Fans pick 100 books like Small Giants

By Bo Burlingham,

Here are 100 books that Small Giants fans have personally recommended if you like Small Giants. Shepherd is a community of 12,000+ authors and super readers sharing their favorite books with the world.

When you buy books, we may earn a commission that helps keep our lights on (or join the rebellion as a member).

Book cover of The Go-Giver

Dionne Mejer Author Of The Stepped Approach: Onboard Better, Systemize Smarter, and Bring Out the Best in Your Sales Team

From my list on learning how to sell with soul.

Why am I passionate about this?

I’m passionate about Sales with Soul because being sold to is awful. I’m passionate about leaders, by title, actually leading and it bugs me when the balance between getting work done and caring for the human is out of balance. There’s an elegant way to do both, and as someone who struggles with that concept, I have embraced my struggle and put frameworks and systems around the concept and teach it. We host clients, colleagues, and peers on our Rev Shots show to bring our content and discussions to life and share with our audience. I hope you enjoy the books and content as much as I have!

Dionne's book list on learning how to sell with soul

Dionne Mejer Why did Dionne love this book?

I love this book because it started my journey of Sales with Soul. It taught me that sales isn’t a numbers game, it’s a people game.

This book gave me the courage to take my business to the next level by coming out of my shell and into the light with my keynotes, workshops, and training offerings.

By Bob Burg, John David Mann,

Why should I read it?

3 authors picked The Go-Giver as one of their favorite books, and they share why you should read it.

What is this book about?

Now with a foreword by Arianna Huffington

'This terrific book wonderfully illuminates the principles of contribution, abundance, service and success' Stephen Covey, bestselling author of The 7 Habits of Highly Effective People

'Most people don't have the guts to buy this book, never mind the will to follow through and actually use it. But you do. And I'm certain that you'll be glad you did' Seth Godin, bestselling author of This is Marketing

The Go-Giver tells the story of an ambitious young man named Joe who yearns for success. Joe is a true go-getter, though sometimes he feels as if…


Book cover of The Sensational Salesman: A Second Chance Story: Providing a Simple Path to Improving Your Relationships, Career, and Life

Dionne Mejer Author Of The Stepped Approach: Onboard Better, Systemize Smarter, and Bring Out the Best in Your Sales Team

From my list on learning how to sell with soul.

Why am I passionate about this?

I’m passionate about Sales with Soul because being sold to is awful. I’m passionate about leaders, by title, actually leading and it bugs me when the balance between getting work done and caring for the human is out of balance. There’s an elegant way to do both, and as someone who struggles with that concept, I have embraced my struggle and put frameworks and systems around the concept and teach it. We host clients, colleagues, and peers on our Rev Shots show to bring our content and discussions to life and share with our audience. I hope you enjoy the books and content as much as I have!

Dionne's book list on learning how to sell with soul

Dionne Mejer Why did Dionne love this book?

I like this book because of the main character! I couldn’t put it down and finished it nearly in a day to follow the character through his transformation; it was exhilarating.

Reading this book helped me overcome my hang-up about asking for help and asking for the business because it helped me see that selling is helping, and people sometimes want to help me, too. It’s still a book I read from time to time when I need a boost. 

By Duane Cummings,

Why should I read it?

1 author picked The Sensational Salesman as one of their favorite books, and they share why you should read it.

What is this book about?

Lots of books claim they will change your life, but they rarely give you a map to follow. If you have been searching for answers about how to improve your current situation, look no further. The Sensational Salesman serves as a must-have manual for achieving success in business and life. The insights in this story are rarely taught in formal education settings or the workplace, but they are fundamental to achieving lifelong happiness and fulfillment. This is the inspiring parable of Thomas Frickle, a young salesman whose life quickly unravels, only to be put back on course thanks to the…


Book cover of One Person/Multiple Careers: The Original Guide to the Slash Career

Dionne Mejer Author Of The Stepped Approach: Onboard Better, Systemize Smarter, and Bring Out the Best in Your Sales Team

From my list on learning how to sell with soul.

Why am I passionate about this?

I’m passionate about Sales with Soul because being sold to is awful. I’m passionate about leaders, by title, actually leading and it bugs me when the balance between getting work done and caring for the human is out of balance. There’s an elegant way to do both, and as someone who struggles with that concept, I have embraced my struggle and put frameworks and systems around the concept and teach it. We host clients, colleagues, and peers on our Rev Shots show to bring our content and discussions to life and share with our audience. I hope you enjoy the books and content as much as I have!

Dionne's book list on learning how to sell with soul

Dionne Mejer Why did Dionne love this book?

I love this book because it really speaks to the new world order of working.

It helped me rationalize my need to keep going to be at peace with the fact that I’m a builder/operator and not a maintainer. It helped me feel “normal” in my quest to be an entrepreneur and business owner instead of the “lifer” at a company. (Disclosure: Being a “lifer” isn’t a bad thing; it’s just not for me.)

By Marci Alboher,

Why should I read it?

1 author picked One Person/Multiple Careers as one of their favorite books, and they share why you should read it.

What is this book about?

From lawyer/chefs to surgeon/playwrights and mom/CEOs, today’s most fulfilling lives are the ones filled with slashes. One Person/Multiple Careers is essential reading for anyone who is loathe to answer “What do you do?” with a singular definition. Marci interviewed hundreds of people pursuing multiple careers simultaneously — from a longshoreman/documentary filmmaker to a management consultant/cartoonist — and discovered how slash careers integrate and fully express the multiple passions, talents, and interests that a single career often cannot accommodate. The book is a blueprint for building a life filled with slashes and custom-blending a career.


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Book cover of Tap Dancing on Everest: A Young Doctor's Unlikely Adventure

Tap Dancing on Everest By Mimi Zieman,

Tap Dancing on Everest, part coming-of-age memoir, part true-survival adventure story, is about a young medical student, the daughter of a Holocaust survivor raised in N.Y.C., who battles self-doubt to serve as the doctor—and only woman—on a remote Everest climb in Tibet.

The team attempts a new route up…

Book cover of The Way They Learn

Dionne Mejer Author Of The Stepped Approach: Onboard Better, Systemize Smarter, and Bring Out the Best in Your Sales Team

From my list on learning how to sell with soul.

Why am I passionate about this?

I’m passionate about Sales with Soul because being sold to is awful. I’m passionate about leaders, by title, actually leading and it bugs me when the balance between getting work done and caring for the human is out of balance. There’s an elegant way to do both, and as someone who struggles with that concept, I have embraced my struggle and put frameworks and systems around the concept and teach it. We host clients, colleagues, and peers on our Rev Shots show to bring our content and discussions to life and share with our audience. I hope you enjoy the books and content as much as I have!

Dionne's book list on learning how to sell with soul

Dionne Mejer Why did Dionne love this book?

This book helped me articulate the different ways children (I’m a Mom, so that’s important to me) learn, which directly translates to Adult Learning Theory. It helped me to put into words and actions what I knew in my gut was the right way to teach/train/educate adults and to be confident in doing so!

This book helps me fulfill my professional purpose of making the world a better place, one team at a time, and my personal purpose of raising my kids to be the best versions of themselves.

By Cynthia Ulrich Tobias,

Why should I read it?

1 author picked The Way They Learn as one of their favorite books, and they share why you should read it.

What is this book about?

Draw out the best in your children―by understanding the way they learn. If you’re frustrated that your child isn’t learning the way you did, chances are they are too! In this practical resource, Cynthia Ulrich Tobias explains that understanding how you both learn can make all the difference.

Using expertise in education and learning styles, Tobias offers practical guidance for teaching to your child’s strengths―both at home and in school―even when his or her learning style is very different from your own. Enlightening and informative, this book will help with these issues: The different ways children perceive and order information…


Book cover of Scaling Up: How a Few Companies Make It...and Why the Rest Don't

Tom Salonek Author Of The 100: Building Blocks for Business Leadership

From my list on practical, hands-on business leadership.

Why am I passionate about this?

I'm the Founder and CEO of Intertech, an IT firm I started over 30 years ago. I've written three books and more than 100 articles on business, leadership, and technology. Intertech has won over 50 awards for growth, workplace best practices, and employee engagement including being named one of the Best 30 Employers in Tech by Fortune Magazine and one of the Top 10 Consulting firms in America by Consulting Magazine.  

Tom's book list on practical, hands-on business leadership

Tom Salonek Why did Tom love this book?

I learned from Verne firsthand at two separate multi-year courses at the Massachusetts Institute of Technology that were held for high-growth entrepreneurs.

In Scaling Up, he lays out what needs to be done at different stages/sizes of an organization to move to the next level. Like the other books I've recommended, he provides candid advice and practical ways to implement the ideas outlined in the book.

By Verne Harnish,

Why should I read it?

3 authors picked Scaling Up as one of their favorite books, and they share why you should read it.

What is this book about?

Winner of the International Book Awards for General Business


Winner of the Readers' Favorite International Book Award for Non-Fiction Business



It’s been over a decade since Verne Harnish’s best-selling book Mastering the Rockefeller Habits was first released. Scaling Up (Rockefeller Habits 2.0) is the first major revision of this business classic which details practical tools and techniques for building an industry-dominating business. This book is written so everyone — from frontline employees to senior executives — can get aligned in contributing to the growth of a firm. Scaling Up focuses on the four major decision areas every company must get…


Book cover of Profits Aren't Everything, They're the Only Thing: No-Nonsense Rules from the Ultimate Contrarian and Small Business Guru

Hermann Simon Author Of True Profit!: No Company Ever Went Broke Turning a Profit

From my list on how to manage profit and survive.

Why am I passionate about this?

Hermann Simon is a world-renowned expert on price and profit management. He is the founder and honorary chairman of Simon-Kucher & Partners, the global leader in price and topline consulting with 1700 employees and 41 offices worldwide. He is the only German in the Thinkers50 Hall of Fame of the most influential management thinkers. In China a business school is named in his honor. Profit is at the core of Hermann’s writing and consulting activities.

Hermann's book list on how to manage profit and survive

Hermann Simon Why did Hermann love this book?

This book is very basic and aimed mostly at small business owners or readers who are interested in the fundamental mechanics of profit. It’s a hard-hitting book and controversial, e.g. with recommendations such as, “Never pay your vendors on time. Wear your control-freak badge with pride.” It shows that many little things influence profit and should be observed. Useful for start-ups and readers with basic economic knowledge. The obsession with profit as the only priority is, however, somewhat exaggerated. 

By George Cloutier,

Why should I read it?

1 author picked Profits Aren't Everything, They're the Only Thing as one of their favorite books, and they share why you should read it.

What is this book about?

Now more than ever, business owners need a reality check. As we see the economy flattening and businesses struggling to stay afloat, "Profits Aren't Everything, They're the Only Thing" is a wakeup call for the 23 million small businesses across America who need to get their business fundamentals in order. George Cloutier reveals 13 no-nonsense, tough-love maxims that small businesspeople may not want to hear at first, but will thank him for in the end. Among his controversial (yet proven!) ideas are: forget teamwork, micromanage like crazy; pay raises are over; fear is the best motivator; and, if your business…


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Book cover of The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever

The Coaching Habit By Michael Bungay Stanier,

The coaching book that's for all of us, not just coaches.

It's the best-selling book on coaching this century, with 15k+ online reviews. Brené Brown calls it "a classic". Dan Pink said it was "essential".

It is practical, funny, and short, and "unweirds" coaching. Whether you're a parent, a teacher,…

Book cover of The Numbers Business: How to grow a successful cloud accountancy practice

Heather Smith Author Of Xero For Dummies

From my list on small business owners.

Why am I passionate about this?

I’m Heather Smith and I love writing. I love Accounting and AccounTech. I gratefully sit at the Ikigai inflection point, where my profession, passion, vocation, and mission intersect, and I can use my explanation skills to empower others in the accounting industry. Ikigai is a Japanese concept referring to something that gives a person a sense of purpose, a reason for living. Believing Accountants don't save lives, Accountants save livelihoods; I use my superpower of explanation to educate the accounting profession about accounting technology and modern accounting practices. I do this through many channels including my latest book Xero for Dummies, 5th edition. 

Heather's book list on small business owners

Heather Smith Why did Heather love this book?

Della has a way of simply explaining what’s practically needed to run a modern practice. Like Della, I’ve built a modern practice and she has laid the steps to start and thrive in a clean and easy-to-follow manner. Hudson's writing style is engaging and accessible, making it easy to understand and apply the concepts presented. With personal anecdotes and asides littering the narrative, the book reads like a quiet meeting between friends over a nice cup of tea. Overall, The Numbers Business is an invaluable resource for anyone looking to build a successful cloud accounting practice.

By Della Hudson,

Why should I read it?

1 author picked The Numbers Business as one of their favorite books, and they share why you should read it.

What is this book about?

This is the manual every qualified accountancy professional needs to read before setting up their own practice. Having applied her corporate experience to building a modern cloud accountancy practice, Della Hudson presents her road map to help you to do the same. Here, she shares her hard-earned knowledge so that other accountancy professionals can grow their own successful, scaleable and even sellable businesses. This book is a road map that will help a qualified professional to: start a successful business from scratch with no personal or business contacts; move from the kitchen table to an office space; recruit and train…


Book cover of Built to Sell: Creating a Business That Can Thrive Without You

Dave Kerpen Author Of The Art of People: 11 Simple People Skills That Will Get You Everything You Want

From my list on entrepreneurs who want to go further faster.

Why am I passionate about this?

I love building businesses. I’ve built several businesses, ranging from a one person consultancy to a venture-backed tech company to an 8-figure marketing agency to a managed HR marketplace to a virtual memorial services company. The only thing I love more than building businesses is building and helping create new entrepreneurs. These books have helped me tremendously in my journey and I hope they help you as well!

Dave's book list on entrepreneurs who want to go further faster

Dave Kerpen Why did Dave love this book?

Built to Sell is the perfect parable that taught me how to build a scalable business with processes and predictable revenue. I read it, I shared it with our leadership team, who all read it, and then we built and sold a company for 8 figures. Whether or not you plan to sell your company, this is the most important book for all entrepreneurs to read.

By John Warrillow,

Why should I read it?

1 author picked Built to Sell as one of their favorite books, and they share why you should read it.

What is this book about?

Run your company. Don’t let it run you.

Most business owners started their company because they wanted more freedom—to work on their own schedules, make the kind of money they deserve, and eventually retire on the fruits of their labor.

Unfortunately, according to John Warrillow, most owners find that stepping out of the picture is extremely difficult because their business relies too heavily on their personal involvement. Without them, their company—no matter how big or profitable—is essentially worthless.

But the good news is that entrepreneurs can take specific steps—no matter what stage a business is in—to create a valuable, sellable…


Book cover of Trajectory: Startup – Ideation to Product/Market Fit

Paul A. Swegle Author Of Startup Law and Fundraising for Entrepreneurs and Startup Advisors

From my list on startup success from someone with startup wins.

Why am I passionate about this?

I have worked with startups since 2000, when I joined ShareBuilder, ultimately sold to Capital One in a $9.5 billion deal – one of my five successful startup exits to date. I am currently an officer of seven startups. Startups drive global job creation and problem-solving innovation. But 90% fail, often for preventable reasons. I am helping entrepreneurs beat those odds. I wrote Startup Law and Fundraising to help entrepreneurs build on a solid foundation, avoid common legal and regulatory mistakes, and fund their vision. My books are used globally in law and MBA schools, and I speak constantly on entrepreneurship-related topics, including recently to groups in Istanbul, Ramallah, and Tehran. 

Paul's book list on startup success from someone with startup wins

Paul A. Swegle Why did Paul love this book?

I love Dave Parker’s book, Trajectory: Startup – Ideation to Product/Market Fit, because it provides a clear, but detailed roadmap to guide entrepreneurs through and over all of the necessary steps and obstacles to entrepreneurial success. The nature and degree of the best practices and practical insights laid out in Trajectory: Startup is somewhat similar, but even more granular, to that found in my own book but for the business side of things instead of the legal, governance, or regulatory side.

There is a lot of intellectual and procedural handholding in these pages, including checklists, to-do lists, and template forms for gathering and analyzing research and data, that first-time entrepreneurs will find indispensable and that even experienced entrepreneurs will find illuminating and useful. In the book’s Introduction, Parker summarizes what he hopes to help aspiring entrepreneurs do: create value with your product or service; decide on primary and secondary…

By Dave Parker,

Why should I read it?

1 author picked Trajectory as one of their favorite books, and they share why you should read it.

What is this book about?

Listed #1 in "The 13 Best Business Books of 2021" by HubSpot

Have a startup idea? Want to launch it fast?

People often spend years on working on startup ideas that fail-and they could have known long before, had they asked the hard questions earlier. Five-time tech founder Dave Parker has been there, and in Trajectory: Startup he offers a path to get you from ideation to launch and revenue in just six months.

With a track record of starting companies from scratch, raising both angel and venture capital, and participating in eight exits as founder, operator, and board member,…


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Book cover of Free Your Joy: The Twelve Keys to Sustainable Happiness

Free Your Joy By Lisa McCourt,

We all want peace. We all want a life of joy and meaning. We want to feel blissfully comfortable in our own skin, moving through the world with grace and ease. But how many of us are actively taking the steps to create such a life? 

In Free Your Joy…

Book cover of Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

Monroe Mann Author Of The Theatrical Juggernaut: The Psyche of the Star

From my list on marketing books for aspiring professional actors, artists, and performers.

Why am I passionate about this?

I have done some pretty cool things in the arts. To share a few, I’ve given TEDx talks, I have produced and co-starred in a film that made it to Cannes, I have written 11+ books (one of which was a Barnes & Noble # 1 best seller), I have spoken at SAG/AFTRA and Writer’s Guild, I am an entertainment attorney, and I have an album up on iTunes/Apple Music/Spotify, etc. I really love inspiring people, and helping them to achieve life dreams. I hope this list will help inspire some of you to go after your dreams, too, and with a passion!

Monroe's book list on marketing books for aspiring professional actors, artists, and performers

Monroe Mann Why did Monroe love this book?

The stuff in this book is so good that I used his very techniques to end up co-writing a book with the author!

This book helped me to recognize that my success in show business (and indeed, in any field) was not going to be due to my talent (of which I have in excess supply!) but because of how well I could market that talent, and share it with the world.

Guerrilla Marketing was my trusted friend when I was starting out, and its lessons ring true 20 years later as I continue acting, producing, coding, speaking, and more. In fact, the lessons in this book helped me to book my first TEDx talk just this year (2024).

By Jay Conrad Levinson,

Why should I read it?

2 authors picked Guerrilla Marketing as one of their favorite books, and they share why you should read it.

What is this book about?

NATIONAL BESTSELLER

The book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century.

Jay Levinson's Guerrilla Marketing revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid and effective ideas, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including strategies for marketing on the internet (explaining when and precisely how to use it); tips for using new…


Book cover of The Go-Giver
Book cover of The Sensational Salesman: A Second Chance Story: Providing a Simple Path to Improving Your Relationships, Career, and Life
Book cover of One Person/Multiple Careers: The Original Guide to the Slash Career

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