Fans pick 100 books like Creativity in Business

By Michael Ray, Rochelle Myers,

Here are 100 books that Creativity in Business fans have personally recommended if you like Creativity in Business. Shepherd is a community of 12,000+ authors and super readers sharing their favorite books with the world.

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Book cover of A Whole New Mind: Why Right-Brainers Will Rule the Future

Craig Detweiler Author Of Honest Creativity: The Foundations of Boundless, Good, and Inspired Innovation

From my list on creativity and deepening your spirituality.

Why am I passionate about this?

I blame my mother. She took us to the public library every week and let us check out as many books as we could carry. Consequently, reading was a joy rather than a burden. The writing came after I got over my false assumptions about English Lit and Modern Poetry. As a screenwriter, I craft silly stories to make audiences laugh. That’s why I watch movies after an exhausting week. As an author, I gravitate towards non-fiction–trying to reconcile my artistry with my faith. I’ve written about movies, music, video games, technology, and art–with an eye toward lifting our spirits and comforting our aching souls.

Craig's book list on creativity and deepening your spirituality

Craig Detweiler Why did Craig love this book?

I get frustrated by organizations and systems that are so devoted to metrics that they miss the creative opportunities at hand.

Daniel Pink’s A Whole New Mind flips the script on the AI-driven world we’re inheriting, insisting that the right-brained approach to creativity will unlock a brighter future for us all. I’ve found that his focus on story and design moves audiences far more than spreadsheets and PowerPoints.

Pink reminds us why empathy and playfulness are the kinds of superpowers we must rediscover amid so much machine learning.

By Daniel H. Pink,

Why should I read it?

4 authors picked A Whole New Mind as one of their favorite books, and they share why you should read it.

What is this book about?

This is a book that you have to read. A Whole New Mind is a groundbreaking look at how we should live our lives in a world turned upside down by rising affluence, the outsourcing of good jobs abroad, and the computerization of our lives a world fast shifting from the Information Age to the Conceptual Age. Lawyers. Accountants. Radiologists. Software engineers. That's what our parents encouraged us to be when we grew up. But Mum and Dad were wrong. The future belongs to a very different kind of person - a person with a very different kind of mind.…


Book cover of Ingenius: A Crash Course on Creativity

Matthew E. May Author Of Winning the Brain Game: Fixing the 7 Fatal Flaws of Thinking

From my list on creative thinking.

Why am I passionate about this?

For as long I can remember, I’ve been an ideas guy. I even like the idea of ideas…I guess that makes me a meta-idea guy. But not just any ideas. Ideas that achieve the maximum impact with the minimum means. Oliver Wendell Holmes once wrote, “I wouldn’t give a fig for simplicity on this side of complexity, but I’d give my life for simplicity on the other side of complexity.” Creative ideas are the main event of the imagination, and the simpler the better. I've written and published several books, hundreds of articles and blogs, and even had dozens of songs published. But by far my favorite creative accomplishment is winning the New Yorker cartoon caption contest in 2008.

Matthew's book list on creative thinking

Matthew E. May Why did Matthew love this book?

This book is a practitioner’s guide to applied creativity in business, from yet another Stanford University professor. What is it about Stanford? I learned Design Thinking at Stanford, and I’ve had the honor of spending time with Tina Seelig. In many respects, this book is volume two of Creativity in Business a few decades apart. She introduces a conceptual model she calls the Innovation Engine, which explains how creativity is produced on the inside…our “in-genius,”…but is then influenced by the outside world. For anyone looking to create something from scratch, this book is for you.

By Tina Seelig,

Why should I read it?

1 author picked Ingenius as one of their favorite books, and they share why you should read it.

What is this book about?

Is the ability to creatively tackle problems innate or can it be learned? Like most human traits, both answers are correct. Some people are inherently more innovative than others. But, just like maths, or writing, everyone can improve with practice. Tina Seelig, PhD teaches creativity every day in her courses on innovation at Stanford School of Engineering. After ten years of experience, she confidently asserts that not only can creativity be taught but that there are a clear set of tools, skills and approaches that can unlock anyone's creative potential.

In InGenius, Seelig reminds us that creativity is not just…


Book cover of The Opposable Mind: How Successful Leaders Win Through Integrative Thinking

Matthew E. May Author Of Winning the Brain Game: Fixing the 7 Fatal Flaws of Thinking

From my list on creative thinking.

Why am I passionate about this?

For as long I can remember, I’ve been an ideas guy. I even like the idea of ideas…I guess that makes me a meta-idea guy. But not just any ideas. Ideas that achieve the maximum impact with the minimum means. Oliver Wendell Holmes once wrote, “I wouldn’t give a fig for simplicity on this side of complexity, but I’d give my life for simplicity on the other side of complexity.” Creative ideas are the main event of the imagination, and the simpler the better. I've written and published several books, hundreds of articles and blogs, and even had dozens of songs published. But by far my favorite creative accomplishment is winning the New Yorker cartoon caption contest in 2008.

Matthew's book list on creative thinking

Matthew E. May Why did Matthew love this book?

Roger Martin is a mentor. I learned how to think strategically from him, first-hand. In fact, I hated strategy until I met Roger. He is one of the brightest thinkers on the planet. I use his frameworks daily in my work. His concept of integrative thinking, taught while he was dean of the University of Toronto’s progressive Rotman School, is all about the ability to hold two opposing ideas in your head at once. This is the stuff of breakthrough. The challenge is to avoid either/or thinking when considering two different ideas and synthesize them into an altogether new concept that improves on both. It’s like alchemy for the mind.

By Roger L. Martin,

Why should I read it?

1 author picked The Opposable Mind as one of their favorite books, and they share why you should read it.

What is this book about?

If you want to be as successful as Jack Welch, Larry Bossidy, or Michael Dell, read their autobiographical advice books, right? Wrong, says Roger Martin in The Opposable Mind. Though following best practice can help in some ways, it also poses a danger: By emulating what a great leader did in a particular situation, you'll likely be terribly disappointed with your own results. Why? Your situation is different. Instead of focusing on what exceptional leaders do, we need to understand and emulate how they think. Successful businesspeople engage in what Martin calls integrative thinking creatively resolving the tension in opposing…


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Book cover of The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever

The Coaching Habit By Michael Bungay Stanier,

The coaching book that's for all of us, not just coaches.

It's the best-selling book on coaching this century, with 15k+ online reviews. Brené Brown calls it "a classic". Dan Pink said it was "essential".

It is practical, funny, and short, and "unweirds" coaching. Whether you're a parent, a teacher,…

Book cover of The Myths of Creativity: The Truth about How Innovative Companies and People Generate Great Ideas

Matthew E. May Author Of Winning the Brain Game: Fixing the 7 Fatal Flaws of Thinking

From my list on creative thinking.

Why am I passionate about this?

For as long I can remember, I’ve been an ideas guy. I even like the idea of ideas…I guess that makes me a meta-idea guy. But not just any ideas. Ideas that achieve the maximum impact with the minimum means. Oliver Wendell Holmes once wrote, “I wouldn’t give a fig for simplicity on this side of complexity, but I’d give my life for simplicity on the other side of complexity.” Creative ideas are the main event of the imagination, and the simpler the better. I've written and published several books, hundreds of articles and blogs, and even had dozens of songs published. But by far my favorite creative accomplishment is winning the New Yorker cartoon caption contest in 2008.

Matthew's book list on creative thinking

Matthew E. May Why did Matthew love this book?

I love contrarian thinking. It’s by definition creative…new, novel, useful. That’s what David Burkus does with this book. There are a lot of conventional thoughts about creativity and the generation of innovative ideas that are held out as universal truths, but just aren’t. True, that is. David takes them all to task, pokes holes in them with science and logic and good old thoughtful insight, and dispels an entire family of mythology...misconceptions all relating to creative thinking: brainstorming, collaborating, incentivizing, and about a dozen more. Prepare to have much of your current understanding of creativity shaken.

By David Burkus,

Why should I read it?

1 author picked The Myths of Creativity as one of their favorite books, and they share why you should read it.

What is this book about?

How to get past the most common myths about creativity to design truly innovative strategies We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we must develop novel, useful ideas that will keep our organizations competitive. The Myths of Creativity demystifies the processes that drive innovation. Based on the latest research into how creative individuals and firms succeed, David Burkus highlights the mistaken ideas that hold us back and shows us how anyone can embrace a practical…


Book cover of Think Like a Rocket Scientist: Simple Strategies You Can Use to Make Giant Leaps in Work and Life

Anthony D. Fredericks Author Of From Fizzle to Sizzle: The Hidden Forces Crushing Your Creativity and How You Can Overcome Them

From my list on creativity and imagination.

Why am I passionate about this?

I was the kid who colored outside the lines and marveled at the special effects of monster movies. Yet, as I grew, I became aware of certain “rules” and “expectations” that seemed to limit my innate creativity. When I became a professional educator, I became even more cognizant of how students’ creativity was shut down. I read tons of books on creativity, but soon discovered that no one had ever written a book on the ingrained practices in family life, education, work environments, and personal beliefs that stamped out our natural creativity. Why do so many people consider themselves as “non-creative?” I wanted to find out…and change the equation.

Anthony's book list on creativity and imagination

Anthony D. Fredericks Why did Anthony love this book?

Would you like to turn the seemingly impossible into the possible?

Then, add this compelling and insightful book to your library. The author, in brilliant detail, shows you how to imagine the unimaginable and solve the unsolvable.

With practical advice and easy-to-understand language, Varol describes nine simple strategies that you can use to advance your career and advance your life.

What I like so much about this book is that the techniques are universal - they can be learned and used by anyone, no matter their occupation, the challenges they normally face, or they questions they often ask.

Varol shows you, in rich detail, how to approach complex and unfamiliar problems…and solve them with efficiency and satisfaction.

Your creativity will soar…like a rocket ship!

By Ozan Varol,

Why should I read it?

2 authors picked Think Like a Rocket Scientist as one of their favorite books, and they share why you should read it.

What is this book about?

New ways to think in unprecedented times.

Named a "must read" by Susan Cain, "endlessly fascinating" by Daniel Pink, and "bursting with practical insights" by Adam Grant.

In this accessible and practical book, Ozan Varol reveals nine simple strategies from rocket science that you can use to make your own giant leaps in work and life -- whether it's landing your dream job, accelerating your business, learning a new skill, or creating the next breakthrough product. Today, thinking like a rocket scientist is a necessity. We all encounter complex and unfamiliar problems in our lives. Those who can tackle these…


Book cover of How Creativity Rules the World: The Art and Business of Turning Your Ideas into Gold

Stephanie Blanchard

From my list on running a creative small business.

Why am I passionate about this?

I’m a writer who is drawn to entrepreneurs, especially those with creative businesses; they inspire me. I launched a freelance writing business in 2014, but I’ve always wanted to work for a magazine. One day, it finally occurred to me to combine my interests and start a magazine about creative entrepreneurs! I have interviewed over 100 creative entrepreneurs for my magazine. I created this list because I think it can help others interested in starting a creative business.

Stephanie's book list on running a creative small business

Stephanie Blanchard Why did Stephanie love this book?

This book demonstrates that anyone can be creative, regardless of their background, profession, or society’s definition of a creative person.

Even though the examples in the book are largely artists’ stories, Brito presents them in a way that I can apply to my career. The book inspires me to explore new ways of thinking and problem-solving. What resonated with me the most were the examples of artists who faced setbacks but transformed their approaches, ultimately achieving success.

The book also delves into the stories of well-known entrepreneurs who pivoted, providing me with inspiration for sticking with an entrepreneurial project when it gets challenging.

By Maria Brito,

Why should I read it?

1 author picked How Creativity Rules the World as one of their favorite books, and they share why you should read it.

What is this book about?

Axiom Business Book Award Winner in Entrepreneurship Category

Learn to make creativity work for your career.

Anyone, regardless of who you are or what you do, can cultivate the habits, actions, and attitudes that inspire creativity and innovation.

There has never been a more crucial time than now to develop your creativity and your ability to innovate. Coming up with original ideas of value is today's most precious skill.

How Creativity Rules the World shows that, despite contrary beliefs, creativity can be taught and learned by anyone. Creativity is an inexhaustible resource that is the key to thriving in the…


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Book cover of Free Your Joy: The Twelve Keys to Sustainable Happiness

Free Your Joy By Lisa McCourt,

We all want peace. We all want a life of joy and meaning. We want to feel blissfully comfortable in our own skin, moving through the world with grace and ease. But how many of us are actively taking the steps to create such a life? 

In Free Your Joy…

Book cover of An Audience of One: Reclaiming Creativity for Its Own Sake

Mary Potter Kenyon Author Of Called to Be Creative: A Guide to Reigniting Your Creativity

From my list on to jumpstart your creativity.

Why am I passionate about this?

I began exploring the topic of creativity after my mother’s death in 2010. Mom was an extremely creative woman. The mother of ten children, living in poverty, she was a self-taught artist who managed to beautify her simple home with her art, building a home business selling paintings, woodcarvings, wall hangings, and quilts she created. When I began speaking to groups of women about creativity, I was shocked to discover just how few of them saw themselves as creative. Thus began my odyssey into creativity research and therapeutic art, and the resulting book and workshops that inspire and encourage others to discover their creative self.

Mary's book list on to jumpstart your creativity

Mary Potter Kenyon Why did Mary love this book?

I was introduced to Srini through his first book, when I realized that "Unmistakables" are my people. Rao, host of the podcast The Unmistakable Creative, argues that we should stop worrying about creating art for money or fame, but focus on creating for an audience of one, ourselves. Rao’s words speak to the inner spark that may have been doused in our childhood, that deep restlessness we carry within. This book includes fascinating true stories of creatives who took this path, along with research from creativity experts.

By Srinivas Rao,

Why should I read it?

1 author picked An Audience of One as one of their favorite books, and they share why you should read it.

What is this book about?

The creator of the Unmistakable Creative podcast makes a counterintuitive argument: By focusing your creative work on pleasing yourself, you can increase your productivity, happiness, and (eventually, paradoxically) the size of your audience.

Creating for your own pleasure--whether you're writing a novel, composing songs, or painting a landscape--can seem pointless. It's tempting to focus on pursuing money and fame, rather than the process itself. But as Srini Rao warns, creating then turns into a chore that can harm your self-esteem and suck the pleasure out of life, rather than being a source of joy.

Rao, host of the podcast The…


Book cover of Sticky Wisdom: How to Start a Creative Revolution at Work

Karen Hold Author Of Experiencing Design: The Innovator's Journey

From my list on mastering design thinking.

Why am I passionate about this?

Inspired by the brilliant Silicon Valley technologists that I worked with in the early 90s and the pioneering design work of my husband’s grandfather, Leroy Grumman, I believe that design thinking is one of the most important reasons to believe that teams can achieve extraordinary results. It increases the likelihood of implementation of ideas by enhancing any companies’ abilities to align, learn, and change together. I have made it my mission to build creative capacity in individuals, organizations, and cities using the language of design thinking so that everyone can make positive change within their sphere of influence.

Karen's book list on mastering design thinking

Karen Hold Why did Karen love this book?

My favorite business school professor gave me this book on a whim that I might be interested in the work of What If? I took it home and devoured it in a matter of hours. It’s captivating in its accessibility to normal people and probably more relevant today than it was twenty years when it was published as creative catalysts and design thinkers refocus on behaviors over process and habits over tools. By adopting the six creative behaviors outlined in the book: freshness, greenhousing, realness, momentum, signalling, and courage, innovators can increase their creative capacity and even more importantly, their creative confidence. 

By Dave Allan, Matt Kingdon, Kris Murrin , Daz Rudkin

Why should I read it?

1 author picked Sticky Wisdom as one of their favorite books, and they share why you should read it.

What is this book about?

We all know how important creativity is at work. New ideas, fresh solutions, and innovative approaches are always talked about, but rarely ever practiced. ?Whatif!, Second Edition gives you the power, insight, and courage to capture the essence of creativity at work. This one--of--a--kind book breaks creativity into six practical behaviors and shows you how all of us----not just the wacky genuis----is packed with creative potential. This fully updated and expanded edition explores areas that the first edition did not, filled with new insights, stories, and cases it will help you find or recapture your creativity with proven exercises that…


Book cover of A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas

Mary Stewart Author Of Creative Inquiry: From Ideation to Implementation

From my list on for cultivating creativity.

Why am I passionate about this?

Trained as an artist, through my work as a college professor I became committed to helping others cultivate and expand their creativity. It has always been heartbreaking to hear friends and acquaintances bemoan their lack of creativity simply because they hadn't developed drawing skills. Creativity is a human characteristic that can be developed in any discipline and with practice and encouragement, is available to anyone. In my reading and my writing, I seek a combination of accessibility and substance. If a book is engaging enough to read at the beach yet substantial enough to provide fuel for thought long afterward, it is a winner!

Mary's book list on for cultivating creativity

Mary Stewart Why did Mary love this book?

Due to a mania for metrics, in recent years educators have been pressured to focus on answers rather than exploring the significance of questions. This imbalance can be very damaging. Students who are only motivated by the questions their teachers pose never become intellectually independent and are unable to fully cultivate their creativity.

A More Beautiful Question tackles this problem head-on and offers an informative and engaging analysis of different types of questions and their uses. I was surprised to find gems in every chapter, even those directed at businesspeople. I often recommend this book to other college professors and those who have read it have found it transformative.

By Warren Berger,

Why should I read it?

1 author picked A More Beautiful Question as one of their favorite books, and they share why you should read it.

What is this book about?

To get a great answer, you need to ask the perfect question. Warren Berger revives the lost art of questioning.

In this groundbreaking book, journalist and innovation expert Warren Berger shows that one of the most powerful forces for igniting change in business and in our daily lives is a simple, under-appreciated tool--one that has been available to us since childhood. Questioning--deeply, imaginatively, "beautifully"--can help us identify and solve problems, come up with game-changing ideas, and pursue fresh opportunities. So why are we often reluctant to ask "Why?"

Berger's surprising findings reveal that even though children start out asking hundreds…


Book cover of Creative Confidence: Unleashing the Creative Potential Within Us All

Muhammad Mashhood Alam Author Of Transforming an Idea Into a Business with Design Thinking: The Structured Approach from Silicon Valley for Entrepreneurs and Leaders

From my list on design thinking, innovation, and entrepreneurship.

Why am I passionate about this?

I've been driving innovation in various capacities with world’s leading companies and start-ups for the last 23 years in Silicon Valley. I've been granted six US patents, won two prestigious design awards including the Red Dot award, and published a book on transforming an idea into a business using Design Thinking. What I've learnt is that at the core of any successful business lies the value to the end user who uses the solutions. As I got exposed to Design Thinking earlier on in my career, I realized its immense power in delivering human-centered innovations. I regularly speak at several industry & entrepreneurial events and various business schools around the world. 

Muhammad's book list on design thinking, innovation, and entrepreneurship

Muhammad Mashhood Alam Why did Muhammad love this book?

Creative Confidence is a book that explores the idea that everyone has the ability to be creative, and that creativity can be a powerful tool for innovation and problem-solving.

Kelley argues that many people believe that creativity is a rare and elusive talent that only a select few possess, but in reality, everyone can develop their creative abilities with practice and effort.

Kelley provides numerous examples of individuals and organizations that have successfully used creativity to solve complex problems and create innovative solutions.

He also offers practical strategies and exercises for developing creative confidence, such as embracing failure, challenging assumptions, and experimenting with new ideas.

I have personally seen the benefits of creative confidence in my work and the work of others around me.

By Tom Kelley, David Kelley,

Why should I read it?

2 authors picked Creative Confidence as one of their favorite books, and they share why you should read it.

What is this book about?

A powerful and inspiring book from the founders of IDEO, the award-winning design firm, on unleashing the creativity that lies within each and every one of us.

Too often, companies and individuals assume that creativity and innovation are the domain of the 'creative types'. But two of the foremost experts in innovation, design and creativity on the planet show us that each and every one of us is creative.

In an entertaining and inspiring narrative that draws on countless stories from their work at IDEO, and with many of the world's top companies and design firms, David and Tom Kelley…


Book cover of A Whole New Mind: Why Right-Brainers Will Rule the Future
Book cover of Ingenius: A Crash Course on Creativity
Book cover of The Opposable Mind: How Successful Leaders Win Through Integrative Thinking

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