thirty years of business expertise and that of other successful entrepreneurs, Winter offers the practical, proven way to launch…


Book cover of Innovation and Entrepreneurship

Joe Carlen Author Of A Brief History of Entrepreneurship: The Pioneers, Profiteers, and Racketeers Who Shaped Our World

From the list on the impact of entrepreneurship on society.

Who am I?

As an entrepreneur and a professional business valuation specialist, I have a passion for understanding entrepreneurship and its often-transformational impact on society/civilization. Having worked with many business owners and inventors over the years, I've noticed that money is not always the primary motivating factor for entrepreneurs. In many instances, the benefits their products and services are intended to provide—and, in some instances, the wider social implications of those benefits—are what animates these business adventurers the most. So, these days when the work of NewSpace entrepreneurs like Musk, Bezos, and Branson are likely leading humankind to a multiplanetary future, it's an opportune time to explore the impact of entrepreneurship on society. 

Joe's book list on the impact of entrepreneurship on society

Discover why each book is one of Joe's favorite books.

Why did Joe love this book?

Although Peter Drucker is best remembered as a management guru, he also produced some seminal work on the topic of entrepreneurship, of which Innovation and Entrepreneurship is the most comprehensive. The book explores the close relationship between creative problem-solving (or “innovation”) and successful/socially impactful entrepreneurship. In his lively prose, the fondly remembered business writer provides a rigorous review of the opportunities for entrepreneurship. 

For example, he discusses how “changes in perception” such as changes in how women see themselves in modern society, create opportunities for savvy entrepreneurs. Dr. Drucker also provides excellent insights regarding different forms of entrepreneurship. Perhaps most relevantly, he also explains the ways in which entrepreneurship impacts society and, in his view, makes the United States and some other developed countries more economically resilient. 

Innovation and Entrepreneurship

By Peter F. Drucker,

Why should I read it?

1 author picked Innovation and Entrepreneurship as one of their favorite books, and they share why you should read it.

What is this book about?

How can management be developed to create the greatest wealth for society as a whole? This is the question Peter Drucker sets out to answer in Innovation and Entrepreneurship. A brilliant, mould-breaking attack on management orthodoxy it is one of Drucker's most important books, offering an excellent overview of some of his main ideas. He argues that what defines an entrepreneur is their attitude to change: 'the entrepreneur always searches for change, responds to it and exploits it as an opportunity'. To exploit change, according to Drucker, is to innovate. Stressing the importance of low-tech entrepreneurship, the challenge of balancing…


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