The most recommended real estate books

When I walk through the streets of Manhattan, I’m constantly awed by the variety and density of its buildings. I wonder how such a city could have ever been built. New cities today lack the soul and character. But when you look at why these buildings exist, you see that they are there for a more mundane purpose: as shelter. The Garment District, for example, was created to house massive sweatshops to clothe America. Gotham’s apartment towers enclose the beds on which residents sleep. 

Many of these structures were built by a group of family-run development companies. The founders of these enterprises invariably began as immigrants trying to hustle their way up the economic ladder. They started as teenagers working in the sweatshops or hawking newspapers and, bit by bit, erected their own real estate empires. Tom Schactman’s book tells how entrepreneurial spirit, along with New York’s rapid economic growth,… show more.

This book is one of my favorites simply because of the down to earth style Terrie portrays in her writing and business, yet she is extremely productive in her investing career.

Terrie is very clear that her book is not a get rich quick or instant wealth playbook, but rather she takes you on the proper journey to building wealth with real estate rentals.

One of the unique things about Terrie’s book is that she dives deeper than just the surface level investing and helps you get into your investing mindset and establish a solid foundation for you to build upon, not only from an investing standpoint, but also from a standpoint of how you operate your business and the relationships you build. 

I have read and re-read possibly dozens of books on selling and cold calling and John Klymshyn is the only author, speaker, and seminar leader that I really align with. He is straightforward about sales while being non-confrontational and non-manipulative.

He also writes with a great deal of humor and insight. I have had dinner with John and some long conversations and the most amazing thing is that John walks the talk and is the real deal.

Want to know how to connect with people in a sales situation and have them feel better for it…read this book! 

If you are now in a position to invest your money broadly. Margin of Safety presents legendary investor Seth's Klarman's views on risk-adjusted investments in several asset classes, including real estate. He focuses on understanding the underlying values of a specific opportunity, and his consistent emphasis on taking the longer-term view is especially relevant to the property world. Now I will frustrate you by reporting that MOS is long out of print, and the used copies that are available online are...very, very expensive. If you can’t find it or afford it, look for Seth’s interviews on YouTube, and a short but interesting New Yorker interview.

All the books I recommend have to do with business and finance. Why? Because that’s how you succeed as an artist.

It didn’t take me long to realize this key fact: talent alone gets you nowhere. It’s about marketing, business, strategy, and, yes, finance. This book helped me to realize two things: my wealth is measured in time, and to never say, “I can’t afford it” (Always ask: “How can I afford it?”).

It’s only because I was able to manage my money (eventually) that I was able to end up co-starring in a film that was sold at Cannes!

I came of age in the 1980s. It was the time when I first discovered my love of New York. It was also a time when America was in the heady throws—partially fueled by cocaine—of an economic and real estate boom. More skyscrapers were erected in Gotham than in any other period, even more than during the Roaring Twenties. It was a time when every developer thought that if they bought a well-located lot, they could turn dirt into gold by building a skyscraper—a post-modernist one at that. 

Jerry Adler’s book follows the up and down fortunes of the young and ambitious New York developer Ian Bruce Eichner as he painstakingly assembled a large lot, raised financing, and erected a skyscraper on Broadway in Times Square. And then, just when he thought he had achieved his greatest glory, the real estate market tanked, and his crowning achievement became a ghost… show more.

This YA dystopian novel is not only written by an indie author…but a high school student! For that reason alone, I think it’s worth giving the book a try. I love a good fairytale retelling, and this one is a sci-fi version of Cinderella. Also, I’ve always been fascinated by memory loss and its profound effects on someone’s life—this story explores that in spades. It’s obvious this young author has a bright future, and I’m excited to watch her writing evolve as she grows older.

My favorite part about Casey’s book is that it is a straightforward, easy to read, playbook that goes in order through 15 steps that are easy to understand and implement after you purchase your property.

Many books focus on how to purchase real estate, but fewer give you guidance on how to manage after you own the asset. From establishing your mindset and motivation to how to manage your repairs and create advantageous tax strategies, Casey gives you manageable doses of powerful information.

Of his 15 steps, many provide truly valuable information, but one of my favorites is titled “Be the Landlord you would love to rent from” because I feel that is a topic that is often overlooked by investors and yet can help increase your bottom line the most.

How do you feel about being a salesperson and influencer? Because if you’re going to be a real estate investor you must have basic sales and marketing skills. You’ll need them to raise capital, negotiate with buyers and sellers, and even to lease your properties if you’re a landlord. In Kevin Hogan’s book you’ll discover how people think and make their decisions. He writes, “once we know our prospects’ needs, wants, and desires are, we can use this information to prepare a message that firmly impresses on the mind how we can help them.”

This is the “playbook” for commercial real estate. Even though Robert Ringer wrote this book in 1973 he absolutely hit the nail on the head.

He teaches you “straightforward, easy-to-understand terms, how to defend yourself against the intimidators of the world.” Robert Ringer even identifies the “intimidators” and in a humorous and entertaining way.

The most amazing part is that once you have read the book, you will instantly recognize the characters from the book in your daily life.