Winning Through Intimidation

This is the “playbook” for commercial real estate. Even though Robert Ringer wrote this book in 1973 he absolutely hit the nail on the head.

He teaches you “straightforward, easy-to-understand terms, how to defend yourself against the intimidators of the world.” Robert Ringer even identifies the “intimidators” and in a humorous and entertaining way.

The most amazing part is that once you have read the book, you will instantly recognize the characters from the book in your daily life.

Robert J. Ringer is a genius at creating big impressions that impress prospects and win deals. In his book, he takes the reader through his early failures as a commercial real estate agent, when buyers routinely broke agreements and used their leverage to raid his commissions. His solution was to “intimidate” by overwhelmingly impressing buyers from the moment they met. As a result, buyers took a completely different impression of his importance—and never again asked to reduce his commissions. The psychological effect snowballed, leading to explosive growth of his business. A fascinating—and useful—study of how to harness human nature to… show more.