From my list on to ignite a creative entrepreneurial spirit.
Who am I?
Throughout my oddly circuitous career, my mission has always been to help clients grow their businesses. Along the way, I’ve come up with some pretty useful insights and innovations. I mixed cartoons (I’m also one of the WSJ cartoonists) with direct marketing and created a new genre that broke many response records. Then I wrote How to Get a Meeting with Anyone, which helped readers drastically improve their sales results (and was named one of the top 64 sales books of all time). And now, How to Grow Your Business Like a Weed adapts nature’s ultimate growth model for business use, to produce explosive, sustainable growth.
Stu's book list on to ignite a creative entrepreneurial spirit
Why did Stu love this book?
I enjoyed Alan Weiss’ book, Million Dollar Consulting, for its refreshingly hard-nosed look at dealing with clients. A business can’t exist without them, but contrary to conventional wisdom, the customer isn’t always right. They’re often difficult, stubborn, and think they know more about a given subject than the expert staring them in the face. Weiss’ book is a practical course on landing and working effectively with clients, especially getting paid what you’re worth. If your business model includes working with high-end clients, this book is a treasure map for growth.