The best social media books

Who picked these books? Meet our 110 experts.

110 authors created a book list connected to social media, and here are their favorite social media books.
Shepherd is reader supported. When you buy books, we may earn an affiliate commission

What type of social media book?


Media Secrets

By Jess Todtfeld,

Book cover of Media Secrets: A Media Training Crash Course

Scott Lorenz Author Of Book Title Generator: A Proven System in Naming Your Book

From the list on how to market and promote a book.

Who am I?

I am a book publicist and President of Westwind Book Marketing, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. I work with bestselling authors and self-published authors promoting all types of books, whether it's their first book or their 15th book. I’ve handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers, and Adventurers. My clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman's World, and Howard Stern. 

Scott's book list on how to market and promote a book

Discover why each book is one of Scott's favorite books.

Why did Scott love this book?

When I arrange for my clients to do a radio or podcast interview, some sell books, while others do not. Why is that?

In many cases it’s the little things said during an interview that make people want to buy that book. That’s why Media training is important, because what good is landing an interview if you can’t get the listener/viewer to take action and buy the book? If you take your interviews seriously then read this book. Besides learning tips and techniques you’ll gain confidence which is an important element of any interview. This book is for anyone who is planning on getting media coverage including: Authors, C-Suite Execs, Politicians, and Sports Figures. 

The author Jess Todtfeld worked as a national TV-News Producer at NBC, ABC and FOX News. He coached guests on how to look and sound good for years. Now he brings that experience to his…

By Jess Todtfeld,

Why should I read it?

1 author picked Media Secrets as one of their favorite books, and they share why you should read it.

What is this book about?

Strategies for Getting the 
Most From TV, Print, Radio, Internet & 
Social Media Opportunities. The most up to date media training book on the market. The idea of Media is more than just TV, Print, and Radio. Media now includes social media interviews, Skype, Periscope, Facebook Live, Blog interviews. It means Leveraging Traditional and Internet Media. All are important. Includes “Media Training Quick Start” Free Audio Download “Jess Todtfeld is a media training expert.” —The Washington Post


By Christopher Wylie,

Book cover of Mindf*ck: Cambridge Analytica and the Plot to Break America

Gareth Southwell Author Of MUNKi

From the list on why we should rise up against our robot overlords.

Who am I?

I’m a philosopher, writer, and illustrator from Wales, UK. I grew up on ’70s sci-fi—Star Wars (the original trilogy!), Battlestar Galactica (the original series!), The Black Hole (Remember that?! No? Oh well…). Space travel, flying cars, sassy computers you could banter with, cute robots who would be your best friend—it was a time when the future seemed just around the corner. But now, as these things finally start to arrive, I feel I’ve been mis-sold. Data theft? Mass surveillance? Killer drones? Election manipulation? Social media bot farms? This isn’t the future I signed up for! Or maybe I should have read the terms and conditions…

Gareth's book list on why we should rise up against our robot overlords

Discover why each book is one of Gareth's favorite books.

Why did Gareth love this book?

Do you still have a Facebook account? I do—though I feel increasingly torn about it. I still use it for professional purposes, but part of me would gladly delete it (not, you know, that anything would actually get deleted, I suspect…). Christopher Wylie agrees. This wonderful account traces his role in the Cambridge Analytica scandal, where a mysterious “political consulting firm” used Facebook data to help swing the Brexit vote and Donald Trump’s successful presidential run. It’s a very personal story, which I love, and we get an insider’s view not only on the shocking and frankly terrifying practices Wylie became embroiled in, but also his own moral struggle to get out of them. A wonderful book.

By Christopher Wylie,

Why should I read it?

1 author picked Mindf*ck as one of their favorite books, and they share why you should read it.

What is this book about?

For the first time, the Cambridge Analytica whistleblower tells the inside story of the data mining and psychological manipulation behind the election of Donald Trump and the Brexit referendum, connecting Facebook, WikiLeaks, Russian intelligence, and international hackers.

“Mindf*ck demonstrates how digital influence operations, when they converged with the nasty business of politics, managed to hollow out democracies.”—The Washington Post

Mindf*ck goes deep inside Cambridge Analytica’s “American operations,” which were driven by Steve Bannon’s vision to remake America and fueled by mysterious billionaire Robert Mercer’s money, as it weaponized and wielded the massive store of data it had harvested on individuals—in…

Divided We Fall

By David French,

Book cover of Divided We Fall: America's Secession Threat and How to Restore Our Nation

Daniel F. Stone Author Of Undue Hate: A Behavioral Economic Analysis of Hostile Polarization in US Politics and Beyond

From the list on understanding and defusing political polarization in America.

Who am I?

I’ve been doing research on polarization for most of my career as an economist and have focused on affective polarization in US politics since 2015. As a behavioral economist, I’m interested in how false and biased beliefs contribute to affective polarization. As a microeconomist I’m also generally interested in economy—not “the economy,” but the efficient use of resources—and affective polarization leads to a lot of wasted time and resources. This happens in politics at all levels, and in relationships of all types—neighbors, colleagues, spouses, siblings—as we all know from experience. So, I’m hoping to try to understand this bias better and cut down on it where we can.

Daniel's book list on understanding and defusing political polarization in America

Discover why each book is one of Daniel's favorite books.

Why did Daniel love this book?

To balance out my list is Divided We Fall by David French, who recently became The New York Times’s newest conservative columnist.

So, yes, he’s a moderate conservative—and his book actually stands out to me among polarization books because it does a particularly good job of articulating both conservative and liberal perspectives on various issues, and both sides’ reasons for frustration and anger.

I also especially appreciate French’s discussion of the “law of group polarization”—the tendency for people’s opinions to become more extreme when we confer with like-minded groups—French and I agree this is a key cause of US polarization. And true to the title, the book includes descriptions of potential secession scenarios—not pleasant to read but perhaps a wake-up call for some readers.

By David French,

Why should I read it?

1 author picked Divided We Fall as one of their favorite books, and they share why you should read it.

What is this book about?

Two decades into the 21st Century, the U.S. is less united than at any time in our history since the Civil War. We are more diverse in our beliefs and culture than ever before. But red and blue states, secular and religious groups, liberal and conservative idealists, and Republican and Democratic representatives all have one thing in common: each believes their distinct cultures and liberties are being threatened by an escalating violent opposition. This polarized tribalism, espoused by the loudest, angriest fringe extremists on both the left and the right, dismisses dialogue as appeasement; if left unchecked, it could very…

Book cover of 101 Essays That Will Change The Way You Think

Tessa White Author Of The Unspoken Truths for Career Success: Navigating Pay, Promotions, and Power at Work

From the list on curating a well rounded life.

Who am I?

My own rise through the workplace didn’t come without roadblocks. I was a divorced single mom with 3 children and no education. Yet I found myself taking a career journey where I made a lot of the same mistakes so many individuals make. I realized after about 20 years leading human resources for fast-growth companies, that I had a unique view to help others shortcut their own mistakes. I finally left my corporate desk to work the other side of the desk–helping the individual. The Job Doctor was born in late 2020, and one million followers later, I feel like I’ve found my own career calling in helping individuals navigate their own career journeys. 

Tessa's book list on curating a well rounded life

Discover why each book is one of Tessa's favorite books.

Why did Tessa love this book?

This book is one of those books that I am constantly reading, re-reading, and highlighting constantly!

Every essay is just packed full of wisdom and realism. My favorite part of the book is that you do not need to read it from cover to cover, which makes it so easy to pick up and read when you need inspiration!

I’ll catch myself randomly flipping through the pages to find a topic of interest, and two hours later, I’m still reading. I’m surprised as many times as I’ve read it, I still find these passages of wisdom that I missed from the last reading. 

As an influencer, I live in a short-form world, and something about the short essays capture my attention and imagination. 

By Brianna Wiest,

Why should I read it?

1 author picked 101 Essays That Will Change The Way You Think as one of their favorite books, and they share why you should read it.

What is this book about?

101 Essays That Will Change The Way You Think, the global bestseller and social media phenomenon, is a collection of author Brianna Wiest's most beloved pieces of writing. Her meditations include why you should pursue purpose over passion, embrace negative thinking, see the wisdom in daily routine, and become aware of the cognitive biases that are creating the way you see your life. Some of these pieces have never been seen; others have been read by millions of people around the world. Regardless, each will leave you thinking: this idea changed my life.

Book cover of How to Make It in the New Music Business: Practical Tips on Building a Loyal Following and Making a Living as a Musician

R. P. Rioux Author Of Swimming Through the Dawn

From the list on for starting your own band.

Who am I?

Since childhood, I've been in love with musicians, the world they live in, and the fruits of their labor. I spent years listening to my parent's record collection, which covered everything from pop, rock, and country, to jazz and classical. Today, music continues to stir my passion like nothing else. Though an industry career was never in the cards for me personally, I've frequently hovered around its periphery. My goal was to write a band story, one that strayed from common tropes to explore, through humor and heartbreak, the many joys and pitfalls of life in this mercurial and often nonsensical industry. The result was my trilogy, Idol Pursuits. Enjoy.

R. P.'s book list on for starting your own band

Discover why each book is one of R. P.'s favorite books.

Why did R. P. love this book?

You've read it all before. The standard trope of a rockstar genius turned slow-motion trainwreck through drug-fueled self-indulgence has become all too common in music fiction. The truth is a successful career in the music business requires lots of hard work and smart decision-making. This is especially so in today's world of rapidly shifting technological and social dynamics. Herstand, in plain language, tells it like it is, offering both a sobering assessment of the many challenges you'll face, but also practical real-world advice on how to overcome them. Even if you have no intention of becoming a musician, it's an eye-opener into how the modern business works.

By Ari Herstand,

Why should I read it?

1 author picked How to Make It in the New Music Business as one of their favorite books, and they share why you should read it.

What is this book about?

How to Make It in the New Music Business has become the go-to resource for "do it yourself" musicians eager to make a living in a turbulent industry. Inspiring thousands to stop waiting around for that "big break", Ari Herstand returns, maintaining that a stable career can be built by taking advantage of the tools at our fingertips. Including the latest trends and developments in the bustling UK music scene, he offers inspiring success stories across media. With the overarching theme of making real connections with human beings, it is a must-have for anyone navigating the complex yet advantageous modern…

Mary's Monster

By Lita Judge,

Book cover of Mary's Monster: Love, Madness, and How Mary Shelley Created Frankenstein

Chris Tebbetts Author Of Me Myself & Him

From the list on you’d never think were so compulsively readable, but are.

Who am I?

When I was pitching my then novel-in-progress, Me, Myself, and Him to editors and agents, I usually got one of two responses: either “That sounds like a tough sell” or “That sounds great, and not like anything I’ve seen before.” Of course, I preferred to hear the latter, but I also enjoyed winning over skeptics by giving them something much more accessible than they might have expected, based on my pitch. It all speaks to the special place I have in my heart for the books you never expect to love…and then love anyway.

Chris' book list on you’d never think were so compulsively readable, but are

Discover why each book is one of Chris' favorite books.

Why did Chris love this book?

Holy moly, what a beautiful book. Take a look at Lita Judge’s social media just to absorb her varied and stunning artwork. Then pick up this title about a teenage Mary Shelley and dive in. The novel is written in free verse, with over three hundred black-and-white watercolor illustrations, the kind of thing I sometimes have to force myself to stop and absorb. But with these, I happily took my time, enjoying the art as a full part of the storytelling, which is spare, beautiful, and begging to be gobbled up

By Lita Judge,

Why should I read it?

1 author picked Mary's Monster as one of their favorite books, and they share why you should read it.

What is this book about?

The dark, captivating story of one remarkable young woman. And her monster.

Creative genius...? Inventor of science fiction...? Pregnant teenage runaway...? Who was the real Mary Shelley?

Mary's Monster is the compelling and beautifully illustrated story of Frankenstein's author Mary Shelley - the original rebel girl and an inspiration for everyone from teenage readers to adult. Aged 16 and pregnant, Mary runs away to Switzerland with the married poet Percy Bysshe Shelley. Few people would have guessed that that fateful act would lead to a gothic novel still celebrated 200 years later. But cast out by her family and isolated…

Book cover of Literally Show Me a Healthy Person

Emma Smith-Stevens Author Of The Australian

From the list on “funny-sad” contemporary novels.

Who am I?

Much laughter is born out of sadness. Humor can be a way to cope or even reinvent our realities in ways that bring relief—and release. There's a misconception that “serious literature” should be humorless; crack a smile and you’re a fraud. However, the worlds and characters that emerge from this way of thinking do not ring true to me. Who among us hasn’t joked to help deal with sorrow? Or to satirize the outrageous? Or simply because life--however brutal—is also sometimes funny? The more a writer allows laughter to intermingle with tears, the more I believe in the story, and the more I enjoy it. That is why I wrote a “funny-sad” novel, The Australian.

Emma's book list on “funny-sad” contemporary novels

Discover why each book is one of Emma's favorite books.

Why did Emma love this book?

Darcie Wilder’s Literally Show Me a Healthy Person is a novel in short fragments perfect for the social media era, narrated by a woman unflinching and at times brutal—and brutally hilarious—in her honesty, reflecting on the death of her mother and chronicling sexual escapades, deep in her sadness yet lively within the freedom and energy of her early 20s. This novel is slim but packs a ferocious punch; it will make you laugh—out of surprise, relief, identification—and it will make you cry for the very same reasons.

By Darcie Wilder,

Why should I read it?

1 author picked Literally Show Me a Healthy Person as one of their favorite books, and they share why you should read it.

What is this book about?

Darcie Wilder's literally show me a healthy person is a careful confession soaking in saltwater, a size B control top jet black pantyhose dragged over a skinned knee and slipped into unlaced doc martens. Blurring the lines of the written word, literally show me a healthy person is a portrait of a young girl, or woman, or something; grappling with the immediate and seemingly endless urge to document and describe herself and the world around her. Dealing with the aftermath of her mother's death, her father's neglect, and the chaotic unspoken expectations around her, this novel is a beating heart…

The Narcissism Epidemic

By Jean M. Twenge, W. Keith Campbell,

Book cover of The Narcissism Epidemic: Living in the Age of Entitlement

Lena Derhally Author Of The Facebook Narcissist: How to Identify and Protect Yourself and Your Loved Ones from Social Media Narcissism

From the list on narcissism and how to deal with narcissists.

Who am I?

I am a licensed psychotherapist in private practice and an author. My clinical interests and published books are about narcissism. After being in an emotionally abusive relationship with a narcissist (which I suspect may have turned physical if I had stayed), I decided to make it my mission to not only never experience having a cold and calculating narcissist in my life again, but to also help other people avoid or leave any type of relationship with a narcissist. To this day, I am passionate about researching, writing, and educating others on the dangers of narcissism.

Lena's book list on narcissism and how to deal with narcissists

Discover why each book is one of Lena's favorite books.

Why did Lena love this book?

This is one of the most popular books on narcissism and really sheds light on the narcissism epidemic that continues to grow to this day. Twenge and Campbell have a gift of incorporating their important research on narcissism with entertaining and relevant anecdotes. This is a compelling, thought-provoking, and important book for understanding how deep-rooted narcissism has become in society.

By Jean M. Twenge, W. Keith Campbell,

Why should I read it?

1 author picked The Narcissism Epidemic as one of their favorite books, and they share why you should read it.

What is this book about?

The author of Generation Me explores the spread of narcissism in today’s culture and its catastrophic effects at every level of society.

Narcissism—an inflated view of the self—is everywhere.

Public figures say it’s what makes them stray from their wives. Teenagers and young adults hone it on social media, and celebrity newsmakers have elevated it to an art form. And it’s what’s making people depressed, lonely, and buried under piles of debt.

Dr. Jean Twenge joins forces with W. Keith Campbell, PhD, a nationally recognized expert on narcissism, to explore this new plague in The Narcissism Epidemic. Even the world…

Writing on the Wall

By Tom Standage,

Book cover of Writing on the Wall: Social Media - The First 2,000 Years

John Gaudet Author Of The Pharaoh's Treasure: The Origin of Paper and the Rise of Western Civilization

From the list on the history of paper.

Who am I?

I'm a writer, lecturer, biologist, ecologist, and two-time Fulbright Scholar (to India and Malaysia). I'm now a fiction writer, but I’ve always been a storyteller who writes in a historical framework. While I feel an almost compulsive obligation to keep faith with the facts, my main objective is to tell a story—as dramatically, suspensefully, and entertainingly as I can. My first non-fiction book, Papyrus: the Plant that Changed the World was featured as a clue on Jeopardy. It tells the story of a plant that still evokes the mysteries of the ancient world. My most recent book, The Pharaoh's Treasure is about the origin of paper and the rise of Western civilization.

John's book list on the history of paper

Discover why each book is one of John's favorite books.

Why did John love this book?

This book by Standage is less about papermaking and more about gossip, sharing social media, and how papyrus paper allowed for the emergence of the first social media ecosystem in the world. It also serves as a justification for the Kingdom of Paper. 

Almost three thousand years after the beginning of which came ‘Cicero’s Web’ which served as a social medium. Cicero, the Roman orator and insatiable letter writer, in the 1st Cent BC created a papyrus paper web that provided an example later used by the early Christians, and with the advent of pulp paper would serve the world until the time of Gutenberg in 1450, after which paper reigned for over a half-century until 1969 when Internet traffic began. 

It follows the use of letters. pamphlets, books, and newspapers as paper fueled the growth of social media during the evolution of Western civilization.

By Tom Standage,

Why should I read it?

1 author picked Writing on the Wall as one of their favorite books, and they share why you should read it.

What is this book about?

From the bestselling author of A History of the World in 6 Glasses, the story of social media from ancient Rome to the Arab Spring and beyond.

Social media is anything but a new phenomenon. From the papyrus letters that Cicero and other Roman statesmen used to exchange news, to the hand-printed tracts of the Reformation and the pamphlets that spread propaganda during the American and French revolutions, the ways people shared information with their peers in the past are echoed in the present.

Standage reminds us how historical social networks have much in common with modern social media. The…

Book cover of Your Business, Your Book: How to plan, write, and promote the book that puts you in the spotlight

Andrew Crofts Author Of Ghostwriting

From the list on ghostwriting and ghostwriters.

Who am I?

I have been a ghostwriter for over thirty years, publishing more than a hundred books under other people’s names, as well as those under my own name. It has allowed me to live a hundred different and varied lives and it is a profession I like to encourage all writers to consider. Several of my own novels have featured ghostwriters as central characters, including Secrets of the Italian Gardener and What Lies Around Us.

Andrew's book list on ghostwriting and ghostwriters

Discover why each book is one of Andrew's favorite books.

Why did Andrew love this book?

Ginny Carter is another very experienced ghostwriter and in this book, she explains exactly why it is good for business people to write books in order to promote themselves, their companies, and their products. Since most successful business people do not have the time to write the books themselves, her eloquent arguments will inevitably lead them to hiring ghostwriters such as Ginny – and myself.

By Ginny Carter,

Why should I read it?

1 author picked Your Business, Your Book as one of their favorite books, and they share why you should read it.

What is this book about?


If you're a coach, consultant, or speaker who makes a living from your expertise, this is for you. It's the guide you need to help you plan, write, and promote the book that elevates your authority, increases your visibility, and gets more clients saying 'yes'. Because creating such a book is a challenge. Where do you start? How do you keep going until the end? And what do you do when you've finished? Don't let your book stay in your head - allow it to come to life and make a positive difference…

Book cover of Two Parts Sugar, One Part Murder

Judy Alter Author Of Saving Irene: A Culinary Mystery

From the list on outrageous cozy mysteries.

Who am I?

I am a lifelong fan of cozy mysteries, starting with Nancy Drew. Although I have written primarily about women of the 19th-century American West, I always longed to write mysteries. The Irene in Chicago Culinary Mysteries is my fourth series but the first outrageous one. The books combine my love of all things culinary (I’ve even written cookbooks) and my love of Chicago, my hometown. What makes them outrageous? Irene’s diva-like deceptions and Henny’s snarky commentary.

Judy's book list on outrageous cozy mysteries

Discover why each book is one of Judy's favorite books.

Why did Judy love this book?

Social media expert Maddy Montgomery, left standing at the altar, is #StartingOver in small-town Michigan after inheriting her great-aunt’s bakery and a 200-pound English Mastiff named Baby. Her plan to sell the bakery and go back to her sophisticated life is spoiled by a restriction in the will requiring her to spend a year in New Bison. Maddy doesn’t bake, and her Louboutins aren’t made for walking giant dogs, but the locals are friendly, and Lake Michigan is beautiful. Maddy feels ready to take on the challenge—until New Bison’s mayor is fatally stabbed, and her fingerprints are on the knife. When there’s another murder, she even begins to suspect the one person she has trusted. Maddy’s snarky dialog and clever use of hashtags, along with the irresistible Baby, make this a stand-out.

By Valerie Burns,

Why should I read it?

3 authors picked Two Parts Sugar, One Part Murder as one of their favorite books, and they share why you should read it.

What is this book about?

“Snappy dialogue, a well-drawn supporting cast and an irresistible canine companion all add delicious flavor. Gulp this book down or savor it, but consuming it will guarantee a sustained sugar high.”– The New York Times Book Review

In a brand-new culinary cozy series with a fresh edge and a delightful small-town setting, the acclaimed author introduces Maddy Montgomery, a social media expert who’s #StartingOver in small town Michigan after inheriting her great-aunt’s bakery…and a 200-pound English Mastiff named Baby.

A CrimeReads Most Anticipated Book Of 2022

When Maddy Montgomery’s groom is a no-show to their livestream wedding, it’s a disaster…


By Justin Tosi, Brandon Warmke,

Book cover of Grandstanding: The Use and Abuse of Moral Talk

Jason Brennan Author Of Democracy: A Guided Tour

From the list on democracy, its promises and perils.

Who am I?

I’m a philosopher by training and professor of economics, ethics, and public policy at Georgetown University’s business school. My work often begins by noting that philosophy debates often take certain empirical claims for granted, claims which turn out to be false or mistaken. Once we realize this mistake, this clears the ground and helps us do better work. I focus on issues in immigration, resistance to state injustice, taboo markets, theories of ideal justice, and democratic theory. I’m also a native New Englander now living near DC, a husband and father, and the guitarist and vocalist in a 70s-80s hard rock cover band.

Jason's book list on democracy, its promises and perils

Discover why each book is one of Jason's favorite books.

Why did Jason love this book?

This is not only one of the best books on politics, but on people’s behavior in social media and beyond. Grandstanding, Warmke and Tosi say, is the use of moral language for the purpose of self-promotion.

For example, my neighbors put up political signs that say “No human is illegal” even though those same neighbors (unlike me) in fact advocate closed borders, suppose immigration restrictions, and want to deport illegal immigrants. (In contrast, I actually advocate open borders, though my lawn remains silent about my politics.)

The point of this behavior is like praying in public—it’s about trying to impress other people and convince them you’re a good person. 

Today, people are in a kind of moral arms-race with each other, each trying to prove they’re better than others. This explains why people are dismissive of evidence, tend to have over-the-top, exaggerated emotional reactions, make exaggerated moral complaints, or invent…

By Justin Tosi, Brandon Warmke,

Why should I read it?

1 author picked Grandstanding as one of their favorite books, and they share why you should read it.

What is this book about?

We are all guilty of it. We call people terrible names in conversation or online. We vilify those with whom we disagree, and make bolder claims than we could defend. We want to be seen as taking the moral high ground not just to make a point, or move a debate forward, but to look a certain way-incensed, or compassionate, or committed to a cause. We exaggerate. In other words, we grandstand.

Nowhere is this more evident than in public discourse today, and especially as it plays out across the internet. To philosophers Justin Tosi and Brandon Warmke, who have…

Monster Loyalty

By Jackie Huba,

Book cover of Monster Loyalty: How Lady Gaga turns Followers into Fanatics

Robert Skrob Author Of Retention Point: The Single Biggest Secret to Membership and Subscription Growth for Associations, SAAS, Publishers, Digital Access, Subscription Boxes and all Membership and Subscription-Based Businesses

From the list on growing fans who become your best customers.

Who am I?

I am an expert in customer retention and membership growth with 30 years of experience working with businesses across more than 80 industries. As the President of Be Unleavable, Inc., I specialize in helping subscription companies grow their membership and create loyal, dedicated customer bases. I have authored several books on the subject, including the widely-acclaimed Retention Point, which teaches businesses how to foster a group of excited fans who become their best customers and recommend the business to others. My focus is helping businesses foster long-term relationships with their customers rather than having a series of “one-night stands.”

Robert's book list on growing fans who become your best customers

Discover why each book is one of Robert's favorite books.

Why did Robert love this book?

This is a captivating read that delves into the world of creating a fan base for any business.

Using Lady Gaga as a fun and intriguing example, the book demonstrates how she cultivated a loyal following while many talented artists struggle to gain recognition. Huba's choice of subject matter not only adds an element of entertainment but also highlights the effectiveness of Gaga's strategy.

The book breaks down the process into easy-to-follow steps that anyone can implement within their own business. One key lesson from Monster Loyalty is to "Make Them Feel Like Rock Stars," emphasizing the importance of making your fans feel special by acknowledging their contributions, highlighting their input, and incorporating their submissions into your work.

What sets this book apart is the simple template it provides, making it straightforward to apply the principles in a business setting.

By Jackie Huba,

Why should I read it?

1 author picked Monster Loyalty as one of their favorite books, and they share why you should read it.

What is this book about?

Famous for her avant-garde outfits, over-the-top performances, and addictive dance beats, Lady Gaga is one of the most successful pop musicians of all time. But behind her showmanship lies another achievement: her wildly successful strategy for attracting and keeping insanely loyal fans. She's one of the most popular social media voices in the world with more than 33 million Twitter followers and 55 million Facebook fans. And she got there by methodically building a grassroots base of what she calls her "Little Monsters" - passionate fans who look to her not just for music but also for joy, inspiration, and…

Growing Up in Public

By Devorah Heitner,

Book cover of Growing Up in Public: Coming of Age in a Digital World

Ryan Rydzewski and Gregg Behr Author Of When You Wonder, You're Learning: Mister Rogers' Enduring Lessons for Raising Creative, Curious, Caring Kids

From the list on teaching creative, curious, caring kids.

Who are we?

For more than five years, we’ve been asking ourselves a question: How? How did Mister Rogers help millions of kids feel accepted, special, and safe? Was there a method to what he did? Was there a blueprint he left behind—one that we might continue to learn from today? The answer, of course, is yes. In fact, we’re only scratching the surface of what we can learn from Fred Rogers and the incredible educators, researchers, and authors who are following in his footsteps. We hope you’ll find echoes of the Neighborhood—and the feelings that Fred inspired—in each of the books we’ve listed here.

Ryan's book list on teaching creative, curious, caring kids

Discover why each book is one of Ryan's favorite books.

Why did Ryan love this book?

Growing Up in Public addresses something that keeps digital-age parents awake at night: the fact that everything kids say and do will live online forever.

What does authenticity look like when the whole world is watching? How do kids develop character in an always-connected age? And how might we help our kids use digital tools to become the best of whoever they are?

We had the privilege of previewing the answers in Devorah Heitner’s fantastic book, forthcoming on September 12.

By Devorah Heitner,

Why should I read it?

1 author picked Growing Up in Public as one of their favorite books, and they share why you should read it.

What is this book about?

The definitive book on helping kids navigate growing up in a world where nearly every moment of their lives can be shared and compared

With social media and constant connection, the boundaries of privacy are stretched thin. Growing Up in Public shows parents how to help tweens and teens navigate boundaries, identity, privacy, and reputation in their digital world.
     We can track our kids’ every move with apps, see their grades within minutes of being posted, and fixate on their digital footprint, anxious that a misstep could cause them to be “canceled” or even jeopardize their admission to college. And…

The Routledge Companion to Media and Scandal

By Howard Tumber (editor), Silvio Waisbord (editor),

Book cover of The Routledge Companion to Media and Scandal

Igor Prusa Author Of Scandal in Japan: Transgression, Performance and Ritual

From the list on scandal and why it matters.

Who am I?

I'm a Czech scholar in Japanese studies and media studies who became spontaneously interested in the way media scandals unfold in Japan. For ten years, I was studying Japanese scandals at The University of Tokyo (Ph.D. 2017), and I developed a new approach to Japanese scandal as a highly mediatized social ritual that tends to preserve the status quo while generating commercial profit. After my return from Japan, I continued my scandal research at the Czech Academy of Sciences, and I'm currently teaching media & communication theory at Ambis University Prague. In 2023, Routledge finally published the results of my decade-long research in my new book titled Scandal in Japan: Transgression, Performance and Ritual.

Igor's book list on scandal and why it matters

Discover why each book is one of Igor's favorite books.

Why did Igor love this book?

I strongly recommend this book to all those scholars and students who aim to take “scandalogy” seriously. I discovered this book just when I was finishing my own book on Japanese scandals, and it helped me overcome all my doubts and uncertainties about scandal research.

There are 50 chapters in this edited volume, and they constitute pretty much the best you can find in the scandalogy discourse today. I found this book particularly useful and enlightening because the chapters cover practically every single detail related to the topic of scandal, and they are written in a very accessible way by prominent scholars from various fields beyond scandalogy.   

By Howard Tumber (editor), Silvio Waisbord (editor),

Why should I read it?

1 author picked The Routledge Companion to Media and Scandal as one of their favorite books, and they share why you should read it.

What is this book about?

Howard Tumber is Professor in the Department of Journalism at City, University of London, UK. He is a founder and co-editor of Journalism: Theory, Practice and Criticism. He has published widely in the field of the sociology of media and journalism.

Silvio Waisbord is Professor in the School of Media and Public Affairs at George Washington University, USA. He was the editor-in-chief of the Journal of Communication, and he has published widely about news, politics and social change.

Trust Me, I'm Lying

By Ryan Holiday,

Book cover of Trust Me, I'm Lying: Confessions of a Media Manipulator

Renee Hobbs Author Of Mind Over Media: Propaganda Education for a Digital Age

From the list on understanding propaganda and persuasion.

Who am I?

I’ve been fascinated with propaganda and persuasion since childhood. Growing up in Detroit, our family would watch both American and Canadian TV channels. The TV commercials shown on the American TV channels were noisier, nosier, zanier, and more intrusive than the more sedate and polite forms of persuasion on Canadian shows. Because advertising and propaganda are kissing cousins, I've always appreciated how they shape politics, journalism, entertainment, activism, education, and the arts. Propaganda's greatest (and most dangerous) power is its ability to both unify and divide people, and there's never been a more important time to look carefully at how propaganda is shaping our understanding of reality through the many screens in our lives.

Renee's book list on understanding propaganda and persuasion

Discover why each book is one of Renee's favorite books.

Why did Renee love this book?

I couldn’t help but love this book for the marvelously dishy stories from inside the belly of the beast. You might think Ryan Holiday is dangerous, because he used all kinds of devious PR strategies to get journalists to promote his clients by giving them attention in their publications. He did it by arousing strong emotions, simplifying information, attacking opponents, and appealing to people’s deepest hopes fears, and dreams. But this entertaining read gets profound as Holiday reveals the dangers that can result from placing propaganda in the public sphere. Through rich storytelling, he unpacks the personal, social, and reputational damage caused by the many new media manipulators seeking to profit from controlling your attention.  

By Ryan Holiday,

Why should I read it?

1 author picked Trust Me, I'm Lying as one of their favorite books, and they share why you should read it.

What is this book about?

You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me.

I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs-as much as any one person can.

IN TODAY'S CULTURE... Blogs like Gawker, BuzzFeed, and The Huffington Post drive the media agenda. Bloggers are slaves to money, technology, and…

The Players

By Darren O'Sullivan,

Book cover of The Players

Alice Hunter Author Of The Serial Killer's Sister

From the list on psychological/crime that feature disturbing games.

Who am I?

After completing a psychology degree, I became an interventions facilitator in a prison and worked with offenders who'd committed serious violent crimes. It was while I was in this role that my fascination for criminal psychology grew. Once I left the profession, I put my experiences to good use in fiction, going on to write The Serial Killer series of three psychological thrillers. With the most recent, The Serial Killer’s Sister, I incorporated my love of puzzles and games into a twisted story of a serial killer who uses a childhood game known to his sister as ‘The Hunt’ to track her down and torment her.

Alice's book list on psychological/crime that feature disturbing games

Discover why each book is one of Alice's favorite books.

Why did Alice love this book?

As I’d ended up enjoying Eeny Meeny I didn’t hesitate to pick up The Players.

Following a similar vein of psychological manipulation and exploitation of secrets, the game in this novel refers to a series of dangerous activities orchestrated by ‘The Host’ who carefully chooses two ‘players’ to fight to the death. And if that’s not twisted enough, the fights are posted to social media. This gives a modern edge to the novel and plays on fears about the far-reaching implications of the internet.

I felt a sense of unease all the way through and particularly enjoyed the underlying dilemma of whether you would be able to live with the guilt of killing someone to protect your family or make the decision to sacrifice yourself for another’s sake.

By Darren O'Sullivan,

Why should I read it?

1 author picked The Players as one of their favorite books, and they share why you should read it.

What is this book about?

'Saw meets I See You. Dark, twisted and deadly' CL Taylor 'A psychological thriller that packs a real punch' Choice In this game it's kill or be killed...

A stranger has you cornered.
They call themselves The Host.
You are forced to play their game.
In it one person can live and the other must die.

You are the next player.
You have a choice to make.

This is a game where nobody wins...

A nerve-shredding cat-and-mouse serial killer thriller that will keep you guessing and reading into the night, perfect for fans of Adrian McKinty, John Marrs and Steve…

Book cover of Living a Blessed Lie

Lakisha Johnson Author Of Almost Destroyed

From the list on African American Christian fiction.

Who am I?

I’ve had a love for Christianity since I was a child. However, it wouldn’t be until years later that the love for it would turn into a passion for penning Christian Fiction. I began my journey in ministry in 2014 and two years later, I released the first novel. Since then, God has allowed me to write on many different topics I’ve now recognized were needed. I want others to see Christian Fiction doesn’t have to be boring or dry, but can be entertaining, inspirational, and full of life. This is why I’ve chosen these books as recommendations and I hope the readers will enjoy them even more than I have.

Lakisha's book list on African American Christian fiction

Discover why each book is one of Lakisha's favorite books.

Why did Lakisha love this book?

If you like series, drama, and lies then you’ve come to the right place. Living a Blessed Lie details the story of Tiffany and her three best friends who all have gotten good at wearing fake smiles while one of them is carrying a secret that’s threatening to tear their life and friendships apart. 

By She Nell,

Why should I read it?

1 author picked Living a Blessed Lie as one of their favorite books, and they share why you should read it.

What is this book about?

If it shimmers, is it gold? Life for Tiffany’s three best friends seems to be golden. Ebony has a loving husband and a beautiful child. Jennifer has a precious newborn and is married to a wonderful minister. Tasha is single and satisfied. If you look at her friends or their social media posts, you will agree they are living a blessed life. However, Tiffany will learn that one of her friends is living a blessed lie.

This Is Marketing

By Seth Godin,

Book cover of This Is Marketing: You Can't Be Seen Until You Learn to See

Cheryl Kaye Tardif Author Of How I Made Over $42,000 in 1 Month Selling My Kindle eBooks

From the list on for authors who want to increase book sales.

Who am I?

I grew up reading my dad’s hardcore sci-fi and my mother’s romance, horror, and thrillers. This led to my desire to become a published author. Prior to 2012, I was a bestselling Canadian author with a handful of titles published. After hitting #4 on Amazon’s Bestsellers list, I was approached by agents and publishers. Within weeks I signed multiple contracts. Trident Media Group asked to represent me. Yes! I signed two audio deals with Audible, and multiple deals with foreign publishers. One of my mottos has always been to help other writers when I can, so I share my marketing expertise and experiences.

Cheryl's book list on for authors who want to increase book sales

Discover why each book is one of Cheryl's favorite books.

Why did Cheryl love this book?

As Godin states: “Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems.” This book is for anyone in sales. For writers, you may find you see book marketing in a new light after reading this book. Not only is there psychology in how consumers (readers) make their decisions, learning to sell books also has a psychology behind it. Once you know who you are selling to and understand their needs, you can and will sell more.

By Seth Godin,

Why should I read it?

3 authors picked This Is Marketing as one of their favorite books, and they share why you should read it.

What is this book about?

#1 Wall Street Journal Bestseller & Instant New York Times Bestseller

A game-changing approach to marketing, sales, and advertising.

For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.

No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend…

Alone Together

By Sherry Turkle,

Book cover of Alone Together: Why We Expect More from Technology and Less from Each Other

Ellen T. Armour Author Of Seeing and Believing: Religion, Digital Visual Culture, and Social Justice

From the list on social media’s impact on us.

Who am I?

My own experience on Facebook piqued my interest in digital photography and social media. My emotional response to what I saw there ran the gamut from super anxious or angry to happy and even optimistic. As a scholar of religion with some expertise in traditional media and photography, I wanted to know why and how so I could respond better. I turned to experts in these new technologies – particularly those who write good books aimed at curious people, not just their peers! – for help. I learned a lot from these books and I’m confident you will, too!

Ellen's book list on social media’s impact on us

Discover why each book is one of Ellen's favorite books.

Why did Ellen love this book?

The title of Turkle’s book aptly describes our social reality these days, I think.

Even when we’re with others, we’re often focused on our own screens, not the other people in the room. Being alone together is impacting our ability to truly be there for each other. She helped me see how important it is to find ways to maximize technology’s benefits while minimizing its downsides – and prompted me to begin to imagine how to do my part.

By Sherry Turkle,

Why should I read it?

1 author picked Alone Together as one of their favorite books, and they share why you should read it.

What is this book about?

Technology has become the architect of our intimacies. Online, we fall prey to the illusion of companionship, gathering thousands of Twitter and Facebook friends, and confusing tweets and wall posts with authentic communication. But this relentless connection leads to a new solitude. We turn to new technology to fill the void, but as MIT technology and society specialist Sherry Turkle argues, as technology ramps up, our emotional lives ramp down. Even the presence of sociable robots in our lives that pretend to demonstrate empathy makes us feel more isolated, as Turkle explains in a new introduction updating the book to…