Why am I passionate about this?
I have studied creativity for 40 years and, along with the textbook I wrote, I am continually teaching my marketing students how to become more creative. I have unequivocally demonstrated that everyone who wants to become more creative can do so with the appropriate tutelage. This is why I get so much satisfaction from teaching creativity and it is why I wrote my book that I am highlighting here.
Stephen's book list on creativity in marketing and business education
Why did Stephen love this book?
Leonardo da Vinci was arguably the most creative person who ever walked the earth. He is known by many as an artist but his most impressive contributions came in the form of inventions. Imagine in the fifteen hundreds conceptualizing tanks, automatic weaponry, and parachutes. He was so far ahead of his time that people thought he was crazy.
4 authors picked How to Think Like Leonardo Da Vinci as one of their favorite books, and they share why you should read it.
This inspiring and inventive guide teaches readers how to develop their full potential by following the example of the greatest genius of all time, Leonardo da Vinci.
Acclaimed author Michael J. Gelb, who has helped thousands of people expand their minds to accomplish more than they ever thought possible, shows you how. Drawing on Da Vinci's notebooks, inventions, and legendary works of art, Gelb introduces Seven Da Vincian Principles—the essential elements of genius—from curiosità, the insatiably curious approach to life to connessione, the appreciation for the interconnectedness of all things. With Da Vinci as your inspiration, you will discover an…