I have studied creativity for 40 years and, along with the textbook I wrote, I am continually teaching my marketing students how to become more creative. I have unequivocally demonstrated that everyone who wants to become more creative can do so with the appropriate tutelage. This is why I get so much satisfaction from teaching creativity and it is why I wrote my book that I am highlighting here.
I wrote...
Teaching Creativity in Marketing and Business Education: A Concise Compilation of Concepts and Methodologies that Will Increase Students' Creativity
This book emphasizes tried and true concepts and tactics that encourage students to become more creative and actually do make them more creative. Everything you need to know to become more creative is contained in this book.
This book contains 17 chapters written by educational psychologists who have worked with creativity. These chapters range from establishing the best conditions in organizations for creativity to occur, how to test for creativity, problem-solving and creativity, freedom, and constraint in creativity, time’s impact on creativity, how dreams and other insights influence creativity, how society influences creativity, the relevance of talent in creativity, to leadership involving creativity. The spectrum of perspectives is broad indeed and I have personally gleaned much about all the relevant domains relating to creativity from reading this book.
Originally published in 1988, this book provides sixteen chapters by acknowledged experts on the richness and diversity of psychological approaches to the study of creativity. Addressing various aspects and levels of analysis, together they constitute a broad survey of the understanding of what it is to be 'creative'. In the first part of The Nature of Creativity, the role of the environment is discussed. In the second part, the role of the individual is viewed - first from a psychometric perspective; and then from a cognitive or information-processing perspective. In the third part, the role of interaction between individual and…
This book is a compilation of chapters written by (mostly) psychology professors who have dealt with creativity extensively throughout their careers, and I highly recommend it. The topics cover psychometric approaches to creativity, experimental studies in creativity, the history of creativity, biological bases of creativity, the development of creativity, relationships between creativity and intelligence, the types of motivation necessary to produce creative outputs, cultural aspects of creativity, computer modeling in creativity, the development of prodigies, and significant research into creative processes. I gained valuable insights into domains and areas that I never would have considered otherwise.
This second edition of the renowned Cambridge Handbook of Creativity expands on the first edition with over two thirds new material reaching across psychology, business, entrepreneurship, education, and neuroscience. It introduces creativity scholarship by summarising its history, major theories and assessments, how creativity develops across the lifespan, and suggestions for improving creativity. It also illustrates cutting-edge work on genetics and the neuroscience of creativity, alongside creativity's potential for both benevolence and malevolence. The chapters cover the related areas of imagination, genius, play, and aesthetics and tackle questions about how cultural differences, one's physical environment, mood, and self-belief can impact creativity.…
This is a book with various chapters written by psychologists who have studied metacognition extensively. Metacognition involves thinking about your own thinking, and psychologists all agree that it is a prime requisite to becoming creative. A creative person has to understand how his/her/their brain actually thinks. This book taught me the pitfalls in human metacognitive processes, the value of recall, the feeling of knowing or not knowing, portions of the brain responsible for various creative functions, metacognitive possibilities in older age, and metacognition’s influence on problem identification and solving. This book opened my eyes to the critical nature of metacognition to optimal human performance, and I spend significant time with my students discussing and practicing metacognition.
The term metacognition describes our self-knowledge about how we perceive, remember, think, and act. This volume contains 12 original contributions that describe psychological research on metacognition and the conditions under which metacognitive beliefs are either veridical, spurious, or biased. They explore how self-reflective processes are affected by subject variables such as developmental changes or neurological impairment. Finally, they identify methodological and theoretical issues important for this kind of research. Annotation copyright Book News, Inc. Portland, Or.
Leonardo da Vinci was arguably the most creative person who ever walked the earth. He is known by many as an artist but his most impressive contributions came in the form of inventions. Imagine in the fifteen hundreds conceptualizing tanks, automatic weaponry, and parachutes. He was so far ahead of his time that people thought he was crazy.
This inspiring and inventive guide teaches readers how to develop their full potential by following the example of the greatest genius of all time, Leonardo da Vinci.
Acclaimed author Michael J. Gelb, who has helped thousands of people expand their minds to accomplish more than they ever thought possible, shows you how. Drawing on Da Vinci's notebooks, inventions, and legendary works of art, Gelb introduces Seven Da Vincian Principles—the essential elements of genius—from curiosità, the insatiably curious approach to life to connessione, the appreciation for the interconnectedness of all things. With Da Vinci as your inspiration, you will discover an…
This book fascinated me because it looks at creative accomplishments through the eyes and behaviors of many of the truly creative people who have graced our planet. The book discusses what made Albert Einstein so creative and how Sigmund Freud became the father of modern psychology. I came to realize that artists like Pablo Picasso, dancers like Martha Graham, and musicians like Igor Stravinsky broke the molds as they ventured forth into novel domains and areas where others had not yet dared to tread. I also learned that personalities are very relevant to many of these creative accomplishments and that many of these personalities do not fit kindly into what societies expect. It’s not that we should attempt to emulate these personalities but that we should feel comfortable leading with our most creative thoughts and actions.
Since it was first published in 1993, Creating Minds has served as a peerless guide to the creative self. Now available as a paperback reissue with a new introduction by the author, the book uses portraits of seven extraordinary individuals to reveal the patterns that drive the creative process,and to demonstrate how circumstance also plays an indispensable role in creative success.
ThePianist's Only Daughter is a frank, humorous, and heartbreaking exploration of aging in an aging expert's own family.
Social worker and gerontologist Kathryn Betts Adams spent decades negotiating evolving family dynamics with her colorful and talented parents: her mother, an English scholar and poet, and her father, a pianist and music professor. Their vivid emotional lives, marital instability, and eventual divorce provided the backdrop for her 1960s and ‘70s Midwestern youth.
Nearly thirty years after they divorce, Adams' newly single father flies in to woo his ex-wife, now retired and diagnosed with Parkinson’s disease. Their daughter watches in disbelief as they reconcile and decide to live together again. She steps in to become her parents' eldercare manager when her mother’s condition worsens, facing old family dynamics and disappointing limitations to available services. Throughout, she attempts to help her parents maintain their humanity in their final years.
Grounded in insights about mental health, health and aging, The Pianist’s Only Daughter: A Memoir presents a frank and loving exploration of aging in an aging expert's own family.
Social worker and gerontologist Kathryn Betts Adams spent decades negotiating evolving family dynamics with her colorful and talented parents: her English scholar and poet mother and her pianist father. Their vivid emotional lives, marital instability, and eventual divorce provided the backdrop for her 1960s and ‘70s Midwestern youth.
Nearly thirty years after they divorce, Adams' father finds himself single and flies in to woo his ex-wife, now retired and diagnosed with…
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