The best books that discuss creativity and how they relate to teaching creativity in marketing and business

This book contains 17 chapters written by educational psychologists who have worked with creativity.  These chapters range from establishing the best conditions in organizations for creativity to occur, how to test for creativity, problem-solving and creativity, freedom, and constraint in creativity, time’s impact on creativity, how dreams and other insights influence creativity, how society influences creativity, the relevance of talent in creativity, to leadership involving creativity. The spectrum of perspectives is broad indeed and I have personally gleaned much about all the relevant domains relating to creativity from reading this book.

This book is a compilation of chapters written by (mostly) psychology professors who have dealt with creativity extensively throughout their careers, and I highly recommend it. The topics cover psychometric approaches to creativity, experimental studies in creativity, the history of creativity, biological bases of creativity, the development of creativity, relationships between creativity and intelligence, the types of motivation necessary to produce creative outputs, cultural aspects of creativity, computer modeling in creativity, the development of prodigies, and significant research into creative processes. I gained valuable insights into domains and areas that I never would have considered otherwise.

This is a book with various chapters written by psychologists who have studied metacognition extensively. Metacognition involves thinking about your own thinking, and psychologists all agree that it is a prime requisite to becoming creative. A creative person has to understand how his/her/their brain actually thinks. This book taught me the pitfalls in human metacognitive processes, the value of recall, the feeling of knowing or not knowing, portions of the brain responsible for various creative functions, metacognitive possibilities in older age, and metacognition’s influence on problem identification and solving. This book opened my eyes to the critical nature of metacognition to optimal human performance, and I spend significant time with my students discussing and practicing metacognition.

Leonardo da Vinci was arguably the most creative person who ever walked the earth. He is known by many as an artist but his most impressive contributions came in the form of inventions. Imagine in the fifteen hundreds conceptualizing tanks, automatic weaponry, and parachutes. He was so far ahead of his time that people thought he was crazy.

This book fascinated me because it looks at creative accomplishments through the eyes and behaviors of many of the truly creative people who have graced our planet. The book discusses what made Albert Einstein so creative and how Sigmund Freud became the father of modern psychology. I came to realize that artists like Pablo Picasso, dancers like Martha Graham, and musicians like Igor Stravinsky broke the molds as they ventured forth into novel domains and areas where others had not yet dared to tread. I also learned that personalities are very relevant to many of these creative accomplishments and that many of these personalities do not fit kindly into what societies expect. It’s not that we should attempt to emulate these personalities but that we should feel comfortable leading with our most creative thoughts and actions.