Why did I love this book?
Creativity in Business was the book that started it all for me in terms of creativity in business. I had just graduated from The Wharton School with my MBA, and I had no idea that business creativity was even a thing. Or even a possibility. I thought they were entirely different worlds, and never the twain shall meet. In this book, authors Michael Ray and Rochelle Myers made me want to go take their course at Stanford. As soon as they started talking about business as art and silencing the “voice of judgment,” I was hooked.