I grew up reading my dad’s hardcore sci-fi and my mother’s romance, horror, and thrillers. This led to my desire to become a published author. Prior to 2012, I was a bestselling Canadian author with a handful of titles published. After hitting #4 on Amazon’s Bestsellers list, I was approached by agents and publishers. Within weeks I signed multiple contracts. Trident Media Group asked to represent me. Yes! I signed two audio deals with Audible, and multiple deals with foreign publishers. One of my mottos has always been to help other writers when I can, so I share my marketing expertise and experiences.
As Godin states: “Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems.” This book is for anyone in sales. For writers, you may find you see book marketing in a new light after reading this book. Not only is there psychology in how consumers (readers) make their decisions, learning to sell books also has a psychology behind it. Once you know who you are selling to and understand their needs, you can and will sell more.
#1 Wall Street Journal Bestseller & Instant New York Times Bestseller
A game-changing approach to marketing, sales, and advertising.
For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.
No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend…
I taught writing and copywriting at Columbus College of Art & Design in Ohio for thirty-seven years (retiring as an ancient-but-somehow-still-living fossil in 2014). I taught all our majors, but most of my copywriting students were advertising and design majors. During those decades I wrote nonfiction for newspapers and magazines and copy as a freelancer for ad agencies and design studios. My copywriting book emerged from my experiences in and out of the classroom. I hope I’ve given good advice on advertising: how to think about it and how to write it. But you’ll be the judge.
Among copywriting books, this is my favorite: funny, wise, indispensable. Sullivan—an exceptional advertising copywriter, creative director, and, recently, professor—shares his insights about navigating agency life and mastering the copywriter’s craft. He is especially good at how to be more creative and how to keep b.s. out of your ideas and copy (hence his title). A pleasure to read and re-read. He has helped me get past conventional, invisible advertising. I used his book in copywriting classes, and he helped my students find their best ideas. He’ll help you, too.
The new edition of the book readers call the bible for advertising
The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity-while critical-is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field's changing technical and social media landscapes. From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing chops, enhance your creativity, and raise the level of your work…
My writing often focuses on motherhood and the difficult choices mothers are asked to make every day. I search for books to help me understand the points of view of other women. What they're thinking and feeling and the revelations that shape them and change the trajectory of their lives. I decided a long time ago, that if I'm going to invest the amount of time it takes to write a novel, then I have to have a passion for it. I strive to write characters that resonate, with those who are often marginalized in society because I want to shine a light on all the facets of humanity, not just the pretty ones.
This author is the queen of modern family storytelling. When a scandalous photo is snapped of an underage girl at a party Nina’s son attended and then shared publicly, it sets off a powder keg in her affluent community. It was interesting seeing the way money could corrupt a family and a mother who fought against that instinct to do what was right. Nina is divided between loyalty to her husband and son and standing up for a girl who was assaulted. When the truth comes out, it is a life-changing moment that changes everything.
NEW YORK TIMES BESTSELLER • In this riveting novel from the #1 bestselling author of Something Borrowed and First Comes Love, three very different people must choose between their families and their most deeply held values. . . .
“An unpredictable page-turner that unfolds in the voices of three superbly distinct characters.”—The Atlanta Journal-Constitution • “A gripping, thought-provoking journey.”—Jodi Picoult
NAMED ONE OF THE BEST BOOKS OF THE YEAR BY THESKIMM
Nina Browning is living the good life after marrying into Nashville’s elite. More recently, her husband made a fortune selling his tech business, and their adored son has been…
I grew up reading my dad’s hardcore sci-fi and my mother’s romance, horror, and thrillers. This led to my desire to become a published author. Prior to 2012, I was a bestselling Canadian author with a handful of titles published. After hitting #4 on Amazon’s Bestsellers list, I was approached by agents and publishers. Within weeks I signed multiple contracts. Trident Media Group asked to represent me. Yes! I signed two audio deals with Audible, and multiple deals with foreign publishers. One of my mottos has always been to help other writers when I can, so I share my marketing expertise and experiences.
When I was a fledgling author, I had no experience selling books, but I had sold Pampered Chef, Amway, cosmetics, and other companies’ products. Penny’s marketing books helped me to look outside of the box, especially outside the bookstore or Amazon. Many of her strategies helped me get to the highlight of my career, when one of my thrillers was #4 after The Hunger Games trilogy on Amazon.com’s overall bestseller list, out of millions of books.
Learn How to Turn Amazon into your 24/7 Book Sales Machine!
Are you ready to take your Amazon sales to the next level?
How to Sell Books by the Truckload on Amazon (2021 edition) teaches you exactly how to do it – but smarter and with more success.
Named as one of the top influencers of 2019 by New York Metropolitan Magazine, Penny Sansevieri has also taught Amazon-centric classes and webinars to thousands of authors leading up to the release of this ultimate guide to mastering the Amazon marketing system.
The 2021 edition also introduces a brand new Powerhouse Amazon…
I graduated early from the University of Michigan - Ann Arbor to come back to my home country and work in Indian politics. Since then I’ve worked with a Member of Parliament, handled campaign design in states across India, and headed data analytics for India’s largest political party. This experience gave me an inside view of how politics operates and how elections are actually won. The fact that this was at a time when Indian politics was going through massive changes with micro-targeting, digital technologies and disinformation gaining ground made the experience even more unique. Based on this experience, my books detail how power is gained, (mis)used, and lost.
When I started working in Indian politics, I believed fixing issues that people faced was the prime driver of votes. It soon became obvious that it wasn’t facts and issues that determined election results, it was emotions. It was also clear that emotions could be manipulated, and the information people chose to believe in wasn't necessarily based in reality. This book details how troll farms built by political parties can be used to shape the conversation on social media, generate fake outrage, and derail rational thought, and how this influences election results.
Social media in India is awash with right-wing trolls who incite online communal tension and abuse and sexually harass journalists, opposition politicians and anyone who questions them. But who are they? Why do they do what they do? And how are they organized? In this explosive investigation conducted over two years and including interviews with top politicians, bureaucrats, marketeers and trolls, Swati Chaturvedi finally lifts the veil over this murky subject. Riveting, urgent and deeply shocking, I Am a Troll is an essential read.
As an EFL Professor for over 20 years, I have evolved from a language teacher into a generalist who is constantly asked to teach skills-based courses that help my college students learn life skills like presenting or job skills. As the old saying goes, you need to become somewhat of an expert in something to teach it well so I have become a much more proficient interviewer and job skills expert through 10+ years teaching students to excel in these areas. My book is a compilation of the best worksheets and activities compiled and created for my students and I hope others find them as useful and effective as my students have.
From a highly respected series and publisher, this bookexplains how to go about searching for your first job, changing careers, or looking for advancement in your current line of work, Job Interviews For Dummies shows you how to use your skills and experiences to your advantage and land that job.
This updated edition explores the new realities of the job market with scenarios that you can expect to encounter, an updated sample question and answer section, coverage of how you can harness social media in your job search, information on preparing for a Web-based interview, and the best ways to keep your credibility when applying for several jobs at once.
It is a great resource book for every level of applicant but is still 12 years behind the curve for a modern job seeker.
Deliver a show-stopping interview performance Does the thought of interviewing for a new job send shivers down your spine? It doesn't have to! Whether you're searching for your first job, changing careers, or looking for advancement in your current line of work, Job Interviews For Dummies shows you how to use your skills and experiences to your advantage and land that job. Following a half-decade characterized by an explosion of economic crises, global expansion, and technological innovation in the job market, today's job seekers vie for employment in a tough era of new realities where few have gone before. In…
I have always been fascinated by what makes people tick. Why people do what they do, how people can experience the same thing so differently, and why certain words like sex can create a shift in how people behave. As a Psychosexual and Relationship Therapist it’s what I’m working on with people every day – and every day is different. My work outside the therapy room, hosting my podcast The Sexual Wellness Sessions and writing my book The Science Of Sex feels ironic in ways – I’m trying to normalise the conversations and break down the taboo so that less people end up in the therapy room feeling like they are the only one struggling.
This book is the follow-up to a postcard series and book called Lockdown Secrets, where Eleanor who owns a stationery shop in London, sent out blank postcards that people anonymously returned to her with their stories, secrets, and confessions.
The Sex Secrets series really puts light to the fact that there really is no normal when it comes to how we think about, feel, and have sex. Firstly the cards are beautiful, some of them almost works of art – you can feel people’s personalities in them. Some are heartbreaking, others heartwarming – they take you through a complete range of emotions.
If you think you know what’s happening in other people’s sex lives then think again.
Ever wondered what we get up to behind closed doors? This anonymous collection of postcards will show you, in glorious technicolour detail.
Following on from her bestselling Lockdown Secrets, queen of postcards Eleanor Tattersfield turns her attention to the sex lives of the nation. This time round, she put out a call on social media for people to reveal their deepest, darkest, funniest and even their most unsavoury sex habits, in postcard form. She was overwhelmed by replies, and the very best of them are collected in this book, hand-crafted and beautifully decorated. You'll be shocked and seduced by the…
Role Playing is a sweet contemporary romance. Two 50-year-old characters meet online while gaming; she assumes he is a college student, and he assumes she is retiree-aged. They meet in person when he is sick and she brings him food, and they are surprised to learn they are the same age and like each other. Most of the conflict comes from other people in the book, like the hero's aging mother who is homophobic. The hero has a friend from high school who’s constantly pushing him to find women to hook up with, even though the hero is obviously uncomfortable with this; I loved how this friend was likable, in spite of his behavior, and how the hero subsequently realizes (and accepts) things about his own identity.
From Cathy Yardley, author of Love, Comment, Subscribe, comes an emotional rom-com about two middle-aged gamers who grow their online connection into an IRL love story.
Maggie is an unapologetically grumpy forty-eight-year-old hermit. But when her college-aged son makes her a deal―he’ll be more social if she does the same―she can’t refuse. She joins a new online gaming guild led by a friendly healer named Otter. So that nobody gets the wrong idea, she calls herself Bogwitch.
Otter is Aiden, a fifty-year-old optimist using the guild as an emotional outlet from his family drama caring for his aging mother while…
I have been a writer for thirty years and a horse lover my entire life. When I decided to write There Must Be Horses, I set out to learn about natural horsemanship and the way horses and people relate to each other. Of course, I then needed to try out all those exciting ideas myself so I bought myself a horse to help with my research. That was my excuse anyway – in truth I was finally fulfilling my childhood dream of a pony of my own. I still have that horse and would never part with him. He’s an important part of our family.
One of the main characters of this novel is a horse whisperer whose traumatic experiences on his eighth birthday have left him unable to speak. When he hears about stallions who are kept entirely indoors in order to produce a new drug, he sets out to ease their suffering. In the process, he meets Karen Lawford, the workaholic heir to the drug company, and tries to reawaken her love for horses so she can see that what is happening to the stallions is wrong, and tries to help her too. I love this well-crafted story of love and healing, but feel I should mention that it includes horses dying and being badly treated.
Outback horseman Lane Dimity is one of the most powerful social media personalities on the planet. Although unable to speak since the tragedy that took place on his eighth birthday, his words reach out across the world, changing lives. When he learns that more than a thousand stallions have been bred by the U.S. pharmaceutical company Pilatos, he is determined to free them. The heir to Pilatos, Karen Lawford, will do everything in her power to stop him.
Pilatos has gambled its future on the revolutionary drug Stablex, and the genetically unique stallions are needed to produce it...and there are…
“Horse Crazy” isn’t a description; it’s a way of life for me. I’ve loved horses since I could remember, selling Girl Scout cookies to finance my way through three years of horse camp, working weekends cleaning stalls, even pursing a degree in Equine Science. Discovering fantasy books with magical, sentient horses not only introduced me to fantasy fiction, but also just made my own experience with horses seem real. Currently, I write equestrian fantasy as well as equestrian literature (horse books for those who chose not to grow out of being horse crazy” and live on my homestead with my herd of rescue horses, who inspire me every day.
The author of this book is a horsewoman herself—I follow her on social media just for her horse stories—and it shows in this volume. Where white horses are gods and a girl dresses as a boy as she is called to serve them, this book introduces a lush world with a rich depth of character and mythology. It’s always refreshing to read horses in fantasy written by someone with equestrian knowledge, and this book doesn’t disappoint.
