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Creativity in Business: Based on the Famed Stanford University Course That Has Revolutionized the Art of Success Paperback – January 24, 1989

by Michael Ray (Author), Rochelle Myers (Author)
4.2 4.2 out of 5 stars 67 ratings
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This exploration of innovative thinking in companies of all kinds "shows us how creativity in business can enrich us, and those who work with us." -- Spencer Johnson, co-author, The One Minute Manager
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Previous page
  1. Print length
    240 pages
  2. Language
    English
  3. Publisher
    Crown
  4. Publication date
    January 24, 1989
  5. Dimensions
    5.88 x 0.55 x 9.25 inches
  6. ISBN-10
    0385248512
  7. ISBN-13
    978-0385248518
  8. See all details
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Editorial Reviews

From the Publisher

This exploration of innovative thinking in companies of all kinds "shows us how creativity in business can enrich us, and those who work with us." -- Spencer Johnson, co-author, The One Minute Manager

From the Inside Flap

This exploration of innovative thinking in companies of all kinds "shows us how creativity in business can enrich us, and those who work with us." -- Spencer Johnson, co-author, The One Minute Manager

Product details

  • Publisher ‏ : ‎ Crown; Reissue edition (January 24, 1989)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 240 pages
  • ISBN-10 ‏ : ‎ 0385248512
  • ISBN-13 ‏ : ‎ 978-0385248518
  • Item Weight ‏ : ‎ 9.6 ounces
  • Dimensions ‏ : ‎ 5.88 x 0.55 x 9.25 inches
  • Customer Reviews:
    4.2 4.2 out of 5 stars 67 ratings

Customer reviews

4.2 out of 5 stars
4.2 out of 5
67 global ratings

Top reviews from the United States

Molly
5.0 out of 5 stars Lots of good business knowledge
Reviewed in the United States on November 24, 2019
Verified Purchase
I had to order this book for a class I was taking. It came in time for the class and I didn’t feel like I was getting robbed by the price of it. The book itself is a good read even if not for a class and I found it very interesting.
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Scrappy Kimberly Wiefling
5.0 out of 5 stars Why didn't I read this book 30 years ago?
Reviewed in the United States on August 22, 2011
Verified Purchase
All my life I've stumbled upon the wisdom contained in this book. How convenient it would have been if I'd read it in my youth! Now I'm wondering why it's not standard required reading for every human being. "Surrender", "Pay Attention" and "Destroy Judgement, Create Curiosity" would just be empty words if not for the powerful exercises accompanying them. Thank you Michael Ray and Rochelle Myers for making this ageless wisdom available to the world in this simple, beautiful and powerful book.
3 people found this helpful
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Krasi P. K.
4.0 out of 5 stars A good read
Reviewed in the United States on December 2, 2015
Verified Purchase
The title of this book is misleading. Creativity in business is discussed in a roundabout way through the stories of various people, who have succeeded in different fields. Creativity research has come a long way since 1989. I read the book, hoping to use it in my dissertation. I did not use it. However, Ray and Myers are very passionate about their course, on which the book is based, and that passion comes across.
4 people found this helpful
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JR
5.0 out of 5 stars Treat yourself.
Reviewed in the United States on April 1, 2014
Verified Purchase
This book is a must for anyone who wishes to improve the way they live their life. This is not just for people in business. Everyone can benefit greatly from reading this.
One person found this helpful
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A. L.
1.0 out of 5 stars There is MOLD all over the bottom.
Reviewed in the United States on January 20, 2021
Verified Purchase
I am not sure how mold is acceptable on a book. I buy used books all the time and have never had any issue. It is readable but mold is covering the entire lower portion of the book.
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tomatoejane
5.0 out of 5 stars Don't let the boring title fool you
Reviewed in the United States on February 2, 2009
Verified Purchase
Jump in. If you are serious about changing your business (and personal) life for the better this book will help you do it. The approach is truly not what one might expect from the comments and information on the cover. Great book. Be brave!
One person found this helpful
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Amazon Customer
5.0 out of 5 stars nice book
Reviewed in the United States on January 19, 2019
Verified Purchase
Very nice. Practically new. Terrific condition
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Sandra
1.0 out of 5 stars This is only a Summery
Reviewed in the United States on January 27, 2020
Verified Purchase
I bought the audible version of it and it was only a 52 min long summary of the actual book. A little misleading. You have to just buy the actual book.
3 people found this helpful
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Top reviews from other countries

G de la Rosa
5.0 out of 5 stars I loved the book
Reviewed in Mexico on October 31, 2020
Verified Purchase
In my opinion, everybody should read this book. Is full of exercises to buster your creative side and is beautifully written.
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David Oman
5.0 out of 5 stars Five Stars
Reviewed in Canada on April 13, 2018
Verified Purchase
An excellent and practical guide to building creativity.
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A. Heg
5.0 out of 5 stars Great.
Reviewed in the United Kingdom on August 14, 2016
Verified Purchase
Practical. Creative. Great.
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