100 books like Guerrilla Marketing

By Jay Conrad Levinson,

Here are 100 books that Guerrilla Marketing fans have personally recommended if you like Guerrilla Marketing. Shepherd is a community of 11,000+ authors and super readers sharing their favorite books with the world.

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Book cover of The Richest Man In Babylon

Monroe Mann Author Of The Theatrical Juggernaut: The Psyche of the Star

From my list on marketing books for aspiring professional actors, artists, and performers.

Why am I passionate about this?

I have done some pretty cool things in the arts. To share a few, I’ve given TEDx talks, I have produced and co-starred in a film that made it to Cannes, I have written 11+ books (one of which was a Barnes & Noble # 1 best seller), I have spoken at SAG/AFTRA and Writer’s Guild, I am an entertainment attorney, and I have an album up on iTunes/Apple Music/Spotify, etc. I really love inspiring people, and helping them to achieve life dreams. I hope this list will help inspire some of you to go after your dreams, too, and with a passion!

Monroe's book list on marketing books for aspiring professional actors, artists, and performers

Monroe Mann Why did Monroe love this book?

Another book on money. I couldn’t have survived the leaner times as an actor without the lessons in this book about how important saving money is. It seems logical, but most people don’t do it or don’t do it correctly.

This book helped me to further increase my financial acumen. What happens to a successful actor who knows little about money? He loses his house and his car and loses out on great opportunities. I vowed never to be that type of actor. I vowed to be the entrepreneur that I know I am.

By George S. Clason,

Why should I read it?

6 authors picked The Richest Man In Babylon as one of their favorite books, and they share why you should read it.

What is this book about?

The Richest Man in Babylon, based on “Babylonian parables”, has been hailed as the greatest of all inspirational works on the subject of thrift, financial planning, and personal wealth.  In simple language, these fascinating and informative stories set you on a sure path to prosperity and its accompanying joys.  A celebrated bestseller, it offers an understanding and a solution to your personal financial problem.  Revealed inside are the secrets to acquiring money, keeping money, and making money earn more money.

This original edition has the original language, content, and message from George S. Clason as intended in 1926.  It's all…


Book cover of Million Dollar Consulting: The Professional's Guide to Growing a Practice

Stu Heinecke Author Of How to Grow Your Business Like a Weed: A Complete Strategy for Unstoppable Growth

From my list on to ignite a creative entrepreneurial spirit.

Why am I passionate about this?

Throughout my oddly circuitous career, my mission has always been to help clients grow their businesses. Along the way, I’ve come up with some pretty useful insights and innovations. I mixed cartoons (I’m also one of the WSJ cartoonists) with direct marketing and created a new genre that broke many response records. Then I wrote How to Get a Meeting with Anyone, which helped readers drastically improve their sales results (and was named one of the top 64 sales books of all time). And now, How to Grow Your Business Like a Weed adapts nature’s ultimate growth model for business use, to produce explosive, sustainable growth. 

Stu's book list on to ignite a creative entrepreneurial spirit

Stu Heinecke Why did Stu love this book?

I enjoyed Alan Weiss’ book, Million Dollar Consulting, for its refreshingly hard-nosed look at dealing with clients. A business can’t exist without them, but contrary to conventional wisdom, the customer isn’t always right. They’re often difficult, stubborn, and think they know more about a given subject than the expert staring them in the face. Weiss’ book is a practical course on landing and working effectively with clients, especially getting paid what you’re worth. If your business model includes working with high-end clients, this book is a treasure map for growth.

By Alan Weiss,

Why should I read it?

2 authors picked Million Dollar Consulting as one of their favorite books, and they share why you should read it.

What is this book about?

Build a thriving consultancy with the updated edition of this classic bestseller

Having inspired generations of consultants and entrepreneurs around the world, the "Rock Star of Consulting" Alan Weiss returns with a revised and completely updated edition of his authoritative guide to consulting success.

Weiss provides his time-tested model on creating a flourishing consulting business, while incorporating and focusing on the many dynamic changes in solo and boutique consulting, coaching, and entrepreneurship. In addition to guidance on raising capital, attracting clients, and creating a marketing plan, he also gives brand new step-by-step advice on:

* Harnessing today's global opportunities
*…


Book cover of Winning Through Intimidation: How to Be the Victor, Not the Victim, in Business and in Life

Why am I passionate about this?

I have always tried to be "the best that I can be'' at anything. These books helped me be the best that I could be at commercial investment real estate sales...without hype...just good solid advice.

Adam's book list on books for anyone looking to begin a career in commercial investment real estate by authors who "have been there and done that"

Adam Von Romer Why did Adam love this book?

This is the “playbook” for commercial real estate. Even though Robert Ringer wrote this book in 1973 he absolutely hit the nail on the head.

He teaches you “straightforward, easy-to-understand terms, how to defend yourself against the intimidators of the world.” Robert Ringer even identifies the “intimidators” and in a humorous and entertaining way.

The most amazing part is that once you have read the book, you will instantly recognize the characters from the book in your daily life.

By Robert Ringer,

Why should I read it?

2 authors picked Winning Through Intimidation as one of their favorite books, and they share why you should read it.

What is this book about?

#1 New York Times Bestseller! Why is Robert Ringer's classic Winning through Intimidation still one of the most talked about personal-development books of all time? Because it teaches you how to defend yourself against the intimidators of the world.

Believe it or not, the results a person obtains are inversely proportionate to the degree to which he is intimidated; it's not what you say or do that counts, but what your posture is when you say or do it! Those who choose to be ostriches and believe they can wish away these realities invite an enormous amount of unnecessary pain…


Book cover of I Paint What I See

Stu Heinecke Author Of How to Grow Your Business Like a Weed: A Complete Strategy for Unstoppable Growth

From my list on to ignite a creative entrepreneurial spirit.

Why am I passionate about this?

Throughout my oddly circuitous career, my mission has always been to help clients grow their businesses. Along the way, I’ve come up with some pretty useful insights and innovations. I mixed cartoons (I’m also one of the WSJ cartoonists) with direct marketing and created a new genre that broke many response records. Then I wrote How to Get a Meeting with Anyone, which helped readers drastically improve their sales results (and was named one of the top 64 sales books of all time). And now, How to Grow Your Business Like a Weed adapts nature’s ultimate growth model for business use, to produce explosive, sustainable growth. 

Stu's book list on to ignite a creative entrepreneurial spirit

Stu Heinecke Why did Stu love this book?

Early in my career, I found myself mentored by several of the world’s top cartoonists from Playboy and The New Yorker, including the amazing Gahan Wilson. His cartoons were works of wonder, with intricate cross-hatching, quirky details, and trademark macabre stylings. By sheer luck, I’d stumbled into a backstage pass with one of the greatest cartooning talents ever, so observing his process was a privilege. Humor is about revealing the truth with a twist, which is why I treasure this particular book by Gahan. It’s a collection of his work, but also a statement of entire purpose for all of cartooning—to capture truth.

By Gahan Wilson,

Why should I read it?

1 author picked I Paint What I See as one of their favorite books, and they share why you should read it.

What is this book about?

Presents over one hundred examples of the celebrated cartoonist's wit and humor


Book cover of The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail

Louis Gump Author Of The Inside Innovator: A Practical Guide to Intrapreneurship

From my list on innovation within larger organizations.

Why am I passionate about this?

How many people have had a great idea and just needed to gain support within a large organization to move ahead? I have, over and over again, along with very accomplished teams. It’s often hard work to create something new. It requires both art and science. When people understand how it works, they elevate their craft and achieve more while lifting others up. Some of them even change the world. I’ve found great wisdom and amazing stories of courage and adventure from people who have already been there, done that, and written about their experiences. I hope these book recommendations broaden your perspective and inspire your imagination!

Louis' book list on innovation within larger organizations

Louis Gump Why did Louis love this book?

This is perhaps the best-known book on innovation inside large companies. When discussing technological change, people have mentioned it to me more than any other book—by a large margin! It includes examples from industries ranging from hard disks to excavators and even offers an earlier look at the prospects for electric vehicles.

It is especially interesting to see how past success can lead to complacency that hinders sustained growth and financial health. In the process, Christensen underscores how important it is for companies to continue innovating within—even when business is going well and even when acquisitions seem alluring and less difficult. This is a must-read because it establishes foundational knowledge on the importance of continued investment to sustain success.

By Clayton M. Christensen,

Why should I read it?

5 authors picked The Innovator's Dilemma as one of their favorite books, and they share why you should read it.

What is this book about?

Named one of 100 Leadership & Success Books to Read in a Lifetime by Amazon Editors A Wall Street Journal and Businessweek bestseller. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. An innovation classic. From Steve Jobs to Jeff Bezos, Clay Christensen's work continues to underpin today's most innovative leaders and organizations. The bestselling classic on disruptive innovation, by renowned author Clayton M. Christensen. His work is cited by the world's best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestseller--one of the most influential business books…


Book cover of Rich Dad, Poor Dad

Monroe Mann Author Of The Theatrical Juggernaut: The Psyche of the Star

From my list on marketing books for aspiring professional actors, artists, and performers.

Why am I passionate about this?

I have done some pretty cool things in the arts. To share a few, I’ve given TEDx talks, I have produced and co-starred in a film that made it to Cannes, I have written 11+ books (one of which was a Barnes & Noble # 1 best seller), I have spoken at SAG/AFTRA and Writer’s Guild, I am an entertainment attorney, and I have an album up on iTunes/Apple Music/Spotify, etc. I really love inspiring people, and helping them to achieve life dreams. I hope this list will help inspire some of you to go after your dreams, too, and with a passion!

Monroe's book list on marketing books for aspiring professional actors, artists, and performers

Monroe Mann Why did Monroe love this book?

All the books I recommend have to do with business and finance. Why? Because that’s how you succeed as an artist.

It didn’t take me long to realize this key fact: talent alone gets you nowhere. It’s about marketing, business, strategy, and, yes, finance. This book helped me to realize two things: my wealth is measured in time, and to never say, “I can’t afford it” (Always ask: “How can I afford it?”).

It’s only because I was able to manage my money (eventually) that I was able to end up co-starring in a film that was sold at Cannes!

By Robert T. Kiyosaki,

Why should I read it?

2 authors picked Rich Dad, Poor Dad as one of their favorite books, and they share why you should read it.

What is this book about?

Personal finance author and lecturer Robert T. Kiyosaki developed his unique economic perspective from two very different influences - his two fathers. One father (Robert's real father) was a highly educated man but fiscally poor. The other father was the father of Robert's best friend - that Dad was an eighth-grade drop-out who became a self-made multi-millionaire. The lifelong monetary problems experienced by his 'poor dad' pounded home the counterpoint communicated by his 'rich dad'. Taking that message to heart, Kiyosaki was able to retire at 47. RICH DAD, POOR DAD, written with consultant and CPA Sharon L. Lechter, lays…


Book cover of Selling The Invisible: A Field Guide to Modern Marketing

Monroe Mann Author Of The Theatrical Juggernaut: The Psyche of the Star

From my list on marketing books for aspiring professional actors, artists, and performers.

Why am I passionate about this?

I have done some pretty cool things in the arts. To share a few, I’ve given TEDx talks, I have produced and co-starred in a film that made it to Cannes, I have written 11+ books (one of which was a Barnes & Noble # 1 best seller), I have spoken at SAG/AFTRA and Writer’s Guild, I am an entertainment attorney, and I have an album up on iTunes/Apple Music/Spotify, etc. I really love inspiring people, and helping them to achieve life dreams. I hope this list will help inspire some of you to go after your dreams, too, and with a passion!

Monroe's book list on marketing books for aspiring professional actors, artists, and performers

Monroe Mann Why did Monroe love this book?

Too many books on how to succeed in the arts talk about how you are a "product." These people are idiots who know nothing about business. If you are an actor, singer, or painter, you are not a product. That implies you are able to be sold to multiple people at the same time. And re-used. And replaced when you break. Sorry, you’re not a product.

You are an entrepreneur, and you are selling…a service. And that service is…invisible. That’s what this book taught me. I am not a product. I am a salesman, and I am selling the invisible.

The techniques required to sell a service are far different from selling a product, and heck, I just didn’t like thinking of myself as a product anyway! I am a unique human being with incredibly unique talents. Aren’t you?

By Harry Beckwith,

Why should I read it?

1 author picked Selling The Invisible as one of their favorite books, and they share why you should read it.

What is this book about?

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:

Greatness May Get You Nowhere; Focus Groups Don'ts; The More You Say, the Less People Hear; Seeing the Forest Around the Falling Trees


Book cover of Becoming a Successful Manager: Powerful Tools for Making a Smooth Transition to Managing a Team

Monroe Mann Author Of The Theatrical Juggernaut: The Psyche of the Star

From my list on marketing books for aspiring professional actors, artists, and performers.

Why am I passionate about this?

I have done some pretty cool things in the arts. To share a few, I’ve given TEDx talks, I have produced and co-starred in a film that made it to Cannes, I have written 11+ books (one of which was a Barnes & Noble # 1 best seller), I have spoken at SAG/AFTRA and Writer’s Guild, I am an entertainment attorney, and I have an album up on iTunes/Apple Music/Spotify, etc. I really love inspiring people, and helping them to achieve life dreams. I hope this list will help inspire some of you to go after your dreams, too, and with a passion!

Monroe's book list on marketing books for aspiring professional actors, artists, and performers

Monroe Mann Why did Monroe love this book?

As an artist, you’re the head of a company. Whether you realize it or not, you have staff: Photographers helping you, agents, managers, publicists, fellow artists, and the list goes on. You need to know how to manage these people in the most positive way possible.

I credit much of my success in the arts to acknowledging that I need to know how to work with and manage the people on my team. This book did not make me a master, but it’s one of the many books I’ve read on improving my people management skills. If you cannot work with and manage others, you will never get far in show business or any business.

By J. Robert Parkinson, Gary Grossman,

Why should I read it?

1 author picked Becoming a Successful Manager as one of their favorite books, and they share why you should read it.

What is this book about?

This comprehensive yet inviting-to-read guide has been completely updated to cover today's most critical management topics--from company culture to new technologies.

About the Book
Becoming a Successful Manager has all the tools and techniques for making a smooth transition into the role of manager. Drawing on both academic research and real-world experience, the authors teach readers how to apply what they call "The Discovery Method." Through practical exercises and thought-provoking questions, readers learn how to manage others as successfully as they have managed themselves. Updates include such timely topics as the evolving roles of managers, managing up, and other changes…


Book cover of Built to Sell: Creating a Business That Can Thrive Without You

Dave Kerpen Author Of The Art of People: 11 Simple People Skills That Will Get You Everything You Want

From my list on entrepreneurs who want to go further faster.

Why am I passionate about this?

I love building businesses. I’ve built several businesses, ranging from a one person consultancy to a venture-backed tech company to an 8-figure marketing agency to a managed HR marketplace to a virtual memorial services company. The only thing I love more than building businesses is building and helping create new entrepreneurs. These books have helped me tremendously in my journey and I hope they help you as well!

Dave's book list on entrepreneurs who want to go further faster

Dave Kerpen Why did Dave love this book?

Built to Sell is the perfect parable that taught me how to build a scalable business with processes and predictable revenue. I read it, I shared it with our leadership team, who all read it, and then we built and sold a company for 8 figures. Whether or not you plan to sell your company, this is the most important book for all entrepreneurs to read.

By John Warrillow,

Why should I read it?

1 author picked Built to Sell as one of their favorite books, and they share why you should read it.

What is this book about?

Run your company. Don’t let it run you.

Most business owners started their company because they wanted more freedom—to work on their own schedules, make the kind of money they deserve, and eventually retire on the fruits of their labor.

Unfortunately, according to John Warrillow, most owners find that stepping out of the picture is extremely difficult because their business relies too heavily on their personal involvement. Without them, their company—no matter how big or profitable—is essentially worthless.

But the good news is that entrepreneurs can take specific steps—no matter what stage a business is in—to create a valuable, sellable…


Book cover of Scaling Up: How a Few Companies Make It...and Why the Rest Don't

Tom Salonek Author Of The 100: Building Blocks for Business Leadership

From my list on practical, hands-on business leadership.

Why am I passionate about this?

I'm the Founder and CEO of Intertech, an IT firm I started over 30 years ago. I've written three books and more than 100 articles on business, leadership, and technology. Intertech has won over 50 awards for growth, workplace best practices, and employee engagement including being named one of the Best 30 Employers in Tech by Fortune Magazine and one of the Top 10 Consulting firms in America by Consulting Magazine.  

Tom's book list on practical, hands-on business leadership

Tom Salonek Why did Tom love this book?

I learned from Verne firsthand at two separate multi-year courses at the Massachusetts Institute of Technology that were held for high-growth entrepreneurs.

In Scaling Up, he lays out what needs to be done at different stages/sizes of an organization to move to the next level. Like the other books I've recommended, he provides candid advice and practical ways to implement the ideas outlined in the book.

By Verne Harnish,

Why should I read it?

3 authors picked Scaling Up as one of their favorite books, and they share why you should read it.

What is this book about?

Winner of the International Book Awards for General Business


Winner of the Readers' Favorite International Book Award for Non-Fiction Business



It’s been over a decade since Verne Harnish’s best-selling book Mastering the Rockefeller Habits was first released. Scaling Up (Rockefeller Habits 2.0) is the first major revision of this business classic which details practical tools and techniques for building an industry-dominating business. This book is written so everyone — from frontline employees to senior executives — can get aligned in contributing to the growth of a firm. Scaling Up focuses on the four major decision areas every company must get…


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