The best books that discuss creativity and how they relate to teaching creativity in marketing and business

Why am I passionate about this?

 I have studied creativity for 40 years and, along with the textbook I wrote, I am continually teaching my marketing students how to become more creative.  I have unequivocally demonstrated that everyone who wants to become more creative can do so with the appropriate tutelage.  This is why I get so much satisfaction from teaching creativity and it is why I wrote my book that I am highlighting here.


I wrote...

Teaching Creativity in Marketing and Business Education: A Concise Compilation of Concepts and Methodologies that Will Increase Students' Creativity

By Stephen P. Ramocki,

Book cover of Teaching Creativity in Marketing and Business Education: A Concise Compilation of Concepts and Methodologies that Will Increase Students' Creativity

What is my book about?

This book emphasizes tried and true concepts and tactics that  encourage students to become more creative and actually do make them more creative. Everything you need to know to become more creative is contained in this book.

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The books I picked & why

Book cover of The Nature of Creativity: Contemporary Psychological Perspectives

Stephen P. Ramocki Why did I love this book?

This book contains 17 chapters written by educational psychologists who have worked with creativity.  These chapters range from establishing the best conditions in organizations for creativity to occur, how to test for creativity, problem-solving and creativity, freedom, and constraint in creativity, time’s impact on creativity, how dreams and other insights influence creativity, how society influences creativity, the relevance of talent in creativity, to leadership involving creativity. The spectrum of perspectives is broad indeed and I have personally gleaned much about all the relevant domains relating to creativity from reading this book.

By Robert J. Sternberg (editor),

Why should I read it?

1 author picked The Nature of Creativity as one of their favorite books, and they share why you should read it.

What is this book about?

Originally published in 1988, this book provides sixteen chapters by acknowledged experts on the richness and diversity of psychological approaches to the study of creativity. Addressing various aspects and levels of analysis, together they constitute a broad survey of the understanding of what it is to be 'creative'. In the first part of The Nature of Creativity, the role of the environment is discussed. In the second part, the role of the individual is viewed - first from a psychometric perspective; and then from a cognitive or information-processing perspective. In the third part, the role of interaction between individual and…


Book cover of The Cambridge Handbook of Creativity

Stephen P. Ramocki Why did I love this book?

This book is a compilation of chapters written by (mostly) psychology professors who have dealt with creativity extensively throughout their careers, and I highly recommend it. The topics cover psychometric approaches to creativity, experimental studies in creativity, the history of creativity, biological bases of creativity, the development of creativity, relationships between creativity and intelligence, the types of motivation necessary to produce creative outputs, cultural aspects of creativity, computer modeling in creativity, the development of prodigies, and significant research into creative processes. I gained valuable insights into domains and areas that I never would have considered otherwise.

By Robert J. Sternberg (editor), James C. Kaufman (editor),

Why should I read it?

1 author picked The Cambridge Handbook of Creativity as one of their favorite books, and they share why you should read it.

What is this book about?

This second edition of the renowned Cambridge Handbook of Creativity expands on the first edition with over two thirds new material reaching across psychology, business, entrepreneurship, education, and neuroscience. It introduces creativity scholarship by summarising its history, major theories and assessments, how creativity develops across the lifespan, and suggestions for improving creativity. It also illustrates cutting-edge work on genetics and the neuroscience of creativity, alongside creativity's potential for both benevolence and malevolence. The chapters cover the related areas of imagination, genius, play, and aesthetics and tackle questions about how cultural differences, one's physical environment, mood, and self-belief can impact creativity.…


Book cover of Metacognition: Knowing About Knowing

Stephen P. Ramocki Why did I love this book?

This is a book with various chapters written by psychologists who have studied metacognition extensively. Metacognition involves thinking about your own thinking, and psychologists all agree that it is a prime requisite to becoming creative. A creative person has to understand how his/her/their brain actually thinks. This book taught me the pitfalls in human metacognitive processes, the value of recall, the feeling of knowing or not knowing, portions of the brain responsible for various creative functions, metacognitive possibilities in older age, and metacognition’s influence on problem identification and solving. This book opened my eyes to the critical nature of metacognition to optimal human performance, and I spend significant time with my students discussing and practicing metacognition.

By Janet Metcalfe (editor), Arthur P. Shimamura (editor),

Why should I read it?

1 author picked Metacognition as one of their favorite books, and they share why you should read it.

What is this book about?

The term metacognition describes our self-knowledge about how we perceive, remember, think, and act. This volume contains 12 original contributions that describe psychological research on metacognition and the conditions under which metacognitive beliefs are either veridical, spurious, or biased. They explore how self-reflective processes are affected by subject variables such as developmental changes or neurological impairment. Finally, they identify methodological and theoretical issues important for this kind of research. Annotation copyright Book News, Inc. Portland, Or.


Book cover of How to Think Like Leonardo Da Vinci: Seven Steps to Genius Every Day

Stephen P. Ramocki Why did I love this book?

Leonardo da Vinci was arguably the most creative person who ever walked the earth. He is known by many as an artist but his most impressive contributions came in the form of inventions. Imagine in the fifteen hundreds conceptualizing tanks, automatic weaponry, and parachutes. He was so far ahead of his time that people thought he was crazy.

By Michael J. Gelb,

Why should I read it?

4 authors picked How to Think Like Leonardo Da Vinci as one of their favorite books, and they share why you should read it.

What is this book about?

This inspiring and inventive guide teaches readers how to develop their full potential by following the example of the greatest genius of all time, Leonardo da Vinci.

Acclaimed author Michael J. Gelb, who has helped thousands of people expand their minds to accomplish more than they ever thought possible, shows you how. Drawing on Da Vinci's notebooks, inventions, and legendary works of art, Gelb introduces Seven Da Vincian Principles—the essential elements of genius—from curiosità, the insatiably curious approach to life to connessione, the appreciation for the interconnectedness of all things. With Da Vinci as your inspiration, you will discover an…


Book cover of Creating Minds: An Anatomy of Creativity Seen Through the Lives of Freud, Einstein, Picasso, Stravinsky, Eliot, Graham, and Ghandi

Stephen P. Ramocki Why did I love this book?

This book fascinated me because it looks at creative accomplishments through the eyes and behaviors of many of the truly creative people who have graced our planet. The book discusses what made Albert Einstein so creative and how Sigmund Freud became the father of modern psychology. I came to realize that artists like Pablo Picasso, dancers like Martha Graham, and musicians like Igor Stravinsky broke the molds as they ventured forth into novel domains and areas where others had not yet dared to tread. I also learned that personalities are very relevant to many of these creative accomplishments and that many of these personalities do not fit kindly into what societies expect. It’s not that we should attempt to emulate these personalities but that we should feel comfortable leading with our most creative thoughts and actions.

By Howard E. Gardner,

Why should I read it?

2 authors picked Creating Minds as one of their favorite books, and they share why you should read it.

What is this book about?

Since it was first published in 1993, Creating Minds has served as a peerless guide to the creative self. Now available as a paperback reissue with a new introduction by the author, the book uses portraits of seven extraordinary individuals to reveal the patterns that drive the creative process,and to demonstrate how circumstance also plays an indispensable role in creative success.


You might also like...

Blood of the White Bear

By Marcia Calhoun Forecki, Gerald Schnitzer,

Book cover of Blood of the White Bear

Marcia Calhoun Forecki Author Of Blood of the White Bear

New book alert!

Why am I passionate about this?

Author History hound Polyglot Bookworm Neatness averse Yoga beginner

Marcia's 3 favorite reads in 2023

What is my book about?

Virologist Dr. Rachel Bisette sees visions of a Kachina and remembers the plane crash that killed her parents and the Dine medicine woman who saved her life. Rachel is investigating a new and lethal hantavirus spreading through the Four Corners, and believes the Kachina is calling her to join the work against the spreading pandemic.

She finds Eva Yellow Horn, a medicine woman with the key to fighting the pandemic. When Eva demonstrates ancient healing powers beyond science, Rachel recognizes her as the medicine woman who saved her life years before. Eva reveals that Rachel’s father was investigating the 1979 nuclear disaster in Church Rock, when his plane crashed, killing her parents. Now, Rachel undertakes a new investigation, but she is not alone.

Blood of the White Bear

By Marcia Calhoun Forecki, Gerald Schnitzer,

What is this book about?

“Visions of kachinas guide doctor to spiritual healing in pandemic.”

2014 Finalist in the Willa Literary Award

This is a book that once closed and last line read, my mind wandered to explore certain character motivations and potential follow-up responses. I don’t think an author has to answer every possibility, art comes into play best when the reader’s own imagination can wander within the story.

Dr. Rachel Bisette is drawn to the Four Corners to lead the search for a vaccine against a lethal pandemic. One elusive indigenous woman, Eva Yellow Horn, carries the gift of immunity. In her search…


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Interested in creativity, creative thinking, and marketing?

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