The Practice

Book cover of The Practice: Shipping Creative Work

Book description

From the bestselling author of Purple Cow and This is Marketing comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world.

Creative work doesn't come with a guarantee. But there is a pattern to who…

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Why read it?

3 authors picked The Practice as one of their favorite books. Why do they recommend it?

Allen Gannett

Author

In The Practice, Godin successfully does that “thing,” that he is so uniquely good at: sharing wisdom with panache and joy, not condescension or cliché. He artfully argues for the creative to better empathize with their audience, and in doing so, create better art. Since, creativity is nothing without impact.

From Allen's list on creativity and how to harness it as a skill.

Tom Clohosy Cole

Author

The Practice is essentially quite a simple idea but the impact grows as you read the book, to the point where the message really sticks with you. Seth explains that everything in life is a practice. We are constantly training, learning, failing, improving, at everything we do. Anything we want to pursue, or dedicate ourselves to, will also take a lot of practice. We can’t expect to be the best at something straight away, all we can do is put the hours in and be patient. I read this book at the same time as I’d picked up painting again…

From Tom's list on overcoming procrastination.

Scott Perry

Author

Equal parts insight and inspiration encouraging readers to develop and deliver upon their creative potential and promise. Developing and delivering the difference only you can make requires a daily discipline and intentional relationships. Seth's book show's the way to do both with integrity and joy.

From Scott's list on living the good life.