Why am I passionate about this?
Creativity is a practical, problem-solving, risk-taking endeavor, something we all do, whether we claim it or not. After working for many years with groups of graduate business students, artists, writers, business professionals, women in recovery, men in prison, with those just discovering their creative ability—and with myself and my own creative journey, I realize the question isn’t “Am I creative?” The question is “Am I using it?” or “Am I continuing to grow?” Nothing is more exciting than watching others as they realize just how creative they are.
Cathy's book list on to feed your creativity
Why did Cathy love this book?
While not a book explicitly about creativity, it opened my eyes to how our brains work, how we can make them work better, and what we’re just going to have to live with. For instance, “multi-tasking” is really a myth—some brains just switch from one task to another faster and women are better at that than men, something rooted in our evolutionary development. And our brains are hardwired for movement, particularly walking. Developmental neurobiologist Medina offers plenty of food for creative brains.
1 author picked Brain Rules as one of their favorite books, and they share why you should read it.
Most of us have no idea what's really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should know--like the need for physical activity to get your brain working its best. How do we learn? What exactly do sleep and stress do to our brains? Why is multi-tasking a myth? Why is it so easy to forget--and so important to repeat new knowledge? Is it true that men and women have different brains? In Brain Rules, Dr. John Medina, a molecular biologist, shares his lifelong interest in how the brain sciences might…