The best social media books

When I arrange for my clients to do a radio or podcast interview, some sell books, while others do not. Why is that?

In many cases it’s the little things said during an interview that make people want to buy that book. That’s why Media training is important, because what good is landing an interview if you can’t get the listener/viewer to take action and buy the book? If you take your interviews seriously then read this book. Besides learning tips and techniques you’ll gain confidence which is an important element of any interview. This book is for anyone who is planning on getting media coverage including: Authors, C-Suite Execs, Politicians, and Sports Figures. 

The author Jess Todtfeld worked as a national TV-News Producer at NBC, ABC and FOX News. He coached guests on how to look and sound good for years. Now he brings that experience to his… show more.

Do you still have a Facebook account? I do—though I feel increasingly torn about it. I still use it for professional purposes, but part of me would gladly delete it (not, you know, that anything would actually get deleted, I suspect…). Christopher Wylie agrees. This wonderful account traces his role in the Cambridge Analytica scandal, where a mysterious “political consulting firm” used Facebook data to help swing the Brexit vote and Donald Trump’s successful presidential run. It’s a very personal story, which I love, and we get an insider’s view not only on the shocking and frankly terrifying practices Wylie became embroiled in, but also his own moral struggle to get out of them. A wonderful book.

To balance out my list is Divided We Fall by David French, who recently became The New York Times’s newest conservative columnist.

So, yes, he’s a moderate conservative—and his book actually stands out to me among polarization books because it does a particularly good job of articulating both conservative and liberal perspectives on various issues, and both sides’ reasons for frustration and anger.

I also especially appreciate French’s discussion of the “law of group polarization”—the tendency for people’s opinions to become more extreme when we confer with like-minded groups—French and I agree this is a key cause of US polarization. And true to the title, the book includes descriptions of potential secession scenarios—not pleasant to read but perhaps a wake-up call for some readers.

This book is one of those books that I am constantly reading, re-reading, and highlighting constantly!

Every essay is just packed full of wisdom and realism. My favorite part of the book is that you do not need to read it from cover to cover, which makes it so easy to pick up and read when you need inspiration!

I’ll catch myself randomly flipping through the pages to find a topic of interest, and two hours later, I’m still reading. I’m surprised as many times as I’ve read it, I still find these passages of wisdom that I missed from the last reading. 

As an influencer, I live in a short-form world, and something about the short essays capture my attention and imagination. 

You've read it all before. The standard trope of a rockstar genius turned slow-motion trainwreck through drug-fueled self-indulgence has become all too common in music fiction. The truth is a successful career in the music business requires lots of hard work and smart decision-making. This is especially so in today's world of rapidly shifting technological and social dynamics. Herstand, in plain language, tells it like it is, offering both a sobering assessment of the many challenges you'll face, but also practical real-world advice on how to overcome them. Even if you have no intention of becoming a musician, it's an eye-opener into how the modern business works.

Holy moly, what a beautiful book. Take a look at Lita Judge’s social media just to absorb her varied and stunning artwork. Then pick up this title about a teenage Mary Shelley and dive in. The novel is written in free verse, with over three hundred black-and-white watercolor illustrations, the kind of thing I sometimes have to force myself to stop and absorb. But with these, I happily took my time, enjoying the art as a full part of the storytelling, which is spare, beautiful, and begging to be gobbled up. 

Darcie Wilder’s Literally Show Me a Healthy Person is a novel in short fragments perfect for the social media era, narrated by a woman unflinching and at times brutal—and brutally hilarious—in her honesty, reflecting on the death of her mother and chronicling sexual escapades, deep in her sadness yet lively within the freedom and energy of her early 20s. This novel is slim but packs a ferocious punch; it will make you laugh—out of surprise, relief, identification—and it will make you cry for the very same reasons.

This is one of the most popular books on narcissism and really sheds light on the narcissism epidemic that continues to grow to this day. Twenge and Campbell have a gift of incorporating their important research on narcissism with entertaining and relevant anecdotes. This is a compelling, thought-provoking, and important book for understanding how deep-rooted narcissism has become in society.

This book by Standage is less about papermaking and more about gossip, sharing social media, and how papyrus paper allowed for the emergence of the first social media ecosystem in the world. It also serves as a justification for the Kingdom of Paper. 

Almost three thousand years after the beginning of which came ‘Cicero’s Web’ which served as a social medium. Cicero, the Roman orator and insatiable letter writer, in the 1st Cent BC created a papyrus paper web that provided an example later used by the early Christians, and with the advent of pulp paper would serve the world until the time of Gutenberg in 1450, after which paper reigned for over a half-century until 1969 when Internet traffic began. 

It follows the use of letters. pamphlets, books, and newspapers as paper fueled the growth of social media during the evolution of Western civilization.

Ginny Carter is another very experienced ghostwriter and in this book, she explains exactly why it is good for business people to write books in order to promote themselves, their companies, and their products. Since most successful business people do not have the time to write the books themselves, her eloquent arguments will inevitably lead them to hiring ghostwriters such as Ginny – and myself.

Social media expert Maddy Montgomery, left standing at the altar, is #StartingOver in small-town Michigan after inheriting her great-aunt’s bakery and a 200-pound English Mastiff named Baby. Her plan to sell the bakery and go back to her sophisticated life is spoiled by a restriction in the will requiring her to spend a year in New Bison. Maddy doesn’t bake, and her Louboutins aren’t made for walking giant dogs, but the locals are friendly, and Lake Michigan is beautiful. Maddy feels ready to take on the challenge—until New Bison’s mayor is fatally stabbed, and her fingerprints are on the knife. When there’s another murder, she even begins to suspect the one person she has trusted. Maddy’s snarky dialog and clever use of hashtags, along with the irresistible Baby, make this a stand-out.

This is not only one of the best books on politics, but on people’s behavior in social media and beyond. Grandstanding, Warmke and Tosi say, is the use of moral language for the purpose of self-promotion.

For example, my neighbors put up political signs that say “No human is illegal” even though those same neighbors (unlike me) in fact advocate closed borders, suppose immigration restrictions, and want to deport illegal immigrants. (In contrast, I actually advocate open borders, though my lawn remains silent about my politics.)

The point of this behavior is like praying in public—it’s about trying to impress other people and convince them you’re a good person. 

Today, people are in a kind of moral arms-race with each other, each trying to prove they’re better than others. This explains why people are dismissive of evidence, tend to have over-the-top, exaggerated emotional reactions, make exaggerated moral complaints, or invent… show more.

This is a captivating read that delves into the world of creating a fan base for any business.

Using Lady Gaga as a fun and intriguing example, the book demonstrates how she cultivated a loyal following while many talented artists struggle to gain recognition. Huba's choice of subject matter not only adds an element of entertainment but also highlights the effectiveness of Gaga's strategy.

The book breaks down the process into easy-to-follow steps that anyone can implement within their own business. One key lesson from Monster Loyalty is to "Make Them Feel Like Rock Stars," emphasizing the importance of making your fans feel special by acknowledging their contributions, highlighting their input, and incorporating their submissions into your work.

What sets this book apart is the simple template it provides, making it straightforward to apply the principles in a business setting.

Growing Up in Public addresses something that keeps digital-age parents awake at night: the fact that everything kids say and do will live online forever.

What does authenticity look like when the whole world is watching? How do kids develop character in an always-connected age? And how might we help our kids use digital tools to become the best of whoever they are?

We had the privilege of previewing the answers in Devorah Heitner’s fantastic book, forthcoming on September 12.

I strongly recommend this book to all those scholars and students who aim to take “scandalogy” seriously. I discovered this book just when I was finishing my own book on Japanese scandals, and it helped me overcome all my doubts and uncertainties about scandal research.

There are 50 chapters in this edited volume, and they constitute pretty much the best you can find in the scandalogy discourse today. I found this book particularly useful and enlightening because the chapters cover practically every single detail related to the topic of scandal, and they are written in a very accessible way by prominent scholars from various fields beyond scandalogy.   

I couldn’t help but love this book for the marvelously dishy stories from inside the belly of the beast. You might think Ryan Holiday is dangerous, because he used all kinds of devious PR strategies to get journalists to promote his clients by giving them attention in their publications. He did it by arousing strong emotions, simplifying information, attacking opponents, and appealing to people’s deepest hopes fears, and dreams. But this entertaining read gets profound as Holiday reveals the dangers that can result from placing propaganda in the public sphere. Through rich storytelling, he unpacks the personal, social, and reputational damage caused by the many new media manipulators seeking to profit from controlling your attention.  

As I’d ended up enjoying Eeny Meeny I didn’t hesitate to pick up The Players.

Following a similar vein of psychological manipulation and exploitation of secrets, the game in this novel refers to a series of dangerous activities orchestrated by ‘The Host’ who carefully chooses two ‘players’ to fight to the death. And if that’s not twisted enough, the fights are posted to social media. This gives a modern edge to the novel and plays on fears about the far-reaching implications of the internet.

I felt a sense of unease all the way through and particularly enjoyed the underlying dilemma of whether you would be able to live with the guilt of killing someone to protect your family or make the decision to sacrifice yourself for another’s sake.

If you like series, drama, and lies then you’ve come to the right place. Living a Blessed Lie details the story of Tiffany and her three best friends who all have gotten good at wearing fake smiles while one of them is carrying a secret that’s threatening to tear their life and friendships apart. 

As Godin states: “Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems.” This book is for anyone in sales. For writers, you may find you see book marketing in a new light after reading this book. Not only is there psychology in how consumers (readers) make their decisions, learning to sell books also has a psychology behind it. Once you know who you are selling to and understand their needs, you can and will sell more.

The title of Turkle’s book aptly describes our social reality these days, I think.

Even when we’re with others, we’re often focused on our own screens, not the other people in the room. Being alone together is impacting our ability to truly be there for each other. She helped me see how important it is to find ways to maximize technology’s benefits while minimizing its downsides – and prompted me to begin to imagine how to do my part.