100 books like Ingenius

Creativity in Business was the book that started it all for me in terms of creativity in business. I had just graduated from The Wharton School with my MBA, and I had no idea that business creativity was even a thing. Or even a possibility. I thought they were entirely different worlds, and never the twain shall meet. In this book, authors Michael Ray and Rochelle Myers made me want to go take their course at Stanford. As soon as they started talking about business as art and silencing the “voice of judgment,” I was hooked.

I get frustrated by organizations and systems that are so devoted to metrics that they miss the creative opportunities at hand.

Daniel Pink’s A Whole New Mind flips the script on the AI-driven world we’re inheriting, insisting that the right-brained approach to creativity will unlock a brighter future for us all. I’ve found that his focus on story and design moves audiences far more than spreadsheets and PowerPoints.

Pink reminds us why empathy and playfulness are the kinds of superpowers we must rediscover amid so much machine learning.

Roger Martin is a mentor. I learned how to think strategically from him, first-hand. In fact, I hated strategy until I met Roger. He is one of the brightest thinkers on the planet. I use his frameworks daily in my work. His concept of integrative thinking, taught while he was dean of the University of Toronto’s progressive Rotman School, is all about the ability to hold two opposing ideas in your head at once. This is the stuff of breakthrough. The challenge is to avoid either/or thinking when considering two different ideas and synthesize them into an altogether new concept that improves on both. It’s like alchemy for the mind.

I love contrarian thinking. It’s by definition creative…new, novel, useful. That’s what David Burkus does with this book. There are a lot of conventional thoughts about creativity and the generation of innovative ideas that are held out as universal truths, but just aren’t. True, that is. David takes them all to task, pokes holes in them with science and logic and good old thoughtful insight, and dispels an entire family of mythology...misconceptions all relating to creative thinking: brainstorming, collaborating, incentivizing, and about a dozen more. Prepare to have much of your current understanding of creativity shaken.

Sally Smith Hughes' highly readable tale of the genesis of Genentech provides a no-holds-barred look into the gritty details of how biotech firms are born. Hughes reveals how scientists, lawyers, and venture capitalists work together and collide in a crucible of competing disciplines and desires to produce transformative advances. For those interesting in biotech entrepreneurship or simply investing in biotech, this book offers key foundational insights into the industry.

This book was a revelation for me when it came out, and I continue to use it as both reference and a source of new ideas and inspiration. The author felicitously combines a deeply personal perspective on Sufism’s greatest thinker Ibn ‘Arabi (1165–1240) with academic rigor and precision in translation. His comments on Ibn ‘Arabi’s teachings are unobtrusive and helpful in navigating the Sufi master’s breathtaking exploration of the universe that he presents, paradoxically, as a giant reflection of the [self-]image and imagination of the Divine Absolute. The subtle interaction of mundane and divine imaginations determines how we ourselves imagine the world. After reading this book, you will understand why Ibn ‘Arabi looms so large in Eastern and Western imaginings of Sufism and why he is compared to Plato in the Western intellectual tradition.    

Here is a book that I found to be highly engaging. The Greek philospher Plato was quoted as saying that "you can discover more about a person in an hour of play than in a year of conversation." If so, he has offered us a valid rationale for taking a stroll with someone whom we've just encountered, versus meeting at, say, a restaurant. The authors discuss one study where up to 90% of 5-year-olds tested as being highly creative. Yet by age 7, this figure declines 10%, and then declines to 2% after age 8. Hence, creativity seemingly declines as structured education begins.

Creativity involves the pressure to 'keep up' along with a bombardment of information. The accelerating pace of environmental damage is symptomatic of damage to the human spirit. One centurion said, “I lived my life" so that I would exceed age 100. For nearly all of his life,… show more.

Markson had early success writing traditional novels (one was even made into a movie starring Frank Sinatra) but his real body of work came after when he started writing novels that were criticized for not being novels. The first of these, This is Not a Novel, is narrated by a writer who asks whether it is possible to have a novel with no plot, no main character etc. In a form that visually resembles about 150 pages of tweets (but written before Twitter existed), Markson takes a spirited, enjoyable romp through the history of art, literature, and philosophy, with a sharp eye focused on how various creative people lived and loved, but especially on how they died. 

One of the questions most asked by my students is, “How do you find your voice, your style, your essence.”

This title by Lisa Congdon is one that I always recommend, as it addresses the quintessential challenge every artist faces: finding and honing their unique voice. Masterfully combining personal anecdotes with practical advice, Congdon makes the journey of artistic self-discovery less daunting and more exhilarating.

Her wisdom and experience act as a gentle guide, encouraging readers to explore and embrace their unique style. Reading this book is like having a heart-to-heart with a wise friend who knows the struggles and triumphs of being an artist.

Congdon’s approach is not about quick fixes; it’s about a deep, sustained exploration of what makes your art uniquely yours. More than instructional, it's a transformative read, imbued with the kind of sincere,  heartfelt guidance that can only come from someone who's walked the path… show more.

This book demonstrates that anyone can be creative, regardless of their background, profession, or society’s definition of a creative person.

Even though the examples in the book are largely artists’ stories, Brito presents them in a way that I can apply to my career. The book inspires me to explore new ways of thinking and problem-solving. What resonated with me the most were the examples of artists who faced setbacks but transformed their approaches, ultimately achieving success.

The book also delves into the stories of well-known entrepreneurs who pivoted, providing me with inspiration for sticking with an entrepreneurial project when it gets challenging.