Here are 100 books that Guerrilla Marketing fans have personally recommended if you like
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I’ve been in love with business books since I was a child and I’m also a big fan of great story telling. I didn’t realize until recently that you can have both in one book! Discovering this genre of business books that inspire and delight while passing along new and useful insights was a wonderful surprise for me that I like to share with others. These gripping stories have opened up a whole new world for me and allowed me to learn and apply their lessons much more quickly. It’s simply more fun and easier to remember new wisdom when it’s carried forward in gripping stories.
Through incredible stories set in Ancient Babylon, we are transformed and transfixed, all while learning a powerful new financial mindset.
I found myself totally engrossed in the stories of Arkad. I forgot that I was reading the book and learning so much because I was thoroughly entertained. But as I put the book down for the final time, I realized I had a whole new way to think about money and wealth creation.
The author's timeless wisdom and storytelling style make this book one of my favorite treasures to gift and recommend!
The Richest Man in Babylon, based on “Babylonian parables”, has been hailed as the greatest of all inspirational works on the subject of thrift, financial planning, and personal wealth. In simple language, these fascinating and informative stories set you on a sure path to prosperity and its accompanying joys. A celebrated bestseller, it offers an understanding and a solution to your personal financial problem. Revealed inside are the secrets to acquiring money, keeping money, and making money earn more money.
This original edition has the original language, content, and message from George S. Clason as intended in 1926. It's all…
Throughout my oddly circuitous career, my mission has always been to help clients grow their businesses. Along the way, I’ve come up with some pretty useful insights and innovations. I mixed cartoons (I’m also one of the WSJ cartoonists) with direct marketing and created a new genre that broke many response records. Then I wrote How to Get a Meeting with Anyone, which helped readers drastically improve their sales results (and was named one of the top 64 sales books of all time). And now, How to Grow Your Business Like a Weed adapts nature’s ultimate growth model for business use, to produce explosive, sustainable growth.
I enjoyed Alan Weiss’ book, Million Dollar Consulting, for its refreshingly hard-nosed look at dealing with clients. A business can’t exist without them, but contrary to conventional wisdom, the customer isn’t always right. They’re often difficult, stubborn, and think they know more about a given subject than the expert staring them in the face. Weiss’ book is a practical course on landing and working effectively with clients, especially getting paid what you’re worth. If your business model includes working with high-end clients, this book is a treasure map for growth.
Build a thriving consultancy with the updated edition of this classic bestseller
Having inspired generations of consultants and entrepreneurs around the world, the "Rock Star of Consulting" Alan Weiss returns with a revised and completely updated edition of his authoritative guide to consulting success.
Weiss provides his time-tested model on creating a flourishing consulting business, while incorporating and focusing on the many dynamic changes in solo and boutique consulting, coaching, and entrepreneurship. In addition to guidance on raising capital, attracting clients, and creating a marketing plan, he also gives brand new step-by-step advice on:
I have always tried to be "the best that I
can be'' at anything. These books helped me be the best that I could be
at commercial investment real estate sales...without hype...just good
solid advice.
This is the “playbook” for commercial real estate. Even though Robert Ringer wrote this book in 1973 he absolutely hit the nail on the head.
He teaches you “straightforward, easy-to-understand terms, how to defend yourself against the intimidators of the world.” Robert Ringer even identifies the “intimidators” and in a humorous and entertaining way.
The most amazing part is that once you have read the book, you will instantly recognize the characters from the book in your daily life.
#1 New York Times Bestseller! Why is Robert Ringer's classic Winning through Intimidation still one of the most talked about personal-development books of all time? Because it teaches you how to defend yourself against the intimidators of the world.
Believe it or not, the results a person obtains are inversely proportionate to the degree to which he is intimidated; it's not what you say or do that counts, but what your posture is when you say or do it! Those who choose to be ostriches and believe they can wish away these realities invite an enormous amount of unnecessary pain…
Throughout my oddly circuitous career, my mission has always been to help clients grow their businesses. Along the way, I’ve come up with some pretty useful insights and innovations. I mixed cartoons (I’m also one of the WSJ cartoonists) with direct marketing and created a new genre that broke many response records. Then I wrote How to Get a Meeting with Anyone, which helped readers drastically improve their sales results (and was named one of the top 64 sales books of all time). And now, How to Grow Your Business Like a Weed adapts nature’s ultimate growth model for business use, to produce explosive, sustainable growth.
Early in my career, I found myself mentored by several of the world’s top cartoonists from Playboy and The New Yorker, including the amazing Gahan Wilson. His cartoons were works of wonder, with intricate cross-hatching, quirky details, and trademark macabre stylings. By sheer luck, I’d stumbled into a backstage pass with one of the greatest cartooning talents ever, so observing his process was a privilege. Humor is about revealing the truth with a twist, which is why I treasure this particular book by Gahan. It’s a collection of his work, but also a statement of entire purpose for all of cartooning—to capture truth.
I’ve spent my entire professional life dealing with how technology impacts business. I started out writing code to improve the operations of retail stores and factories. I managed teams developing products from videophones to cellphones. I’ve had a front-row seat to the evolution of the music business, from selling CDs to streaming files to billions of fans. These experiences provided the background for writing a book about tech disruption in the music business, starting with the phonograph and leading to Generative AI. The books on this list gave me the broader historical perspective I needed and the context to understand how other industries dealt with their own seismic changes.
Successful companies almost always struggle to deal with the threats posed by new technologies. They fail to recognize the dangers posed by new entrants, and they are slow to move to the “next big thing.”
I think Christenson wrote THE seminal book on this topic and gave me the tools to understand this from both a theoretical and practical perspective.
Named one of 100 Leadership & Success Books to Read in a Lifetime by Amazon Editors A Wall Street Journal and Businessweek bestseller. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. An innovation classic. From Steve Jobs to Jeff Bezos, Clay Christensen's work continues to underpin today's most innovative leaders and organizations. The bestselling classic on disruptive innovation, by renowned author Clayton M. Christensen. His work is cited by the world's best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestseller--one of the most influential business books…
I love helping people save money in creative ways, build wealth, and gain financial freedom. Thankfully, my Dad taught me how to budget when I was 12 years old. My accounting professor used a ski lift as a way to analyze business profitability. I could visualize that! At Citibank, I found that people were overwhelmed with their finances and Wall Street was confusing. I’m a CPA and MBA in Finance. I love writing, sharing examples, and finding straightforward ways to help people save money and build wealth. These experiences showed me how to make my money work for me. I show you how to make your money work for you!
One of my favorite personal finance classics. The core principle to getting rich is the choices you make.
Author Robert Kiyosaki emphasizes the importance of taking control of your finances and investing today to build wealth for tomorrow. Anyone can apply these principles and techniques in their life. The author explains growing up with two Dads – his real father and his best friend’s father. Essentially, his blood father spent all his money. His friend’s father budgeted and invested for his family’s future.
He presents ways to earn income—real estate, stocks, bonds, or businesses. With effort and prudence, you can implement this model. He emphasizes that ‘street smarts’ and common sense must be added to school education. Readers will gain a solid understanding of assets, liabilities, and net worth, which is essential to building wealth.
Personal finance author and lecturer Robert T. Kiyosaki developed his unique economic perspective from two very different influences - his two fathers. One father (Robert's real father) was a highly educated man but fiscally poor. The other father was the father of Robert's best friend - that Dad was an eighth-grade drop-out who became a self-made multi-millionaire. The lifelong monetary problems experienced by his 'poor dad' pounded home the counterpoint communicated by his 'rich dad'. Taking that message to heart, Kiyosaki was able to retire at 47. RICH DAD, POOR DAD, written with consultant and CPA Sharon L. Lechter, lays…
I’m a writer who is drawn to entrepreneurs, especially those with creative businesses; they inspire me. I launched a freelance writing business in 2014, but I’ve always wanted to work for a magazine. One day, it finally occurred to me to combine my interests and start a magazine about creative entrepreneurs! I have interviewed over 100 creative entrepreneurs for my magazine. I created this list because I think it can help others interested in starting a creative business.
There are numerous books and websites on how to launch an online business. However, with any business, you need to learn how to get your very first customer, even without a ton of money to spend on customer acquisition. I haven't found that information in other places.
Other guides lack practical information for finding customers on a budget. However, Jeff Walker’s book is truly a how-to guide in that regard.
The only guide you'll ever need to achieve online marketing success. With new chapters offering fresh information, you'll find all the insider tips in one place.
The revised and updated edition of the #1 New York Times bestseller Launch will build your business - fast. Whether you've already got an online business or you're itching to start one, this is a recipe for getting more traction and a fast start.
Think about it: What if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product?…
I love building businesses. I’ve built several businesses, ranging from a one person consultancy to a venture-backed tech company to an 8-figure marketing agency to a managed HR marketplace to a virtual memorial services company. The only thing I love more than building businesses is building and helping create new entrepreneurs. These books have helped me tremendously in my journey and I hope they help you as well!
Built to Sell is the perfect parable that taught me how to build a scalable business with processes and predictable revenue. I read it, I shared it with our leadership team, who all read it, and then we built and sold a company for 8 figures. Whether or not you plan to sell your company, this is the most important book for all entrepreneurs to read.
Most business owners started their company because they wanted more freedom—to work on their own schedules, make the kind of money they deserve, and eventually retire on the fruits of their labor.
Unfortunately, according to John Warrillow, most owners find that stepping out of the picture is extremely difficult because their business relies too heavily on their personal involvement. Without them, their company—no matter how big or profitable—is essentially worthless.
But the good news is that entrepreneurs can take specific steps—no matter what stage a business is in—to create a valuable, sellable…
I have worked with startups since 2000, when I joined ShareBuilder, ultimately sold to Capital One in a $9.5 billion deal – one of my five successful startup exits to date. I am currently an officer of seven startups. Startups drive global job creation and problem-solving innovation. But 90% fail, often for preventable reasons. I am helping entrepreneurs beat those odds. I wrote Startup Law and Fundraising to help entrepreneurs build on a solid foundation, avoid common legal and regulatory mistakes, and fund their vision. My books are used globally in law and MBA schools, and I speak constantly on entrepreneurship-related topics, including recently to groups in Istanbul, Ramallah, and Tehran.
I love Dave Parker’s book, Trajectory: Startup – Ideation to Product/Market Fit, because it provides a clear, but detailed roadmap to guide entrepreneurs through and over all of the necessary steps and obstacles to entrepreneurial success. The nature and degree of the best practices and practical insights laid out in Trajectory: Startup is somewhat similar, but even more granular, to that found in my own book but for the business side of things instead of the legal, governance, or regulatory side.
There is a lot of intellectual and procedural handholding in these pages, including checklists, to-do lists, and template forms for gathering and analyzing research and data, that first-time entrepreneurs will find indispensable and that even experienced entrepreneurs will find illuminating and useful. In the book’s Introduction, Parker summarizes what he hopes to help aspiring entrepreneurs do: create value with your product or service; decide on primary and secondary…
Listed #1 in "The 13 Best Business Books of 2021" by HubSpot
Have a startup idea? Want to launch it fast?
People often spend years on working on startup ideas that fail-and they could have known long before, had they asked the hard questions earlier. Five-time tech founder Dave Parker has been there, and in Trajectory: Startup he offers a path to get you from ideation to launch and revenue in just six months.
With a track record of starting companies from scratch, raising both angel and venture capital, and participating in eight exits as founder, operator, and board member,…
I'm the Founder and CEO of Intertech, an IT firm I started over 30 years ago. I've written three books and more than 100 articles on business, leadership, and technology. Intertech has won over 50 awards for growth, workplace best practices, and employee engagement including being named one of the Best 30 Employers in Tech by Fortune Magazine and one of the Top 10 Consulting firms in America by Consulting Magazine.
I learned from Verne firsthand at two separate multi-year courses at the Massachusetts Institute of Technology that were held for high-growth entrepreneurs.
In Scaling Up, he lays out what needs to be done at different stages/sizes of an organization to move to the next level. Like the other books I've recommended, he provides candid advice and practical ways to implement the ideas outlined in the book.
Winner of the International Book Awards for General Business
Winner of the Readers' Favorite International Book Award for Non-Fiction Business
It’s been over a decade since Verne Harnish’s best-selling book Mastering the Rockefeller Habits was first released. Scaling Up (Rockefeller Habits 2.0) is the first major revision of this business classic which details practical tools and techniques for building an industry-dominating business. This book is written so everyone — from frontline employees to senior executives — can get aligned in contributing to the growth of a firm. Scaling Up focuses on the four major decision areas every company must get…
