Who am I?
I have studied creativity for 40 years and, along with the textbook I wrote, I am continually teaching my marketing students how to become more creative. I have unequivocally demonstrated that everyone who wants to become more creative can do so with the appropriate tutelage. This is why I get so much satisfaction from teaching creativity and it is why I wrote my book that I am highlighting here.
Stephen's book list on creativity in marketing and business education
Discover why each book is one of Stephen's favorite books.
Why did Stephen love this book?
This is a book with various chapters written by psychologists who have studied metacognition extensively. Metacognition involves thinking about your own thinking, and psychologists all agree that it is a prime requisite to becoming creative. A creative person has to understand how his/her/their brain actually thinks. This book taught me the pitfalls in human metacognitive processes, the value of recall, the feeling of knowing or not knowing, portions of the brain responsible for various creative functions, metacognitive possibilities in older age, and metacognition’s influence on problem identification and solving. This book opened my eyes to the critical nature of metacognition to optimal human performance, and I spend significant time with my students discussing and practicing metacognition.
Metacognition
Why should I read it?
1 author picked Metacognition as one of their favorite books, and they share why you should read it.
What is this book about?
The term metacognition describes our self-knowledge about how we perceive, remember, think, and act. This volume contains 12 original contributions that describe psychological research on metacognition and the conditions under which metacognitive beliefs are either veridical, spurious, or biased. They explore how self-reflective processes are affected by subject variables such as developmental changes or neurological impairment. Finally, they identify methodological and theoretical issues important for this kind of research. Annotation copyright Book News, Inc. Portland, Or.
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